Topics / Submit your speaking proposal

Deadline for speaking proposals: 29 November 2019

Speakers do not need to prepare papers but are asked for permission to video their presentations for ESOMAR members to watch on ESOMAR ANA.

The following are suggestions, please feel free to submit beyond the suggested topics.

1. Boosting the Business

  • In-house or outsource? When and what and why
  • Organising the CMI function, the team and cross-departmental collaboration
  • The art of convincing storytelling: ‘selling’ the research story within the business
  • Order taker or trusted advisor? Making the change
  • Meeting the need for speed including: time to market, advertising development, and the research done throughout
  • Latest in brand tracking and measuring brand equity
  • Brand activism: risky business or sound strategy
  • Measuring ourselves: determining ROI on insights investments
  • Marketing Attribution & Media Mix Modelling / Integrating and measuring the performance of both online and offline activation, leveraging multi-touch attribution, advertising and/or experiential campaigns for a 360-brand view 
  • Problem-solving: what challenges have faced your insights team, how did you address them and how did you move forward?

2. Creativity & Innovation

  • Creative research techniques leading to better human understanding
  • Co-creation with customers for increased innovation
  • Superstar surveys: design, data, questions, quality
  • The evolution toward behavioural economics versus direct stated intention via surveys
  • Leveraging the sciences: behaviourial, neuro, ethnographic, and beyond…
  • Mixing Qualitative and Quantitative: benefits and drawbacks
  • Evaluating and enhancing customer experience
  • OM-G-DPR! Compliancy challenge or marketing opportunity?
  • Insights-driven experimentation and A/B testing. How does your organization test insights based recommendations and prove insights can drive growth?
  • Beyond the ‘go/no go’ product launch. Amplifying the value of marketing research for the creation of a mid-long business strategy with consumers at the heart.

3. Digital & Data Transformation

  • Success stories from insight pioneers working in an agile data-driven environment
  • Thoughts on and/or examples of incorporating the latest trends (AI and machine learning, automation, blockchain, video tech, VR, etc.)
  • The pros and cons, wins and losses, of integrating digital research / analytics with traditional research – experiences from UX, CX and marketing angles
  • From insights to intelligence: leveraging social monitoring and social listening
  • Can we trust social data these days? With GDPR and other privacy controls in place, how representative is the data that's available? 
  • It wasn’t successful - features and analyses on why and what the challenges were, and what you would do differently next time

4. Social Change Today

  • Brand activism: risky business or sound strategy
  • Rethinking brand engagement in a social networked world and commentary on trust (Do perceptions of trust alter across generations? What makes people love and trust a brand more than another?)
  • Can we trust social data these days? With GDPR and other privacy controls in place, how representative is the data that's available?
  • Diversity & Inclusion: building a brand, creating positive company culture, and producing products and services that represent today’s society
  • A fragmented and individualised market: communicating and catering to your individual audience

5. Extra ideas?

  • Where’s the industry going? How are you contributing to the future?
  • Something else outstanding and out-of-the-box? Share the what, why, how and results!

Important notice for providers and suppliers of research - at Client Summit we only allow client-side researchers to present. If you are interested in getting involved with the event in other ways, including sponsoring, please contact business@esomar.org.

Deadline: 29 November 2019

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