Programme
Thursday 28 March
LIVE | Opening
Welcome to ESOMAR TV @HQDafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]; Finn Raben [ESOMAR Director General]




Opening/Introduction/Closing
LIVE | Have you heard about ANA, ESOMAR's smart search tool in the ESOMAR Resources Library?
Radha Ravattu [ESOMAR]

Red Alert
Understanding the demand and supply side of girl child trafficking using a behavioural science approachRam Prasad [Final Mile Consulting]
It is estimated that there are 20 million commercial sex workers in India, and around 80% of these are victims of sex trafficking. Kidnapped or lured from their homes, these women and girls are forced to succumb to sexual exploitation as sex workers through a combination of coercion, torture, starvation and rape. 40% of these victims are adolescents and children. There is a demand side and a supply side to this deadly problem. The highly sensitive nature of the problem poses many research challenges. Our paper covers new understanding of the Demand- Supply sides. We will share how using innovative research tools informed by behavioural sciences provide new insights into decision making and how that is helping to reshape the strategies and campaigns to attack this deadly problem.

LIVE | Studio time
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]



Opening/Introduction/Closing
LIVE | Storytelling of Insights by Tom De Ruyck
A sneak peek of his Summer Academy 2019 MasterclassTom De Ruyck [InSites Consulting]

Interview
LIVE | Interview with Joris Huisman about SKIM's upcoming presentation at Asia Pacific 2019
Neda Eneva [ESOMAR]; Joris Huisman [SKIM]


Interview
The future is VOICE
How is voice technology changing the world for consumers and brands?Arpapat Boonrod [Kantar Insights]; Prachawan Ketavan [JWT]
Voice technology is changing the world. It redefines how we communicate and creates new meaning in human and machine relationships. Using multiple techniques, we explore why voice matters and how brands can ignite growth from voice technology.


LIVE | What will we see at APAC 2019 in Macau?
Interview with the ESOMAR events team Dafni Bachou [ESOMAR]; Rhiannon Bryant [ESOMAR]


Interview
LIVE | Update from the ESOMAR Foundation
Luke Raben [ESOMAR]; Razvan Bondalici [ESOMAR]


Interview
LIVE | Welcome back to ESOMAR TV @HQ
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]



Opening/Introduction/Closing
LIVE | Hello Quintastics!
A new vision on 50plus marketingSandra van Vemden [MARE Research]
How a bold approach to traditional qualitative research launched an entirely new target group and encouraged fellow researchers to rethink what qual can do.

LIVE | Catching the Exception
Chayenne Meers [haystack International]; Suzanne Mulier [Alpro]
An in-depth qualitative social media analysis to uncover unexpected usages of plant-based Alpro products #newrecipe #cleaneating #plantpower
Redefining qualitative research by combining different methods in order to find new, special and trendy usages.


Bitter Sweet Symphony
A case study showing how a careful fusion of semiotics, social media analysis & creative storytelling built a powerful new strategy for an over 100-year-old aperitif brandJuliette Margerand [Pernod Ricard]; Sven Arn [Happy Thinking People]
Finding the future by looking backwards. How data fusion created a compelling brand success story.


What is ESOMAR FUSION?
An interview with the ESOMAR events team about our latest and coolest eventLuke Raben [ESOMAR]; Alfonso Regalado [ESOMAR]; Danika Smit [ESOMAR]



Interview
What is the definition of a data scientist?
An interview with Anna-Lee Bridgstock [Wunderman]Finn Raben [ESOMAR Director General]

Interview
LIVE | What will you see during the rest of the day on ESOMAR TV @ HQ?
Luke Raben [ESOMAR]

Opening/Introduction/Closing
The Value of Machine Learning in Privacy
Results-oriented machine learning solution in securing PII data anonymisationCarlos Ochoa [Netquest]; Ezequiel Paura [Netquest]


LIVE | Update about ESOMAR's work on Professional Standards
Neda Eneva [ESOMAR]; Kim Smouter-Umans [ESOMAR]


Interview
LIVE | How can ESOMAR Plus help you?
Dafni Bachou [ESOMAR]; Bianca Marcu [ESOMAR]


Interview
LIVE | How can ESOMAR Corporate Membership help you?
Dafni Bachou [ESOMAR]; Angela Canin [ESOMAR]


Interview
LIVE | Have you heard about ANA, ESOMAR's smart search tool in the ESOMAR Resources Library?
Stella Ayemoba [ESOMAR]; Valentina Malangone [ESOMAR]


LIVE | Update from the ESOMAR Foundation
Luke Raben [ESOMAR]; Razvan Bondalici [ESOMAR]


Interview
LIVE | Welcome back to ESOMAR TV @HQ
Dafni Bachou [ESOMAR]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]



Opening/Introduction/Closing
Updates from LATAM with our President, Council member and experts
Alfonso Regalado [ESOMAR]; Alain Mizrahi [ESOMAR Council Member]; Joaquim Bretcha [ESOMAR President]; Xabier Palacio [ESOMAR] es




MetLife Insights Engine
Extending the reach and ROI of marketing insightsCarolina Erlich [MetLife]; Flynt Tuller [MetLife]


The “F Word” [PERFORMANCE]
How female representations shaped female emotions and consumption over the decadesMariela Mociulsky [Trendsity]; Ximena Díaz [Trendsity]


What will ESOMAR Congress 2019 offer?
Interview with Programme Committee membersNeda Eneva [ESOMAR]; Graeme Lawrence [Join the Dots]; Karolina Tutaj [Booking.com]; Nijat Mammadbayli [SKIM]




Interview
Interview with ESOMAR Congress 2019 Programme Committee Chair
Luke Raben [ESOMAR]; Reed Cundiff [Microsoft]


Interview
LIVE | Did you know that the call for submissions for our Spring Edition of the ESOMAR Client Summit is open?
Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]


Opening/Introduction/Closing
LIVE | Developing Innovative Capabilities for Tomorrow and the Day After Tomorrow - Not Losing Sight of Today's Reality
A clients panelNiels Schillewaert [ESOMAR Ex-Officio]; Arnoud van Huffelen [Red Bull]; Fenny Léautier [Philips International]; Marlon Rinoza Plazo [Unilever]; Tony Costella [HEINEKEN International]
Our past President Niels Schillewaert will moderate an exciting debate with a few key clients to discuss some of the emerging tech trends in market research (AI, chatbots, block chain, neuro, automation, augmented reality, VR etc) and to find out the views of the panel on which technologies they personally feel will have the most impact on research.





LIVE | Update from the ESOMAR Foundation
Razvan Bondalici [ESOMAR]; Luke Raben [ESOMAR]


Interview
LIVE | ESOMAR Update
Neda Eneva [ESOMAR]; Finn Raben [ESOMAR Director General]


LIVE | Closing
Thank you for watching!Dafni Bachou [ESOMAR]; Finn Raben [ESOMAR Director General]; Luke Raben [ESOMAR]; Neda Eneva [ESOMAR]




Opening/Introduction/Closing

Alfonso Regalado
Senior Creative Producer, ESOMAR, Netherlands
Sessions:

Dafni Bachou
Senior Marketing and Communications Specialist, ESOMAR, Netherlands
Sessions:
- LIVE | Opening (28 March 2019 - 07:00) / Host
- LIVE | Studio time (28 March 2019 - 07:35) / Host
- LIVE | What will we see at APAC 2019 in Macau? (28 March 2019 - 08:50) / Host
- LIVE | Welcome back to ESOMAR TV @HQ (28 March 2019 - 13:00) / Host
- LIVE | How can ESOMAR Plus help you? (28 March 2019 - 15:10) / Host
- LIVE | How can ESOMAR Corporate Membership help you? (28 March 2019 - 15:15) / Host
- LIVE | Welcome back to ESOMAR TV @HQ (28 March 2019 - 17:00) / Host
- LIVE | Closing (28 March 2019 - 19:20) / Host

Luke Raben
Senior Digital Marketing Executive, ESOMAR, Netherlands
Luke is Senior Digital Marketing Executive at ESOMAR, with a background in Psychology and Communications.
Sessions:
- LIVE | Opening (28 March 2019 - 07:00) / Host
- LIVE | Studio time (28 March 2019 - 07:35) / Host
- LIVE | Update from the ESOMAR Foundation (28 March 2019 - 08:55) / Host
- LIVE | Welcome back to ESOMAR TV @HQ (28 March 2019 - 13:00) / Host
- What is ESOMAR FUSION? (28 March 2019 - 14:15) / Host
- LIVE | What will you see during the rest of the day on ESOMAR TV @ HQ? (28 March 2019 - 14:35) / Host
- LIVE | Update from the ESOMAR Foundation (28 March 2019 - 15:25) / Host
- LIVE | Welcome back to ESOMAR TV @HQ (28 March 2019 - 17:00) / Host
- Interview with ESOMAR Congress 2019 Programme Committee Chair (28 March 2019 - 18:35) / Host
- LIVE | Did you know that the call for submissions for our Spring Edition of the ESOMAR Client Summit is open? (28 March 2019 - 18:45) / Host
- LIVE | Update from the ESOMAR Foundation (28 March 2019 - 19:10) / Speaker
- LIVE | Closing (28 March 2019 - 19:20) / Host

Neda Eneva
Senior Strategic Marketing & Communications Manager, ESOMAR, Netherlands
Sessions:
- LIVE | Opening (28 March 2019 - 07:00) / Host
- LIVE | Studio time (28 March 2019 - 07:35) / Host
- LIVE | Interview with Joris Huisman about SKIM's upcoming presentation at Asia Pacific 2019 (28 March 2019 - 08:05) / Host
- LIVE | Welcome back to ESOMAR TV @HQ (28 March 2019 - 13:00) / Host
- LIVE | Update about ESOMAR's work on Professional Standards (28 March 2019 - 15:00) / Host
- LIVE | Welcome back to ESOMAR TV @HQ (28 March 2019 - 17:00) / Host
- What will ESOMAR Congress 2019 offer? (28 March 2019 - 18:20) / Host
- LIVE | Did you know that the call for submissions for our Spring Edition of the ESOMAR Client Summit is open? (28 March 2019 - 18:45) / Host
- LIVE | ESOMAR Update (28 March 2019 - 19:15) / Host
- LIVE | Closing (28 March 2019 - 19:20) / Host

Niels Schillewaert
Managing Partner USA & Co-Founder, InSites Consulting, United States
Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Alain Mizrahi
CEO, Grupo RADAR, Uruguay
Sessions:

Angela Canin
Senior Manager Member Relations, ESOMAR, Netherlands
Sessions:

Arnoud van Huffelen
Shopper Insights Manager, Red Bull, Netherlands
Sessions:

Arpapat Boonrod
Managing Director, Kantar Insights, Thailand
Sessions:

Bianca Marcu
Advocacy and Standards Project Coordinator, ESOMAR, Netherlands
Having lived in four different countries so far, Bianca is a certified Data Protection Officer who works across cultures to deliver tailored solutions. She is the go-to and guiding light throughout the ESOMAR Plus experience.
Sessions:

Carlos Ochoa
Chief Client Officer, Netquest, Spain
Sessions:

Carolina Erlich
Marketing Science LatAm Head, MetLife, Argentina
Sessions:

Chayenne Meers
Research Consultant, haystack International, Belgium
Sessions:

Danika Smit
Global Events Specialist & YES Community Manager, ESOMAR, Netherlands
Sessions:

Ezequiel Paura
Data Scientist, Netquest, Spain
Sessions:

Fenny Léautier
Sr. Director Strategic Marketing & Consumer Insights - Personal Care, Philips International, Netherlands
Sessions:

Finn Raben
Director General, ESOMAR, Netherlands
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Flynt Tuller
AVP Global Marketing Sciences, MetLife, United States
Sessions:

Graeme Lawrence
Chief Client Officer and Board Director, Join the Dots, United Kingdom
Graeme Lawrence is Chief Client Officer at Join the Dots in the UK. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.
Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in ‘Auld Reekie’.
Sessions:

Joaquim Bretcha
International Director, Netquest, Spain
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Sessions:

Joris Huisman
Managing Director, SKIM, Netherlands
Interested in more work from Joris Huisman? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Juliette Margerand
Consumer Insight Manager, Pernod Ricard, France
Consumer Insight Manager, 12 years experience in Consumer Insights FMCG on agency and client side.
Sessions:

Karolina Tutaj
Senior Manager of Insights, Booking.com, Netherlands
Karolina Tutaj built and heads up the Marketing Science & Communications Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand and advertising campaigns and gathering consumer insights on a global scale. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published about it in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.
Sessions:

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
At ESOMAR since 2012 working as ESOMAR's Head of Public Affairs and Professional Standards, Kim leads ESOMAR's Government Affairs and advocacy programmes globally as well as guiding the modernisation of ESOMAR's Professional Standards Work. He is tirelessly working to promote and advance the interest of market, social, and opinion research in front of governments, consumer and privacy advocates, and the general public.
Kim Smouter previously worked as Director General of a European civil society network comprising over 19 associations in 21 European countries. He has also held roles representing local governments in Europe and served as the coordinator of a cross-party working group in the European Parliament.
Interested in more work from Kim Smouter-Umans? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Mariela Mociulsky
Director, Trendsity, Argentina
Sessions:

Marlon Rinoza Plazo
CMI Transformation Director, Unilever, Netherlands
Sessions:

Nijat Mammadbayli
ESOMAR Council Member / Senior Analyst, SKIM, United Kingdom
Sessions:

Prachawan Ketavan
Director of Planning, JWT, Thailand
Sessions:

Radha Ravattu
Systems Developer, ESOMAR, Netherlands
Radha Ravattu, working as Systems Developer at ESOMAR, has experience of 4.5 years with project development, architecture, management and analysis and has been with ESOMAR from 1.5 years as a part of Research and Development team.
Sessions:

Ram Prasad
Co-founder & Director, Final Mile Consulting, United States
Ram Prasad co-founded Final Mile in 2008. He has played a central role in building the practice of Behavior Architecture, built on precepts of Behavioral Economics, Cognitive Neurosciences & Design. He leads the company's practice in Global Health, Sanitation & Safety. He also manages Developmental sector & Policy related efforts. Prior to Final Mile, Ram worked in Unilever, DDB, Lowe & Wipro, managing functions like Innovation, Brand Management and M&A. He has 2 EFFIE Gold awards for Advertising effectiveness to his credit. Ram has delivered guest lectures at leading institutions, including London School of Economics, University College London & Warwick Business School. Projects he has managed have been featured in leading news publications like BusinessWeek, The Guardian, WSJ Mint & BBC Photo.
Sessions:

Razvan Bondalici
ESOMAR Foundation Programme Coordinator, ESOMAR, Netherlands
Sessions:

Reed Cundiff
General Manager - Customer & Market Research, Microsoft, United States
Reed is the General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. The team consults with senior leaders across the company and presents insights-based perspectives that impact a wide range of business decisions spanning the marketing and engineering. Reed has spearheaded the evolution of the insights discipline at the company in a number of ways, including the creation and management of a successful Knowledge Process Outsourcing function, expansion of Advanced Analytic capabilities, harnessing of social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights to internal stakeholders.
Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
Rhiannon Bryant, Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 15 years, leading the events team for the last six.
Sessions:

Sandra van Vemden
Research Manager, MARE Research, Netherlands
Sessions:

Stella Ayemoba
ESOMAR, Netherlands
Sessions:

Suzanne Mulier
Int. Market Researcher, Alpro, Belgium
Sessions:

Sven Arn
Managing Director and Partner, Happy Thinking People, Germany
Sven Arn is Managing Director and Partner at Happy Thinking People. He has been with the company since 1991 and became Managing Director in 1997. His focus is in international and cross-cultural research with a specific expertise in insight development, positioning and brand strategy.
Sessions:

Tom De Ruyck
Managing Partner, InSites Consulting, Belgium
Sessions:

Tony Costella
Director Central CMI - Global Commerce, HEINEKEN International, Netherlands
Sessions:

Valentina Malangone
Librarian Project Executive, ESOMAR, Netherlands
Valentina holds a master’s Degree in Library Management from the University of Salerno (Italy), where she held a role at the Central University Library of Salerno being responsible for the cataloguing of the monographs of the Vuolo Collection - using a specific software - and then integrating them into the library catalogue.
Sessions:

Xabier Palacio
Senior Industry Analyst, ESOMAR, Netherlands
Xabier is Senior Industry Analyst at ESOMAR and coordinates the production of its flagship report, the Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
Sessions:

Ximena Díaz
Director, Trendsity, Argentina