Programme

Filter

08:00 - 09:00
08:00 09:00

Registration

08:30 - 09:00
08:30 09:00

Good morning coffee & Connection
A meet and greet for everyone to network before kicking off the content

Opening & Welcome
09:00 - 09:15
09:00 09:15

Opening
Welcome to everyone

by ESOMAR

09:15 - 09:30
09:15 09:30

Introduction to the programme
Welcome from MetLife & CommitteeNisha Yadav [MetLife]

Nisha Yadav
Advisory Board Chair AVP Head of Global Brand Research, MetLife, United States
Digital Innovation & Transformation Embracing digital technologies for speed, efficiency and effectiveness to drive more impact in your organisation
09:30 - 09:35
09:30 09:35

Introduction
Nisha Yadav [MetLife]

Nisha Yadav
Session chair AVP Head of Global Brand Research, MetLife, United States
09:35 - 10:00
09:35 10:00

Changing the Subject
From Qualitative Research to Digital TransformationKevin Cowan [BBC World Service]

Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionised the way we do journalism at the BBC.

Kevin Cowan
Insight Manager, BBC World Service, United States
10:00 - 10:25
10:00 10:25

Catalyst for Change: Digital Innovations in Media Measurement
Jonathan Bohm [NBCUniversal]

Jonathan Bohm
VP Portfolio Sales Solutions - Digital - Insights & Measurement, NBCUniversal, United States
10:25 - 10:40
10:25 10:40

Discussion

10:40 - 11:00
10:40 11:00

Networking game

11:00 - 11:30
11:00 11:30

Networking break

11:30 - 11:35
11:30 11:35

Networking game results

New Data, New ToolsGain in-depth perspective on what it takes to harness new data, as well as the ins and outs of the buzzworthy b-word and how you might use it to your advantage
11:35 - 11:50
11:35 11:50

Introduction
Michelle Gansle [Mars Wrigley]

Michelle Gansle
Session chair Director Consumer Insights, Mars Wrigley, United States
11:50 - 12:15
11:50 12:15

Intercept Research in the Era of Streaming TV
Dan Robbins [Roku]

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next.

Dan Robbins
Head of Ad & Programming Research, Roku, United States
12:15 - 12:45
12:15 12:45

Blockchain: Integrating new technologies into your strategic decisions
Chris Cable [Diageo]

Blockchain is a nascent and complex technology that is widely misunderstood. In this presentation you'll learn how it works, its growing importance across many verticals and be provoked about whether you should incorporate it into your strategy.

Chris Cable
Director - Data, Analytics & Strategy, Diageo, United States
12:45 - 13:00
12:45 13:00

Discussion

13:00 - 14:00
13:00 14:00

Lunch

The Brand & Consumer ExperienceLearn how thinking outside the box and adapting to niche markets can bring deeper insight, new innovation and change global narrative
14:00 - 14:05
14:00 14:05

Introduction
Jackie Lundblad [BuzzFeed]

Jackie Lundblad
Session chair Head of International Insights, BuzzFeed, United Kingdom (GB)
14:05 - 14:30
14:05 14:30

Measuring the Impact of Connectivity on Unconnected Users in Rural Kenya
Loon and Telkom Kenya partnering to expand connectivity through novel technologiesEsra Ozkan [Loon]; Stellah Nyagah [Telekom Kenya]

Moving beyond generalisations: New research approaches to understand the impact of Internet on user lives and experiences.

Esra Ozkan
User Experience Research Lead, Loon, United States
Stellah Nyagah
Consumer Insights and Market Intelligence Lead, Telekom Kenya, Kenya
14:30 - 14:55
14:30 14:55

Accessible Design
Kirstin Hamlyn [Microsoft]; Marcy Chartier [Microsoft]

Disability affects 1 billion people worldwide. Through accessible surveys, our goal is to ensure all voices are represented in research findings.

Kirstin Hamlyn
Senior Manager - Research Excellence, Microsoft, United States
Marcy Chartier
Senior Manager - Market Research, Microsoft, United States
14:55 - 15:10
14:55 15:10

Discussion

15:10 - 15:40
15:10 15:40

Networking break

Better Business ImpactTwo prime examples of how innovative research strategies propelled business insights
15:40 - 15:45
15:40 15:45

Introduction
Jose Enrique Tocasuche [Canadian Bank Note Company]

Jose Enrique Tocasuche
Session chair Director - Marketing and Digital Insights, Canadian Bank Note Company, United States
15:45 - 16:10
15:45 16:10

Embracing Agility
Derick Davidson [Anheuser-Busch InBev]

In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage gate model of yes/no decisions and changing to one that is focused on iterative learning in both development and in-market launch, significantly shortening timelines.

Derick Davidson
Senior Insights Manager - Innovation Insights, Anheuser-Busch InBev, United States
16:10 - 16:35
16:10 16:35

MR Contribution To #1 Sales Spot First-Time-Ever For Nissan Japan
A historical success driven by the leadership of MR team collaborating with engineers and marketers centred around the customer insightAsuka Torii [Nissan Motor Co.]; Raphael Meillat [Nissan Motor Co.]

Against lots of opposition from executives and stakeholders in the company, MR team led the collaboration of functions by proposing the winning scenario for white space all supported by in-depth understanding of customer insight and market science.

Asuka Torii
Senior Manager, Nissan Motor Co., Japan
Raphael Meillat
Expert Leader, Nissan Motor Co., France
16:35 - 16:50
16:35 16:50

Discussion

16:50 - 17:00
16:50 17:00

Wrap-up of the day
by ESOMAR

17:15 - 19:30
17:15 19:30

Networking drinks
Sponsored by NBCUniversal

Why end the day when you can continue connecting over drinks in an exclusive New York setting? We are thrilled to have NBCUniversal as our Client Summit Networking Experience sponsor - welcoming all delegates for a behind-the-scenes look at the Rooftop Gardens of the Commons in the heart of Midtown Manhattan at 30 Rock. Rain or shine, but we're hoping for the latter...

08:00 - 09:00
08:00 09:00

Registration

Opening & Welcome
09:00 - 11:15
09:00 11:15

Client Coffee & CLICK
Clients Leaning and Inspiring Clients with Knowledge or CLICK, is a meet-up for the client-side (only) to network and share best practice in an informal and private setting

11:15 - 11:45
11:15 11:45

Networking break

Digital EvolutionDiscover how to leverage digitalisation for improved sponsorship marketing, stakeholder influence and brand content
11:45 - 11:50
11:45 11:50

Introduction
Michelle Gansle [Mars Wrigley]

Michelle Gansle
Session chair Director Consumer Insights, Mars Wrigley, United States
11:50 - 12:15
11:50 12:15

Measuring Brand/Business Impact of Partnership Marketing at MetLife
Understanding the Value of MetLife's Partnership Marketing ProgramsDan Pincus [MetLife]; Stefan Kerekes [MetLife]

Sponsorships Marketing is just all fun and games, right? Join us and find out how we know it's driving impact for MetLife.

Dan Pincus
Assistant Vice President - Sponsorships & Promotions, MetLife, United States
Stefan Kerekes
Senior Analyst - Global Marketing Science & Strategy, MetLife, United States
12:15 - 12:40
12:15 12:40

Beyond Qual and Quant
Using AI to Reveal Definition of an Undefined Sector and Uncover Actionable InsightsConnie Zhang [Abbott]

  • How to identify and utilise the right AI tool by partnering with a tech startup
  • How to use AI to bring together primary and secondary information
  • How to use AI to map the competitive landscape in a visually convincing way
Connie Zhang
Senior Director - Global Marketing Intelligence GMEA, Abbott, United States
12:40 - 13:05
12:40 13:05

Implementing The New Generation Of Customer Experience (CX) Analytics
Microsoft's experience with implementing a system that gains AI-enabled insights about CX drivers from detailed text feedbackRajul Jain [Microsoft]

 

Rajul Jain
Senior Market Researcher, Microsoft, United States
13:05 - 13:25
13:05 13:25

Discussion

13:25 - 14:25
13:25 14:25

Lunch

The Consumer ConnectionHear what happens when consumers are put at the heart of business strategy and how it affects brand equity and innovation
14:25 - 14:30
14:25 14:30

Introduction
Jose Enrique Tocasuche [Canadian Bank Note Company]

Jose Enrique Tocasuche
Session chair Director - Marketing and Digital Insights, Canadian Bank Note Company, United States
14:30 - 14:55
14:30 14:55

Insights Informing Content & Creative
Jackie Lundblad [BuzzFeed]

How a global media owner uses research and insights to direct content, creative and brand decisions, including creation of e-commerce and in-store products.

Jackie Lundblad
Head of International Insights, BuzzFeed, United Kingdom (GB)
14:55 - 15:20
14:55 15:20

We Weren't Us? Because We Were Hungry
Raising the Bar with SNICKERSChristina Mickow [Mars Wrigley]

Follow SNICKERS on our journey to brand self-discovery, leveraging techniques like neuroscience, AI-based text analytics, and online communities to go beyond consumer claims to (literally) get inside consumers' heads and uncover brand truths.

Christina Mickow
CMI Lead on US Chocolate Bars, Mars Wrigley, United States
15:20 - 15:35
15:20 15:35

Discussion

15:35 - 16:05
15:35 16:05

Networking break

Better Business ImpactTwo prime examples of how innovative research strategies propelled business insights
16:05 - 16:10
16:05 16:10

Introduction
Jackie Lundblad [BuzzFeed]

Jackie Lundblad
Session chair Head of International Insights, BuzzFeed, United Kingdom (GB)
16:10 - 16:35
16:10 16:35

Main Drivers
Claudia Galindo [TV Azteca]

Connecting dots! How to provoke the audience, increase viewers and home integration through a sports reality show! The vivid Exatlon México experience!

Claudia Galindo
Research Director, TV Azteca, Mexico
16:35 - 17:00
16:35 17:00

Revolutionizing PepsiCo Insights Through Digital Transformation PART 2
Kate Schardt [PepsiCo]

Learn how PepsiCo is augmenting human creativity with advanced technology to change the power and speed of insights and drive consumer centricity into the heart of the organization to accelerate growth.

Kate Schardt
Senior Director - Global Insights Digitisation, PepsiCo, United States
17:00 - 17:15
17:00 17:15

Discussion

Closing & Awards
17:15 - 17:30
17:15 17:30

Programme summary & Closing
by ESOMAR

17:30 - 18:00
17:30 18:00

Farewell drinks