Programme

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Opening & Welcome07.00-11.30 Amsterdam / 11.30-15.00 New Delhi / 14.00-17.30 Beijing / 15.00-18.30 Tokyo / 17.00-19.30 Sydney
07:00 - 07:15
07:00 07:15

Opening
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]; Sandeep Arora [MRSI President]

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Sandeep Arora
MRSI President
07:15 - 07:25
07:15 07:25

Young ESOMAR Society (YES) Award
Neha Firdous [Diageo]; Prachi Jadhav [Kantar]; Sneha Wankhade [Kantar]; Sudeep Raj Rajagopal [Ipsos]

Standardisation
Prachi Jadhav, Kantar, India

Modern Ways of Data Collection
Sudeep Raj Rajagopal, Ipsos, India

Magic of Integration to Close the Gap Between Say & Do
Neha Firdous, Diageo, India

Research - the Millennial Way
Sneha Wankhade, Kantar, India

Neha Firdous
Consumer Planning Manager, Diageo, India
Prachi Jadhav
Research Manager, Kantar, India
Sneha Wankhade
Research Manager, Kantar, India
Sudeep Raj Rajagopal
Research Executive, Ipsos, India
07:25 - 07:35
07:25 07:35

Introduction to the programme and Keynote
Lynn Zhang [Kantar]

Lynn Zhang
Programme Committee Chair Managing Director Insight Divison, Kantar, China
07:35 - 08:05
07:35 08:05

Searching for New Equilibrium in a Post-Covid World
Vandana Chamaria [Google]

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:

  1. Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant
  2. The new store front - Traditional commerce now moving online
  3. Amplified value-consciousness and re-evaluating what is essential
Vandana Chamaria
Keynote speaker Head of Business Marketing, Google, India

Keynote

The Artificial Intelligence DRIVE - Part I
08:05 - 08:10
08:05 08:10

Introduction
Takeshi Oshima [MetLife]

Takeshi Oshima
Session chair Head of Marketing Science, MetLife, Japan
08:10 - 08:25
08:10 08:25

Remaining Human in a World of A.I.
An insights professional’s viewRamanathan Vythilingam [Unilever Asia]

Remaining unashamedly, a human-insights professional in the world of A.I.

Ramanathan Vythilingam
Senior CMI Manager - Global Content Lead, Unilever Asia, Singapore

Presentation: Client topic

08:25 - 08:40
08:25 08:40

Can AI Bring Better Insight than Humans?
A comparison of insights from human versus AI workToshimitsu Sekii [Kantar]; Yohei Takeshita [Twitter]

Engaging drama have conflicts. Now many industries are in progress of such a drama to see how AI change the world, feeling some fears if AI steal jobs from us, human. Let's see the progress in MR if "Job to find insight" can be done by AI or not.

Toshimitsu Sekii
Head of Media & Digital, Kantar, Japan
Yohei Takeshita
Research Manager, Twitter, Japan

Presentation: Industry challenge

08:40 - 08:55
08:40 08:55

Q&A

08:55 - 09:05
08:55 09:05

BUSINESS PRESENTATION | Orchestrating Loyalty Marketing in APAC
Allen Chow [GMO E-Lab Marketing Research]; Honnus Cheung [Mojodomo Group]

This presentation provides insight into the loyalty marketing landscape in the Asia Pacific (APAC) region as it is today, commenting on the tactical mechanisms of loyalty marketing, marketing budget dynamics, the pain points marketers face, as well as, consumer attitudes towards these marketing efforts.

We believe the future of loyalty marketing lies within disrupting these orchestrated details, and that's what we aim to better understand through this presentation.

Allen Chow
General Manager, GMO E-Lab Marketing Research, China
Honnus Cheung
Co-Founder, Mojodomo Group, Hong Kong

Sponsored demo/presentation

What DRIVEs The Shopper?
09:15 - 09:20
09:15 09:20

Introduction
Shelley Sengupta [Diageo]

Shelley Sengupta
Session chair VP and Chief Planning Officer, Diageo, India
09:20 - 09:35
09:20 09:35

Applying AI to Real Shopper Behaviour in Real Stores
Simon Ford [Shopper Intelligence]

Measure ROI of shelf and off location conversions: a Ferrero case study. It's all about Chocolate!

Simon Ford
Managing Director, Shopper Intelligence, Australia

Presentation: Case study

09:35 - 09:50
09:35 09:50

Anecdotal Evidence for CX/UX
When listening to small data in India gave a double digit Million$ win WorldWide to AmazonNeha Arora [Amazon]; Sonia Pall [Karvy Insights]

Neha Arora
Head - User Research, Amazon, India
Sonia Pall
CEO, Karvy Insights, India

Presentation: Qualitative inspiration

09:50 - 09:55
09:50 09:55

Q&A

The DRIVE To Create Better Brands
09:55 - 10:00
09:55 10:00

Introduction
Priya Lobo [Ormax Compass]

Priya Lobo
Session chair CEO, Ormax Compass, India
10:00 - 10:15
10:00 10:15

Purpose in Asia
What matters to consumers, and why it matters for brandsAnne Rayner [Kantar]; Vanessa Gibbons [Hilton]

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more?

