Topics / Submit your speaking proposal

Deadline for speaking proposals: 04 March 2019

We are looking for 'insights to action' and marketing application stories from client-side researchers. Speakers do not need to prepare papers but are asked for permission to video their presentations for ESOMAR members to watch in MyESOMAR.

The following are suggestions, please feel free to submit beyond the suggested topics.

1. Digital & Data Transformation

  • Success stories from insight pioneers working in an agile data-driven environment
  • Demonstrations of 'classical' research complementing big data for richer consumer understanding
  • Thoughts and/or examples on new technologies as enablers
  • Comparisons and opinions when different approaches produce different results
  • The pros and cons, successes and failures, of integrating digital research / analytics with traditional research - experiences from UX, CX and marketing angles
  • From insights to intelligence: how have you been leveraging big data
  • It wasn't successful - features and analysis on why and what the challenges were, and what you would do differently next time

2. Bigger Business Impact

  • How do you create impact within the business
  • Organising the CMI function and team
  • Latest in brand tracking and measuring brand equity
  • Marketing Mix Modelling / Integrating and measuring the performance of both online and offline activation campaigns for a 360-brand view/ Measuring the impact of advertising efforts on business performance.
  • Understanding How Brands Really Grow
  • Tales of effortless collaborations within the organisation. But how?
  • Order taker or trusted advisor? How to make the change.
  • The art of convincing storytelling, 'selling' the research story within the business
  • Rethinking brand engagement in a social networked world and commentary on trust (People can feel passionately about a brand yet they mistrust it. Do perceptions of trust alter across generations? What makes people love and trust a brand more than another)
  • Measuring ourselves: determining ROI on insights investments

3. Cracking Creativity

  • Creative research techniques for uncovering the consumer / customer journey
  • How do you excite internal stakeholders
  • Where's the industry going? How are you contributing to the future?
  • Multi-method research. Looking at research holistically to identify insights.
  • Innovation
  • Best practices in understanding the customer decision journey to purchase
  • Evaluating and enhancing customer experience
  • Co-creation with customers for enhanced innovation
  • Beyond the 'go/no go' product launch. Amplifying the value of marketing research for the creation of a mid-long business strategy with consumers at the heart.

4. Other

  • Problem-solving: what challenges have faced your insights team, how did you address them and how did you move forward?
  • Other outstanding out-of-the-box ideas? Creative research techniques? Share the what, why, how and results!

Important notice for providers and suppliers of research - at Client Summit we only allow client-side researchers to present. If you are interested in getting involved with the event in other ways, including sponsoring, please contact business@esomar.org.

Deadline: 04 March 2019