Programme

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Opening & Welcome
09:00 - 09:10
09:00 09:10

Introduction
Alain Mizrahi [ESOMAR Council Member]; Alessandra Frisso [ESOMAR Representative for Brazil]

Alain Mizrahi
ESOMAR Council Member
Alessandra Frisso
ESOMAR Representative for Brazil
09:10 - 09:20
09:10 09:20

Myth vs. Reality
Demystifying the current market research industry context in Brazil due COVID-19Duilio Novaes [ABEP - Associação Brasileira de Empresas de Pesquisas]

Duilio Novaes
President, ABEP - Associação Brasileira de Empresas de Pesquisas, Brazil
09:20 - 09:30
09:20 09:30

Researcher Radiography
Analyzing the situation and vulnerability of the researcher, challenges and opportunitiesCintia Corrales [ASBPM - Associação de Pesquidores de Mercado Opinião e Mídia]

Cintia Corrales
President, ASBPM - Associação de Pesquidores de Mercado Opinião e Mídia, Brazil
09:30 - 09:40
09:30 09:40

Collective Positive Catharsis - from Brazil to LATAM to the world!
An exchange of views and pragmatic recommendations moderated by ESOMARAlain Mizrahi [ESOMAR Council Member]; Alessandra Frisso [ESOMAR Representative for Brazil]

Alain Mizrahi
Moderator ESOMAR Council Member
Alessandra Frisso
Moderator ESOMAR Representative for Brazil
09:40 - 10:10
09:40 10:10

Consumer Journey in a Cross-Platform Marketing Ecosystem
Adriana Rocha [eCGlobal Solutions]; Gustavo Majerowicz [eCGlobal]

Adriana Rocha
CEO, eCGlobal Solutions, Brazil
Gustavo Majerowicz
Head of LATAM Business, eCGlobal, Argentina
Closing & Awards
10:10 - 10:15
10:10 10:15

Closing
Alfonso Regalado [ESOMAR]

Alfonso Regalado
Sr. Creative Producer, ESOMAR, Netherlands


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