Topics / Submit your speaking proposal

The Call for Speakers is closed

We are looking for 'insights to action' and marketing application stories from client-side researchers. Speakers do not need to prepare papers but are asked for permission to video their presentations for ESOMAR members to watch in MyESOMAR.

The following are suggestions, please feel free to submit beyond the suggested topics.

1. Digital & Data Transformation

  • Success stories from insight pioneers working in an agile data-driven environment
  • Thoughts on and/or examples of incorporating the latest trends (AI and machine learning, automation, blockchain, video tech, VR, etc.)
  • The pros and cons, wins and losses, of integrating digital research / analytics with traditional research – experiences from UX, CX and marketing angles
  • From insights to intelligence: leveraging social monitoring and social listening
  • It wasn’t successful - features and analyses on why and what the challenges were, and what you would do differently next time

2. The Consumer Connection

  • Creative research techniques for understanding the consumer / customer journey
  • Co-creation with customers for increased innovation
  • Superstar surveys: design, data, questions, quality
  • Leveraging the sciences: behaviourial, neuro, ethnographic, and beyond…
  • Rethinking brand engagement in a social networked world and commentary on trust (Do perceptions of trust alter across generations? What makes people love and trust a brand more than another?)
  • Evaluating and enhancing customer experience
  • OM-G-DPR! Compliancy challenge or marketing opportunity?
  • Beyond the ‘go/no go’ product launch. Amplifying the value of marketing research for the creation of a mid-long business strategy with consumers at the heart.

3. Business Impact

  • In-house or outsource? When and what and why
  • Organising the CMI function, the team and cross-departmental collaboration
  • The art of convincing storytelling: ‘selling’ the research story within the business
  • Order taker or trusted advisor? Making the change
  • Meeting the need for speed including: time to market, advertising development, and the research done throughout
  • Latest in brand tracking and measuring brand equity
  • Brand activism: risky business or sound strategy
  • Measuring ourselves: determining ROI on insights investments
  • Marketing Mix Modelling / Integrating and measuring the performance of both online and offline activation, advertising and/or experiential campaigns for a 360-brand view
  • Problem-solving: what challenges have faced your insights team, how did you address them and how did you move forward?

4. Alternative ideas

  • Where’s the industry going? How are you contributing to the future?
  • Something else outstanding and out-of-the-box? Share the what, why, how and results!

Important notice for providers and suppliers of research - at Client Summit we only allow client-side researchers to present. If you are interested in getting involved with the event in other ways, including sponsoring, please contact business@esomar.org.