Programme
Opening
Introduction to the programme
Nick will set the scene for the day by addresseing the key challenges facing brands in retail today, outlining the new breed of shopper and how they are adapting to a changing world. He will also be looking at the implications for insight teams and importance of continued innovation.
Using Consumer / Shopper Insights to Drive Retail Growth
What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.
Shopper Research Trends
Successful strategies for connecting retailers and consumers
With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.
Introduction
Translating Online Sensation into the Store - The Carrefour Case
From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omnichannel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour. This requires a lot of change management for a company that, until recently, was mainly focused on mass communication through the folder.
Introduction
Supplying Retailers in 2018 and Beyond
Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.
Introduction
Growing Your Brand Through Connecting the Dots
Insights and strategies for different channels and touchpoints are usually considered in isolation... But how do these different channels and touchpoints influence and convert an individual shopper in the same Path to Purchase?
Reinventing a Win-Win Loyalty Experience
Reinventing an omnichannel shopping experience requires two equally important ingredients:
1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation
2. Adding a layer of gamification to enhance the perception and the emotional bond with the Shoppers
Introduction
Measuring Todays Shopper
There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?
Touch and Feel
Workshop on What, Where and When
Understanding Shopper, Retailer and Client Needs
Closing
ESOMAR Member Ludovic Depoortere
CEO, haystack International, Belgium
Ludovic is entrepreneur and expert in consumer behavior. He is the founder of Haystack International, a multisensory research consultancy agency from Belgium. Haystack is specialized in sensory research performs research globally for the largest consumer brands in Food, non-Food, Beverage, Personal Care, and Healthcare Industries. Ludovic’s professional passion lies within optimizing consumer experiences by orchestrating a Symphony Of Senses.
Sessions:
ESOMAR Member Danielle Pinnington
Managing Director, Shoppercentric, United Kingdom (GB)
Danielle is the founder and owner of Shoppercentric – an independent insight consultancy that shows manufacturers and retailers how to turn shoppers into buyers. With more than 25 years in the research sector, Danielle began her career working in NPD, branding and sales volume estimation, but switched to shopping research in 2000 when it became clear retail was where the real fun was to be had. Since setting up Shoppercentric in 2004 Danielle has worked with a wide variety of retailers, suppliers and agencies in the area of shopping research, including helping with the development of the BP M&S flagship stores, and providing the likes of Nike, Innocent, Kerry Foods and Coca Cola with shopper inputs to their trade strategies. Danielle is always ready with an opinion on what shoppers want from retail, regularly speaking on the subject of shopping trends at seminars, conferences and for news outlets such as the BBC& Sky.
Sessions:
Advisory Board
Advisor
Managing Director
Nick began his career agency side with RDSi and Maritz TRBI, before moving client-side with Orange in 1999. Initially leading b2b research in the UK, Nick then moved to support the launch of the brand across 14 markets internationally. He then returned to the UK to lead the Insight function and was a key part of the integration team which brought together Orange and T Mobile to form EE. Nick moved from EE in 2013 to lead the Insight function at The National Lottery, building an insight capability which helped to achieve two record years of returns to Good Causes. He moved to ABA as MD in 2017, and has helped lead the business to its highest ever sales performance.
ESOMAR MemberAdvisor
CEO
Ludovic is entrepreneur and expert in consumer behavior. He is the founder of Haystack International, a multisensory research consultancy agency from Belgium. Haystack is specialized in sensory research performs research globally for the largest consumer brands in Food, non-Food, Beverage, Personal Care, and Healthcare Industries. Ludovic’s professional passion lies within optimizing consumer experiences by orchestrating a Symphony Of Senses.
ESOMAR MemberAdvisor
Managing Director
Danielle is the founder and owner of Shoppercentric – an independent insight consultancy that shows manufacturers and retailers how to turn shoppers into buyers. With more than 25 years in the research sector, Danielle began her career working in NPD, branding and sales volume estimation, but switched to shopping research in 2000 when it became clear retail was where the real fun was to be had. Since setting up Shoppercentric in 2004 Danielle has worked with a wide variety of retailers, suppliers and agencies in the area of shopping research, including helping with the development of the BP M&S flagship stores, and providing the likes of Nike, Innocent, Kerry Foods and Coca Cola with shopper inputs to their trade strategies. Danielle is always ready with an opinion on what shoppers want from retail, regularly speaking on the subject of shopping trends at seminars, conferences and for news outlets such as the BBC& Sky.
Advisor
CMI Director Shopping Insights
Keith Sleight is the global Shopping Insight Director for Unilever, leading a team building understanding of shopping on-line and off-line for categories from Soup to Soap and many more besides. Keith has been working in FMCG for over 20 years initially on market research agency side and then moving to Retail before joining the supplier side with Cadbury. Keith worked in various Market Research and Marketing roles for Cadbury, Kraft and then Mondelez International in developing and developed markets, before coming back to Shopping Insight in a global role in 2008 and joining Unilever as Shopping Insight lead in 2015. Keith has helped brands grow all over the world through understanding how to make it easier for people to buy by eliminating issues on peoples’ paths to purchase through a pragmatic approach to action oriented research.
Advisor
Customer Marketing & Insights Director
Bart Vandenreijt is in charge of the full customer data and analytical marketing scope at Carrefour Belgium. From defining the customer data and information strategy to the development, generation, effective exploitation, monetization and governance of the loyalty program data. More specifically responsible for the Carrefour media agency,the loyalty, the CRM and the market and customer insights teams.
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