Timings at a glance

Thursday, 18 June:
Registration and welcome coffee 8:30-9:00 | Programme 9:00-17:30

Friday, 19 June:
Registration from 08:30 | CLICK 09:00-11:30 | Programme 11:30-16:30

Programme

Filter

Good morning coffee & connection
A meet and greet for everyone to network before kicking off the content

Opening & Welcome

Opening
[ESOMAR]

Welcome
[Twitter]

Artificial IntelligenceBringing context to the digital technology party for speed, efficiency and effectiveness to drive more impact in your organisation.

Introduction

A Pain In The ? Inbox? Not Anymore.
More stable satisfaction scores with only one third of survey invites using AIRajul Jain [Microsoft]

Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.

Rajul Jain
Senior Market Research Manager, Microsoft, United States

Presentation [ IT / SOFTWARE / HARDWARE / TECHNOLOGY ]

Machine-Inspired Creativity
How JJV used AI/ml techniques to uncover deep metaphors to power the launch of their latest innovationPavi Gupta [Johnson & Johnson Vision]

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

Pavi Gupta
Head of Insights & Analytics, Johnson & Johnson Vision, United States

Presentation [ HEALTHCARE / PHARMACEUTICAL / WELLNESS ]

AI Applied: Utilizing Social Data to Profile the Next Generation of Harley-Davidson Riders
How AI driven topic modelling is helping Harley-Davidson better understand new and existing consumers to navigate category opportunities and headwindsMichael Greenway [Harley-Davidson]

Faced with a shifting market landscape caused by splintering consumer needs and macro external forces, Harley-Davidson wanted an 'outside-in', consumer-defined view of the motorcycle category to fuel innovation and brand strategies.

Michael Greenway
Director of Advanced Analytics, Harley-Davidson, United States

Presentation [ AUTOMOTIVE ]

Discussion

Networking game

Networking break

Introduction
Kristin Luck [ESOMAR Council Vice President]

Kristin Luck
Session chair ESOMAR Council Vice President

GUEST | Pratiti RayChoudhury
Pratiti RayChoudhury [Facebook]

Pratiti RayChoudhury
Guest speaker Vice President - Head of Research, Facebook, United States

Guest speaker presentation

Insights Integration: Hands OnGet ready for an interactive and actionable-learnings session on storytelling that can lead to better business results and internal impact.

Introduction

Leveraging Academic Research for Industry Business Implications
Mondelez’s Way to Inspire Shopper StrategyJoseph Chen [Mondelēz International]

Joseph Chen
Consumer Insights Lead - Confectionary, Mondelēz International, Canada

Presentation [ FMCG ]

The Power of Storytelling in Sports
How do you deconstruct and quantify the essence of powerful storytelling to drive meaningful fan engagement and grow brand affinity?Renata Policicio [ESPN]

Renata Policicio
VP Research Global Markets, ESPN, United States

Presentation [ MEDIA OWNER / ENTERTAINMENT ]

Discussion

Lunch

Insights IntegrationYou’ve got the insights. Now learn how they power stronger audience engagement and team collaboration.

Introduction

LOL 101: The Art & Science of Getting a Laugh
Lisa Dracolakis [Walt Disney Television]

While conventional wisdom is that humor is an "art", science can play a big role in getting it right. This will be a valuable case study for anyone faced with turning complex human reactions into actionable insights to engage an audience.

Lisa Dracolakis
Executive Director Consumer Insights, Walt Disney Television, United States

Presentation [ MEDIA OWNER / ENTERTAINMENT ]

Insights Integration
Tara Murphy [Cineplex]

Director Consumer Insights, Cineplex, Canada

Presentation [ MEDIA OWNER / ENTERTAINMENT ]

One Team: What Happens When Market Research, Analytics & Data Science Collaborate?
Rama Mallika [PayPal]

Rama Mallika
Head of Market Research, PayPal, United States

Presentation [ FINANCIAL SERVICES ]

Discussion

Networking break

Humanising The DigitalDiscover how to leverage data while keeping the human at the heart of business discussions, decisions and design for greater consumer understanding and company growth.

Introduction

Design in the Age of AI
Robin Beers [Wells Fargo]

Robin Beers
SVP Customer Insights & Experience Design, Wells Fargo, United States

Presentation [ FINANCIAL SERVICES ]

Bonding In A Country Of Differences
How empathy broke myths and showed news possibilities in a tech companyJulia Santos [OLX]; Thiago Magalhães [OLX]

In an unequal country, our business needed to fit lower middle-class needs, we took our management team to visit users in their homes and putting ourselves in their shoes! In this project we broke 5 myths about Brazil's users and shake some beliefs.

