ESOMAR 'Best of' - Italy 2019 (Milan)
Leveraging consumer insight across cultures

Tuesday, 14 May 2019 // 14:30-18:00

Programme

Filter

14:30 - 15:00
14:30 15:00

Opening & Welcome

Maria Grazia Zoia, Professor of Econometrics and Scientific Director, LABCOM, Università Cattolica del Sacro Cuore

Renato Fiocca, Professor of Marketing and Scientific Director, Centrimark, Università Cattolica del Sacro Cuore

Giulia Fabrizi, Managing Director, Almar Quality Research, Italy and Esomar Representative for Italy

Alberto Stracuzzi, Market Research Director, Blogmeter, Italy and Esomar Representative for Italy

15:00 - 15:30
15:00 15:30

Learning - Every Damn Day
How to interpret your world and find IKIGAI

Vanessa Oshima, Founder of Heart-Data Inc, Japan

15:30 - 16:00
15:30 16:00

Netnography in Action
Applying qualitative social media research at ArtCosmetics

Robert Kozinets,Hufschmid Professor and Chair of Digital and Business Communication, USC Annenberg School for Communication and Journalism and USC Marshall School of Business, and President, Netnografica

Ulrike Gretzel, Senior Fellow, Center for Public Relations, USC Annenberg School for Communication and Journalism, and Research Director, Netnografica

Rossella Gambetti,Member of the scientific committee, LABCOM, Associate professor of Corporate and Marketing Communication, Università Cattolica del Sacro Cuore, and BDD, Netnografica

16:00 - 16:30
16:00 16:30

The Heineken Insight Cloud
From creation to curation

Liesbeth De Winter, Research Director, Ipsos Belgium

16:30 - 17:00
16:30 17:00

Sustainability: Fashionable Trend or Real Concern for Italian Consumers?
An ASSIRM study

Guendalina Graffigna, Director of Centro Studi ASSIRM, Professor of Consumer & Health Psychology, Director of EngageMinds HUB Research Center, Università Cattolica del Sacro Cuore, Milano

17:00 - 17:15
17:00 17:15

Q&A

17:15 - 18:00
17:15 18:00

PANEL DISCUSSION | Understanding Different Cultures to Gather Meaningful Consumer Insights

Panelists:

Silvia Biraghi, Research associate, LABCOM, and Assistant professor of Management Sciences, Università Cattolica del Sacro Cuore

Stefania Vitulli, Adjunct professor of Corporate Communication, Università Cattolica del Sacro Cuore

Alessandro Martello, Founder, Italian Brand Factory

Pierfranco Accardo, CEO, ArtCosmetics

Luisella Bovera, Marketing Director, ArtCosmetics




Venue

Università Cattolica del Sacro Cuore / Catholic University of the Sacred Heart

Largo Agostino Gemelli, 1

Sala Negri da Oleggio

20123 Milano

Italy

Telephone: +39 02 72341

Website


Registration

This event is free. Take advantage of this excellent opportunity for you to network with other people from the data, research and insights community.

Please note that there is limited space so be sure to register to confirm your place.


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