Anne Rayner
Regional Chief Solutions Officer, and CEO Cambodia & Myanmar, Kantar, Singapore
Vanessa Gibbons
Senior Director, Asia Enterprise and Honors Marketing Strategy, Hilton, Singapore

Presentation: Case study

10:15 - 10:30
10:15 10:30

Sustainability: Doomed If You Do, Doomed If You Don’t
Packaging insights for a 3-way win; consumers, brand and planetJayanth Narasimha [Brandscapes Worldwide]; Maitreyee Patki [Brandscapes Worldwide]; Martyn Uren [Twitter]

When you have the Thunbergs of the world to the Trumps, and many in between, how do you find a common ground for sustainability to win?

Jayanth Narasimha
Associate Vice President, Brandscapes Worldwide, Singapore
Maitreyee Patki
Director - Insights, Brandscapes Worldwide, Singapore
Martyn Uren
Head of Research - APAC & MENA, Twitter, Singapore

Presentation: Thought leadership

10:30 - 10:45
10:30 10:45

Q&A

10:45 - 11:00
10:45 11:00

Day 1 Wrap up

11:00 - 11:30
11:00 11:30

VIRTUAL NETWORKING

Opening & Welcome 07.00-10.45 Amsterdam / 11.30-14.15 New Delhi / 14.00-16.45 Beijing / 15.00-17.45 Tokyo / 17.00-18.45 Sydney
07:00 - 07:15
07:00 07:15

Welcome Day 2
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]; Sandeep Arora [MRSI President]

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Sandeep Arora
MRSI President
Inspiration To DRIVE Brand Growth
07:15 - 07:20
07:15 07:20

Introduction
Siew Hoong Chan [Takasago International]

Siew Hoong Chan
Session chair CIMR Regional Asia Lead, Takasago International, Singapore
07:20 - 07:35
07:20 07:35

Computing the Crystal Ball
Can you predict trends before they occur?Barnava Nandi [Unilever]; Chandan Agarwal [Unilever]

Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.

Barnava Nandi
Data Scientist, Unilever, India
Chandan Agarwal
CMI Director, Unilever, India

Presentation: Methodological innovation

07:35 - 07:50
07:35 07:50

Integrated Pricing Strategy
Driving short and long term competitive advantageArvind Sainath [Diageo]

How holistic is your approach to making decisions on the most important marketing lever?

Arvind Sainath
Head - Marketing Analytics, Diageo, India

Presentation: Thought leadership

07:50 - 08:00
07:50 08:00

Q&A

08:00 - 08:15
08:00 08:15

BUSINESS PRESENTATION | A Glimpse of Consumer Reality Today & Growth Outlook Tomorrow
Marcus Pritchard [Dynata]

Marcus Pritchard
ANZ Regional Director, Dynata, Australia

Sponsored demo/presentation

08:15 - 08:30
08:15 08:30

Winner of the Young ESOMAR Society (YES!) Award

11 young researchers take centre stage at the Congress to WOW us with their big ideas! Each has only 60 seconds to pitch their idea. Attendee voting (via the ESOMAR app) determines the top three, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.

COVID-19 as a DRIVER of Change
08:40 - 08:45
08:40 08:45

Introduction
John Smurthwaite [ESOMAR Ambassador APAC]

John Smurthwaite
Session chair ESOMAR Ambassador APAC
08:45 - 08:55
08:45 08:55

Needs Polarized, Data United
Research in China's post COVID-19 marketDavid Rao [Ipsos]

Consumer attitudes, needs and behaviours are changing in China following COVID-19. In this presentation we share our observations and find out how this is accelerating change in the research industry to be more insight driven (qual and quant fusion), dependent on multiple data sources (including e-commerce behaviour, CRM data), merged with consulting practices (top down methods) and completing the data cycle with marketing.

Managing Director, Ipsos, China
08:55 - 09:05
08:55 09:05

Q&A

The Artificial Intelligence DRIVE - Part II
09:05 - 09:10
09:05 09:10

Introduction
Nasrin Shafeghat [Centan]

Nasrin Shafeghat
Session chair Senior Researcher, Centan, Japan
09:10 - 09:30
09:10 09:30

Marketing Beyond Instincts
Delivering front end insights quickly, accurately and at a fraction of costDaphne Mavroudi-Chocholi [machineVantage]; Gigi Leung [Johnson & Johnson Vision]; Vanessa Oshima [machineVantage]

Marketing beyond instincts - innovating discovery phase of campaign development through decoding language of the non-conscious mind.

Daphne Mavroudi-Chocholi
Director, machineVantage, Japan
Gigi Leung
Global Strategic Insights - Japan Lead, Johnson & Johnson Vision, Japan
Vanessa Oshima
President and Co-Founder, machineVantage, Japan

Presentation: Case study

09:30 - 09:50
09:30 09:50

ESOMAR TECHNOLOGY AWARD WINNER [AMSRS CONFERENCE) | Are you ready to meet EVE?
Using conversational AI to deliver consumer insightsGarreth Chandler [Evolve Research]

Surveys are yesterday’s insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the evidence to show why it is the future of our industry.

Garreth Chandler
Director, Evolve Research, Australia

Presentation: Methodological innovation

09:50 - 10:00
09:50 10:00

Q&A

Closing & Awards
10:00 - 10:15
10:00 10:15

Festival Close and Best Paper Award Winner announced

10:15 - 10:45
10:15 10:45

VIRTUAL NETWORKING



ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity