Andrew Lea, Experience Design Director, BDRC
Etienne Bressoud, BVA Nudge Unit Director

Data for good

Gathering consumer data often takes companies into uncomfortable territory. But there are emerging trends that point to opportunities to turn data into a force for good: for individuals and for society. We'll explore the rise of the data philanthropy movement which harnesses big data for societal impact as well as the emergence of tools and systems that turn data to the advantage of the people.

Marie Stafford, JWT

Sian Kerr, Insight Director, Watermelon

Combining digital forensics with traditional research to develop deep insights into target audiences

In this case study Flamingo and Akzonobel show the power of combining linguistic data with more established ethnographic techniques to unearth insights into painting and decorating. Insights that ultimately led to the development of the most effective advertising for Dulux in over 30 years.

Lucas Galan, Head of Digital Forensics, Flamingo
Itzel Meza Loeza, Senior Insight Manager, Akzonobel

The Dulux lifelab case study