Programme

PDF file, ESOMAR 亚太地区2019年议程

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08:30 - 19:00
08:30 19:00

Registration
room2 Ballroom Foyer

09:00 - 11:00
09:00 11:00

COMPLIMENTARY* MORNING MASTERCLASS | Presenting in Asia
Ray Poynter [The Future Place]; Sami Wong [concept m research + consulting]
room2 Bordeaux 7.5-7.6

room2 Bordeaux 7.5-7.6

This session provides a wealth of hands-on advice for presenting in Asia, and key tips on how to engage your audience. It will be led by Ray Poynter of The Future Place, who speaks English, and Sami Wong of Concept M, who speaks Mandarin, Cantonese, Japanese and English. This is invaluable advice that will undoubtedly contribute to an excellent presentation!

* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.

“The masterclass was a great session for presenters at ESOMAR to brush up on how to make their presentation impactful. The tips on managing different audiences (native English speakers vs. non-native English speakers) were very useful for people like me who use English as a second language. It definitely helped me as a presenter to join the stage with confidence.”
- Noriko Nakano, Nihon L’Oreal, Japan

Ray Poynter
Managing Director, The Future Place, United Kingdom (GB)
Sami Wong
Research Director Asia, concept m research + consulting, China

Masterclass

13:30 - 16:30
13:30 16:30

COMPLIMENTARY* AFTERNOON MASTERCLASS | How Online Communities Will Reshape Business
Jennifer Liu [Answer Global]; Tom Deruyck [InSites Consulting]
room2 Bordeaux 7.5-7.6

room2 Bordeaux 7.5-7.6

In this brand new presentation, Belgium based Tom De Ruyck of InSites Consulting, and Jen Liu, of Answer Global Taiwan, elaborate on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities.

They place specific emphasis on how to really engage with consumers, how to report results in an impactful way, and how to embed the voice of the customer within all departments of the organization.  In other words - how to give consumers a seat on the board of your company.

Tom & Jen also argue that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.

* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.

Jennifer Liu
Managing Partner, Answer Global, Taiwan
Tom Deruyck
Managing Partner, InSites Consulting, Belgium

Masterclass

17:00 - 19:00
17:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
room2 Bordeaux 7.5-7.6

room2 Bordeaux 7.5-7.6

A discussion meet-up for research buyers (only) to network and share best practice in an informal, private setting.

Clients can indicate that they wish to attend this complimentary CLICK session by contacting the team at events@esomar.org

19:00 - 20:00
19:00 20:00

20th Anniversary Welcome Reception
room2 Expo stage

room2 Expo stage

There’s no better way for you to maximise your business connections than by joining the networking get-togethers! Join over 300 participants from more than 30 countries as we connect you with business partners and ESOMAR friends at this special 20th anniversary edition!

Opening & Welcome
09:00 - 09:10
09:00 09:10

Opening
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President]
room2 Main stage

room2 Main stage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President
09:10 - 09:18
09:10 09:18

Welcome
Chris Farquhar [ESOMAR Representative for Hong Kong and Chairman of MRSHK]; Cristina Quental [Programme Committee Chair]
room2 Main stage

room2 Main stage

Chris Farquhar
ESOMAR Representative for Hong Kong and Chairman of MRSHK
Cristina Quental
Programme Committee Chair
09:18 - 09:26
09:18 09:26

YES! It's Pitch Time!
Supported by THREE GroupFinn Raben [ESOMAR Director General]; Chandrima Roy [Ipsos]; Constance Yu [Ipsos]; Tsahn Cherng [Kantar]
room2 Main stage

room2 Main stage

Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!

Rainbow Under Social Power
Constance Yu, Ipsos, China

Blockchain in Market Research
Tsahn Cherng, Lightspeed Research, Taiwan

The Power of Voice
Chandrima Roy, Ipsos, India

Finn Raben
Moderator ESOMAR Director General
Chandrima Roy
Senior Research Executive, Ipsos, India
Constance Yu
Senior Research Manager, Ipsos, China
Tsahn Cherng
Client Development Manager, Kantar, Taiwan
09:26 - 09:35
09:26 09:35

Introduction to the Programme and Keynote
Cristina Quental [Sands China]
room2 Main stage

room2 Main stage

Cristina Quental
Programme Committee Chair Vice-President - Planning & Market Insights, Sands China, Macau
09:35 - 10:15
09:35 10:15

KEYNOTE | An Insider’s Guide to Macau’s Success
Kevin Clayton [CMO & Marketing Consultant]
room2 Main stage

room2 Main stage

Kevin will help us understand where consumer research, data and insights have played a part in the Macau success story and how research can have greater impact into the future.

Kevin Clayton
Keynote speaker CMO & Marketing Consultant

Keynote

10:15 - 10:20
10:15 10:20

Sponsor fast track
Finn Raben [ESOMAR Director General]
room2 Main stage

room2 Main stage

Finn Raben
Moderator ESOMAR Director General

Fast track

10:20 - 11:00
10:20 11:00

Networking break

ESOMAR Foundation: Make a Difference
11:00 - 11:10
11:00 11:10

Introduction
Finn Raben [ESOMAR Director General]
room2 Main stage

room2 Main stage

Finn Raben
Session chair ESOMAR Director General

ESOMAR Foundation

11:10 - 11:30
11:10 11:30

WINNING CASE STUDY | Inspiring Action Through Storytelling
Empowering digital storytelling for good in AsiaJustine Lukas [Kantar]; Rebecca Lim [Singapore International Foundation]
room2 Main stage

room2 Main stage

Award-winning presentationWinner of the Best International Case Study at ESOMAR Foundation’s 2018 ‘Making a Difference’

Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”

Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.

Justine Lukas
Director, Kantar, Singapore
Rebecca Lim
Head, Singapore International Foundation, Singapore

Presentation: Case study

Celebrating Humanity
11:30 - 11:35
11:30 11:35

Introduction
Noriko Kishida [Cross Marketing Inc.]
room2 Main stage

room2 Main stage

Noriko Kishida
Session chair Senior Project Manager, Cross Marketing Inc., Japan
11:35 - 11:55
11:35 11:55

Shrugging Off Gender Inequality
Decoding ambivalence towards gender inequality in JapanDeanna Elstrom [Ipsos K.K.]; Emi Nishiyama [Unilever]
room2 Main stage

room2 Main stage

We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative research to try and identify the issues that Japanese women deem most relevant to themselves and seek support for. This understanding is felt to be key to providing meaningful support to women, as well as enabling brands to connect with consumers with messaging that resonates.

Deanna Elstrom
Senior Director - Strategic Insights, Ipsos K.K., Japan
Emi Nishiyama
Assistant Manager, CMI - Hair Care, Unilever, Japan

Presentation: Call-to-action

11:55 - 12:15
11:55 12:15

Internet Saathi: Building a Digital India for All
Measuring the short to long-term impact of digital literacy education in rural IndiaAshley Woods [Google Asia Pacific]; Matthew Beal [Kantar TNS]
room2 Main stage

room2 Main stage

The Internet Saathi program has transformed the lives of millions of women across rural India. By providing basic training on how to use a smartphone, it has provided inspiration for entrepreneurship, social change, and personal growth. Join the presenters to discover how researchers can apply a simple framework to measure the impact of wide-scale interventions seeking to enact socio-economic change.

Ashley Woods
Brand Marketing Manager, Google Asia Pacific, Singapore
Matthew Beal
Senior Consultant, Kantar TNS, Australia

Presentation: Case study

12:15 - 12:35
12:15 12:35

The Real Story Ends in Landfill
Using behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific RegionCrawford Hollingworth [The Behavioural Architects]
room2 Main stage

room2 Main stage

Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption.  In June 2017, a project was launched to reduce the number of UBDs from Australia.  At the time, there was no existing research on motivations for this phenomenon, and so the crucial first step was to gain an in-depth understanding of the behaviour.

The unique and impactful findings from this study now offer new foundations for public messaging to effectively reduce the number of UBDs sent from Australia. Next steps are to raise global awareness of the findings and translate into communications to reduce the disruptive impact of UBDs sent to humanitarian crises zones.

Crawford Hollingworth
Founding Partner, The Behavioural Architects, United Kingdom (GB)

Presentation: Case study

12:35 - 12:50
12:35 12:50

Discussion
room2 Main stage

12:50 - 13:00
12:50 13:00

What's Next?
Finn Raben [ESOMAR Director General]
room2 Main stage

room2 Main stage

Finn Raben
ESOMAR Director General

Announcement

13:00 - 14:15
13:00 14:15

Lunch

Break-out session:Trendspotting | The Latest Regional & Global Trends
14:15 - 14:50
14:15 14:50

10 Things You Need to Know About Market Research Trends
Ray Poynter [The Future Place]
room2 Expo stage

room2 Expo stage

Ray Poynter draws on ESOMAR's global market research studies to highlight 10 things you need to know about the trends that are shaping market research globally, and with special reference to the Asia Pacific Region.

Ray Poynter
Managing Director, The Future Place, United Kingdom (GB)

ESOMAR Exclusive

14:50 - 15:20
14:50 15:20

Dynata Annual Global Trends SERIES 2019 | SPONSORED
Fad or Social Epidemic?Michael Fegan [Dynata]
room2 Expo stage

room2 Expo stage

Is climate change real and if so, fixable?
Which generation is most woke to wearables, 3D printers, etc.?
Hear the latest consumer sentiment to help guide your business decisions!

Michael Fegan
Vice President - North Asia, Dynata, Hong Kong

Presentation: Sponsored presentation

Break-out session:Advertising | Machines Boost Human Engagement
14:15 - 14:25
14:15 14:25

Introduction
Ramanathan Vythilingam [Unilever]
room2 Main stage

room2 Main stage

Ramanathan Vythilingam
Session chair Senior CMI Manager, Unilever, Singapore
14:25 - 14:45
14:25 14:45

Optimising ROI on Social Media
Emotive clarity reaps rewardsColin Ingram [NeedScope International]
room2 Main stage

room2 Main stage

Up to 85% of brand generated social media posts are wasted.
With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a brand can now see how many posts support their intended position, how many are off target, and how many are simply ambiguous.   This presentation demonstrates how the AI tool works, highlights the role of archetypal alignment across touchpoints, delivers a practical framework where brands can specifically identify the nature of their optimal social media imagery, and concludes that understanding archetypal codes is the key to optimising ROI in Social Media.

Colin Ingram
Director, NeedScope International, New Zealand

Presentation: Methodological innovation

14:45 - 15:05
14:45 15:05

Unspeakable Truths
Neuro science and artificial intelligence enable better identification of the emotions conveyed by advertisingRupam Borthakur [Kantar Insights]
room2 Main stage

room2 Main stage

Ads which trigger ANY emotion work better than those that don't. Ads which trigger the RIGHT emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this study is to enable VF to know which emotions do their brands elicit, decide if these emotions are aligned with the brands, and to determine if emotional targeting was used earlier in the creative process – how much better would Ad performance be?

Rupam Borthakur
CEO, Kantar Insights, Hong Kong

Presentation: Case study

15:05 - 15:25
15:05 15:25

Discussion
room2 Main stage

15:25 - 16:05
15:25 16:05

Networking break

Break-out session:Insight Activation
16:05 - 16:50
16:05 16:50

Increasing the ROI of Insights
Tom Deruyck [InSites Consulting]
room2 Expo stage

room2 Expo stage

If you are wondering what you could learn by attending ESOMAR's 2019 Summer Academy, then this masterclass is a must attend. Tom is one of the six trainers you can meet in June. Here he presents a shorter capsule from his Insight Activation Masterclass providing you with the communication tools and inspiration to deliver insights with impact.

Tom Deruyck
Managing Partner, InSites Consulting, Belgium

ESOMAR Academy series

16:50 - 17:10
16:50 17:10

How to Use Mobile Ethnographics to Understand What Your Customers Really Want | SPONSORED
Dr. Christian Lange [Opiria]
room2 Expo stage

room2 Expo stage

Mobile ethnography takes advantage of the fact that almost 3 billion people all around the world have smartphones and are permanently connected to the internet. With mobile ethnography participants can use their smartphones to self-document their experiences, feelings and behaviors right in the moment of truth and in the situation. This presentation shows how Opiria market research platform enables researchers to discover firsthand what their participants are experiencing when using a product or service in its natural usage environment. This allows them to put themselves in the frame of mind of their participants what leads to an unprecedented understanding of their participants' feelings, needs and requirements along all touchpoints of the customer journey.

Dr. Christian Lange
Founder & CEO, Opiria, Germany

Presentation: Sponsored presentation

Break-out session:Voice & AI | Technologies To Fuel Hyperqual
16:05 - 16:10
16:05 16:10

Introduction
Karan Kumar [Fabindia]
room2 Main stage

room2 Main stage

Karan Kumar
Session chair Head - Brand & Marketing, Fabindia, India
16:10 - 16:30
16:10 16:30

Let Them Speak!
A trial of voice technology for big little qualAnne-Marie Moir [Consumer Behaviour]
room2 Main stage

room2 Main stage

In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and budget. So can the process of qualitative exploration be applied at scale using AI and voice technology? Find out what happened when we tried.

Anne-Marie Moir
Principal Consultant, Consumer Behaviour, Australia

Presentation: Methodological innovation

16:30 - 16:50
16:30 16:50

Redefining Active Listening
Integrating consumers' verbal and non-verbal cues with machine learningMannon Wong [Ocean Park Corporation]; Mary Li [Datality Lab Ltd]; Roland Leung [Datality Lab Ltd]
room2 Main stage

room2 Main stage

We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process.  For this presentation, we show how machine learning is making qualitative concept testing more efficient, more scalable, and more objective. We demonstrate how the latest cloud computing and machine learning technologies of emotion analytics and text mining were applied in the process of qualitative in-depth interviewing. The combination of the two methods help observe nuanced consumer responses that never before were capable of being observed and compared by humans.

Mannon Wong
Senior Business Intelligence & Analytics Manager, Ocean Park Corporation, Hong Kong
Mary Li
Data Scientist, Datality Lab Ltd, Hong Kong
Roland Leung
Managing Director, Datality Lab Ltd, Hong Kong

Presentation: Methodological innovation

16:50 - 17:00
16:50 17:00

Discussion
room2 Main stage

Celebrating Impact
17:10 - 17:15
17:10 17:15

Introduction
Finn Raben [ESOMAR Director General]
room2 Main stage

room2 Main stage

Finn Raben
Session chair ESOMAR Director General
17:15 - 17:40
17:15 17:40

WINNING CASE STUDY | Driving Business Growth Through a Deep Understanding of the Merchant DNA
Shaun Fitzgibbon [TRA]
room2 Main stage

room2 Main stage

Award-winning presentationGold Winner of the 2018 ESOMAR Research Effectiveness Awards 2018

Paymark was under threat from disruption and needed to future-proof. Together with their research partner TRA, they set out to build a data-driven customer segmentation based on Paymark's underutilised giant data set. They blended advanced big data analytics, third party data enrichment, and quantitative and qualitative research to produce the final segmentation of New Zealand's merchants.

Paymark's "Merchant DNA" has enabled the business to build tangible customer relationships and achieve a wide range of commercial objectives including an uplift in Net Promotor Scores and churn reduction. Paymark is now a truly 'customer obsessed' organisation, better equipped to face a new future.

Shaun Fitzgibbon
Partner, TRA, New Zealand

Presentation: Case study

17:40 - 18:05
17:40 18:05

GUEST | Trends, Transformation & Innovation in China
Lifeng Liu [Chairman & CEO, China Region, Ipsos, and awarded 2018 ECI Business Innovator of the Year in China]
room2 Main stage

room2 Main stage

In the last two years Ipsos in China has increased its revenue organically by more than 30 million euros, including 60% from research business and 40% from tech-driven digital marketing business. Ipsos in China and its invested affiliates have made disruptive innovations in data capture, insight generation and digital marketing,  to establish a closed loop of ‘data-insight-action’.

In this presentation Lifeng talks about leading the change with innovation.

Lifeng Liu, Chairman & CEO, China Region, Ipsos, and awarded "2018 ECI Business Innovator of the Year in China”; Linked in “Top Voices 2018” in China; Linked in “Power Profiles - CEO, 2018”, in China ; and "The Innovator 25 in APAC" in 2018 by the Holmes report. 

Lifeng Liu
Guest speaker Chairman & CEO, China Region, Ipsos, and awarded 2018 ECI Business Innovator of the Year in China

Guest speaker presentation

18:05 - 18:15
18:05 18:15

Day 1 closing words
room2 Main stage

18:15 - 20:15
18:15 20:15

NETWORKING NIGHT sponsored by Lucid
ESOMAR and sponsor Lucid invites all attendees for an exclusive night of networking

Break-out session:Unique Asia
09:00 - 10:00
09:00 10:00

ESOMAR Foundation | Research Got Talent Initiative
MRSHK’s community research project with AFTECChris Farquhar [ESOMAR Representative for Hong Kong and Chairman, MRSHK]; Pravin Shekar [President, MRSI]
room2 Expo stage

room2 Expo stage

In 2018 the Marketing Research Society of Hong Kong (MRSHK) created a unique competition which brought together more than 30 young Researchers from different agencies, academia and clients to work on a research solution for a worthy Hong Kong based charitable organisation.

The selected NGO was the Absolutely Fabulous Theatre Connection (AFTEC), a previous nominee of the top 10 high impact NGO programme in Hong Kong by PWC. AFTEC does very important work in the community, using the power of the arts to inspire and enhance education and encourage learning, often for children in need.

The initiative encouraged collaboration between Hong Kong's young Researchers, who would not ordinarily get the chance to work together with their peers from competing agencies. In the spirit of giving back to the community, the study was generously conducted by the major research agencies of Hong Kong: Cido, Cimigo, CSG, GlobeScan, GMO, Ipsos, Kantar, Nielsen & Rakuten Insight. Each of these organisations committed their time, resources and money over a number of months to support this project.

The initial idea was developed by MRSHK Committee as a new initiative to get younger Researchers more involved in the Society's activities. Key aims were to have young Researchers across a range of different companies working together (cross agency) to encourage more of a sense of professional solidarity; to provide a competitive platform where the teams needed to work on a proposal with a pitch (mirroring the business environment); and to help out a worthy charity, which would be highly motivating for Millennials.

This was a world's first, with the programme now set to take off amongst other market research communities globally, fully supported by ESOMAR. This platform enables young research and insights professionals to showcase their passion and skills, within their own market and also being recognised by ESOMAR on the 'big stage' of regional and global conferences.

Chris Farquhar
ESOMAR Representative for Hong Kong and Chairman, MRSHK
Pravin Shekar
President, MRSI
10:00 - 10:30
10:00 10:30

Enabling Agile Research in Asian Markets | SPONSORED
Offered by Grail InsightsVivek Neb [Grail Insights]
room2 Expo stage

room2 Expo stage

The dynamic nature of Asian businesses require an agile research approach to achieve flexibility, higher transparency, higher return on investment and higher productivity. We see and hear the need for fast and instant flux of insights, as business decision making is no longer isolated but rather a connected series of micro-decisions. This session focuses on understanding how Agile research powered by meta-analysis is fast becoming a preferred option to support business decisions in dynamic and demanding business environment.

Vivek Neb
Managing Director, Grail Insights, Singapore

Presentation: Sponsored presentation

Break-out session:Asian Insights | Part 1
09:00 - 09:10
09:00 09:10

Introduction
John Smurthwaite [ESOMAR APAC Ambassador]
room2 Main stage

room2 Main stage

John Smurthwaite
Session chair ESOMAR APAC Ambassador
09:10 - 09:30
09:10 09:30

Please Don’t Make Me Think about Thinking!
Use of neuro-physiological indices reveal deeper insights into the emotional responses of consumers for flavor evaluation Nasrin Shafeghat [Centan (Macromill Group)]; Siew Hoong Chan [Takasago International]
room2 Main stage

room2 Main stage

Typically, consumer flavor testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study making use of EEG, heart rate, and skin conductance, to evaluate consumers' flavor preferences more objectively for flavor development. The study was conducted among female consumers in Jakarta and physiological measurement has helped to reveal the underlying emotional responses of the consumers for two of the most preferred test flavors. This research demonstrates that we can further sensitively measure how different flavors elicit different emotions, providing further insights on how to optimize flavors to maximize consumer preference.

Nasrin Shafeghat
Senior Researcher, Centan (Macromill Group), Japan
Siew Hoong Chan
CIMR Regional Manager, Takasago International, Singapore

Presentation: Methodological innovation

09:30 - 09:50
09:30 09:50

Researching a Joke, Are You Kidding Me?
It is funny because it is truePrasunika Priyadarshini [Karvy Insights]; Radhika Venkatarayan [Karvy Insights]
room2 Main stage

room2 Main stage

When can a brand benefit from laughter and is it possible to research a joke?
Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space.   While humour is very culture and space specific, we believe this approach will help researchers and brand custodians know when to use it, as well as other emotional devices for their brand's storytelling.

Prasunika Priyadarshini
Senior Manager, Karvy Insights, India
Radhika Venkatarayan
Asslciate Vice President, Karvy Insights, India

Presentation: Inspiration

09:50 - 10:10
09:50 10:10

Home is a Feeling
A look at how the concept of home is changing in emerging markets and its implication on businessSushma Panchawati [The Sound: Exploration Strategy Innovation]
room2 Main stage

room2 Main stage

Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of ‘HOME’ has wide-ranging business implications for brands and categories (Media and Content, Personal Care and Food). The presenters will also share their knowledge on how they used film to not only gather the data on such an abstract concept, but to also communicate the findings in an engaging and effective way.

Sushma Panchawati
Consulting Lead - APAC, The Sound: Exploration Strategy Innovation, India

Presentation: Inspiration

10:10 - 10:30
10:10 10:30

Discussion
room2 Main stage

10:30 - 11:10
10:30 11:10

Networking break

Break-out session:Advanced Analytics
11:10 - 12:00
11:10 12:00

Driver Analysis as a Gateway to Advanced Analytics | MRII & University of Georgia
Jeffrey Henning [Market Research Institute International]
room2 Expo stage

room2 Expo stage

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of Georgia course, Advanced Analytic Techniques.

Jeffrey Henning
Executive Director, Market Research Institute International, United States

Masterclass

Break-out session: Asian Insights | Part 2
11:10 - 11:15
11:10 11:15

Introduction
Caryl Anne Marcelo [Prestige Market Research Services Asia]
room2 Main stage

room2 Main stage

Caryl Anne Marcelo
Session chair Business Development Officer, Prestige Market Research Services Asia, Philippines
11:15 - 11:35
11:15 11:35

Hacking the Silent Subconscious
Unlocking habits, shaping behaviourMaitreyee Patki [Brandscapes Worldwide]; Nirupama Kaushik [Brandscapes Worldwide]
room2 Main stage

room2 Main stage

We all dream of a 'tomorrow' when we'll ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too.  But can a brand inspire behavioural change?

As researchers, we looked at the principles of ethnography and the Habit Loop framework by Charles Duhigg, and fused this with evolving camera technology to pilot a study on habit formation.  We want to show that by fusing research principles, methods and frameworks, a brand can understand and influence the silent subconscious, shape behaviour, and orchestrate habits.

Maitreyee Patki
Director - Insights, Brandscapes Worldwide, Singapore
Nirupama Kaushik
Consulting Partner, Brandscapes Worldwide, India

Presentation: Methodological innovation

11:35 - 11:55
11:35 11:55

Overcoming Barriers to Purchase in Online Shopping Environments
Applying Western mobile ready hero image standards to Asian E-commerce markets and going beyondPaul Janssen [SKIM]
room2 Main stage

room2 Main stage

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major CPG companies have tried to optimize their product offer but selling online is different than selling offline, and tactics need to be adjusted to be successful. Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product. Here we demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.

Paul Janssen
Vice President, SKIM, Singapore

Presentation: Case study

11:55 - 12:05
11:55 12:05

Discussion
room2 Main stage

12:05 - 12:15
12:05 12:15

YES! We Have a Winner!
YES (Young ESOMAR Society) Award winner announcementFinn Raben [ESOMAR Director General]
room2 Main stage

room2 Main stage

Supported by THREE Group

Finn Raben
Moderator ESOMAR Director General
12:15 - 12:30
12:15 12:30

Impact with ESOMAR
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President]
room2 Main stage

room2 Main stage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President

Announcement

12:30 - 14:00
12:30 14:00

Discussion lunch

Join ESOMAR at the expo stage for a discussion lunch on Data Science and share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

The Future is Now
14:00 - 14:05
14:00 14:05

Introduction
Lynn Zhang [Kantar TNS]
room2 Main stage

room2 Main stage

Lynn Zhang
Session chair Managing Director, Kantar TNS, China
14:05 - 14:25
14:05 14:25

Building Best in Class Insights Capabilities
From “strategic insights partner” to “source of competitive advantage”Charisma de Jesus [Philip Morris International]; Tony Li [Philip Morris International]
room2 Main stage

room2 Main stage

Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function.

Charisma de Jesus
Manager Market Research, Philip Morris International, Philippines
Tony Li
Marketing Research Director, Philip Morris International, Philippines

Presentation: Case study

14:25 - 14:45
14:25 14:45

What Market Research Can Learn from Alexa & Siri
Exploring the ways Savvy Consumers have innovated in their lives and how market research practices can follow their leadYoung Ham [Kantar]
room2 Main stage

room2 Main stage

As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this?

Young Ham
Director - Data Solutions, Kantar, Australia

Presentation: Industry opportunity

14:45 - 15:05
14:45 15:05

Atlantis Reloaded: An AI-Enabled Insights Journey
Devesh Sharma [Absolutdata]; Soumya Kanti Sarkar [Absolutdata]
room2 Main stage

room2 Main stage

What happens when research expertise meets Artificial Intelligence to create a platform for anytime, anywhere insights? How can years of past knowledge lost in nameless archives become readily available to enable informed decision making? As we look into the future, are we integrated with the past?

Devesh Sharma
Technical Lead, Absolutdata, India
Soumya Kanti Sarkar
Engagement Manager - Technology Services, Absolutdata, India

Presentation: Award-winning presentation

15:05 - 15:20
15:05 15:20

Discussion
room2 Main stage

15:20 - 15:50
15:20 15:50

Networking break

Interactive
15:50 - 16:40
15:50 16:40

CLIENT TECH TALK | Six Trends Shaping the Future of MR Technology
Find out where leading Asia based clients and tech experts would invest in research technologies of the futurePeter Harris [Vision Critical]; Abigail Koh [Sands China]; Amy Lee [Galaxy Entertainment Group]; Cristiane Ross [Pure Group International]; Mark Alvarez [ABN Impact]; Mike Stevens [What Next Strategy & Planning]
room2 Main stage

room2 Main stage

With research technologies continually expanding, global and local tech and client experts such as Cathay Pacific and HSBC will join forces on stage to discuss the future of MR technologies. Find out where they would invest when looking at the six biggest research technologies of the future. Then, all attendees are invited to be a part of a live prediction market to map out the future! Join if you want to learn more about Blockchain, AI and the top tech trends for 2019, and uncover the emerging technology trends that will take over the business world in the years beyond.

Peter Harris
Moderator Managing Director - Asia Pacific, Vision Critical, Australia
Abigail Koh
Panelist Director, Sands China, Macau
Amy Lee
Panelist VP Customer Insights & Competitor Analysis, Galaxy Entertainment Group, Macau
Cristiane Ross
Panelist Group Head of Customer Experience, Corporate Sales and CSR, Pure Group International, Hong Kong
Mark Alvarez
Panelist Managing Director, ABN Impact, Philippines
Mike Stevens
Panelist Founder/Editor at Insight Platforms and Managing Director at What's Next Strategy & Planning, What Next Strategy & Planning, United Kingdom (GB)

Presentation: Industry debate

16:40 - 17:20
16:40 17:20

KEYNOTE | What Does it Mean To Be Human?
The convergence of consciousness in the age of the machine, and the rise of the cybernetic consumerMatt Armitage [Consultant, Futurist and Broadcaster]
room2 Main stage

room2 Main stage

Matt Armitage
Keynote speaker Consultant, Futurist and Broadcaster

Keynote

Closing & Awards
17:20 - 17:30
17:20 17:30

Closing and awards
Cristina Quental [Sands China]; Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President]
room2 Main stage

room2 Main stage

Cristina Quental
Programme Committee Chair Vice-President - Planning & Market Insights, Sands China, Macau
Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President
17:30 - 18:00
17:30 18:00

Farewell drinks