Programme Committee








Programme Committee Chair
Vice-President - Planning & Market Insights
As the first Executive Director of Marketing Intelligence & Insights for Sands China, Cristina has helped transform Asia’s largest operator of Integrated Destination Resorts into a strategically focused consumer-centric culture by leading the process to provide actionable insights and foresights that continuously provides a competitive advantage across all aspects of the resort.
A research expert with more than 15 years of experience in both academia and corporately, Cristina has actively worked with the leading research, media, and advertising, and brand agencies in areas ranging from new product development & launch, entertainment, retail, food & beverage, and gaming development, strategy and marketing.
Cristina is continuously seeking and evaluating pioneering methodologies that delve well below the surface of claimed and intention data to better able to predict and capitalize on an ever changing marketplace, particularly in our primary Asian markets.
- Welcome (23 May 2019 - 09:10) / Programme Committee Chair
- Introduction to the Programme and Keynote (23 May 2019 - 09:26) / Programme Committee Chair
- Introduction to the Closing keynote (24 May 2019) / Programme Committee Chair
- Closing and awards (24 May 2019 - 17:20) / Programme Committee Chair
- Introduction to the Keynote speaker (24 May 2019) / Programme Committee Chair
Senior Project Manager
Noriko Kishida is a Senior Project Manager of the Product Service Development team in Cross Marketing Group, which focus development and promoting new research concepts and methodologies. She had been a pioneer in execution of new market research of both qual and quant, from online communities, neuro marketing to RDIT. She has over 25 years of experience working in research for various field of clients, FMCG, IT, energy, car, and public sector, etc. She has always found joy in providing clients with good services, and is excited thinking about how to introduce the new service, match it for client solution, and develop a team to execute it.
Head - Brand & Marketing
Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.
Interested in more work from Karan Kumar? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Business Development Officer
Caryl Marcelo has a degree in Psychology from the University of Santo Tomas. She is currently working as a Business Development Officer of Prestige MKT Research Services Asia Inc. and handles both qualitative (one-on-ones, mystery shopping) and quantitative projects. In 2018, she is assigned as the Data Privacy Officer of Prestige.She is an experienced market research analyst doing one-one-one interviews and analyzing consumer attitudes and behavior. She is also the very first member of the Young ESOMAR SOCIETY in the Philippines.
ESOMAR APAC Ambassador
Chairman
John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.
During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.
Interested in more work from John Smurthwaite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior CMI Manager
Ramanathan Vythilingam (Ram) made the transition from Engineering to Market Research over 14 years ago and has not looked back since. For the past 9 years, Ram has been working in the Consumer and Market Insights function at Unilever in various regional and global roles. In his current role as Senior CMI Manager, Ram leads an Insights team, that works with Beauty Personal Care Brands the world over, on all matters relating to Content.
In a world where Brands are increasingly finding it hard to stay relevant, those that tap into the power of story-telling and emotions, will emerge the winners. Within this narrative, Ram is excited to be working with Brands to help them navigate the maze of proliferating media channels and to create and deploy content, that is compelling, engages people in a relevant manner, and builds strong Brands.
Ram is incredibly excited about the future of the Insights function, as advances in technology will only further enhance our ability to understand people better. And Insights teams that fully embrace the uncertainty and roll with the changes, will fortify their place as a source of competitive strength to the business.
Ram has presented his work at various forums like Neuro-Marketing World Forum, ESOMAR and MORES. His paper on Application of Nudge for Brand Re-Launches was presented at ESOMAR APAC 2018.
Interested in more work from Ramanathan Vythilingam? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Qualitative Research Manager
Irene is a Qualitative Research Manager with over 6 years of experience in market research. Graduating from SH Institute of Foreign Trade with a Bachelor of Economics as well as winning several awards for English Speech, Irene began her career in a start-up dedicated to online big data analysis. Irene joined IPSOS in 2015; prior to IPSOS, she spent almost two years in Nielsen responsible for retail analysis. Irene’s career has spanned a wide spectrum of topics and categories, but has had a strong emphasis on fast moving categories, in particular baby & mum, beauty, and F&B categories, and has mainly served multi-national manufacturers including Danone, Nestle, KraftHeinz, Chanel, L’Oreal, and Coca-Cola.
Managing Director
Ms. Lynn is Managing Director of Kantar TNS China under WPP group who is responsible for driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to KTNS, she was vice president for managing Nielsen Qualitative Practice Greater China region and Emerging business.
Our Sponsors
GMO Research can offer you an online research solution platform that allows access to our multi-panel and multi-country online consumer panel network - Asia Cloud Panel. While constantly expanding our reach in Asia and throughout the World, Asia Cloud Panel consists of over 20 million online consumer panelists across 13 APAC countries.
For more information, visit https://gmo-research.com/
Dynata (formerly Research Now SSI) is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific.
For more information, visit https://www.dynata.com/
Confirmit is the technology partner for the world's most innovative Market Research agencies. Our solutions enable you to uncover richer insights so your clients make smarter decisions. From multi-channel data collection to advanced analytics, we help you deliver high quality, cost-effective results.
We work closely with our clients - from the largest MR companies to agile, boutique agencies - as a partner to help you to boost productivity and response to the ever-evolving demands of your clients. Spend less time collecting data and more time becoming a trusted analyst and adviser.
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Lucid bridges the divide between global questions and human answers. By leveraging Lucid's programmatic sample marketplace, clients can ask questions of targeted audiences and measure the impact of their digital advertising - enabling anyone, in any industry, to find the answers they need.
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Track Opinion, is a leading insights and technology company that provides a range of cohesive B2B and B2C research solutions consisting of quantitative studies, customer experience, segmentation, pricing and new product development to create expedient audience insights for impactful business and marketing decisions. Our offerings also extend online sampling, surveying, programming, translation services and tabulation.
With over 4.5 million active members worldwide, our team infuses all its energy and expertise to take the customer experience to a whole new level. Our steadfast team always takes keen interest in all projects no matter how big or small to provide customised solutions to your requirements.
Track Opinion doesn't date back to the longest years of its existence; however; we strike a perfect balance in shaping strategic insights that are technology-driven, feasible and reliable.
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THREE is a community of Thought Leaders, Curators and hundreds of thousands of People around the world.
Together, we share enduring truths so we can elevate the human experience.
Thought Starters – built on a foundation of sophisticated global insights – are the catalyst for innovation within organizations and bring together the most impactful executives on the planet.
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