Careers in Data, Research and Insights

This online event, held by ESOMAR in cooperation with IE School of Human Sciences and Technology, in Madrid, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.

Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation and getting closer to consumers.

An open session will discuss skillsets needed to enter the market research industry and students’ aspirations in preparing themselves to enter the job market.

Programme

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Programme runs 18:30-20:00 CEST

Welcome & introduction

Enrique Domingo, Founder, Dialogs&Beyond, Spain

New Ways of Measuring Success
Tracking the reach and engagement of a TV Talent Show through audio passive measurement

Pablo Perez, Head of Market Insights, Google Spain and Portugal
Ignacio Gómez, Director of Analytics & New Projects, RTVE Spain

From Social Listening to E-seeing
Using social media to understand the beauty evolution through influencers

Estefania Yaguez, Director Consumer Insights & Market Intelligence, L'Oréal Spain
Alberto Rodriguez Romo, Market & Shopper Insights Leader, L'Oréal Spain

Panel Discussion | Profiles and Skillsets for Data, Research & Insights
A panel of practitioners will discuss profiles and skillsets needed to enter the market research industry

Enrique Domingo, Founder, Dialogs&Beyond, Spain
Maria Alvarado, Sr Partner at Brand Leadership Group / Exec. Director IE Center for Consumer Driven Growth at IE Foundation
Liz Norman, CEO ENI Insights & Analytics Recruitment, UK
Pablo Perez, Head of Market Insights, Google Spain and Portugal
Estefania Yaguez, Director Consumer Insights & Market Intelligence, L'Oréal Spain
Alberto Rodriguez Romo, Market & Shopper Insights Leader, L'Oréal Spain



Venue

 

IE School of Human Sciences and Technology

Room F-007

Calle de María de Molina, 4

28006 Spain

Spain

Telephone: +34 915 68 96 10

Website

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity