NOTE: The programme from Monday 11 to Thursday 14 runs from approximately 9:00 to 17:30.
FUSION Fun!, the networking experience in the evenings, runs from 19:00 to 20:00 on Monday 11, Tuesday 12 and Wednesday 13.
Final programme timings will be unveiled approximately 2 weeks prior to the event.

Programme

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14:00 - 19:00
14:00 19:00

Registration
Collect your badges

19:00 - 20:00
19:00 20:00

Welcome reception

Opening
[ESOMAR]

Introduction to the programme - FUSION data edge
Kyle Findlay [Kantar Insights]

Kyle Findlay
Programme Committee Chair Director of Data Science in the Centres of Excellence, Kantar Insights, South Africa
Smart Data World - Setting The Scene

FIRESTARTER | Fusion Forward
Data dynamics in an agile business context

Barry Jennings, Microsoft, USA

Presentation: Client topic

Smart Data - Smart Social Impact

The Ultimate Wicked Problem
How do you solve a problem like climate change?

Colleen Ryan, TRA, New Zealand
Jane O'Loughlin, Energy Efficiency and Conservation Authority (EECA) New Zealand

Presentation: Thought leadership / Call-to-action

Big Data Big Debate
How to handle 5 million plus verbatims in just 2 weeks?

Bruno Jeanbart, OpinionWay, France

Presentation: Methodological innovation

Smart Data - Smart Questions
An interactive debate with the speakers of this block

Demo Lab & Networking break

Smart Data - Smart Business

Introduction
Jonatan Hedin [Universal Avenue]

Jonatan Hedin
Session chair VP Operations & Analytics, Universal Avenue, Sweden

Molson-Coors Measuring Innovation
Maximising insights in the age of data science

Ian Ash, Dig Insights, Canada
David Turner, Molson-Coors, Canada

Presentation: Client topic

Trends Change, Motivations Do Not
Building a motivation-driven brand echoverse

Ezgi Akpinar, Koc University, Turkey
Merve Yigit, The Coca-Cola Company, Turkey
Serkan Ceran, Ipsos, Turkey
Iker Sermen, The Coca-Cola Company, Turkey

Presentation: Client topic

Smart Data - Smart Dialogue
An interactive debate with the speakers of this block

Lunch

Smart Data - Machine Learning & Smart Analytics

Introduction
Ezequiel Paura [Netquest]

Ezequiel Paura
Session chair Head Of Data Science, Netquest, Spain

MINI-WORKSHOP | Deconstructing What Machine Learning Does When Processing Text
A hands-on demonstration of using R to process text

Ray Poynter, NewMR, UK

Interactive session

Customised Text Analytics
Helping clients to solve real business problems

Ivan Bardarov, GemSeek, Bulgaria
Ivaylo Yorgov, GemSeek, Bulgaria

Presentation: Methodological innovation

Demo Lab & Networking break

Smart Data Imperatives: Privacy & Quality

ESOMAR Update

Machine Learning and Privacy
The bumpy road from concept proof to production

Anna Bellido, Netquest, Spain
Joaquin Casino, Netquest, Spain
Marcello Frattini, Netquest, Spain

Presentation: Methodological innovation

Future-proof Data Quality Using AI

Dharmendra Jain, Kantar, Kenya

Presentation: Industry challenge

Q&A

GUEST

FUSION FUN!

FUSION - The Power Of Hybrid Research (Part I)

Introduction
Kyle Findlay [Kantar Insights]

Kyle Findlay
Session chair Director of Data Science in the Centres of Excellence, Kantar Insights, South Africa

INTERVIEW | Integrated Insights Engine
A tale of the travails and victories involved in using data integration and AI

Horacio, Gonzalez, Global AI & Unstructured Data Lead, Kantar

Presentation: Methodological innovation

Multi-Methods Cocktail
Blending brain scanning, VR and eye tracking to compare print with digital, TV and outdoor advertising

Tom van Bommel, Unravel Research, Netherlands

Presentation: Case study

Winning the Lottery!
Maximising Marketing Effectiveness Through Data Fusion

Nicole Huyghe, Data Mining, boobook, Belgium
Marthe Gruloos, The Belgian National Lottery, Belgium

Presentation: Case study

FUSION Blender!
An interactive debate with the speakers of this block

Demo Lab & Networking break

FUSION X-Perience: A.I. Language, Voice & Video

Introduction
Christopher Harms [SKOPOS]

Christopher Harms
Session chair Consultant Research & Development, SKOPOS, Germany

iFactor
Using A.I. to spot client’s irritating experience

Mathilde Guinaudeau, Ipsos, France
Julie Hennes, Ipsos, France
Charlotte Zaepfel, Ipsos, France

Presentation: Methodological innovation

Can Machines be Emotional?
Using machine learning to mine and measure emotions at scale

Samantha Bond, SKIM, UK

Presentation: Methodological innovation

Answers not Analytics
Using knowledge models for video highlight extraction

Mike Kuehne, FocusVision, USA

Presentation: Methodological innovation

FUSION Mix!
An interactive debate with the speakers of this block

Lunch

FUSION Essentials: The Skills Set

Introduction
Ezequiel Paura [Netquest]

Ezequiel Paura
Session chair Head Of Data Science, Netquest, Spain

MINI-WORKSHOP | A Practical Fusion of Qualitative and Social Data

Ellie Osborne, Join the Dots, UK
Sarah De Caux, Join the Dots, UK
Jillian Ney, The Social Intelligence Lab, UK

Interactive session

Augmented Intelligence: Data Mining with A.I.
How everyday A.I. can make you the smartest person in the room

Bradley Taylor, GfK, UK

Presentation: Thought leadership / Call-to-action

Demo Lab & Networking break

ESOMAR Update

FUSION Future: Digital Transformation

Enabling Digital Transformation
The insights function beyond data science and analytic tools

Jeff Mercer, Microsoft, USA
Marian Anderson, Microsoft, USA

Presentation: Thought leadership / Call-to-action

GUEST

Smart data days wrap-up
[ESOMAR]

FUSION FUN!
(Welcome to the Qualitative FUSION crowd)

Welcome
[ESOMAR]

Introduction to the programme - FUSION qual angle

FUSION - The Power Of Hybrid Research (Part II)

The Alchemical Marriage of Big Data and Qual

Victor Ikawa, Safaricom, Kenya
Sergey Sheykhetov, Kantar, Kenya

Presentation: Client topic

Gen Z - Some Like It Old
Fridays for 2nd-hand - why the 15-25-year-olds prefer old things to new ones

Benjamin Simmenauer, respondi, France
Alexandra van Oost, leboncoin, France

Presentation: Case study

#Flocks: Unpicking Communities on Twitter

Sara Picazo, Twitter, United Kingdom

Presentation: Client topic

FUSION Power Perspectives!
An interactive debate with the speakers of this block

Demo Lab & Networking break

FUSION Finds: Tool Time!

Introduction

Visualfocus - Better Focus Groups Thanks to Smartphones
Using a fun, visual and intuitive focus group technique that suits our increasingly visually oriented lifestyle

Margré Nijkamp, Motivaction International, Netherlands
Roos Thijssen, Motivaction International, Netherlands

Presentation: Methodological innovation

WhatYouSee (is NOT) WhatYouGet
What You See as an advertiser Is NOT What the Audience really gets

Dmitry Gaiduk, CoolTool, United States

Presentation: Methodological innovation

VENTO
Is brand engagement the future of research?

Caio Casseb, Scoop & Co, Brazil
Fernanda Politanski, Scoop & Co, Brazil

Presentation: Methodological innovation

INTERACTIVE DISCUSSION

What makes a great insights tool? Which tools are most trendy? And which tools still need to be imagined? With the market place constantly in a state of change, understanding what makes your consumers tick is paramount to connecting and engaging with them...not to mention increase ROI.

Lunch

FUSION Future: The Art Of Prediction

Introduction

MINI-WORKSHOP | Reading the Tea Leaves
5 questions to inspire consumers and brands to create the future

Akiko Hoshi INTAGE Japan
Haruka Sugino, INTAGE, Japan
Rumiko Ayusawa, INTAGE, Japan

Interactive session

MINI-WORKSHOP | Is it Possible to Predict Human Decision-Making?
Using qual and quant to understand the context and emotion behind why people make choices

Tugce Bulut, Streetbees, United Kingdom

Interactive session

Demo Lab & Networking break

ESOMAR Update

FUSION Essentials: The Skills, The Design Mindset

Introduction

Using the Real Behaviour Behind Big Data to Improve Participant Quality

Hugh Carling, Liveminds, United Kingdom
Patrick Fagan, brainchimp, United Kingdom

Presentation: Thought leadership / Call-to-action

Building a Bridge Between UX and Analysts
Through tips, tricks and concrete examples, learn how user research can start meaningful conversations with analysts for more impactful research together

Paula Herrera, Zalando, Germany

Presentation: Industry challenge

FUSION Essentials Questions
An interactive debate with the speakers of this block

GUEST

GUEST Q&A

FUSION FUN!

360 Quality-Ative Perpective - Setting The Scene

Introduction

CLIENT-SIDE DISCUSSION

Get client-side context on 360-degree innovation and insight – discover what 360 means to different brands in different markets, learn which internal barriers need to be faced and overcome, and hear about the multi-modal and actionable techniques needed to gain these holistic insights.

Annette Crehan, Mondelez International, Spain
Mina Sfondilis, PepsiCo, United States

More to be confirmed shortly…

Presentation: Client topic

Quality Questions
An interactive debate with the speakers of this block

Quick Qual - Quick Business

Introduction

Qualitative Fast Track
Discover a new rapid-response business model that allows completion of the full investigation journey for an internal client in just 4 days

Jose Antonio Noriega, Moebius, Mexico
Mark Montgomery, Citibanamex, Mexico

Presentation: Methodological innovation

Quick Qual Manifesto
How to conduct quick qualitative research without compromising deep insights and losing the essence of research for design

Gabriel Sobrino Escalante, Insitum, Mexico
Nasly Liliana Galindo Quiroga, Insitum, Mexico

Presentation: Industry challenge

Quick Qual Questions
An interactive debate with the speakers of this block

Demo Lab & Networking break

Qual Cares - Social Impact

Introduction

I Don’t Know if I Am Allowed to Say This But...
Accessing genuine feelings and opinions in the age of political correctness

Peter Totman, Jigsaw Research, United Kingdom

Presentation: Methodological innovation

Brands in the Age of Anger
The use and power of qualitative research

Graeme Trayner, The Glover Park Group, United States

Presentation: Thought leadership / Call-to-action

Evolving Public Health England's Approach to Behaviour Change
Using linguistic modelling and semiotic analysis to uncover social and cultural barriers to early cancer diagnosis

Emma Munroe-Faure, Public Health England, United Kingdom
Lucas Galan, Flamingo, United Kingdom

Presentation: Case study

Qual Cares Questions
An interactive debate with the speakers of this block

Lunch

Qualitative Play That Pays Off

Introduction

CAPSULE | Unscripting the Script
Re-thinking conversations with consumers and stakeholders

Manisha Dikshit, Consumer Faces, Singapore

Presentation: Industry challenge

MINI-WORKSHOP | Think the Present, Model the Future!
A creative mixed-method approach of Online Forums and Lego® Serious Play® workshops, which predicts the future of audio usage in 2025

Charlotte Hager, comrecon brand navigation, Austria

Interactive session

Metaphors We Remember By
A look at decoding early life memories to better understand the present

Oana Popa Rengle, Anamnesis Consult, Romania

Presentation: Methodological innovation

Qual Plays Off Questions
An interactive debate with the speakers of this block

Demo Lab & Networking break

ESOMAR Update

Qualitative Must-Haves: Ethno, Empathy, Emotion, FUSION

Introduction

Impact Not to be Sniffed at: How One Study Changed the Global Culture of Fragrance
Using ethnography for breakthrough innovation

Katell Maguet, IFF, Netherlands
Oliver Sweet, Ipsos, United Kingdom

Presentation: Case study

Tale of Two Countries: UK and Singapore
Interlacing Geert Hofstede's cultural dimensional theory with advanced data mining

Preriit Souda, PSA Consultants, United Kingdom
Daksha Desai, Athene Consultancy, Singapore

Presentation: Methodological innovation

A Ton of Data and an Ounce of Emotion
Customer-centered CRM communication optimization process

Piotr Idzik, MASMI Poland, Poland
Leszek Haba, Fortuna Online Zakłady Bukmacherskie, Poland

Presentation: Case study

The Shoe Mystery
How to generate deep insights with an indexed research approach

Diana Derval, DervalResearch, Netherlands

Presentation: Case study

Qual-E4 Questions
An interactive debate with the speakers of this block

GUEST

GUEST Q&A

Awards & Closing
[ESOMAR]

Farewell drinks



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