Programme

Filter

13:00 - 19:00
13:00 19:00

Registration

14:30 - 15:00
14:30 15:00

SPONSORED Business Solutions Training Session 1

15:30 - 16:00
15:30 16:00

SPONSORED Business Solutions Training Session 2

16:30 - 17:00
16:30 17:00

SPONSORED Training Session by Toluna | How to Shorten the NPD Cycle with an Agile Consumer Insights Solution

Unlocking the value of actionable insights gained with agile research.

When it comes to gain insights, companies often think that they are trapped within the borders of the iron triangle that they can't get high-quality, fast and affordable results but can choose only two of the three. New agile research options allow companies to break through the constraints of the iron triangle and prioritize fast, high-quality, affordable consumer insights in order to shorten the NPD cycle.

Toluna - leader in innovation - has invested heavily in R&D to digitalize market research. We automated recurrent tasks and improved QuickSurveys user's experience to allow researchers to interact in real-time with the company’s target audience.

During this session attendees will learn how agile research empowers success:

  • Reduces time-to-market: Agile can fit into a shorter time to market
  • Strengthen the product lifecycle: Extracting value along the way
  • Supports 'fast-fail' decision-making: Quick, yet informed decisions
  • Drives market disruption and success: Deeper answers to new questions

Training

17:30 - 19:00
17:30 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practice in an informal private setting.

Interactive session

19:00 - 20:00
19:00 20:00

Welcome reception
room2 Expo Lounge

Opening & Welcome

Opening

By ESOMAR

Welcome
pt

By ABEP/ASBPM

Introduction to the programme and session
Diego Casaravilla [Fine Research]

Diego Casaravilla
Programme Committee Chair CEO & Founder, Fine Research, Argentina

GUEST | TV Real-Time Engagement!
Leveraging existing technology to optimize marketing outcomes in LATAMDaniela Novick [Fox Network Group]
es

Daniela Novick
Guest speaker Research Vice President, Fox Network Group, United States

Guest speaker presentation

Main Frame, Main Context(firestarters)

The Challenge of a Global Brand in Unstable Times
How to preserve the essence of Coca-Cola empathizing with the consumer’s context in Latin AmericaCarolina Andrea Porcari [Moiguer Compañía de Negocios]; Rosaline Hester [The Coca-Cola Company]; Sabrina Scolnic [The Coca-Cola Company]
es

Carolina Andrea Porcari
Sociologist, Moiguer Compañía de Negocios, Argentina
Rosaline Hester
Business Decision Support Director - South Latin Business Unit, The Coca-Cola Company, Argentina
Sabrina Scolnic
Research Project Manager, The Coca-Cola Company, Argentina

The Road to Happiness
Rebuilding brand reputation, how Oi bounced back!Celia Nishio [System1 Research]; Juliana Romano [Oi]
pt

Celia Nishio
Senior Vice President, System1 Research, Brazil
Juliana Romano
Consumer Insights Manager, Oi, Brazil

Q&A

YES Get Ready for the Pitch Competition!
YES (Young ESOMAR Society) Award finalistsAlexandre Leybauer [e21]; Camila Borja [Itaú Unibanco]; Moises Arizpe [Kantar]; Nicolas de Arriba [3whaus]

Atomic Research
Camila Borja, Itaú Unibanco, Brazil

Agriculture and the flow of Science
Alexandre Leybauer, e21, Brazil and Nicolas de Arriba, 3whaus, Brazil

Humanising Market Research through AI
Moises Arizpe, Kantar, Mexico

Diretor de Planejamento, e21, Brazil
Camila Borja
UX Research Specialist, Itaú Unibanco, Brazil
Moises Arizpe
Data Science Director, Kantar, Mexico
Planejador, 3whaus, Brazil

Pitch competition

BUSINESS SOLUTIONS DEMO

Networking break

Main Consumers, Main Emotional Engagement

Introduction
Patricia Beber [Netquest]

Patricia Beber
Session chair Country Manager, Netquest, Brazil

The Power of a Smile
How new technology is capturing real-time emotional engagement to evaluate ROI of POS materialsDaiane Vigati [Unilever]; Marcello Garritano [MESH]
pt

Daiane Vigati
Coordenadora Consumer & Market Insights - Shopping insights, Unilever, Brazil
Marcello Garritano
Regional Director - Latin America, MESH, Brazil

Presentation: Case study

Neuroscience Applied
Using neuroscience to optimize communications that generate social impactAline Souza [Nielsen Consumer Neuroscience]
pt

Aline Souza
Neuroscience Manager, Nielsen Consumer Neuroscience, Brazil

Presentation: Methodological capsule

How Facial Coding helps to Optimize Communication
Emotions as strong predictors of communication effectiveness for FMCGCatalina Bonnet [Kantar Millward Brown]; Massimo Sarcina [Alicorp]
es

Catalina Bonnet
Country Manager, Kantar Millward Brown, Peru
Massimo Sarcina
Director Consumer Understanding, Alicorp, Peru

Presentation: Case study

Looking Inside the Digi-Qual ToolBox
Tips and tricks to leverage the digital qualitative revolutionCláudia Mota [Fine Research]; Dalila Antonacachi [Fine Research]; Garnette Weber [itracks]
en

Moderator, Fine Research, Brazil
Senior Project Manager, Fine Research, Argentina
Garnette Weber
Co-Founder, itracks, Canada

Presentation: Methodological capsule

Main Consumers, Main Emotional Engagement
An interactive debate with the speakers of this block

BUSINESS SOLUTIONS DEMO by Toluna

Lunch and Client Lunch
Hosted by Toluna (for research buyers only)

Main Business, Main Clients(case studies)

Introduction
Edwin Taborda [Kimberly-Clark]

Edwin Taborda
Session chair Shopper Marketing & Insights Leader, Kimberly-Clark, Colombia

The Research Game-Changer
Hearing the voice of millions of customersCamila Takahira [Itaú Unibanco]
pt

Camila Takahira
Marketing Analyst, Itaú Unibanco, Brazil

Presentation: Case study

Building a Pet-Friendly Omnichannel Marketplace
Leapfrogging mass retail through design thinkingAdrian Kohan [Gentedemente]; Eduardo Sanpietro [Royal Canin (Mars)]
es

Adrian Kohan
Director, Gentedemente, Argentina
Eduardo Sanpietro
Country Manager, Royal Canin (Mars), Chile

Presentation: Case study

In-Store Shopper Analytics
Understanding hair care preferences through visual attentionBarbara Lecaros [L'Oréal]; Mariana Monge [Neurometrics]
es

Consumer & Market Insights Manager, L'Oréal, Peru
Mariana Monge
Analytics & Shopper Insights Director, Neurometrics, Peru

Presentation: Case study

Main Business, Main Clients
An interactive debate with the speakers of this block

BUSINESS SOLUTIONS DEMO

Networking break

Main Bridge, Main Unity

Introduction
Diego Casaravilla [Fine Research]

Diego Casaravilla
Session chair CEO & Founder, Fine Research, Argentina

Breaking the Walls Between Traditional and Digital Marketing
Challenging how marketing as we know drive brand sales and ROICaio Daier [Facebook]
en

Caio Daier
North Cone Marketing Science Partner, Facebook, Mexico

Building the Future of Friendship Ties
Business and investment relations between Brazil & Arab CountriesAlessandra Frisso [H2R PESQUISAS AVANÇADAS]; Cristiane Nascimento [H2R PESQUISAS AVANÇADAS]; Juliana Burza [Arab-Brazilian Chamber of Commerce]
pt

Alessandra Frisso
Director, H2R PESQUISAS AVANÇADAS, Brazil
Cristiane Nascimento
Analyst, H2R PESQUISAS AVANÇADAS, Brazil
Juliana Burza
Marketing Coordinator, Arab-Brazilian Chamber of Commerce, Brazil

Q&A

El Paso de la Habana
An immersion in a daily life of a Cuban musician that loves fashion and consumptionLaura Galecki Andrade [Olha Lá Pesquisa]
pt

Laura Galecki Andrade
Researcher, Olha Lá Pesquisa, Brazil

Presentation: Invited documentary

NETWORKING COCKTAIL hosted by Netquest
Netquest, ESOMAR Platinum LATAM Sponsor and Digital Media Partner 2019

Netquest will be hosting a cocktail party with Brazilian flavor, an exotic evening to be remembered!
Get ready for a night full of surprises that will leave you loving Sao Paulo wishing to stay longer...