Julia Santos
User Insights Analyst, OLX, Brazil
Thiago Magalhães
Head of Effectiveness & Insights, OLX, Brazil

Presentation [ IT / SOFTWARE / HARDWARE / TECHNOLOGY ]

Frictionless Insights for the Agile Enterprise
Using conversational insights in-the-moment for shopper activationsOlga Berenchtein [PepsiCo Foods]

Experiential Insights Powered by Conversation - we will demonstrate how we rival traditional surveys by employing conversational technologies (chat, voice, video) for in-store activations.

Olga Berenchtein
Senior Manager Consumer Insights & Planning, PepsiCo Foods, Canada

Presentation [ FOOD / BEVERAGES ]

Discussion

Networking drinks

Client coffee & CLICK
(Clients Leaning and Inspiring Clients with Knowledge)

Clients Leaning and Inspiring Clients with Knowledge or CLICK, is a meet-up for the client-side (only) to network and share best practice in an informal and private setting. Consistently voted as a highlight of this event.

ESOMAR Update
[ESOMAR]

Networking break

Forget Me Not - Traditional & New Methods To Answer Modern QuestionsAssessing the methods that are right for you and remembering when to use what.

Introduction

Obituaries & Old Fashioned's: The Case for Fearless Research
Gabriela McCoy [Bacardi]

F$ck Focus Groups: The case for human first fearless research.

Gabriela McCoy
Director NAM Portfolio Strategy, Insights and Analytic, Bacardi, United States

Presentation [ FOOD / BEVERAGES ]

The Off-Platform Brand Impact of Twitter Conversation
Maeve Ricaurte [Twitter]

Beyond conversation volume, how sentiment and networks play pivotal roles in driving brand impact on and off of Twitter.

Maeve Ricaurte
Research, Twitter, United States

Presentation [ MEDIA OWNER / ENTERTAINMENT ]

Reaching Consumers in the Digital Moments That Matter
Perfect marriage of traditional and agile research methodologies - bring data and behavioural scientists togetherNic Umana [Mars Wrigley]

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that matter.

Nic Umana
Global Digital Insights, Mars Wrigley, United States

Presentation [ FMCG ]

Discussion

Lunch

Social Change TodayHear encouraging examples of businesses embracing social innovation to create meaningful change, both industry- and worldwide.

Introduction

Food Science Magic
Thomas Bowman [Eclipse]

Delivering healthy, humane and sustainable choices, one ice cream at a time.

Thomas Bowman
Eclipse, United States

Presentation [ FOOD / BEVERAGES ]

How Booking.com is Trying to Better Cater to LGBTQAI+ Travelers
Jennifer Summers [Booking.com]

How can a global brand like Booking.com better serve the LGBTQAI+ community?

Jennifer Summers
Qualitative Insight Specialist, Booking.com, Netherlands

Presentation [ TRAVEL / TOURISM / LEISURE / HOSPITALITY ]

Discussion

Networking break

Change LeadershipFrom managing the processes, to determining the action plans, to encouraging experimentation – let’s create some change!

Introduction

Breezing Through Change
Effective Change Management in the use of Insights and Analytics, within a major, global FMCG organisationKalindi Mehta [Colgate-Palmolive]; Sandipan Sinha [Colgate-Palmolive]

How to paint the town 'Red', with the least number of brush strokes...OR Effective, Change Management in a Large, Global Organisation (including a lot on what did not work!).

Kalindi Mehta
Head of Insights North America Division, Colgate-Palmolive, United States
Sandipan Sinha
Head Of Insights, South ASEAN Hub & Analytics Leader for Asia Pacific, Colgate-Palmolive, Malaysia

Presentation [ FMCG ]

Translating Insight Into Action
What matters after the researchCharles Wilson [New Balance]

Charles Wilson
Product Insights Manager, New Balance, United States

Presentation [ TEXTILE / FASHION / CLOTHING / LUXURY ]

Fearless Failure
Learning from insights driven experimentation - even failed experimentsMichael Bowen [Spotify]

Michael Bowen
Staff Researcher & Head of the Market Research Community, Spotify, United States

Presentation [ MEDIA OWNER / ENTERTAINMENT ]

Discussion

Programme summary & closing
[ESOMAR]

Networking drinks



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esomar.org/diversity