Speakers

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Retail & Shopper Insights Sr Manager for LATAM

Beyond Numbers (17 April 2018 - 09:50) / Speaker

Marketing Science Partner

The Impact of Personalization at Scale (17 April 2018 - 12:00) / Speaker

ESOMAR Member

Sales Manager

BUSINESS SOLUTIONS DEMO by Offerwise | Mobile First: tips and cases (16 April 2018 - 15:55) / Speaker

Vice President

Fernando leads the consultancy practice for Vermeer in Mexico. Fernando has specific expertise in brand and marketing strategy, consumer psychology and brand communications. Having previously worked on the client side, he lends a deep perspective on corporate strategy implementation. Fernando is involved in all aspects of client engagement and has supported companies such as Danone, Unilever, P&G, Coca Cola, Sony, Diageo, Chrysler and Bayer among others. With more than 20 years' of experience in consumer and service industries, he has been within the Millward Brown family of companies for 10 years, where he was able to get involved in multiple regional and global projects.

Senior Data Scientist

Machine Learning Evolving Computer Vision (17 April 2018 - 11:40) / Speaker

ESOMAR Member

Jr Insights

Beyond Lifestyles, Trends and Drinks (16 April 2018 - 11:50) / Speaker

Insights Director

Building Iconic Brands (16 April 2018 - 14:40) / Speaker

Consumer & Business Insights Manager

McDonald’s Deeper Consumer Understanding (17 April 2018 - 10:10) / Speaker

Sales Director Latam

Luca Bon joined Toluna in 2016 as Sales Director for Latam. In his role, Luca leads the company's effort to serve customers locally in the region introducing cutting-edge market research solutions and delivery of actionable insights in real-time. Luca comes to Toluna most recently after working in several global industries with positions held at P&G, McDonalds', IW Bank, Sisal and Pastificio Rana.

Researcher

Worth a Thousand Words (17 April 2018 - 15:00) / Speaker

ESOMAR Member

ESOMAR Council member

International Director

ESOMAR Member

CEO & Founder

Diego has been in the international market research business for 20 years.
Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses on consumer, healthcare and b2b fielding. Founded in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region. He has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.).

Executive Director

Millennial Lens (16 April 2018 - 11:30) / Speaker

Sr Manager Market Intelligence

PEPFlix (17 April 2018 - 15:20) / Speaker

Sr Consultant

Building Iconic Brands (16 April 2018 - 14:40) / Speaker

Managing Director

Introduction (17 April 2018 - 11:30) / Session chair

ESOMAR Member

Director

PERFORMANCE | The “F Word” (16 April 2018 - 16:45) / Speaker

ESOMAR Member

Marketing Science LatAm Head

MetLife Insights Engine (17 April 2018 - 15:40) / Speaker

Administration Manager

Data Analytics & Machine Learning Improving Quality of Life (17 April 2018 - 12:20) / Speaker

ESOMAR Member

Vicepresident of Innovation and Intelligence

Country Branding (16 April 2018 - 09:50) / Speaker

Managing Director

Introduction of AAM Mercurio de Oro 2017 winner (17 April 2018 - 09:30) / Speaker

Programme Committee Chair

Senior Commercial Capabilities Manager LCBU

Jorge Fonseca is responsible for ensuring Commercial Execution, Refrigeration Equipment and Commercial Digital Strategies at Latin Center Business Unit (LCBU) for The Coca-Cola Co., which includes the markets of Central America, Colombia, Ecuador, Venezuela and Caribbean. He has more than 12 years in the Fast Moving Consumer Goods industry, starting his career at Coca-Cola FEMSA and later SCA Consumer in Mexico & Central America. He has held various business functions at The Coca-Cola Company, such as Market Execution Manager for Costa Rica, Senior Channel Manager for Traditional On-Premise and Senior Commercial Execution Manager, having in these last two places responsibilities over all LCBU Business Unit. He graduated in Industrial Engineering at the University of Costa Rica and he achieved an MBA with emphasis in Finance and a Masters in Business Administration with emphasis in Marketing.

Introduction (16 April 2018 - 09:20) / Programme Committee Chair

Director

Data Analytics & Machine Learning Improving Quality of Life (17 April 2018 - 12:20) / Speaker

EVP & Managing Director Americas

SPONSORED Training Session by Zappistore | Automation 101 in Latam, by Zappi (15 April 2018 - 14:30) / Workshop leader

CMI Manager

The Thermometer (16 April 2018 - 09:30) / Speaker

ESOMAR Member

Regional Director

Redesigning a Brand Tracker (17 April 2018 - 12:40) / Speaker

Managing Director South Europe & Latam

As Managing Director for South Europe & Latam, Marco Gastaut is responsible for the consolidation of the Italian market as well as the development of the Latam and Spanish business.

Thanks to Marco's contribution in his first 10 years in company, Toluna has achieved a leadership position in the South Europe market for both the provision of online samples and real time technology solutions to accelerate the generation of consumers insight for our clients.

In January 2016 Marco was extended his MD responsibilities to South America and supervised the opening of Toluna Latam QH in São Paulo, Brazil. Toluna aims to become a disruptive force in the market research sector in Latam and to affirm its leadership as digital research agency in this very strategic region.

Senior Researcher

Country Branding (16 April 2018 - 09:50) / Speaker

Head Analytics LatAm

Machine Learning Evolving Computer Vision (17 April 2018 - 11:40) / Speaker

Closing keynote speaker

Executive Partner, Chief Research Officer

Stephen is a strategic thought-leader, and purveyor of insight related to corporate brand reputation measurement and management. At Reputation Institute, he is the vanguard of the organization's proprietary reputation measurement model - RepTrak®. Stephen also plays an active role in spearheading the reputation advisory needs of major multi-national clients, and oversees Reputation Institute's extensive global reputation research program including the RT100 study featured in Forbes. His realm of expertise includes corporate reputation management, strategic communications planning, brand purpose, and CSR.

Stephen was previously a partner at Protobrand, a boutique insights and strategic consultancy in Boston that specializes in online metaphor elicitation. Prior to that, he was the Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. His work in reputation, integrated communications, and brand strategy has been critically acclaimed - and he has won major industry awards, including EFFIEs, Clios, Cannes Lions, and the Jay Chiat Award for Strategic Excellence. His academic credentials include an MBA from New York University, and Dip. Ad from Watford College.

Whenever possible, Stephen guest lectures on branding, advertising, and reputation at major Universities including Northeastern, Michigan State, Babson, and NYU. He is often cited as a reputation expert and has been quoted in leading news and business media such ABC, NBC, Forbes, WSJ, CNBC, NPR, Associate Press, Adage, PR Week, and Bloomberg.

KEYNOTE | How to Win in the Reputation Economy - by Applying Global Insights in Reputation to LATAM (17 April 2018 - 17:00) / Keynote speaker

Commercial Director

BUSINESS SOLUTIONS DEMO by Netquest | How to use Behavioral Data for e-commerce (16 April 2018 - 10:40) / Speaker

ESOMAR Member

Managing Director

LATINOVATION Award Winner - Predicting Shopper Behavior to Win at Retail (17 April 2018 - 09:10) / Winner of LATINOVATION AWARD 2017

Analytic Manager

Data Analytics & Machine Learning Improving Quality of Life (17 April 2018 - 12:20) / Speaker

Manager Client Solution

Modeling Insights with ESPN (16 April 2018 - 17:35) / Speaker

ESOMAR Member

Director

Susana has more than 25 years' of experience in market research. She specializes in shopper marketing and methodological innovation in market research. Susana is an expert in qualitative studies linked to the measurement of reactions and emotions to communication stimuli (new concepts, packaging, communication, etc.).

Introduction (16 April 2018 - 11:25) / Session chair

CEO

IoT and Market Research (16 April 2018 - 12:10) / Speaker

ESOMAR Member

Director

PERFORMANCE | The “F Word” (16 April 2018 - 16:45) / Speaker

Marketing Manager

The Impact of Personalization at Scale (17 April 2018 - 12:00) / Speaker

Senior Data Scientist

Consumer & Market Insights Manager South America

Brain Systems and Brand Experiences (16 April 2018 - 15:00) / Speaker

ESOMAR Member

ESOMAR Representative for Argentina / Company Director

Patricio Pagani is a Company Executive Director and Board Member at Infotools, responsible for "The Americas" territory. A leading provider of research software tools & services, Infotools partners with some of the world's largest companies to 'help curious minds change their world'. Patricio's research career started 16 years ago at Coca-Cola. Then he joined Infotools to become a company director in 2012. Former president of the New Zealand Market Research Society and current ESOMAR representative, you will often find Patricio speaking at various industry forums, discussing what the future may hold for our research industry.

Welcome (16 April 2018 - 09:10) / Speaker

Data Scientist

Worth a Thousand Words (17 April 2018 - 15:00) / Speaker

ESOMAR Member

ESOMAR Director General

Director General

Project Manager

SOCIAL IMPACT CAPSULE | Preparing for the Unexpected (16 April 2018 - 10:10) / Speaker

Research Director

Modeling Insights with ESPN (16 April 2018 - 17:35) / Speaker

Operations Director

BUSINESS SOLUTIONS DEMO by ecGlobal | Alldience: Revolutionizing Media Research and Brand Experience Measurement with Automated Content Recognition and Smart Surveys (17 April 2018 - 16:20) / Speaker

Account Director

Brain Systems and Brand Experiences (16 April 2018 - 15:00) / Speaker

Insights Director

Beyond Traditionalism (16 April 2018 - 15:20) / Speaker

Research & Insights Director

Lina is Research head of Discovery Communications Colombia, in charge of defining, leading and drawing insights that are the core to accomplishing business objectives. As the Innovation leader, she is responsible for creating and measuring internal innovation processes and projects.

President

Welcome (16 April 2018 - 09:10) / Speaker

Winner of AAM Mercurio de Oro 2017

Senior Brand Manager Danette

Winner of the AAM Mercurio de Oro 2017 - "Estás para algo dulce, estás para un Danette" - a 360 campaign born in a 360 listening (17 April 2018 - 09:25) / Winner of AAM Mercurio de Oro 2017

CMI Manager

The Thermometer (16 April 2018 - 09:30) / Speaker

Market and Product Solutions Manager

Redesigning a Brand Tracker (17 April 2018 - 12:40) / Speaker

Senior Insights & Marketing Intelligence

Paola Toscano is the head of Insights & Marketing Intelligence for two of the most important Avon clusters across the globe – Brazil and SMG, which considers most part of South LatAm. Among her main responsibilities, she leads the knowledge agenda for leveraging insights into business to drive Avon’s acceleration and is fully responsible for turning Continuous Data, Competitors Monitoring, Human Behaviour, Market Dynamics, and Modelling & Analytics into actionable competitive advantage.

She has more than 12 years' experience in the Fast Moving Consumer Goods industry and also Research Agencies, and has previously worked at Ipsos, Unilever and Danone.

She graduated in Social Communication - Advertising & Promotion – and has a Post-graduation in Social Sciences Applied to Consumption.