ESOMAR Update

WINNER LATINOVATION AWARD 2018 | Advertisement Evaluation: the Case of Volkswagen
Fabricio Alarcón [Centro Nacional de Consultoria CNC]; Pablo Lemoine [Centro Nacional de Consultoria CNC]
es

Vicepresident of Brand and Media, Centro Nacional de Consultoria CNC, Colombia
Director of Innovation, Centro Nacional de Consultoria CNC, Colombia

Insights Future Visions - Round Table Hosted by ABA
Association of Brazilian Advertisers
pt

Moderator:
Paola Toscano, Marketing & Insights Head, Danone

Panelists:
Candice Pomi, Consumer Insights & Analytics Director, Kimberly Clark
Maria Carolina Greenblat, Global Director Fem Care, Johnson & Johnson

BUSINESS SOLUTIONS DEMO

Networking break

MAIN FEST - Digital Applications, Tools And Techniques

Introduction
Martin Haag [Escala+City]

Martin Haag
Session chair Director, Escala+City, Brazil

Applying Data Science to Marketing
Practical examples of how to become a data-driven organizationMarco Ikeda [Facebook]
pt

Marco Ikeda
Direct Response Measurement Partner, Facebook, Brazil

Twitter and its Conversational Context
Towards a rich and relevant brand contentAngel Heredia [Arconte]; Omar Schoijet [Twitter]
es

Angel Heredia
Director, Arconte, Mexico
Omar Schoijet
Senior Manager, Twitter, Mexico

Amazon Caught Cheating
Videometrics reveal how Amazon is squeezing market share from top FMCG brands and converting it to pure profitsAmishi Takalkar [NAILBITER]
en

Amishi Takalkar
CEO & Co-Founder, NAILBITER, United States

Mobile Trend
Understanding decision-making based on a consumer centric approachEdmar Bulla [Croma Solutions]; Enric Cid [Netquest]

Edmar Bulla
CEO, Croma Solutions, Brazil
Enric Cid
Managing Director, Netquest, United States

MAIN FEST - Digital Applications, Tools And Techniques
An interactive debate with the speakers of this block

Lunch

MAIN FEST - Digital Innovations, Agile and Automation

Introduction
Urpi Torrado [Datum International]

Urpi Torrado
Session chair General Manager, Datum International, Peru

Implementing Automation in LATAM
Learning from PepsiCoFabio Paiva [PepsiCo Americas Beverages]; Gabriel Velez [Zappi]
es

Product Performance & Strategy Insights, PepsiCo Americas Beverages, Brazil
Gabriel Velez
VP Latin America, Zappi, United States

Content-Based Research
Digital laboratories as a breakthrough approach to find profound insights in social mediaErick Morales [De La Riva Group]

Erick Morales
Research Consultant, De La Riva Group, Mexico

Are You Listening?
Social listening might be a strong research solution if we can listen and spot opportunitiesDamian Suarez [MEGA Research]; Sebastian Silva [Givaudan]
es

Damian Suarez
Founder & Director, MEGA Research, Argentina
Sebastian Silva
LatAm Consumer Insights Manager, Givaudan, Mexico

MAIN FEST - Digital Innovations, Agile and Automation
An interactive debate with the speakers of this block

BUSINESS SOLUTIONS DEMO

Networking break

Main Future - Main Visions

Introduction
Diego Casaravilla [Fine Research]

Diego Casaravilla
Session chair CEO & Founder, Fine Research, Argentina

YES We Have a Winner!
YES (Young ESOMAR Society) Award winner

Loohcal Media, Gloohbal Measurement
Pushing mobile carriers location data for Out Of Home audiencesDaniel Cuende [CUENDE Infometrics]
es

Daniel Cuende
R&D Manager, CUENDE Infometrics, Spain

GUEST + INTERVIEW | Leading Digital Transformation!
Data-driven strategy for media, entertainment and audience measurementPablo Giudici
es

Pablo Giudici
Guest speaker CDO LATAM 2018, Chief Data Officer Award Winner by Oracle Clarin Newspaper, Argentina

Guest speaker presentation

Programme summary
Diego Casaravilla [Fine Research]

Diego Casaravilla
Programme Committee Chair CEO & Founder, Fine Research, Argentina

Closing & Awards

By ESOMAR

Farewell drinks