Programme

Filter

09:00 - 17:00
09:00 17:00

Registration

Opening & Welcome
10:00 - 10:10
10:00 10:10

Opening
by ESOMAR

10:10 - 10:20
10:10 10:20

Introduction to the programme
Nick Bonney [aba Research]

Nick will set the scene for the day by addresseing the key challenges facing brands in retail today, outlining the new breed of shopper and how they are adapting to a changing world. He will also be looking at the implications for insight teams and importance of continued innovation.

Nick Bonney
Advisor Managing Director, aba Research, United Kingdom (GB)
10:20 - 10:50
10:20 10:50

Using Consumer / Shopper Insights to Drive Retail Growth
Grant Wither [ShopTing CVBA]

What are the trends and challenges facing retail? Changing consumer / shopper needs means that retail needs to understand them in great detail.

Grant Wither
Partner, ShopTing CVBA, United Kingdom (GB)
10:50 - 10:55
10:50 10:55

Q&A

10:55 - 11:10
10:55 11:10

Shopper Research Trends
Successful strategies for connecting retailers and consumersLudovic Depoortere [haystack International]

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Ludovic Depoortere
CEO, haystack International, Belgium
11:10 - 11:15
11:10 11:15

Q&A

11:15 - 11:35
11:15 11:35

Networking break

The Retailer – Fluidity Across Channels
11:35 - 11:40
11:35 11:40

Introduction
Nick Bonney [aba Research]

Nick Bonney
Advisor Managing Director, aba Research, United Kingdom (GB)
11:40 - 12:00
11:40 12:00

Translating Online Sensation into the Store - The Carrefour Case
Bart Vandenreijt [Carrefour]

From the ambition of translating online sensation into the store, Carrefour Belgium implemented a complete omnichannel approach whereby every customer should receive a suitable offer at any time, regardless of his point of contact with Carrefour. This requires a lot of change management for a company that, until recently, was mainly focused on mass communication through the folder.

Bart Vandenreijt
Customer Marketing & Insights Director, Carrefour, Belgium
12:00 - 12:05
12:00 12:05

Q&A

The Client
12:05 - 12:10
12:05 12:10

Introduction
Nick Bonney [aba Research]

Nick Bonney
Advisor Managing Director, aba Research, United Kingdom (GB)
12:10 - 12:30
12:10 12:30

Supplying Retailers in 2018 and Beyond
Keith Sleight [Unilever]

Understand the challenges retail and brand insight teams face when looking for shopping insights to support their internal clients in category, trade or marketing teams.

Keith Sleight
CMI Director Shopping Insights, Unilever, United Kingdom (GB)
12:30 - 12:35
12:30 12:35

Q&A

12:35 - 13:30
12:35 13:30

Lunch

Omnichannel Shoppers
13:30 - 13:35
13:30 13:35

Introduction
Danielle Pinnington [Shoppercentric]

Danielle Pinnington
Advisor Managing Director, Shoppercentric, United Kingdom (GB)
13:35 - 13:55
13:35 13:55

Growing Your Brand Through Connecting the Dots
Lindsay Cowan [Nepa]

Insights and strategies for different channels and touchpoints are usually considered in isolation... But how do these different channels and touchpoints influence and convert an individual shopper in the same Path to Purchase?

Lindsay Cowan
Managing Director, Nepa, United Kingdom (GB)
13:55 - 14:00
13:55 14:00

Q&A

14:00 - 14:20
14:00 14:20

Reinventing a Win-Win Loyalty Experience
Zyed Jamoussi [UntieNots]

Reinventing an omnichannel shopping experience requires two equally important ingredients:

1. Designing a proposition that is relevant for each shopper individually thanks to AI and CRM automation
2. Adding a layer of gamification to enhance the perception and the emotional bond with the Shoppers

Zyed Jamoussi
President and Co-Founder, UntieNots, France
14:20 - 14:25
14:20 14:25

Q&A

Exploring Shopper Insights
14:25 - 14:35
14:25 14:35

Introduction
Danielle Pinnington [Shoppercentric]

Danielle Pinnington
Advisor Managing Director, Shoppercentric, United Kingdom (GB)
14:35 - 14:55
14:35 14:55

Measuring Todays Shopper
Danielle Pinnington [Shoppercentric]

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Danielle Pinnington
Managing Director, Shoppercentric, United Kingdom (GB)
14:55 - 15:00
14:55 15:00

Q&A

Understanding Shoppers
15:00 - 16:00
15:00 16:00

Touch and Feel

Touch and feel a number of tools in a non-commercial environment. Understand what type of applications are on offer. Each demonstration will tell you what the tool is and how it works, demonstrate it, tell you how it can be used and finally give an example of how it has been used.

Confirmed demos:

Sentient Prime® - Sentient Decision Science
Presenter: Joe Sauer, SVP, Research Operations

Sentient Prime® is true, implicit association research technology. Built on more than a decade of applied scientific research and development, this leading-edge technology empowers market researchers to understand the consumer non-conscious with greater insight than has ever been possible. It provides instant insights to help you better predict consumer behavior. Using this technology, you can set up your own implicit research studies in minutes to reveal consumer emotional and cognitive associations for: package testing, product testing, ad testing, concept testing, brand positioning and more.

« Store Journey map » : AI Customer journey in POS - BVA Group
Presenter: Emilie Dumas, Managing director Côté Clients, BVA Group

BVA Group has reinforced its retail expertise by linking up with a fast-growing tech startup, IVS (Intelligent Video Sobware). With its unique technology, BVA has created an innovative methodology: the « Store Journey map » to decipher customer in-store behaviour, and reveal insights to optimize point-of-sale performance. IVStore works by installing autonomous 360 ° Video sensor boxes in stores. Anonymised data (RGPD compliant) of customer flow and behaviour is analysed in real-time by an AI platform. A bespoke dashboard provides in-the-moment information for store managers, with action and optimisation plans to follow.

Virtual store - Eyesee Research
Presenter: Joris De Bruyne, Partner

Eyesee Research virtual store platform proves the impact of shopper marketing (new package, new product introduction, SRP, display, POS, ... ) through virtual shopping missions.

Key diagnostics include:

  • Webcam Eye-Tracking: shelf standout & pack areas of interest
  • Virtual shopping: purchase intent
  • Survey: perception, likeability, ...
  • Response time measurement: brand attributes

Global clients making use of the protocol include Johnson & Johnson, Nestlé, Coty, ABInbev, Auchan, ...

Global video observation studies - Watch Me Think
Presenter: Ian Hare, Qualitative Researcher

Watch Me Think is a global behavioural research agency, championing the truths revealed through consumer-made videos.

There is a need to avoid peer-pressured and post-rationalised feedback. To access System 1 thinking. The automatic. The emotional. The subconscious.

How? Through the methodology of consumer-made, in-the-moment videos. Real people in the real place of use. Delivered in a package that helps you communicate it creatively, engagingly, widely; through the film itself, the qual analysis that backs it up, and the video insights platform it sits on.

Interactive session

16:00 - 16:30
16:00 16:30

Workshop on What, Where and When

A break out group discussion to understand what is available to retailers, clients and researchers toolbox to understand shoppers and what can be used for where when!

16:30 - 17:00
16:30 17:00

Understanding Shopper, Retailer and Client Needs

How do researchers help retailers, clients and shoppers? How do clients and retailers help themselves? How do we all meet shopper needs better?

Panel discussion

17:00 - 17:15
17:00 17:15

Summing Up and Take Aways

Closing
17:15 - 17:30
17:15 17:30

Closing
by ESOMAR