Leveraging AI to reducing survey fatigue and survey send outs while maintaining stable customer satisfaction scores and enhanced response rates.

3 takeaways

• How AI can be used to multiply stability of CX scores for a certain area or segment
• Why CX score can be reported for some area or segments EVEN without measuring them
• How AI can select those customers most responsive to surveying and scale down email outreach

The latest advanced in AI/ml approaches are helping uncover efficiencies across sectors across a wide spectrum of business needs. Can these machine-driven approaches that leverage advanced statistical analyses help us unleash creativity?

3 takeaways

• It is possible to measure what makes and predicts engaging storytelling.
• Relatability is the most important attribute to any story, no matter what your objective is.
• Different generations connect and value stories in different ways.

3 takeaways

• How will the 4th Industrial Revolution change design?
• Why is “ease of use” no longer the pinnacle of good design in the Age of AI?
• What are the five principles for design moving forward?

In partnership with Reach3 Insights, Roblox is talking to thousands of players for a deep exploration on the evolution of friendships in the age of social distancing. Selfie videos submitted by hundreds of Roblox players provide rich visual and audible context, revealing profound insights on the way people leverage technology and online platforms to get closer to their friends during these difficult times.

3 takeaways

• The successful building blocks of online and digital-only friendships on Roblox and beyond
• Differences between real-life vs. online friendships
• How the Roblox community has come together during the quarantine and the new, emerging behaviors that we expect to become part of the gaming community’s fabric moving forward into the future
• A fresh and effective way of capturing in-the-moment insights from thousands of gamers leveraging mobile messaging-based technology and approaches

F$ck Focus Groups: The case for human first fearless research.

3 takeaways

• It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and their story - and why we must start with our humans.
• Our connection with humanity is broken. We want to quantify and categorise people, we try to create algorithms to predict unpredictable human lives which are cozier, messier, real and quite imperfect. Do traditional qualitative methods work in helping us understand people or should we evolve?
• It's scary but brave and maybe even a little provocative and uncomfortable, but are there new ways to reconnect with humanity through fearless human-centric research?

This research has been a key contributor to our Global Media Transformation. Helpings us shift from a Mass Reach Big brand story telling approach to adding a complimentary model of reaching consumers with signals in those digital moments that matter.

3 takeaways

• Understand how to use behavioural science to nudge consumers in the digital moments that matter.
• Do your brands need to be able to stand out in the crowd? Do you need to measure marketing effectiveness in the moment?
• Get inspired to build a research plan that allows you to take behavioural insights straight into action.

3 takeaways

• Understand LGBTQ+ travellers: to what extent and in what ways does being LGBTQ+ impact travel behaviour and travel needs?
• Gain practical solutions: how can Booking.com (and you) better support LGBTQ+ travellers at all stages of their customer journey?
• Be an LGBTQ+ ally: what are the considerations for brands when communicating LGBTQ+ allyship externally?

3 takeaways

• Learn how to influence short-term and long-term decision-making within the organisation.
• Determine how to design insight reports that connect with different audiences.
• Uncover the benefits of flexibility within methodological consistency.

3 takeaways

• Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.
• Experiments often fail. If that isn't true at your organisation, you are doing something wrong.
• Know that there is value to be learned from failure, in both expected and unexpected ways.