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Congress Reinvented: Insights Festival 2020
This year, a microscopic organism has affected our lives in ways we could never have imagined. As we continue to adapt to the 'new normal', we replace our physical connections with digital ones but continue to learn from one another, to share with each other, and be inspired to reach a better tomorrow.
It is with that in mind that we have decided to shift Congress to a digital format.
Welcome to the Insights Festival, a digital festival brought to you by the data, research and insights community for the community. As a result, the event is free to attend for ESOMAR members and members of our partner associations, with an accessible price a available for non-members. Continuing the spirit of Congress, Insights Festival retains the highest quality of professionally curated and peer reviewed content by the Congress Programme Committee.
A multi-channel, multi-platform extravaganza
The Insights Festival is an extravaganza of curated and community-generated content, conversations, social gatherings, debates, and campaigns celebrating the data, research and insights community and its contribution to our businesses and daily lives.
Recreating the unique vibes and experiences of our physical Congress, the Insights Festival will bring this unique experience to the digital space through our Fringe, the second stage to MainStage. Fringe features fully community run and generated programming ranging from workshops, DJ sets, yoga sessions, though-provoking debates, to a TV show aimed at bringing the value of insights into everyone's social media stream.
Join this unique experience showcasing the best the data, research and insights community has to offer. Be part of the community’s historic first global and digital festival.
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MainStage 
Keynotes 
Roundtables 
Social 
Debates 
Campaigns 
0Days left to event
180+Speakers
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Programme Committee
Committee Chair Graeme Lawrence
InSites Consulting, United Kingdom
ESOMAR Regional Ambassador for North America Reg Baker
ESOMAR, United States
Kristen Ball
Kantar, United States
Barry Jennings
Microsoft Corporation, United States
Fenny Léautier
Philips Personal Health, Netherlands
Mina Sfondilis
PepsiCo, United States
Barry Watson
Environics Research, Canada
ESOMAR MemberCommittee Chair
Managing Partner
Graeme Lawrence is Managing Partner at InSites Consulting. He was part owner of Join the Dots in the UK for over 12 years and was instrumental in the joining forces of Join the Dots and InSites Consulting in 2019.
Graeme has over 25 years of market research and marketing experience and has specialised in Online Insight Communities for over 10 years, working across a range of categories, including CPG, retail, finance and leisure & tourism. His current role at InSites Consulting is as Global Account Partner, working with the organisation's biggest clients to help them shape the future of their brands.
Graeme plays an active role in the Research Industry as a specialist in Communities and Qualitative Research, speaking at numerous conferences (ESOMAR, MRS, WARC, Marketing Week), chairing a number of conferences (including ESOMAR Global Qual 2015 and MRS Real-Time Conference) and sitting on conference programme committees (including ESOMAR Congress in his home town of Edinburgh in 2018).
- Welcome to MainStage (14 September 2020 - 14:00) / Programme Committee Chair
- End of Day One (14 September 2020 - 17:55) / Programme Committee Chair
- Welcome to MainStage (16 September 2020 - 08:30) / Programme Committee Chair
- Introduction (16 September 2020 - 10:45) / Session chair
- End of Day Three (16 September 2020 - 12:25) / Programme Committee Chair
- Closing words (17 September 2020 - 18:00) / Programme Committee Chair
ESOMAR MemberESOMAR Regional Ambassador for North America
ESOMAR Regional Ambassador for North America
Reg Baker is North American Regional Ambassador for ESOMAR, the global voice of the data, research and insights community. He also serves as a consultant to ESOMAR's Professional Standards Committee. Previous to his work with ESOMAR he was Executive Director of the Marketing Research Institute International (MRII), a not-for-profit organization that delivers online market research education programs through a unique partnership with the University of Georgia. Prior to his retirement from full-time work in 2012, Reg was President and Chief Operating Office of Market Strategies International, a US-based custom research and analytics company. Before joining Market Strategies in 1995, he served as Vice President of Research Services for NORC at the University of Chicago. Throughout his career he has focused on the methodological and operational implications of new data technologies. He writes and presents on these and related topics to diverse national and international audiences and blogs off and on as @thesurveygeek
ESOMAR MemberBusiness Graduate, Profiles Division AMS
Kristen has always had an unwavering desire to understand human behavior. While pursuing her bachelor's degree in marketing, she compiled an educational program for herself that was deeply rooted in advertising and design principles. After graduating in 2018, Kristen sought a career in market research with the hopes of utilizing her education to discover new and creative ways to communicate with people, and ultimately influence their behaviors.
Within her role at Kantar, Kristen uncovered a passion for studying the effects of survey design on respondent data quality, which resulted in her Young ESOMAR Society Award winning research: How To Catch Liars Before They Lie. While the trajectory of her career within the market research industry is still to be determined, she is excited by the challenge of finding new ways to communicate with respondents to collect more accurate and honest data.
- Introduction (14 September 2020 - 15:20) / Session chair
- Introduction (14 September 2020 - 16:20) / Session chair
- TALK SHOW | Introducing the Insights Festival Community (15 September 2020 - 13:15) / Participant
- Tracking the Transformation of the US Market Research Industry (15 September 2020 - 21:45) / Speaker
ESOMAR MemberCloud & Enterprise Insights Director
Barry Jennings currently leads a Microsoft's Cloud and Enterprise Research Group at Microsoft, where he serves as, chief un-blocker, chief plate filler, and overhead for a merry band of exceptional researchers responsible for creating insights that drive impact.
Prior to joining Microsoft, he ran research/competitive intelligence/KM for BlackBerry, before that he spent nearly 20 years creating insights for various business units inside Dell, Inc., and prior to that he cut his teeth on the supplier side for almost 10 years. He's married to the smartest woman, I mean smartest person in the world; has five kids old enough to drive; and loves to travel the world.
ESOMAR MemberHead of Marketing Insights & Analytics
Fenny leads the Marketing Insights & Analytics function for Philips Personal Health. Fenny is a passionate leader in marketing insights & analytics, strategy, marketing and innovation, combining consumer centricity with strategic vision. She is full of curiosity as she seeks to uncover insights along the end to end consumer experience journey that have true impact for the consumer as well as the business.
ESOMAR MemberDirector - SCPI Front End Research Team
Qualitative researcher for the last 20 years, working on the client side at PepsiCo in the US. Experience across all PepsiCo Food and Beverage brands by driving front end learning across the R&D organization in order to guide product development in launching more meaningful consumer products that address their needs. Strong connection to ESOMAR over the last 7 years as attendee, programme committee, and programme committee chair. With strong background in Sensory Science and Psychology, well rounded expert to promote additional understanding of product attributes and supporting of human drivers. Promote and teach design thinking across the organization, and have been a key driver in change to consumer centricity across R&D.
President
Barry Watson is President and CEO of Environics Research, one of Canada's market research consultancies which will celebrate its 50th anniversary in 2020.
Barry's research areas include international social values and social change, particularly as applied to health and wellness, marketing, human resources and the evolving workplace. At a corporate level, he has played an important role in Environics geodemographic and analytics business, and its business in social media analytics.
Barry has been active in the market research industry for many years. He is one of the founding members of the Canadian Research Insights Council and serves as its current Chair. He is the past president and a current board member of the Marketing Research Institute International which provides online education for the research industry around the world. Barry is a holder of the CAIP professional certification and has been honoured as a Fellow by the Canadian industry association, having received the highest award to individuals of the Canadian marketing research, insights and analytics profession for lifetime professional contributions to the industry.
Outside the market research industry, Barry is active in the areas of food security and community mental health.
Our Sponsors and Partners
Quest Mindshare is one of the largest providers of international B2B and B2C research with online panels that span the globe. Our experienced market research team has ‘seen it all’ when it comes to devising sample and data collection strategies to deliver on your hard-to-reach audiences - whether it’s IT or Financial Decision Makers, Web Developers, Small Business Owners, Moms or Geo-targeted Music Rating surveys. Quest leads the battle against fraud and cyberattacks with the industry’s premier security tool, Quest DETECT™, regarded as the most effective sample security technology that can be found on the market. Quest’s goal and commitment is to continue to be a trusted source of quality and the most reliable data collection partner one can have.
For more information, visit 
https://www.questmindshare.com/
Have a look at our business listing on the ESOMAR Directory!
Confirmit is the technology partner for the world's most innovative Market Research agencies. Our solutions enable you to uncover richer insights so your clients make smarter decisions. From multi-channel data collection to advanced analytics, we help you deliver high quality, cost-effective results.
We work closely with our clients - from the largest MR companies to agile, boutique agencies - as a partner to help you to boost productivity and response to the ever-evolving demands of your clients. Spend less time collecting data and more time becoming a trusted analyst and adviser.
For more information, visit https://www.confirmit.com/
Have a look at our business listing on the ESOMAR Directory!
Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer, why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully-equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
For more information, visit https://curioninsights.com/
Have a look at our business listing on the ESOMAR Directory!
Dynata is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific.
For more information, visit https://www.dynata.com/
For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.
For more information, visit https://www.netquest.com/
Have a look at our business listing on the ESOMAR Directory!
Market Logic helps the world's best brands to run insights-driven businesses. We do this with insights portals to find and promote knowledge, intelligence portals to analyze markets and competitors, and market insights platforms to generate insights from data and inject these in business processes. Our software is used to drive customer centricity in CPG, healthcare, retail, finance & insurance, telecom, travel and media sectors, where our clients collaborate with 600+ research agencies online. We employ 300+ software developers, data scientists and marketing professionals at regional headquarters in Berlin, Chicago, Pune and Singapore.
For more information, visit https://www.marketlogicsoftware.com/
Bilendi helps market researchers to collect data and reach even the most challenging targets in Europe. We are one of Europe's major market research service providers, with 2.2 million active panellists in 12 European countries and a network of partners reaching panelists throughout the world.
We combine innovative technologies with our own highly qualified panels to deliver data for your projects, and offer an extensive range of additional services, including full-service data collection, community building and ad effectiveness tracking.
Our local teams in offices across Europe will help you build a project in tune with your business.
For more information, visit http://www.bilendi.com/
Have a look at our business listing on the ESOMAR Directory!
Caplena is a tool to automate your open-end analysis. It leverages break-through artificial intelligence to efficiently code verbatims in tandem with the market researcher. The web-based tool can be used on tracking studies as well as on Ad-hoc studies in over 36 languages.
For more information, visit https://caplena.com
Founded in 1999, the international market research institute eye square has been an innovation leader in the application of technology-based market research methods ever since. Our services include research, consulting and technology development on Brand and Media Experience, Shopper Experience and User Experience.
While conventional market research remains on the surface, our unique methods combine psychology and state-of-the-art technology. This allows us to capture and analyze the real Human Experience in numerous settings by determining perception (System 0), implicit (System 1) and explicit processes (System 2).
Our international team of 74 consultants and researchers in Berlin, London, New York, Tokyo, Hong Kong and Kerala currently helps over 300 clients worldwide.
For more information, visit https://www.eye-square.com/en/
Remesh is a Truth Discovery Platform that helps you to understand your customers and make more informed business decisions by empowering you to engage with up to 1,000 customers at once- online and in real-time. AI works in the background to understand, analyze, and segment open-ended customer responses as they come in, so you can more easily understand the truth of your customers - while reducing costs and time to insight. Experience qualitative insights at a quantitative scale with Remesh.
For more information, visit https://remesh.ai/
Toluna, an ITWP Company, provides consumer insights designed to empower success in today's on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes.
Our automated consumer insights platform, TolunaInsights™ underpins everything we do.
Clients can access the platform directly, leverage Toluna's managed services, or create fully-customized digital consumer insights programs via our engineered services.
For more information, visit https://www.tolunacorporate.com/
