Careers in Data Analytics and Marketing Insight

This event, held in cooperation with Bristol University, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.

An open session will discuss skillsets needed to enter the market research industry and students' aspirations in preparing themselves to enter the job market.

Programme

Filter

12:30 - 12:45
12:30 12:45

Welcome & Introduction

Agnes Nairn, Professor of Marketing, School of Economics, Finance and Management, University of Bristol, UK
Alex Wheatley, Director of Digital and Technical Innovation Kantar, UK and ESOMAR Representative for the UK

12:45 - 13:05
12:45 13:05

Can Chairs Talk?
Image mining & text analytics for strategic planningPreriit Souda [PSA Consultants Ltd]

WINNER OF THE ESOMAR AWARD FOR BEST PAPER OVERALL 2017

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Preriit Souda
Guest speaker Director, PSA Consultants Ltd, United Kingdom (GB)
13:05 - 13:10
13:05 13:10

Q&A

13:10 - 13:25
13:10 13:25

Have I Got News for You?!
Analysing how information flows to inform campaign planningSara Picazo Lutton [Twitter]

What did you last read on Twitter? The latest news event? The score from yesterday's football match? Imagine if brands could spread their messages as efficiently as information flows on Twitter. Our research takes the first steps in that direction...

Sara Picazo Lutton
Guest speaker Head of Ad Research, Twitter, United Kingdom (GB)
13:25 - 13:30
13:25 13:30

Q&A

13:30 - 14:25
13:30 14:25

PANEL DISCUSSION | Profiles and Skillsets for Data, Research & Insights

A panel of practitioners will discuss profiles and skillsets needed to enter the market research industry.

Liz Norman, CEO, ENI- Talent Partners for the Insight, Data and Market Research industries, UK
Sara Picazo Lutton, Head of UK Ad Research, Twitter, UK
Preriit Souda, Director, PSA Consultants, UK
Neil Fordham, Regional Director Partner Success EMEA, Cint, UK
Alex Wheatley, Director of Digital and Technical Innovation Kantar, UK and ESOMAR Representative for the UK

Interactive session

14:25 - 14:30
14:25 14:30

Closing and Goodbye

Summing up and a few words on ESOMAR YES (Young ESOMAR Society) by Agnes and Alex.

14:30 - 15:30
14:30 15:30

Lunch and Drinks



Venue

 

Bristol University

Queens Road - Wills Memorial Building

Room: The Old Council Chamber

BS8 1RJ Bristol

United Kingdom (GB)

Website

Registration

You can register here. Please note that this event is open for students at Bristol University.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity