On Monday 16 and Tuesday 17, the programme starts at 09:00 sharp and ends around 17:30. Final timings will be featured 2 weeks prior to the event.
Programme Committee







Programme Committee Chair
Senior Commercial Capabilities Manager LCBU
Jorge Fonseca is responsible for ensuring Commercial Execution, Refrigeration Equipment and Commercial Digital Strategies at Latin Center Business Unit (LCBU) for The Coca-Cola Co., which includes the markets of Central America, Colombia, Ecuador, Venezuela and Caribbean. He has more than 12 years in the Fast Moving Consumer Goods industry, starting his career at Coca-Cola FEMSA and later SCA Consumer in Mexico & Central America. He has held various business functions at The Coca-Cola Company, such as Market Execution Manager for Costa Rica, Senior Channel Manager for Traditional On-Premise and Senior Commercial Execution Manager, having in these last two places responsibilities over all LCBU Business Unit. He graduated in Industrial Engineering at the University of Costa Rica and he achieved an MBA with emphasis in Finance and a Masters in Business Administration with emphasis in Marketing.
Vice President
Fernando leads the consultancy practice for Vermeer in Mexico. Fernando has specific expertise in brand and marketing strategy, consumer psychology and brand communications. Having previously worked on the client side, he lends a deep perspective on corporate strategy implementation. Fernando is involved in all aspects of client engagement and has supported companies such as Danone, Unilever, P&G, Coca Cola, Sony, Diageo, Chrysler and Bayer among others. With more than 20 years' of experience in consumer and service industries, he has been within the Millward Brown family of companies for 10 years, where he was able to get involved in multiple regional and global projects.
CEO & Founder
Diego has been in the international market research business for 20 years.
Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses on consumer, healthcare and b2b fielding. Founded in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region. He has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.).
Managing Director
Director
Susana has more than 25 years' of experience in market research. She specializes in shopper marketing and methodological innovation in market research. Susana is an expert in qualitative studies linked to the measurement of reactions and emotions to communication stimuli (new concepts, packaging, communication, etc.).
Research & Insights Director
Lina is Research head of Discovery Communications Colombia, in charge of defining, leading and drawing insights that are the core to accomplishing business objectives. As the Innovation leader, she is responsible for creating and measuring internal innovation processes and projects.
Senior Insights & Marketing Intelligence
Paola Toscano is the head of Insights & Marketing Intelligence for two of the most important Avon clusters across the globe – Brazil and SMG, which considers most part of South LatAm. Among her main responsibilities, she leads the knowledge agenda for leveraging insights into business to drive Avon’s acceleration and is fully responsible for turning Continuous Data, Competitors Monitoring, Human Behaviour, Market Dynamics, and Modelling & Analytics into actionable competitive advantage.
She has more than 12 years' experience in the Fast Moving Consumer Goods industry and also Research Agencies, and has previously worked at Ipsos, Unilever and Danone.
She graduated in Social Communication - Advertising & Promotion – and has a Post-graduation in Social Sciences Applied to Consumption.
Our Sponsors
Netquest is the leading online fieldwork provider for the market research sector in Latin America, Spain and Portugal, with more than 900,000 consumers in 21 countries. We are the first online panel certified with the ISO 26362 Standard providing declarative and behavioral integrated data solutions. What is more, our panels are recruited "by invitation only" and managed locally by country experts in Latin America and Iberia. Our goal is to be the consumer's genuine voice in the world, the company par excellence for any researcher who wishes to obtain reliable data in the region.
Interested in learning more about our sponsor Netquest? Have a look at their past work in ANA the first artifical intelligence powered search engine for researchers!Find out here
For more information, visit https://www.netquest.com/online-surveys-investigation
Stand number: 1
Fine Research is a regional field provider with own local offices in Brazil, Mexico Argentina, Colombia and Uruguay.
It serves international colleagues, including top global MR groups and lots of middle size companies, providing all kinds of data collection for consumer, b2b and healthcare targets, including Qualitative, F2F, CATI and online. It currently hosts the largest Physician Panel in Latin America.
For more information, visit http://www.fine-research.com/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 2
As the established expert in digital research data, Research Now SSI optimises market research through its data assets, innovative solutions, and consultative services to drive better business insights and decisions for companies and agencies around the world. As pioneers in originating online data sampling and the creator of the first B2B panel, we continue to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,500 clients worldwide. As a trusted provider of comprehensive research services and data solutions – such as survey programming and optimising sampling, and feature-rich automated research, integrated data, and advertising measurement – we enable powerful insights for competitive advantage.
For more information, visit http://www.researchnow.com/
Stand number: 3
Zappi is an automated market research provider and platform with access to some of the most sophisticated research IP in the industry, offering a wide range of tools for every kind of business question. Zappi’s platform model is deeply intuitive, built for simplicity, and has the capacity to grow smarter the more you use it. It’s also fast, delivering real-time results, beautifully visualised, within as few as six hours.
For more information, visit https://www.zappistore.com/
For more information, visit http://www.aam-ar.org.ar
For more information, visit http://www.saimo.org.ar/
DIMMenSION, the first regional online market research community.
Since 2007 is offering different solutions for the market research industry in Latam.
* DIMM now a digital publication online, free access to spanish speaking market research community
* DIMMlaboral connecting companies with professionals
DIMMenSION Directory is free to all companies in the region, ad your company at no cost for unlimited time from this link: https://www.dimmension.net/sumate.php
For more information, visit http://www.dimmonline.com.ar/
For more information, visit http://www.euromonitor.com/
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit https://www.research-results.com/
The Pestana Buenos Aires Hotel is located in the city center of Buenos Aires at 9 de Julio Avenue. This four star design and charm hotel offers 133 spacious, comfortable and high quality rooms and suites, and it's perfect for executive meeting or other events, or for vacations and leisure.
An American breakfast is served daily at Tango Bar and local specialties and international cuisine can be enjoyed at Il Moro Restaurant.
For more information, visit https://www.pestana.com/ar/hotel/pestana-buenos-aires
Welcome to Creative Technology! While each event is unique, our clients have one need in common; to be absolutely certain that everything will run perfectly on the day. With CT's experience, expertise, specialist teams and commitment to high quality service, CT offers exactly that assurance.
For more information, visit https://www.ct-group.com/eu/en
With award-winning online services, publishing and conference divisions, - Warc is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities.
For more information, visit https://www.warc.com/