Asia Pacific 2019

ESOMAR Member

Senior Project Manager

Noriko Kishida is a Senior Project Manager of the Product Service Development team in Cross Marketing Group, which focus development and promoting new research concepts and methodologies. She had been a pioneer in execution of new market research of both qual and quant, from online communities, neuro marketing to RDIT. She has over 25 years of experience working in research for various field of clients, FMCG, IT, energy, car, and public sector, etc. She has always found joy in providing clients with good services, and is excited thinking about how to introduce the new service, match it for client solution, and develop a team to execute it.

ESOMAR Member

Head - Brand & Marketing

Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.

Business Development Officer

ESOMAR Member

Vice-President - Planning & Market Insights

As the first Executive Director of Marketing Intelligence & Insights for Sands China, Cristina has helped transform Asia’s largest operator of Integrated Destination Resorts into a strategically focused consumer-centric culture by leading the process to provide actionable insights and foresights that continuously provides a competitive advantage across all aspects of the resort.

A research expert with more than 15 years of experience in both academia and corporately, Cristina has actively worked with the leading research, media, and advertising, and brand agencies in areas ranging from new product development & launch, entertainment, retail, food & beverage, and gaming development, strategy and marketing.

Cristina is continuously seeking and evaluating pioneering methodologies that delve well below the surface of claimed and intention data to better able to predict and capitalize on an ever changing marketplace, particularly in our primary Asian markets.

ESOMAR Member

ESOMAR APAC Ambassador

Chairman

John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.

During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.

Senior CMI Manager

Qualitative Research Manager

Irene is a Qualitative Research Manager with over 6 years of experience in market research. Graduating from SH Institute of Foreign Trade with a Bachelor of Economics as well as winning several awards for English Speech, Irene began her career in a start-up dedicated to online big data analysis. Irene joined IPSOS in 2015; prior to IPSOS, she spent almost two years in Nielsen responsible for retail analysis. Irene’s career has spanned a wide spectrum of topics and categories, but has had a strong emphasis on fast moving categories, in particular baby & mum, beauty, and F&B categories, and has mainly served multi-national manufacturers including Danone, Nestle, KraftHeinz, Chanel, L’Oreal, and Coca-Cola.

Research Director