Programme

Filter

07:00 - 07:05
07:00 07:05

LIVE | Opening
Welcome to ESOMAR TV @HQDafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]; Finn Raben [ESOMAR Director General]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Finn Raben
ESOMAR Director General

Opening/Introduction/Closing

Morning [Focus on Asia Pacific]
07:05 - 07:15
07:05 07:15

LIVE | Have you heard about ANA, ESOMAR's smart search tool in the ESOMAR Resources Library?
Radha Ravattu [ESOMAR]

Radha Ravattu
Systems Developer, ESOMAR, Netherlands
07:15 - 07:35
07:15 07:35

Red Alert
Understanding the demand and supply side of girl child trafficking using a behavioural science approachRam Prasad [Final Mile Consulting]

It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers through a combination of coercion, torture, starvation and rape. 40% of these victims are adolescents and children. There is a demand side and a supply side to this deadly problem. The highly sensitive nature of the problem poses many research challenges. Our paper covers new understanding of the Demand- Supply sides. We will share how using innovative research tools informed by behavioural sciences provide new insights into decision making and how that is helping to reshape the strategies and campaigns to attack this deadly problem.

Ram Prasad
Co-founder & Director, Final Mile Consulting, United States
07:35 - 07:40
07:35 07:40

LIVE | Studio time
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing

07:40 - 08:05
07:40 08:05

LIVE | Storytelling of Insights by Tom De Ruyck
A sneak peek of his Summer Academy 2019 MasterclassTom De Ruyck [InSites Consulting]

Tom De Ruyck
Managing Partner, InSites Consulting, Belgium

Interview

08:05 - 08:30
08:05 08:30

LIVE | Interview with Joris Huisman about SKIM's upcoming presentation at Asia Pacific 2019
Neda Eneva [ESOMAR]; Joris Huisman [SKIM]

Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Joris Huisman
Managing Director, SKIM, Netherlands

Interview

08:30 - 08:50
08:30 08:50

The future is VOICE
How is voice technology changing the world for consumers and brands?Arpapat Boonrod [Kantar Insights]; Prachawan Ketavan [JWT]

Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.

Arpapat Boonrod
Managing Director, Kantar Insights, Thailand
Prachawan Ketavan
Director of Planning, JWT, Thailand
08:50 - 08:55
08:50 08:55

LIVE | What will we see at APAC 2019 in Macau?
Interview with the ESOMAR events team Dafni Bachou [ESOMAR]; Rhiannon Bryant [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands

Interview

08:55 - 09:00
08:55 09:00

LIVE | Update from the ESOMAR Foundation
Luke Raben [ESOMAR]; Razvan Bondalici [ESOMAR]

Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Razvan Bondalici
ESOMAR Foundation Programme Coordinator, ESOMAR, Netherlands

Interview

Afternoon [Focus on QUAL and Big DATA]
13:00 - 13:10
13:00 13:10

LIVE | Welcome back to ESOMAR TV @HQ
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing

13:10 - 13:30
13:10 13:30

LIVE | Hello Quintastics!
A new vision on 50plus marketingSandra van Vemden [MARE Research]

How a bold approach to traditional qualitative research launched an entirely new target group and encouraged fellow researchers to rethink what qual can do.

Sandra van Vemden
Research Manager, MARE Research, Netherlands
13:30 - 13:50
13:30 13:50

LIVE | Catching the Exception
Chayenne Meers [haystack International]; Suzanne Mulier [Alpro]

An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products #newrecipe #cleaneating #plantpower

Redefining qualitative research by combining different methods in order to find new, special and trendy usages.

Chayenne Meers
Research Consultant, haystack International, Belgium
Suzanne Mulier
Int. Market Researcher, Alpro, Belgium
13:55 - 14:15
13:55 14:15

Bitter Sweet Symphony
A case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100-year-old aperitif brandJuliette Margerand [Pernod Ricard]; Sven Arn [Happy Thinking People]

Finding the future by looking backwards. How data fusion created a compelling brand success story.

Juliette Margerand
Consumer Insight Manager, Pernod Ricard, France
Sven Arn
Managing Director and Partner, Happy Thinking People, Germany
14:15 - 14:25
14:15 14:25

What is ESOMAR FUSION?
An interview with the ESOMAR events team about our latest and coolest eventLuke Raben [ESOMAR]; Alfonso Regalado [ESOMAR]; Danika Smit [ESOMAR]

Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Alfonso Regalado
Senior Creative Producer, ESOMAR, Netherlands
Danika Smit
Global Events Specialist & YES Community Manager, ESOMAR, Netherlands

Interview

14:25 - 14:35
14:25 14:35

What is the definition of a data scientist?
An interview with Anna-Lee Bridgstock [Wunderman]Finn Raben [ESOMAR Director General]

Finn Raben
Host ESOMAR Director General

Interview

14:35 - 14:40
14:35 14:40

LIVE | What will you see during the rest of the day on ESOMAR TV @ HQ?
Luke Raben [ESOMAR]

Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands

Opening/Introduction/Closing

14:40 - 15:00
14:40 15:00

The Value of Machine Learning in Privacy
Results-oriented machine learning solution in securing PII data anonymisationCarlos Ochoa [Netquest]; Ezequiel Paura [Netquest]

Carlos Ochoa
Chief Client Officer, Netquest, Spain
Ezequiel Paura
Data Scientist, Netquest, Spain
15:00 - 15:10
15:00 15:10

LIVE | Update about ESOMAR's work on Professional Standards
Neda Eneva [ESOMAR]; Kim Smouter-Umans [ESOMAR]

Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands

Interview

15:10 - 15:15
15:10 15:15

LIVE | How can ESOMAR Plus help you?
Dafni Bachou [ESOMAR]; Bianca Marcu [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Bianca Marcu
Advocacy and Standards Project Coordinator, ESOMAR, Netherlands

Interview

15:15 - 15:20
15:15 15:20

LIVE | How can ESOMAR Corporate Membership help you?
Dafni Bachou [ESOMAR]; Angela Canin [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Angela Canin
Senior Manager Member Relations, ESOMAR, Netherlands

Interview

15:20 - 15:25
15:20 15:25

LIVE | Have you heard about ANA, ESOMAR's smart search tool in the ESOMAR Resources Library?
Stella Ayemoba [ESOMAR]; Valentina Malangone [ESOMAR]

Stella Ayemoba
ESOMAR, Netherlands
Valentina Malangone
Librarian Project Executive, ESOMAR, Netherlands
15:25 - 15:30
15:25 15:30

LIVE | Update from the ESOMAR Foundation
Luke Raben [ESOMAR]; Razvan Bondalici [ESOMAR]

Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Razvan Bondalici
ESOMAR Foundation Programme Coordinator, ESOMAR, Netherlands

Interview

Evening [Focus on NORTH and SOUTH AMERICA]
17:00 - 17:05
17:00 17:05

LIVE | Welcome back to ESOMAR TV @HQ
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing

17:05 - 17:20
17:05 17:20

Updates from LATAM with our President, Council member and experts
Alfonso Regalado [ESOMAR]; Alain Mizrahi [ESOMAR Council Member]; Joaquim Bretcha [ESOMAR President]; Xabier Palacio [ESOMAR]
es

Alfonso Regalado
Host Senior Creative Producer, ESOMAR, Netherlands
Alain Mizrahi
ESOMAR Council Member
Joaquim Bretcha
ESOMAR President
Xabier Palacio
Senior Industry Analyst, ESOMAR, Netherlands
17:20 - 17:40
17:20 17:40

MetLife Insights Engine
Extending the reach and ROI of marketing insightsCarolina Erlich [MetLife]; Flynt Tuller [MetLife]

Carolina Erlich
Marketing Science LatAm Head, MetLife, Argentina
Flynt Tuller
AVP Global Marketing Sciences, MetLife, United States
17:40 - 18:20
17:40 18:20

The “F Word” [PERFORMANCE]
How female representations shaped female emotions and consumption over the decadesMariela Mociulsky [Trendsity]; Ximena Díaz [Trendsity]

Mariela Mociulsky
Director, Trendsity, Argentina
Ximena Díaz
Director, Trendsity, Argentina
18:20 - 18:35
18:20 18:35

What will ESOMAR Congress 2019 offer?
Interview with Programme Committee membersNeda Eneva [ESOMAR]; Graeme Lawrence [Join the Dots]; Karolina Tutaj [Booking.com]; Nijat Mammadbayli [SKIM]

Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Graeme Lawrence
Chief Client Officer and Board Director, Join the Dots, United Kingdom (GB)
Karolina Tutaj
Senior Manager of Insights, Booking.com, Netherlands
Nijat Mammadbayli
ESOMAR Council Member / Senior Analyst, SKIM, United Kingdom (GB)

Interview

18:35 - 18:45
18:35 18:45

Interview with ESOMAR Congress 2019 Programme Committee Chair
Luke Raben [ESOMAR]; Reed Cundiff [Microsoft]

Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Reed Cundiff
General Manager - Customer & Market Research, Microsoft, United States

Interview

18:45 - 18:50
18:45 18:50

LIVE | Did you know that the call for submissions for our Spring Edition of the ESOMAR Client Summit is open?
Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing

18:50 - 19:10
18:50 19:10

LIVE | Developing Innovative Capabilities for Tomorrow and the Day After Tomorrow - Not Losing Sight of Today's Reality
A clients panelNiels Schillewaert [ESOMAR Ex-Officio]; Arnoud van Huffelen [Red Bull]; Fenny Léautier [Philips International]; Marlon Rinoza Plazo [Unilever]; Tony Costella [HEINEKEN International]

Our past President Niels Schillewaert will moderate an exciting debate with a few key clients to discuss some of the emerging tech trends in market research (AI, chatbots, block chain, neuro, automation, augmented reality, VR etc) and to find out the views of the panel on which technologies they personally feel will have the most impact on research.

Niels Schillewaert
Host ESOMAR Ex-Officio
Arnoud van Huffelen
Shopper Insights Manager, Red Bull, Netherlands
Fenny Léautier
Sr. Director Strategic Marketing & Consumer Insights - Personal Care, Philips International, Netherlands
CMI Transformation Director, Unilever, Netherlands
Tony Costella
Director Central CMI - Global Commerce, HEINEKEN International, Netherlands
19:10 - 19:15
19:10 19:15

LIVE | Update from the ESOMAR Foundation
Razvan Bondalici [ESOMAR]; Luke Raben [ESOMAR]

Razvan Bondalici
Host ESOMAR Foundation Programme Coordinator, ESOMAR, Netherlands
Luke Raben
Senior Digital Marketing Executive, ESOMAR, Netherlands

Interview

19:15 - 19:20
19:15 19:20

LIVE | ESOMAR Update
Neda Eneva [ESOMAR]; Finn Raben [ESOMAR Director General]

Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Finn Raben
ESOMAR Director General
19:20 - 19:25
19:20 19:25

LIVE | Closing
Thank you for watching!Dafni Bachou [ESOMAR]; Finn Raben [ESOMAR Director General]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]

Dafni Bachou
Host Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Finn Raben
Host ESOMAR Director General
Luke Raben
Host Senior Digital Marketing Executive, ESOMAR, Netherlands
Neda Eneva
Host Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands

Opening/Introduction/Closing