We will explore how SMART DATA & QUALITATIVE work in synergy for improved intelligence and business impact. While all four days will incorporate both approaches, Monday & Tuesday will deliver more on SMART DATA and Wednesday & Thursday more on QUALITATIVE.
Programme
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Programme Committee







Director Global Data Science Team
Programme Committee Chair
Manager - Northern Europe, Ireland
Currently heading up the Strategy Development & Insights team at Tourism Ireland, Peter Nash has held a wide variety of marketing and strategy roles in both the public and the private sector. An economist by training, he lectured at the University of Newcastle Upon Tyne and The National University of Ireland. Peter Nash was also senior researcher with Teagasc, the Irish food and agriculture development authority. He then held a variety of research, marketing and strategy roles at Guinness and later Diageo Ireland. More recently, Nash was head of the School of Business at the National College of Ireland before joining Tourism Ireland around six years ago. Tourism Ireland is the North-South body tasked with promoting the island of Ireland as an international tourism destination. Nash is currently the acting chairman of the Market Intelligence Committee of the European Travel Commission and President of the European Chapter of TTRA. A keen sailor, Peter Nash enjoys year-round sailboat racing in Dublin Bay and summertime cruising along the spectacular Wild Atlantic Way.
- Introduction to the programme - FUSION data edge (12 November 2018 - 09:15) / Programme Committee Chair
- BUSINESS SOLUTIONS DEMO by Tourism Ireland (12 November 2018 - 10:45) / Speaker
- Data edge summary (13 November 2018 - 17:20) / Programme Committee Chair
- Introduction (14 November 2018 - 16:15) / Session chair
- Introduction (15 November 2018 - 15:30) / Session chair
Research Manager
Over nine years of professional experience in consumer research, media and digital marketing industries, with in depth experience in biz and consumer insights. Expertise in thorough understanding of television and youth in India, coming from intense youth consumer research experience.
Manager User Experience Research
Manager of Customer Research and Insights
Caroline received her Master of Marketing Research degree from the University of Georgia in 2013 and has been rapidly expanding her research capabilities ever since. She learned the value of harnessing big data into bite-sized and actionable insights during her two years at DigitasLBI, and now manages market research for Delta Air Lines where she specializes in international research, brand health tracking, and media optimization projects. In addition, she serves as the key lead on data and research visualisation for the Customer Research & Insights team.
Sales Manager - Large Consumers Sales
Programme Committee Chair
Director
Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi's platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It's also fast, delivering real-time results, beautifully visualised, within as few as six hours.
For more information, visit https://www.zappistore.com/
Contact: Ken Yanhs
Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
For more information, visit https://www.tourismireland.com
Toluna is a leading provider of real-time digital consumer insights, and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time.
Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world's largest social voting community of nine million members across 49 countries.
This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform.
Toluna has 18 offices in Europe, North America and Asia Pacific.
For more information, visit https://www.toluna-group.com/
Contact: Janice Caston
Streetbees is a London-based global intelligence platform that reveals how people behave, and why, by analysing real-life moments collected from its worldwide users on an always-on basis.
Over 1 million users - or "bees" - across 150 countries worldwide use the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much or as little information as they like. Through applying advanced natural language processing technology to the results, Streetbees uncovers not just what they do, but also why they do it, and what drives them - and predicts what they may do next.
For more information, visit https://www.streetbees.com/
Liveminds Behavioural Recruitment provides you with fresh research participants matched from 2 billion people. It's a radically different approach, powered by live social data. We don't have a database - we find fresh participants, for every project, who give 47% more data.
For more information, visit https://liveminds.com/
Contact: Hugh Carling
GemSeek is a research and analytics firm founded by former senior managers at F500 companies. We help business leaders manage effectively the sales and retention cycles of their organizations. Our teams work closely with large multinationals in the fields of Customer Experience, Brand, Competitive Intelligence, Data Science, and Data Technology Solutions.
For more information, visit https://www.gemseek.com/
Contact: Petko Tinchev
DataExpert - as the largest independent data processing company in Central-Europe, we provide advanced operations support across all sectors of market research. We support our clients with high quality services in survey programming, data processing, data visualization and custom IT development.
For more information, visit https://www.dataexpert.hu/
Contact: Zsofia Kerenyi
For more information, visit http://www.research.ibm.com/
Our Sponsors
For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.
For more information, visit https://www.netquest.com/online-surveys-investigation
As the established expert in digital research data, Research Now SSI optimises market research through its data assets, innovative solutions, and consultative services to drive better business insights and decisions for companies and agencies around the world. As pioneers in originating online data sampling and the creator of the first B2B panel, we continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,500 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimising sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.
For more information, visit http://www.researchnow.com/
Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi's platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It's also fast, delivering real-time results, beautifully visualised, within as few as six hours.
For more information, visit https://www.zappistore.com/
QRi is an independent Strategic Insight Agency based in London, which helps you understand the motivations and behaviour of customers, around the world.
For more information, visit https://www.qriconsulting.com/
The Association for Qualitative Research represents and furthers the interests of the qualitative research industry in the UK and beyond. Since 1980, AQR has established itself as the internationally recognised Hub of Qualitative Thinking.
For more information, visit https://www.aqr.org.uk/
Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination.
We operate under the auspices of the North/South Ministerial Council through the Department for the Economy in Northern Ireland and the Department of Transport, Tourism and Sport in Ireland. We work closely with the two tourist boards on the island, Fáilte Ireland and Tourism NI, and with our partners in the tourism industry at home and abroad in delivering on our remit. Tourism Ireland's up to 150 staff create world-class marketing programmes in 23 markets across the world as well as centrally in Dublin and Coleraine.
For more information, visit https://www.tourismireland.com
For more information, visit http://www.euromonitor.com/
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit https://www.research-results.com/