Content tracks

Where technology, innovation and excellence collides.

Cross-fertilisation of ideas and interaction to drive growth.

Powering up the value of insights to transform brands and society.

Little surprises, out-of-the-box, beyond the usual borders of market research.
Programme Committee







Programme Committee Chair
CEO - North America
Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. Prior to joining Kantar, Reed served over a decade as General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. In that role, Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that impacted a wide range of business decisions spanning the marketing and engineering.
For over twenty years, Reed has spearheaded the evolution of the insights discipline in a number of ways, including the creation and management of successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions, harnessing social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights.
Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Executive Director of Global Customer Insights
Lisa Courtade currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to address the challenges facing the practice of market research and analytics in a regulated industry. Lisa has a passion for delivering patient centered solutions in healthcare and her team was an early adopter of neuroscience, the use of social data, and the application of both big data and deep behavioral insights to understand and connect with patients and healthcare customers worldwide. Lisa lives her passion for shaping the future of the industry by serving on numerous academic and association boards as well as being a tireless champion and speaker on insights innovation and impact.
Senior Global Account Partner
Graeme Lawrence is a Managing Partner and the recently formed Join the Dots I InSites Consulting. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.
Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in 'Auld Reekie'.
Interested in more work from Graeme Lawrence? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR Council Member
2019/2020 ESOMAR Council Member / Senior Analyst
Interested in more work from Nijat Mammadbayli? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Vice President
Director of Insights
Karolina Tutaj founded, built and heads up the Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand, advertising campaigns and gathering consumer insights on a global scale to inform and improve Booking.com's marketing strategy and execution. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.
Interested in more work from Karolina Tutaj? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Marketing Leader - Research & Insight
As an advocate of the forethought power of insight, Grace is a strategic insight expert with regional experience in senior roles on both client and agency side. Based in Melbourne, Grace currently works at one of the major Australian banks to lead a transformation journey to turn tracking research programs into agile insight engines. She believes that having the open mindset to integrate market research with new data sources and metrics can actually amplify the impact of insight rather than hinder it. Grace has nearly 20 years' experience working with many of the world's leading brands and advertising agencies in the Asia Pacific region including Unilever, L'Oreal, GSK, American Express, Ogilvy & Mather, JWT and TBWA. Throughout her research career, Grace has worked extensively in a range of roles including qualitative moderator, key account director, marketing science modelling specialist, research product developer and strategic consultant. Outside of work Grace enjoys bush-walking, badminton and music.
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Media partner
For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.
For more information, visit https://www.netquest.com/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 30
Voxpopme is the world's #1 video insight platform with an impressive global client list of brands and agencies. We help businesses see the people behind the data to drive real customer-centric decision making.
For more information, visit https://site.voxpopme.com/
Stand number: 26
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, our teams help the world’s leading organizations succeed and grow, connecting you with people at scale and delivering deeper human understanding. Our expertise in online profiles allows us to help you find more creative ways of collecting and connecting data: from search to survey design, from opt-in panels to programmatic exchanges, from self-reported answers to appended profiles, from insights to activation.
For more information, visit https://www.kantar.com/profiles
Stand number: 46
Confirmit is the technology partner for the world's most innovative Market Research agencies. Our solutions enable you to uncover richer insights so your clients make smarter decisions. From multi-channel data collection to advanced analytics, we help you deliver high quality, cost-effective results.
We work closely with our clients - from the largest MR companies to agile, boutique agencies - as a partner to help you to boost productivity and response to the ever-evolving demands of your clients. Spend less time collecting data and more time becoming a trusted analyst and adviser.
For more information, visit https://www.confirmit.com/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 47
A pioneer in the dynamic world of marketing research, data collection, reporting and visualization, Toluna brings together people and brands in the world's largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.
Toluna provides the industry's leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and TolunaAnalytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.
For more information, visit https://www.toluna-group.com/
Stand number: 23&24
Orchidea Research started 2 decades ago as a paper and pen research company.
In 2013 we decided to expand our research online. As an ardent data collection company that we have been for over 2 decades, we have had immense exposure to our clients and panelists which has helped us to work in a more coherent manner.
The panels in which we deal in manage through are highly productive and responsive. We have instituted the best client practices, keeping the clients' data and requirements secured and confidential.
Now a Full-service agency with strong Technological acumen, we are able to help everyone, Decipher The Quest What's Next ?
For more information, visit https://orchidearesearch.com/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 25
Borderless Access, a global digital MR solutions company, provides access to engaged consumers from hard-to-reach audiences in the emerging and developed markets, driven by Technology & Community Analytics with its sales presence in US, UK, Germany, UAE and India.
Its' focus on innovation extends to providing market research products & solutions, such as SmartSight, HealthSight, and TAPP.
Borderless Access values data security, privacy, and confidentiality and are an ISO 27001:2013 certified company.
For more information, visit http://www.borderlessaccess.com/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 32
Market Cube is an Insights, Market Research Operations, and Data Sciences company. We own and manage a diverse array of global panels that span from deep, nationally representative communities to niche, unique audiences. Market Cube provides sample, survey, and quantitative research across a multitude of industries. With access to 4.2+ million people in more than 50 countries, Market Cube provides real-time insights. For 10 years, our nimble and owner-operated company has delivered on a mission to provide practical innovation for the biggest names in the market research arena.
For more information, visit http://www.market-cube.com
Stand number: 19
Dynata (formerly Research Now SSI) is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific.
For more information, visit https://www.dynata.com/
Bilendi helps market researchers to collect data and reach even the most challenging targets. We combine innovative technologies with proprietary panels to deliver data for your project.
Bilendi is one of Europe's major market research service providers with 2.2 million active panellists in 12 European countries – France, Germany, United Kingdom, Italy, Spain, Belgium, Austria, Switzerland, Denmark, Sweden, Finland and Norway.
We offer an extensive range of additional services including full service data collection, community builds and ad effectiveness tracking.
For more information, visit https://www.bilendi.co.uk/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 35
Bloomfire exists to organize research and expertise and make it accessible and shareable to the people who need it to drive business decisions. Bloomfire’s easy-to-use, elegant knowledge sharing platform is used by Customer Insights teams at leading companies to manage research and share it with their stakeholders. With Bloomfire, teams are more productive, collaboration is easier, work gets done more efficiently, and employees and customers are more satisfied. Bloomfire is headquartered in downtown Austin, Texas.
For more information, visit https://bloomfire.com/
Stand number: 44
Since 2008, Converseon has provided the AI-powered technology, models, insights and consulting to help leading brands around the world derive breakthrough insight from unstructured social listening and voice of customer data. The firm has garnered an enviable reputation for innovation and excellence working with such top brands as IBM, Uber, and Walmart. The firm provides solutions in more than 14 languages and is helping to democratize the use of machine learning with data scientists and general analysts alike for breakthrough insight and business impact.
For more information, visit https://converseon.com/
Stand number: 43
Rakuten Insight is the Tokyo-based provider of proprietary online panels for market research data collection in Japan, China, Korea, Taiwan, Hong Kong, Singapore, Thailand, Malaysia, Indonesia, Vietnam, India and the Philippines.
We provide a rich blend of authentic Asian local insight and premium proprietary panels to clients who are looking for quick, affordable and most of all reliable Asian online samples - wrapped up in the best service in the business!
Offering reliable, trustworthy and repeatable research results utilizing panels developed and managed to international standards, Rakuten Insight goes the extra mile in helping you achieve your research objectives. We offer access to our proprietary panel from the simplest Sample Only projects to the most complex of Full Data collection programming.
For more information, visit http://insight.rakuten.com/
Stand number: 48
Stratégir offers inspiration and rigour in decoding markets and people to Unlock Consumer Truth. We are based in Europe, China, USA, South America and Africa. From Innovation to Point of Sale, we specialise in solution focused ad-hoc consumer and shopper research in consumer and luxury goods.
Leading-edge approaches, like life-size virtual shopping environments, deliver underlying reasons for behaviour.
We go further than facts giving our clients confidence to shape the future.
For more information, visit https://www.strategir.com/
Have a look at our business listing on the ESOMAR Directory!
Stand number: 6
Stravito - the new daily habit of insightful managers.
Imagine all your global organisation's intelligence at your fingertips. With curation and collaboration tools that turn information overload into inspiration. Imagine the speed at which insightful decisions could be made.
Stravito helps large consumer goods companies use their intelligence faster with the most powerful search and discovery features. Founded by a team of market research and technology experts, Stravito is built with a relentless focus on user-friendly design. Ask about our Adoption Guarantee.
For more information, visit https://www.stravito.com/
Stand number: 22
GlobaLexicon is the leading translation and language service provider to the market research sector.
Led by experienced MR professionals, our team of 90+ works internationally (including in our European and US offices) across a range of qualitative and quantitative projects from healthcare to consumer. Our in-depth knowledge of the research industry, our commitment to outstanding quality and our consultative approach continue to set us apart.
With strong growth mainly via client referrals, GlobaLexicon is the primary translation partner (in some cases the sole provider) of major market research companies and in-house insight teams. Find out more and read our case studies on our website.
For more information, visit https://www.globalexicon.com/
THREE is a community of Thought Leaders, Curators and hundreds of thousands of People around the world.
Together, we share enduring truths so we can elevate the human experience.
Thought Starters – built on a foundation of sophisticated global insights – are the catalyst for innovation within organizations and bring together the most impactful executives on the planet.
For more information, visit https://www.threegroup.com
Two thirds of the world is covered by water. The rest by the Global Network for Research.
GlobalNR is your point of contact to a consortium of leading research companies working in partnership across the world, providing you instant access to on-the-ground knowledge, resources, fieldwork and local market insights via a single point of contact in your own domestic market.
Established in 1989, initially as 'EuroNet', GlobalNR is a multi-country consortium of professional research companies, from around the world, working to the same standards and IDEALS.
For more information, visit http://www.globalnr.com/
Stand number: 21
For more information, visit https://www.mrs.org.uk/
Quirk's looks like a magazine and reads like a magazine. But it is much more than just a magazine. It is a place where the best, brightest and boldest in marketing research -- clients and agencies alike -- can exchange their best thinking. It is a platform that is intelligent, inquisitive and innovative. Everything we cover is designed to promote the use, value and understanding of marketing research and lead you to innovative insights. Quirk's is written for -- and read by - a global community of leaders in corporate marketing research departments and agencies. Each edition features original articles on research techniques, case studies, news, survey findings, global listings for conferences and up-to-date directories of market research product and service companies. But, the magazine is just the beginning. Quirk's also produces webinars, events, e-newsletters, iPad, Android and Kindle Fire apps, a Linkedin Group and the most visited and most comprehensive industry Web site.
For more information, visit https://www.quirks.com
Stand number: 42
Research & Results publishes leading market research media in print, online and mobile: Research & Results magazine, StudioGuide (viewing facilities), DigitalGuide, web sites and an email newsletter. The annual Research & Results show is the leading international trade show for market research. The two-day show takes place in Munich, Germany, every October. Companies from Germany and abroad present their products and services. Experts present in workshops the latest topics and trends in the industry. Admission is free for registered professionals.
For more information, visit https://www.research-results.com/
Stand number: 15