ESOMAR MeetUp London

Join us in London, for the UK MeetUp. The programme runs from 18.00 to 19.00 followed by networking drinks.

Programme

Filter

17:30 - 18:00
17:30 18:00

Arrival and networking

18:00 - 18:05
18:00 18:05

Welcome by Crispin Beale, ESOMAR Representative for UK

18:05 - 18:10
18:05 18:10

ESOMAR Update
State of the Nations

Finn Raben, Director General, ESOMAR
BV Pradeep, Vice President, ESOMAR

18:0519:00
Presentations
18:05 - 19:00

Behavioural Economics | Sharing some principles and some lessons from the BVA Nudge Unit

Andrew Lea, Experience Design Director, BDRC
Etienne Bressoud, BVA Nudge Unit Director

Data Philanthropy
Data for good

Gathering consumer data often takes companies into uncomfortable territory. But there are emerging trends that point to opportunities to turn data into a force for good: for individuals and for society. We'll explore the rise of the data philanthropy movement which harnesses big data for societal impact as well as the emergence of tools and systems that turn data to the advantage of the people.

Marie Stafford, JWT

Behavioural Economics | The basic principles of choice architecture and how to deploy them in research

Sian Kerr, Insight Director, Watermelon

Digital Forensics
Combining digital forensics with traditional research to develop deep insights into target audiences

In this case study Flamingo and Akzonobel show the power of combining linguistic data with more established ethnographic techniques to unearth insights into painting and decorating. Insights that ultimately led to the development of the most effective advertising for Dulux in over 30 years.

Lucas Galan, Head of Digital Forensics, Flamingo
Itzel Meza Loeza, Senior Insight Manager, Akzonobel

The Dulux lifelab case study

19:00 - 19:30
19:00 19:30

Panel Q&A by Lucy Davison, ESOMAR Representative for UK

19:30 - 20:00
19:30 20:00

Drinks, snacks and networking



Venue

 

Lightspeed office

4 Millbank

6th Floor

SW1P 3JA London

United Kingdom (GB)

Telephone: +44 (0) 20 7896 1900

Website

Registration

The event is free to both ESOMAR members and non-members. Take advantage of this excellent opportunity for you to network with fellow researchers and meet with your ESOMAR Representatives.

Please note that there is limited space so be sure to register to confirm your place.

PLEASE NOTE: By registering for this event your details will be exchanged with the other participants so that delegates know who will be attending beforehand.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity