Careers in Data, Research and Insights
How to shine in a rapidly changing industry

This event, held in cooperation with Hochschule Pforzheim, provides students with an insight into the world of market research practice. The event will showcase the value of market research for companies, state-of-the-art applications, and the great opportunities available for career development in the sphere of marketing and research.

Everyone talks about the future of market research. New ways of client-agency cooperation, the thrills of digitalization, data science and artificial intelligence and new mix or "cross-over" approaches to get closer to the consumer for better insights: The industry innovates rapidly. We will show a blend of best practice cases and listen to the experience of researchers defining the path to the future with their daily work. Join us for some exciting presentations and a vivid discussion.


Programme

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16:00 - 16:15
16:00 16:15

Opening and welcome
Christa Wehner [Hochschule Pforzheim] ; Dirk Frank [Hochschule Pforzheim]

16:15 - 16:30
16:15 16:30

ESOMAR and Young ESOMAR Society (YES) - a short introduction
Christoph Welter [ESOMAR Representative Germany] ; Dirk Frank [ESOMAR Representative Germany]

16:30 - 17:00
16:30 17:00

Time to Destroy the Online Façade
Srivardhini Ramesh [Kantar]; Joleen Chan [Kantar]

17:00 - 17:30
17:00 17:30

Demonstrating the Value of Investing in Customer Insights
David Smith [DVL Smith Ltd.] ; Christoph Welter [Point Blank]

17:30 - 18:00
17:30 18:00

Wie Machine Learning und künstliche Intelligenz die Marktforschung im Bereich Healthcare verändern
Thomas Heil [IQVIA Consumer Health]

18:00 - 18:30
18:00 18:30

Finding the 80% Rotten Apples in your Innovation Pipeline
Alexander Falser [Tchibo] ; Lukas Waidelich [Cauliflower] ; Marco Walter [Tchibo]

18:30 - 19:30
18:30 19:30

Q&A covering various career-related topics




Registration

Please note that this event is open for students at Hochschule Pforzheim and interested students from other universities.

After two successful live events in 2018 and 2019, we have decided to shift this year's German ESOMAR Career Event to a digital format due to the ongoing COVID-19 pandemic.

Please note - By registering to attend this free webinar, you consent to your registration details being passed on to our partner for further communications related to the content of this webinar.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity