NOTE: The programme from Monday 11 to Thursday 14 runs from approximately 9:00 to 17:30. Registration opens from 8:00 onwards.
FUSION Fun!, the networking experience in the evenings, runs from 19:00 to 20:00 on Monday 11, Tuesday 12 and Wednesday 13.
Final programme timings will be unveiled approximately 2 weeks prior to the event.

Programme

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14:00 - 19:00
14:00 19:00

Registration
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19:00 - 20:00
19:00 20:00

Welcome reception

Opening
[ESOMAR]

Introduction to the programme - FUSION data edge
Kyle Findlay [Kantar Insights]

Kyle Findlay
Programme Committee Chair Senior Data Science Director - Innovation, Kantar Insights, South Africa
Smart Data World - Setting The Scene

FIRESTARTER | Fusion Forward
Data dynamics in an agile business contextBarry Jennings [Microsoft Corporation]

Barry Jennings
Cloud & Enterprise Insights Director, Microsoft Corporation, United States

Presentation: Client topic

Smart Data - Smart Social Impact

The Ultimate Wicked Problem
How do you solve a problem like climate change?Colleen Ryan [TRA]; Jane O’Loughlin

Colleen Ryan
TRA, New Zealand
Energy Efficiency and Conservation Authority (EECA), New Zealand

Presentation: Thought leadership / Call-to-action

Big Data Big Debate
How to handle 5 million plus verbatims in just 2 weeks?Bruno Jeanbart [OpinionWay]

Bruno Jeanbart
Deputy Managing Director, OpinionWay, France

Presentation: Methodological innovation

Smart Data - Smart Questions
An interactive debate with the speakers of this block

Demo Lab & Networking break

Smart Data - Smart Business

Introduction
Jonatan Hedin [Universal Avenue]

Jonatan Hedin
Session chair VP Operations & Analytics, Universal Avenue, Sweden

Molson-Coors Measuring Innovation
Maximising insights in the age of data scienceDavid Turner [Molson-Coors]; Ian Ash [Dig Insights]

Insights Manager, Molson-Coors, Canada
Ian Ash
Co-Founder, Dig Insights, Canada

Presentation: Client topic

Trends Change, Motivations Do Not
Building a motivation-driven brand echoverseEzgi Akpınar [Koc University]; İlker Sermen [The Coca-Cola Company]; Merve Yigit Yontar [The Coca-Cola Company]; Serkan Ceran [Ipsos]

Assistant Professor of Marketing, Koc University, Turkey
Strategy & Planning Director, The Coca-Cola Company, Turkey
Merve Yigit Yontar
Advanced Analytics Manager, The Coca-Cola Company, Turkey
Serkan Ceran
Business Intelligence Director, Ipsos, Turkey

Presentation: Client topic

Smart Data - Smart Dialogue
An interactive debate with the speakers of this block

Lunch

Smart Data - Machine Learning & Smart Analytics

Introduction
Ezequiel Paura [Netquest]

Ezequiel Paura
Session chair Head Of Data Science, Netquest, Spain

MINI-WORKSHOP | Deconstructing What Machine Learning Does When Processing Text
A hands-on demonstration of using R to process textRay Poynter [NewMR]

Ray Poynter
Chief Research Officer, NewMR, United Kingdom (GB)

Interactive session

Customised Text Analytics
Helping clients to solve real business problemsIvan Bardarov [GemSeek]; Ivaylo Yorgov [GemSeek]

Ivan Bardarov
Director - Text Analytics, GemSeek, Bulgaria
Vice-President, GemSeek, Bulgaria

Presentation: Methodological innovation

Demo Lab & Networking break

Smart Data Imperatives: Privacy & Quality

ESOMAR Update

Machine Learning and Privacy
The bumpy road from concept proof to productionAnna Bellido [Netquest]; Joaquin Casino [Netquest]; Marcello Frattini [Netquest]

Anna Bellido
Data Scientist, Netquest, Spain
Joaquin Casino
Data scientist, Netquest, Spain
Marcello Frattini
Data scientist, Netquest, Spain

Presentation: Methodological innovation

Future-proof Data Quality Using AI
Dharmendra Jain [Kantar]

Dharmendra Jain
Operations Director, Kantar, Kenya

Presentation: Industry challenge

Q&A

GUEST | Become Data-driven Superheroes!
Augment your own intelligence with powerful analytics toolsKatya Vladislavleva [DataStories.com]

In this talk Katya will explain what AI and augmented intelligence is (and is not) and highlight the value it creates in the new digital age using concrete examples. She’ll demonstrate that AI tools became explainable and accessible to business users. You can judge yourself whether it’s time to employ them in your strategic arsenal to bring your brands and business to the next level. It takes a village to change the culture, and explainable and collaborative augmented intelligence might just be the tool to make collective conversations of your enterprise data-driven.

Katya Vladislavleva
Guest speaker CEO, DataStories.com, Belgium

Guest speaker presentation

FUSION FUN!

FUSION - The Power Of Hybrid Research (Part I)

Introduction
Kyle Findlay [Kantar Insights]

Kyle Findlay
Session chair Senior Data Science Director - Innovation, Kantar Insights, South Africa

INTERVIEW | Integrated Insights Engine
A tale of the travails and victories involved in using data integration and AIHoracio González [Kantar]

Horacio González
Global AI & Unstructured Data Lead, Kantar, Mexico

Presentation: Methodological innovation

Multi-Methods Cocktail
Blending brain scanning, VR and eye tracking to compare print with digital, TV and outdoor advertisingTom van Bommel [Unravel Research]

Tom van Bommel
Co-Founder, Unravel Research, Netherlands

Presentation: Case study

Winning the Lottery!
Maximising Marketing Effectiveness Through Data FusionMarthe Gruloos [The Belgian National Lottery]; Nicole Huyghe [boobook]

Market Analyst, The Belgian National Lottery, Belgium
Nicole Huyghe
Managing Director, boobook, Belgium

Presentation: Case study

FUSION Blender!
An interactive debate with the speakers of this block

Demo Lab & Networking break

FUSION X-Perience: A.I. Language, Voice & Video

Introduction
Christopher Harms [SKOPOS]

Christopher Harms
Session chair Consultant Research & Development, SKOPOS, Germany

iFactor
Using A.I. to spot client’s irritating experienceCharlotte Zaepfel [Ipsos]; Julie Hennes [Ipsos]; Mathilde Guinaudeau [Ipsos]

Natural Language Processing Engineer, Ipsos, France
Social Intelligence Expert, Ipsos, France
Ipsos, France

Presentation: Methodological innovation

Can Machines be Emotional?
Using machine learning to mine and measure emotions at scaleSamantha Bond [SKIM]

Samantha Bond
Senior Research Manager, SKIM, United Kingdom (GB)

Presentation: Methodological innovation

Answers not Analytics
Using knowledge models for video highlight extractionMike Kuehne [FocusVision]

Mike Kuehne
Head of Innovation & Data Science, FocusVision, United States

Presentation: Methodological innovation

FUSION Mix!
An interactive debate with the speakers of this block

Lunch

FUSION Essentials: The Skills Set

Introduction
Ezequiel Paura [Netquest]

Ezequiel Paura
Session chair Head Of Data Science, Netquest, Spain

MINI-WORKSHOP | A Practical Fusion of Qualitative and Social Data
Ellie Osborne [Join the Dots I InSites Consulting]; Jillian Ney [The Social Intelligence Lab]; Sarah De Caux [Join the Dots I InSites Consulting]

Ellie Osborne
Head of Social Intelligence, Join the Dots I InSites Consulting, United Kingdom (GB)
Jillian Ney
Founder, The Social Intelligence Lab, United Kingdom (GB)
Sarah De Caux
Senior Research Director, Join the Dots I InSites Consulting, United Kingdom (GB)

Interactive session

Augmented Intelligence: Data Mining with A.I.
How everyday A.I. can make you the smartest person in the roomBradley Taylor [GfK]

Bradley Taylor
Global VP Product / Head of R&D, GfK, United Kingdom (GB)

Presentation: Thought leadership / Call-to-action

Demo Lab & Networking break

ESOMAR Update

FUSION Future: Digital Transformation

Enabling Digital Transformation
The insights function beyond data science and analytic toolsJeff Mercer [Microsoft Corporation]; Marian Anderson [Microsoft Corporation]

Jeff Mercer
Senior Director, Microsoft Corporation, United States
Marian Anderson
Director, Microsoft Corporation, United States

Presentation: Thought leadership / Call-to-action

GUESTS | From Social Listening to E-seeing
Using social media to understand the beauty evolution through influencersAlberto Rodríguez Romo [L'Oréal]; Estefanía Yaguez [L'Oréal]

Alberto Rodríguez Romo
Guest speaker Consumer, Market & Data Insights Manager, L'Oréal, Spain
Estefanía Yaguez
Guest speaker Consumer Insights & Market Intelligence Director, L'Oréal, Spain

Guest speaker presentation

Smart data days wrap-up
[ESOMAR]

FUSION FUN!
(Welcome to the Qualitative FUSION crowd)

Welcome
[ESOMAR]

Introduction to the programme - FUSION qual angle

FUSION - The Power Of Hybrid Research (Part II)

The Alchemical Marriage of Big Data and Qual
Sergey Sheykhetov [Kantar]; Victor Ikawa [Safaricom]

Sergey Sheykhetov
Head of Qualitative, Kantar, Kenya
Head of Research and Startegy, Safaricom, Kenya

Presentation: Client topic

Gen Z - Some Like It Old
Fridays for 2nd-hand - why the 15-25-year-olds prefer old things to new onesBenjamin Simmenauer [respondi]; Charles Mezerette [leboncoin]

Chief Consulting Officer, respondi, France
Charles Mezerette
Consumer Insight Manager, leboncoin, France

Presentation: Case study

#Flocks: Unpicking Communities on Twitter
Rob Sanders [Twitter]; Sara Picazo [Twitter]

Rob Sanders
Senior Research Analyst, Twitter, United Kingdom (GB)
Sara Picazo
Head of UK Ad Research, Twitter, United Kingdom (GB)

Presentation: Client topic

FUSION Power Perspectives!
An interactive debate with the speakers of this block

Demo Lab & Networking break

FUSION Finds: Tool Time!

Introduction

Visualfocus - Better Focus Groups Thanks to Smartphones
Using a fun, visual and intuitive focus group technique that suits our increasingly visually oriented lifestyleMargré Nijkamp [Motivaction International]; Roos Thijssen [Motivaction International]

Margré Nijkamp
Senior Strategy Consultant, Motivaction International, Netherlands
Roos Thijssen
Researcher, Motivaction International, Netherlands

Presentation: Methodological innovation

WhatYouSee (is NOT) WhatYouGet
What You See as an advertiser Is NOT What the Audience really getsDmitry Gaiduk [CoolTool]

Dmitry Gaiduk
CEO, CoolTool, United States

Presentation: Methodological innovation

VENTO
Can human intelligence networks evolve the way we research?Caio Casseb [Scoop & Co]; Fernanda Politanski [Scoop & Co]

Caio Casseb
Founder & Head of Insights, Scoop & Co, Brazil
Fernanda Politanski
Research Executive, Scoop & Co, Brazil

Presentation: Methodological innovation

INTERACTIVE DISCUSSION

What makes a great insights tool? Which tools are most trendy? And which tools still need to be imagined? With the market place constantly in a state of change, understanding what makes your consumers tick is paramount to connecting and engaging with them...not to mention increase ROI.

Lunch

FUSION Future: The Art Of Prediction

Introduction

MINI-WORKSHOP | Reading the Tea Leaves
5 questions to inspire consumers and brands to create the futureAkiko Hoshi [INTAGE]; Haruka Sugino [INTAGE]; Rumiko Ayusawa [INTAGE]

Akiko Hoshi
Corporate Communication Manager, INTAGE, Japan
Workshop Designer/ Research Analyst, INTAGE, Japan
Rumiko Ayusawa
Ethnographer/workshop Designer/de-sign Producer, INTAGE, Japan

Interactive session

MINI-WORKSHOP | Is it Possible to Predict Human Decision-Making?
Using qual and quant to understand the context and emotion behind why people make choicesNina Kanin [Streetbees]

Nina Kanin
Client Strategy Director, Streetbees, United Kingdom (GB)

Interactive session

Demo Lab & Networking break

ESOMAR Update

FUSION Essentials: The Skills, The Design Mindset

Introduction

Using the Real Behaviour Behind Big Data to Improve Participant Quality
Hugh Carling [Liveminds]; Patrick Fagan [brainchimp]

Hugh Carling
Co-Founder, Liveminds, United Kingdom (GB)
Patrick Fagan
Consumer Psychologist & Lecturer, brainchimp, United Kingdom (GB)

Presentation: Thought leadership / Call-to-action

Building a Bridge Between UX and Analysts
Through tips, tricks and concrete examples, learn how user research can start meaningful conversations with analysts for more impactful research togetherPaula Herrera [GetYourGuide]

Paula Herrera
Senior User Researcher, GetYourGuide, Germany

Presentation: Industry challenge

FUSION Essentials Questions
An interactive debate with the speakers of this block

GUEST | Fighting Negativity
How negativity influences our lives, our work and society (and what we can do about it)James Whelligan; Rijn Vogelaar [The Superpromoter Academy]

The world is obsessed with negativity. The cause can be found in the way the human brain is programmed. People have a natural brain alarm that is prone to short-term thinking and groupthink and has a sensitive antenna for danger. In ‘fighting negativity’ Rijn Vogelaar will present how recent insights gained from brain sciences and psychological research provide indicators for turning the tide. During the presentation he will be supported by musician James Whelligan.

James Whelligan
Guest speaker Musician, United Kingdom (GB)
Rijn Vogelaar
Guest speaker Chief Enthusiasm Officer, The Superpromoter Academy, Netherlands

Guest speaker presentation

Guest Speakers Q&A

FUSION FUN!

360 Quality-Ative Perpective - Setting The Scene

Introduction

CLIENT-SIDE DISCUSSION

Get client-side context on 360-degree innovation and insight – discover what 360 means to different brands in different markets, learn which internal barriers need to be faced and overcome, and hear about the multi-modal and actionable techniques needed to gain these holistic insights.

Annette Crehan, Senior Insights Manager for Innovation & Strategy - Europe, Mondelēz International, Spain
David Turner, Insights Manager, Molson Coors, Canada
Franca van der Borden, Market Research Specialist, Booking.com, Netherlands
Mina Sfondilis, SCPI, Global Front End Research Team, PepsiCo, United States
Sarah Jousiffe, Head of Qual, Closeness & Insight Engagement, Sky, UK

Presentation: Client topic

Quality Questions
An interactive debate with the speakers of this block

Quick Qual - Quick Business

Introduction

Qualitative Fast Track
Discover a new rapid-response business model that allows completion of the full investigation journey for an internal client in just 4 days

Jose Antonio Noriega, Moebius, Mexico
Mark Montgomery, Citibanamex, Mexico

Presentation: Methodological innovation

Quick Qual Manifesto
How to conduct quick qualitative research without compromising deep insights and losing the essence of research for design

Nasly Liliana Galindo Quiroga, Insitum, Mexico
Gabriel Sobrino Escalante, Insitum, Mexico

Presentation: Industry challenge

Quick Qual Questions
An interactive debate with the speakers of this block

Networking break

Qual Cares - Social Impact

Introduction

I Don’t Know if I Am Allowed to Say This But...
Accessing genuine feelings and opinions in the age of political correctness

Peter Totman, Jigsaw Research, United Kingdom

Presentation: Methodological innovation

Brands in the Age of Anger
The use and power of qualitative research

Graeme Trayner, The Glover Park Group, United States

Presentation: Thought leadership / Call-to-action

Evolving Public Health England's Approach to Behaviour Change
Using linguistic modelling and semiotic analysis to uncover social and cultural barriers to early cancer diagnosis

Emma Munroe-Faure, Public Health England, United Kingdom
Lucas Galan, Flamingo, United Kingdom

Presentation: Case study

Qual Cares Questions
An interactive debate with the speakers of this block

Lunch

Qualitative Play That Pays Off

Introduction

CAPSULE | Unscripting the Script
Re-thinking conversations with consumers and stakeholders

Manisha Dikshit, Consumer Faces, Singapore

Presentation: Industry challenge

MINI-WORKSHOP | Think the Present, Model the Future!
A creative mixed-method approach of Online Forums and Lego® Serious Play® workshops, which predicts the future of audio usage in 2025

Charlotte Hager, comrecon brand navigation, Austria

Interactive session

Metaphors We Remember By
A look at decoding early life memories to better understand the present

Oana Popa Rengle, Anamnesis Consult, Romania

Presentation: Methodological innovation

Qual Plays Off Questions
An interactive debate with the speakers of this block

Networking break

ESOMAR Update

Qualitative Must-Haves: Ethno, Empathy, Emotion, FUSION

Introduction

Impact Not to be Sniffed at: How One Study Changed the Global Culture of Fragrance
Using ethnography for breakthrough innovation

Katell Maguet, IFF, Netherlands
Oliver Sweet, Ipsos, United Kingdom

Presentation: Case study

Tale of Two Countries: UK and Singapore
Interlacing Geert Hofstede's cultural dimensional theory with advanced data mining

Preriit Souda, PSA Consultants, United Kingdom
Daksha Desai, Athene Consultancy, Singapore

Presentation: Methodological innovation

A Ton of Data and an Ounce of Emotion
Customer-centered CRM communication optimization process

Piotr Idzik, MASMI Poland, Poland
Leszek Haba, Fortuna Online Zakłady Bukmacherskie, Poland

Presentation: Case study

The Shoe Mystery
How to generate deep insights with an indexed research approach

Diana Derval, DervalResearch, Netherlands

Presentation: Case study

Qual-E4 Questions
An interactive debate with the speakers of this block

GUEST

GUEST Q&A

Closing & Awards

Awards
Finn Raben [ESOMAR Director General]; Simon Patterson [QRi Consulting]

  • The Best Qualitative Paper – Peter Cooper Excellence Award is sponsored and presented by QRi Consulting. Now in its 8th year, this award is voted on by the programme committee and given to the paper representing the best qualitative innovation, creativity and business impact.

  • Best Presentation Award, for the best presentation at this event, resulting from the ratings from the audience.
Finn Raben
ESOMAR Director General
Simon Patterson
Founder & CEO, QRi Consulting, United Kingdom (GB)

Closing
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General

Farewell drinks