Due to the Corona Virus (CoVid-19) outbreak, we are sorry to communicate the temporary suspension of the event until further notice.

We will keep you posted,
ESOMAR Representatives for Italy

3rd Small Data Day - Luxury

The event will be in English

ESOMAR Italy organizes a day dedicated to Qualitative Research in Luxury area, inviting expert researchers to present papers on the collection of 'Small Data'. The event is free, and anyone can participate, ESOMAR members and non-members, by registering.

Four papers will be accepted in total, so please submit your paper by no later than 2nd March 2020, which confirmation of selected papers by 6th March.

Case histories on different product categories related to Luxury, will be welcome. Papers will refer to project conducted using innovative online and/or offline qualitative methodologies to collect data: information on culture, values, emotions sensations and habits of people, their human side.

We are happy to announce that Judith Mizrahi, Founder and CEO, Change Catalyst at B12, a trusted partner to some of the world's most iconic brands from Tetley to Tiffany, Pantene to Gucci and Lucozade to Johnnie Walker, spanning US, Asia, South America and Europe, will be the keynote speaker.

Psychologist by training, with her contagious energy, alongside recognized expertise in active facilitation, group dynamics and business acumen, she will ensure a day full of inspiration on luxury field.

She will also moderate and interactive workshop in the afternoon allowing for some hands-on of some psychologic tools that can be used when working whit multi-disciplinary team, C-suite and high-end consumers.

Provisional Agenda

Registration and coffee break
10.00 - 10.15
Start of the day and introduction
10.15 - 10.40
Keynote speaker
Judith Mizrahi, B12 Research, London
10.40 - 11.00
1st paper
11.00 - 11.20
2nd paper
11.20 - 11.30
11.30 - 11.40
Coffee break
11.40 - 12.00
3rd paper
12.00 - 12.20
4th paper
12.20 - 12.30
12.30 - 13.30
Free lunch
13.30 - 15.30
Workshop with practical experience
15.30 - 16.00
Closing session
16.00 - 17.00
Catering and networking

Call for Papers

Papers can be submitted by 2nd March 2020 to Giulia Fabrizi at: Giulia.Fabrizi@reps.esomar.org

Analysis of submitted papers: 2nd March to 5th March

Communication of selected papers: 6th March

Delivery of the final slides to Giulia by: 12th March

Info: Giulia.Fabrizi@reps.esomar.org


Area Research is a cutting edge venue placed in the middle of Milan (Corso Buenos Aires 22), closed to the city center and easy to reach either by train or by underground.

Founded in 2011, it was thought to be your point of reference in Italian market. It's a high-tech, modern and welcoming facility that aims to best satisfy his clients' needs. Our high-experienced and professional team will support and assist you in whole marketing research process.

Area Research

Corso Buenos Aires 22

20124 Milan


Telephone: +39 02 4953 6616

Email: info@arearesearch.it


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