Programme

PDF file, Asia Pacific 2020 - D.R.I.V.E Programme

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Opening & Welcome07:00-11:00 CEST / 11:30-15:30 IST / 13:00-17:00 WIB / 14:00-18:00 CST / 15:00-19:00 JST / 17:00-21:00 AEDT

Opening
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]; Sandeep Arora [MRSI President]
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Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Sandeep Arora
MRSI President

Keynote presentation
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Young ESOMAR Society (YES) Award
Caryl Anne Marcelo [Prestige Market Research Services Asia]; Neha Firdous [Diageo]; Prachi Jadhav [Kantar]; Sagorika Sen [Publisher’s Internationale]; Shatvisha Sengupta [Kantar]; Sneha Wankahde [Kantar]; Sudeep Raj Rajagopal [Ipsos]
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Research - the Millennial Way
Sneha Wankahde, Kantar, India

It's All Happening in Real Time Now!
Rika Sen, Publisher's Internationale, Australia

Standardisation
Prachi Jadhav, Kantar, India

The Bahala Na Attitude and Psychological Preparedness
Caryl Anne Marcelo, Prestige Market Research Services, Philippines

Modern Ways of Data Collection
Sudeep Raj Rajagopal, Ipsos, India

Magic of Integration to Close the Gap Between Say & Do
Neha Firdous, Diageo, India

What's in a Meme?
Shatvisha Sengupta, Kantar, India

Caryl Anne Marcelo
Business Development Officer, Prestige Market Research Services Asia, Philippines
Neha Firdous
Consumer Planning Manager, Diageo, India
Prachi Jadhav
Research Manager, Kantar, India
Sagorika Sen
Group Advertising Manager, Publisher’s Internationale, Australia
Shatvisha Sengupta
Research Manager, Kantar, India
Sneha Wankahde
Research Manager, Kantar, India
Sudeep Raj Rajagopal
Research Executive, Ipsos, India
The Artificial Intelligence DRIVE - Part I

Introduction
Takeshi Oshima [MetLife]
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Takeshi Oshima
Session chair Head of Marketing Science, MetLife, Japan

Remaining Human in a World of A.I.
An insights professional’s viewRamanathan Vythilingam [Unilever Asia]
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Remaining unashamedly, a human-insights professional in the world of A.I.

Ramanathan Vythilingam
Senior CMI Manager - Global Content Lead, Unilever Asia, Singapore

Presentation: Client topic

Can AI Bring Better Insight than Humans?
A comparison of insights from human versus AI workToshimitsu Sekii [Kantar]; Yohei Takeshita [Twitter]
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Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Toshimitsu Sekii
Head of Media & Digital, Kantar, Japan
Yohei Takeshita
Research Manager, Twitter, Japan

Presentation: Industry challenge

Q&A followed by Meet the Speaker
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Sponsored slot

What DRIVEs The Shopper?

Introduction
Shelley Sengupta [Diageo]
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Shelley Sengupta
Session chair VP and Chief Planning Officer, Diageo, India

Anecdotal Evidence for CX/UX
When listening to small data in India gave a double digit Million$ win WorldWide to AmazonNeha Arora [Amazon]; Sonia Pall [Karvy Insights]
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Neha Arora
Head - User Research, Amazon, India
Sonia Pall
CEO, Karvy Insights, India

Presentation: Qualitative inspiration

Q&A followed by Meet the Speaker
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Sponsored slot

The DRIVE To Create A Better Brands

Introduction
Priya Lobo [Ormax Compass]
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Priya Lobo
Session chair CEO, Ormax Compass, India

Purpose in Asia
What matters to consumers, and why it matters for brandsAnne Rayner [Kantar]; Vanessa Gibbons [Hilton]
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90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more?

Anne Rayner
Regional Chief Solutions Officer, and CEO Cambodia & Myanmar, Kantar, Singapore
Vanessa Gibbons
Senior Director, Asia Enterprise and Honors Marketing Strategy, Hilton, Singapore

Presentation: Case study

Sustainability: Doomed If You Do, Doomed If You Don’t
Packaging insights for a 3-way win; consumers, brand and planetJayanth Narasimha [Brandscapes Worldwide]; Maitreyee Patki [Brandscapes Worldwide]
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When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Jayanth Narasimha
Associate Vice President, Brandscapes Worldwide, Singapore
Maitreyee Patki
Director - Insights, Brandscapes Worldwide, Singapore

Presentation: Thought leadership

Q&A followed by Meet the Speaker
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Dr Lalit Kanodia Laureate Award for Excellence in Technology in Market Research - Presentation ceremony
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Dr Lalit Kanodia Laureate Award for Excellence in Technology in Market Research Dr Lalit Kanodia Laureate Award for Excellence in Technology in Market Research – Presentation ceremony (This award was consitiuted in 2013 by MRSI in collaboration with ESOMAR and with support from Datamatics Global Services to promote use of technology in Market Research. The winner of 2019 would be presented the trophy and a prize money of INR 100,000).

Day 1 Wrap up

VIRTUAL NETWORKING

Opening & Welcome07:00-11:00 CEST / 11:30-15:30 IST / 13:00-17:00 WIB / 14:00-18:00 CST / 15:00-19:00 JST / 17:00-21:00 AEDT

Welcome Day 2
by ESOMAR & MRSI

Inspiration To DRIVE Brand Growth

Introduction
Priya Lobo [Ormax Compass]
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Priya Lobo
Session chair CEO, Ormax Compass, India

Computing the Crystal Ball
Can you predict trends before they occur?Barnava Nandi [Unilever]; Chandan Agarwal [Unilever]
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Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.

Barnava Nandi
Data Scientist, Unilever, India
Chandan Agarwal
CMI Director, Unilever, India

Presentation: Methodological innovation

Integrated Pricing Strategy
Driving short and long term competitive advantageArvind Sainath [Diageo]
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How holistic is your approach to making decisions on the most important marketing lever?

Arvind Sainath
Head - Marketing Analytics, Diageo, India

Presentation: Thought leadership

Q&A followed by Meet the Speaker
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sponsored presentation

Winner of the Young ESOMAR Society (YES!) Award
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11 young researchers take centre stage at the Congress to WOW us with their big ideas! Each has only 60 seconds to pitch their idea. Attendee voting (via the ESOMAR app) determines the top three, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

The Artificial Intelligence DRIVE - Part II

Introduction
Nasrin Shafeghat [Centan]
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Nasrin Shafeghat
Session chair Senior Researcher, Centan, Japan

Marketing Beyond Instincts
Delivering front end insights quickly, accurately and at a fraction of costDaphne Mavroudi-Chocholi [machineVantage]; Gigi Leung [Johnson & Johnson Vision]; Vanessa Oshima [machineVantage]
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Marketing beyond instincts - innovating discovery phase of campaign development through decoding language of the non-conscious mind.

Daphne Mavroudi-Chocholi
Director, machineVantage, Japan
Gigi Leung
Global Strategic Insights - Japan Lead, Johnson & Johnson Vision, Japan
Vanessa Oshima
President and Co-Founder, machineVantage, Japan

Presentation: Case study

Sponsored slot

ESOMAR TECHNOLOGY AWARD WINNER [AMSRS CONFERENCE) | Are you ready to meet EVE?
Using conversational AI to deliver consumer insightsGarreth Chandler [Evolve Research]
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Surveys are yesterday’s insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the evidence to show why it is the future of our industry.

Garreth Chandler
Director, Evolve Research, Australia

Presentation: Methodological innovation

Q&A followed by Meet the Speaker
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Keynote presentation
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Closing & Awards

Closing
by ESOMAR
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VIRTUAL NETWORKING



ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity