Programme
Introduction
Alain Mizrahi [ESOMAR Council Member]; Alessandra Frisso [ESOMAR Representative for Brazil]
Myth vs. Reality
Demystifying the current market research industry context in Brazil due COVID-19Duilio Novaes [ABEP - Associação Brasileira de Empresas de Pesquisas]
Researcher Radiography
Analyzing the situation and vulnerability of the researcher, challenges and opportunitiesCintia Corrales [ASBPM - Associação de Pesquidores de Mercado Opinião e Mídia]
Collective Positive Catharsis - from Brazil to LATAM to the world!
An exchange of views and pragmatic recommendations moderated by ESOMARAlain Mizrahi [ESOMAR Council Member]; Alessandra Frisso [ESOMAR Representative for Brazil]
Consumer Journey in a Cross-Platform Marketing Ecosystem
Adriana Rocha [eCGlobal Solutions]; Gustavo Majerowicz [eCGlobal]
Closing
Alfonso Regalado [ESOMAR]
ESOMAR Member Alain Mizrahi
CEO, Grupo RADAR, Uruguay
Alain, besides been part of the ESOMAR Council, has more than 30 years of experience in market, social and public opinion research, 23 of them as CEO of Grupo RADAR. He has directed hundreds of projects in the most diverse areas: from retail audit to radio and TV audience measurements, through qualitative research; in market, social and public opinion research.Sessions:
ESOMAR Member Alessandra Frisso
Director, H2R Pesquisas Avançadas, Brazil
Alessandra is the Commercial Director of H2R Pesquisas Avançadas in Brazil. Entrepreneur and executive with experience in different sectors. Expertise in marketing and market research focusing on the development of consulting and business intelligence projects.Sessions:
Speakers
Cintia Corrales
ASBPM - Associação de Pesquidores de Mercado Opinião e Mídia, Brazil
ESOMAR Representative for Brazil Alessandra Frisso
H2R Pesquisas Avançadas, Brazil
Gustavo Majerowicz
eCGlobal, Argentina
ESOMAR Council Member Alain Mizrahi
Grupo RADAR, Uruguay
Duilio Novaes
ABEP - Associação Brasileira de Empresas de Pesquisas, Brazil
Alfonso Regalado
ESOMAR, Netherlands
Adriana Rocha
eCGlobal Solutions, Brazil
President
Cintia has a demonstrated history of working in the market research industry, a strong business development professional skilled in Market Research, Marketing, Consumer Behavior, Quantitative Research and Marketing Strategy.
ESOMAR MemberESOMAR Representative for Brazil
Director
Alessandra is the Commercial Director of H2R Pesquisas Avançadas in Brazil. Entrepreneur and executive with experience in different sectors. Expertise in marketing and market research focusing on the development of consulting and business intelligence projects.
Head of LATAM Business
Gustavo is Head of LATAM business for eCGlobal, previously Senior Consultant for international corporations. Experienced senior executive with strong leadership and management skills. Co-founder of companies with significant capital investments.
ESOMAR MemberESOMAR Council Member
CEO
Alain, besides been part of the ESOMAR Council, has more than 30 years of experience in market, social and public opinion research, 23 of them as CEO of Grupo RADAR. He has directed hundreds of projects in the most diverse areas: from retail audit to radio and TV audience measurements, through qualitative research; in market, social and public opinion research.
President
Duilio is the current President of the Association of Market Researchers in Brazil (ABEP) a reference in the sector and Founder of GAP Grupo de Assessoria e Pesquisa.
Sr. Creative Producer
12+ years of experience in media, research, travel industry, global events, PR and corporate communications in companies such as TV Azteca, Time Warner, Brussels Press and the Global Insights Industry Association ESOMAR.
CEO
Adriana leads eCGlobal Solutions a leading provider of cloud-based marketing technology solutions for Fortune 500 companies. They build technology with a view of the business generated from their extensive experience in marketing, media, and market research for more than 15 years.
Our Sponsors
eCGlobal is a technology solutions company that brings consumers closer to brands. More than 15 years of combined experience and knowledge in marketing, technology and market research fields, assisting the management of companies. Our panel of more than one million active participants in Latin America, helps in the loyalty, attraction and retention of consumers, understanding the new habits and behaviors of the market. Our innovations include multi-platform audience measurement tools to make better communication investment decisions.
For more information, visit 
http://www.ecglobal.com/