On Monday 16 and Tuesday 17, the programme starts at 09:00 sharp and ends around 17:30. Final timings will be featured 2 weeks prior to the event.

Programme

Filter

13:00 - 19:00
13:00 19:00

Registration

13:30 - 14:00
13:30 14:00

SPONSORED | Tech-Solutions Training Session 1

This session is FREE of charge for all those registering to the event.

Training

14:30 - 15:00
14:30 15:00

SPONSORED | Tech-Solutions Training Session 2

This session is FREE of charge for all those registering to the event.

Training

15:30 - 16:00
15:30 16:00

SPONSORED | Tech-Solutions Training Session 3

This session is FREE of charge for all those registering to the event.

Training

16:30 - 17:00
16:30 17:00

SPONSORED | Tech-Solutions Training Session 4

This session is FREE of charge for all those registering to the event.

Training

17:30 - 19:00
17:30 19:00

CLICK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practive in an informal private setting.

19:00 - 20:00
19:00 20:00

Expo Lounge & Welcome reception

Opening & Welcome

Opening

ESOMAR

Welcome

SAIMO and ESOMAR Representative for Argentina

Introduction

Programme Committee Chair

SETTING THE SCENE | Main Frame, Main Context

The Thermometer

Transforming a crisis into an opportunity

Agustina Suñer
CMI Manager, Unilever, Argentina
Daniela Gail
CMI Manager, Unilever, Argentina

Country Branding

The challenge of getting insights for a country brand

Laura Gomez
Senior Researcher, ProColombia, Colombia
Pedro Fernandez
Vicepresident of Innovation and Intelligence, ProColombia, Colombia

SOCIAL IMPACT CAPSULE | Preparing for the Unexpected

Assessing capabilities to deal with natural disasters in Latin America

Javier Reznik, Fine Research, Argentina
Florencia Rojo, Fine Research, Argentina

Mariana Valdés
Strategic Alliances Director, Save the Children, Mexico

DISCUSSION | Main Perspectives

An interactive debate with the speakers of this block

SPONSORED | Business solutions demo

Networking break

Main Youth, Main Consumers, Main Methodologies

Millennial Lens

Deep-dive into much more than an age group

Constanza Cilley
Executive Director, VOICES!, Argentina

YES Pitches

Beyond Lifestyles, Trends and Drinks

Creating new ways of developing online communities

Andrea Ascarrunz
Jr Insights, Pernod Ricard, Colombia
Maria Alejandra Velandia
Insights Manager, Pernod Ricard, Colombia

IoT and Market Research

A disruptive opportunity for Latin America

Jorge Andres Mendez
CEO, Synapsis Research, Colombia

DISCUSSION | Main Shoppers

An interactive debate with the speakers of this block

SPONSORED | Business solutions demo

Lunch

Food for Thought: You Are Not Alone

Building Iconic Brands

How to manage and position brands that are part of our heritage

Federico Barallobre
Insights Director, AB Inbev, Argentina
Sebastian Corzo
Sr Consultant, Kantar Millward Brown, Argentina

Brain Systems and Brand Experiences

Integrative approaches for total consumers understanding

Juliana Oliveira
Consumer & Market Insights Manager South America, Ferrero, Brazil
Maria Carolina Rodrigues
Account Director, Ipsos, Brazil

Beyond Traditionalism

Corona defies mindsets (and Trump)

Alfredo Troncoso
Head of Semiotics, De La Riva Group, Mexico
Elisa Romo
Insights Director, Grupo Modelo, Mexico

DISCUSSION | Main Effects

An interactive debate with the speakers of this block

SPONSORED | Business solutions demo

Networking break

PERFORMANCE | The “F Word”

How female representations shaped female emotions and consumption over the decades

Mariela Mociulsky
Director, Trendsity, Argentina
Ximena Díaz
Director, Trendsity, Argentina

Networking cocktail

Hosted by Netquest, ESOMAR Latin America Partner 2018

ESOMAR Update

Introduction

Finn Raben, ESOMAR Director General

Winner of LATINOVATION AWARD 2017

Suyvan Ley, GfK, Colombia

Winner of AAM Mercurio de Oro 2017

Introduced by Mariano Fernandez, Asociacion Argentina de Marketing, Managing Director

Main Clients, Main Business

Beyond Numbers

CRM purchase data to identify segmented key in-store touch points

Christian Abramson
Retail & Shopper Insights Sr Manager for LATAM, Colgate-Palmolive, Brazil

McDonald’s Deeper Consumer Understanding

A holistic approach to segmentation

Oscar Yuan
President, Ipsos Strategy3, United States
Volpellier Hernán Rodrigo
Business Insight & Pricing Corporate Director, McDonald's Latin America, Argentina

DISCUSSION | Main Profits

An interactive debate with the speakers of this block

SPONSORED | Business solutions demo

Networking break

Main Fest - Digital Innovations

Machine Learning evolving Evolving Computer Vision

Estimating socioeconomic levels using satellite imagery

Daniel Ojeda
Senior Data Scientist, Kantar, Mexico
Horacio González
Head Analytics LatAm, Kantar, Mexico
Moisés Arizpe
Senior Data Scientist, Kantar, Mexico

The Impact of Personalization at Scale

Incorporating insights into campaign planning to drive incremental value

Isabela Aggiunti
Marketing Science Partner, Facebook, Argentina
Kim Moraes
Marketing Manager, ABI, Brazil

Data Analytics & Machine Learning Improving Quality of Life

The case of uSound intelligent hearing system

Antonela Vistalli
Director, LOOPA Ciencia de Datos, Argentina
Asunción Fragni
Director, LOOPA Ciencia de Datos, Argentina
Ezequiel Espiño
Administration Manager, Newbrick, Argentina
Juan Pedro Lipari
Analytic Manager, Newbrick, Argentina

Redesigning a Brand Tracker

Helping LATAM Airlines soar to new heights

Marcello Garritano
Regional Director, MESH, Brazil
Priscila Tavares
Market and Product Solutions Manager, LATAM Airlines, Brazil

DISCUSSION | Main Impact

An interactive debate with the speakers of this block

SPONSORED | Business solutions demo

Lunch

Main Fest - Artifical Intelligence

Worth a Thousand Words

Analysing the impact of image recognition in surveys

Ezequiel Paura
Data Scientist, Netquest, Spain
Oriol Bosch
Researcher, Pompeu Fabra University, Spain

PEPFlix

Selling to mom & pop stores using machine learning and A.I.

Javier Cohenar
Sr Manager Market Intelligence, PepsiCo, Colombia

MetLife Insights Engine

Extending the reach and ROI of marketing insights

Carolina Elrich
Marketing Science LatAm Head, MetLife, Argentina
Flynt Tuller
AVP Global Marketing Sciences, MetLife, United States

DISCUSSION | Insights

An interactive debate with the speakers of this block

SPONSORED | Business solutions demo

Networking break

Closing & Awards

KEYNOTE | How to Win in the Reputation Economy - by Applying Global Insights in Reputation to LATAM

The reputation economy is increasingly defined by the intangibles that shape the perceptions and reality of how a corporate brand is viewed. This session will tap into a rich vein of reputation insight based on the extensive RepTrak® database and showcase new learning informed by global studies fielded in Q1 2018. In exploring the key dimensions and attributes of reputation, the presentation will serve to identify the trigger points that can help companies in LATAM to successfully enhance their reputation relative to the rest of the world, while uncovering the unique challenges within the region. Participants will derive an understanding of why reputation matters, what they can actionably do to enhance reputation, and gain clear direction of what expected KPIs might look like. The entire discussion will be fact-based, and inspired by empirical data that is unique to LATAM.

Stephen Hahn-Griffiths
Executive Partner, Chief Research Officer, Reputation Institute, United States

Keynote

The Wrap-Up

A round-table with the ESOMAR LATAM representatives

Programme Summary

Programme Committee Chair

Closing

ESOMAR

Farewell drinks



Important note:
On Wednesday, 18 April, SAIMO host its yearly congress!
While in Buenos Aires take the chance to extend your stay one extra day by attending this unique event delivering insights and boosting your local connections.