Careers in Data, Research and Insights

This event, held in cooperation with IE School of Human Sciences and Technology, in Madrid, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fueling innovation and getting closer to consumers.

An open session will discuss skill sets needed to enter the market research industry and students’ aspirations in preparing themselves to enter the job market.


Programme

Filter

18:30 - 18:40
18:30 18:40

Welcome & introduction

Enrique Domingo, ESOMAR Professional Standards Committee Chair / Founder, Dialogs&Beyond, Spain

18:40 - 19:00
18:40 19:00

My Court – New Paradigms In Shopping Centers

My court: a tangible transformation from B&M to a dynamic and living space.

Violeta Gálvez Outeiral, Market Research Expert - Iberian portfolio, Sonae Sierra, Spain

19:00 - 19:05
19:00 19:05

Q&A

19:05 - 19:25
19:05 19:25

C-Centricity
Promoting the role of customer centricity as a driver of growth

As the competitive environment in our hyper connected world gets more complex and the pace of change takes an unprecedented speed, businesses need to reinforce their customer focus. From startups to big corporations, the only strong base for continuous or accelerated growth is to ensure that the service or the product they offer solves the customer need, “does the job”.

In this session we will be introducing the IE Center For Consumer Driven Growth (IE CCDG) initiative to promote the role of customer centricity as a driver of growth.

Maria Alvarado, Sr Partner, Brand Leadership Group / Exec. Director IE Center for Consumer Driven Growth, IE Foundation, Spain

19:25 - 19:30
19:25 19:30

Q&A

19:30 - 20:25
19:30 20:25

PANEL DISCUSSION | Profiles and Skillsets for Data, Research & Insights

A panel of practitioners will discuss profiles and skillsets needed to enter the market research industry:

  • Cristina Irisarri, Innovation and Product Development Client Executive, Kantar TNS, Spain
  • Enrique Domingo, ESOMAR Professional Standards Committee Chair / Founder, Dialogs&Beyond, Spain
  • Maria Alvarado, Sr Partner at Brand Leadership Group / Exec. Director IE Center for Consumer Driven Growth at IE Foundation
  • Pepe Martínez, Business Development & Marketing Director Kantar Millward Brown, President, ANEIMO, Spain
  • Violeta Gálvez Outeiral, Market Research Expert - Iberian portfolio, Sonae Sierra, Spain
20:25 - 20:30
20:25 20:30

Summing up and a few words on ESOMAR YES (Young ESOMAR Society)

Enrique Domingo, ESOMAR Professional Standards Committee Chair / Founder, Dialogs&Beyond, Spain

20:30 - 21:30
20:30 21:30

Networking drinks




IE School of Human Sciences and Technology

Room F-007

Calle de María de Molina, 4

28006 Spain

Spain

Telephone: +34 915 68 96 10

Website


Registration

Please note that this event is open for students at IE School of Human Sciences and Technology.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity