Programme

MainStage

Programme Committee-curated content with guest speakers and presentations from leading brands and thought leaders, all in four-hour bursts per day. Get inspired, get engaged, get growing.

Powered by Platinum Sponsor Quest Mindshare

Fringe

Where community magic comes to life. A collaboration of social gatherings, round tables and debates bringing the Festival to life, powered by ESOMAR, run by you.

Powered by Regional Digital Partner 2020 Netquest

Hub TV

Live debates and discussions on the state of our world according to insights from all its regions and guests that are helping to shaping it.

Powered by Regional Digital Partner 2020 Netquest

TIP! Log in and create your personal schedule, by Add to favourites selecting the sessions of the event programme that you don't want to miss!

Programme

Filter

09:30 - 10:00
09:30 10:00

TV PRE-SHOW | Welcome to our broadcast - What's on Today?
Finn Raben [ESOMAR Director General]; Kim Smouter-Umans [ESOMAR]; Rhiannon Bryant [ESOMAR]
room2 Hub TV

room2 Hub TV

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Finn Raben
ESOMAR Director General
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
11:00 - 12:00
11:00 12:00

ESOMAR Annual General Meeting (AGM) - [Meeting 1 of 2]
For (corporate & individual) members only - by invitation
room2 Invitation-only

room2 Invitation-only

Members will receive a special invitation e-mail, containing the link to the meeting.

Announcement

Opening and welcome MainStage [Day One]Los Angeles 05h00 (UTC-7) / Mexico City 07h00 (UTC-5) / New York 08h00 (UTC-4) / Sao Paulo 09h00 (UTC-3) / Lagos 13h00 (UTC+1) / Amsterdam 14h00 (UTC+2) / Shanghai 20h00 (UTC+8) / Tokyo 21h00 (UTC+9)
14:00 - 14:10
14:00 14:10

Welcome to MainStage
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]; Graeme Lawrence [InSites Consulting]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Graeme Lawrence
Programme Committee Chair Managing Partner, InSites Consulting, United Kingdom
14:10 - 14:40
14:10 14:40

KEYNOTE | Virtually Happy
Creating a happy culture in the new digi-worldStephanie Davies [Laughology]
room2 MainStage

room2 MainStage

There is no doubt that technology has helped preserve some essential connections during the pandemic but these technologies can't replace aspects of social interactions such as impromptu watercooler chats and laughs and social touches. (the right kind of course -for example a pat on the shoulder, a shake of a hand and hugs) These small interactions impact positively on mood, innovation and productivity in a big way. If this way of working is going to be for the long-term we need to look at different ways to we can create happy cultures virtually.

In this opening keynote Stephanie Davies will introduce the five drivers of happiness in the workplace and how we can adapt these for our new digi-world.

With practical takeaways and laughs a long the way this session will introduce:

  • The five drivers of happiness based on research
  • How to create happy cultures virtually
  • Sustaining connections and informal meetings vital to happiness and engagement
  • Why the pandemic has introduced truly human leadership and the link to happiness
Stephanie Davies
Keynote speaker CEO, Laughology, United Kingdom

Keynote

14:40 - 14:50
14:40 14:50

YES (Young ESOMAR Society) Award
Alice Carver [Walnut]; Bethany Pike [Walnut]; Iuliia Zhuk [InSites Consulting]; Jennifer Wachtman [PRS IN VIVO]; Joleen Chan [Kantar]; Matthew Hellon [Northstar Research]; Srivardhini Ramesh [Kantar]
room2 MainStage

room2 MainStage

Five young professionals grab the spotlight and virtual mic at this year's Insights Festival to WOW you! Each has only 60 seconds to pitch their idea. Viewers are asked to vote and the pitcher with the highest rating will be invited back on stage on Thursday to share their ideas in a longer pecha kucha presentation.

Home Research Tool
Iuliia Zhuk, Research Consultant, InSites Consulting, Belgium

Time to Destroy the Online Façade
Vardhini Ramesh, Global Business Graduate, Kantar, Singapore
Joleen Chan, Global Business Graduate, Kantar, Hong Kong

Stop Wasting Millions on Marketing Measurement. Start Thinking About Value.
Matthew Hellon, Research Executive, Northstar Research, United Kingdom

Influencing the Omni Channel Consumer
Jennifer Wachtman, Director of Market Development, PRS IN VIVO, United States

Putting Participants Back into the Heart of Research Design
Alice Carver, Research Executive, Walnut Unlimited, United Kingdom
Bessie Pike, Senior Research Executive, Walnut Unlimited, United Kingdom

Research Executive, Walnut, United Kingdom
Bethany Pike
Senior Research Executive, Walnut, United Kingdom
Iuliia Zhuk
Research Consultant, InSites Consulting, Belgium
Jennifer Wachtman
Director of Market Development, PRS IN VIVO, United States
Joleen Chan
Global Business Graduate, Kantar, Hong Kong
Matthew Hellon
Research Executive, Northstar Research, United Kingdom
Srivardhini Ramesh
Global Business Graduate, Kantar, Singapore
14:50 - 15:20
14:50 15:20

BUSINESS PRESENTATION | Data Quality and the Tragedy of Mistrust
Pete Cape [Dynata]
room2 MainStage

room2 MainStage

Quality data is the cornerstone of accurate insights, drawn from the right target audience of consumers or business professionals (or both) that are real, unique and engaged to respond to your surveys. Access to these real people leads to better decision-making, founded on reliable data you can trust.

But in an industry oversaturated with data, how can you ensure that you have access to the high-quality data that delivers accurate insights and drives better research and decision-making? Join Pete Cape, Director Global Knowledge as he discusses the factors that make up quality data to ensure accurate insights and better decision-making.

Pete will explore:

  • What's behind the data quality concerns heard in the industry today
  • The challenges of sample supply and scarcity
  • The role of the participant experience in delivering data quality
  • New technology and AI solutions changing the face of data quality
  • Best practices to achieve high-quality data
Pete Cape
Global Knowledge Director, Dynata, United Kingdom

Sponsored demo/presentation

Media Matters
15:20 - 15:25
15:20 15:25

Introduction
Kristen Ball [Kantar]
room2 MainStage

room2 MainStage

Kristen Ball
Session chair Business Graduate, Profiles Division AMS, Kantar, United States
15:25 - 15:40
15:25 15:40

Seed Audiences - 'From Not Knowing You to Tapping into Millions Like You'
Leveraging hypertargeting to maximize media ROIAbhinav Mohan [InMobi]; Mario Dughi [Unilever]; Souvik Roy [InMobi]; Utsav Mamoria [InMobi]
room2 MainStage

room2 MainStage

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional companies. While market research has traditionally helped brands tease out sharp consumer segments, the same segments cannot always be deployed successfully in media executions. This is a story of how research, data science and media came together to maximise the return on precision marketing investment.

Abhinav Mohan
General Manager, InMobi, India
Mario Dughi
Senior Digital Transformation Manager, Unilever, United Kingdom
Souvik Roy
Business Manager – Insights, InMobi, India
Utsav Mamoria
Head of Insights, InMobi, India

Presentation: Case study

15:40 - 15:55
15:40 15:55

From Accountability to Incrementality
How can ad measurement help businesses grow?Minh Nguyen [Google]
room2 MainStage

room2 MainStage

Stop! Is your methodology biased? Ad measurement provides 'Accountability' (to prove that ads work), however, we argue that measurement should produce 'Incrementality' (help businesses grow with ads). To measure true ad effectiveness - incrementality, we have to move away from the long-accepted methodology: pre vs. post-campaign or non-exposed vs. exposed. For this presentation we will redefine ad measurement and demonstrate how we measure it at Google with examples.

Minh Nguyen
Marketing Research Manager, Google, Japan

Presentation: Methodological innovation

15:55 - 16:10
15:55 16:10

Deconstructing the Media Market, Constructing a New Way to Measure Ad Efficiency
Too many sources of data, one methodology to rule them allGerardo González [Netquest]; Miguel Anaya [The Nielsen Company]; Pamela González [Facebook]
room2 MainStage

room2 MainStage

In today's world it is well known that information comes from many different sources, simultaneously and in very different formats. In this context advertising can no longer be considered as one homogeneous platform, but as a separate unit within a media plan. Marketers need to think and do, faster than media consumption and for this reason it becomes increasingly necessary to recognize the role/importance of cross-platform campaigns for maximising the efficiency of marketing investments overall. Because, let's be honest, modern times require us to do much more with much less. With our presentation, we will share ideas about how to potentially increase campaign's reach and efficiency using a cross-platform marketing strategy.

Gerardo González
Client Service Director, Netquest, Mexico
Miguel Anaya
Digital & Media Analytics Mexico Director, The Nielsen Company, Mexico
Pamela González
Regional Partnership Lead Marketing Science R&D, Facebook, Mexico

Presentation: Methodological innovation

16:10 - 16:15
16:10 16:15

Discussion
room2 MainStage

Brand Love - Pulse 1
16:20 - 16:25
16:20 16:25

Introduction
Kristen Ball [Kantar]
room2 MainStage

room2 MainStage

Kristen Ball
Session chair Business Graduate, Profiles Division AMS, Kantar, United States
16:25 - 16:40
16:25 16:40

The New Brand-perception Battleground
Defining brand memories are the moments that matter for world-class service brandDavid Evans [Microsoft]
room2 MainStage

room2 MainStage

Despite the investment, most customer and user experience tweaks are completely forgotten according to Kahneman's peak end rule of memory. The stories that stick define your brand and decide your fate. We asked 3600 customers "What is your most vivid memory of this brand? We used AI to code the responses in terms of their positivity, touchpoints, and resulting perceptions. The results showed that being able to retrieve a defining brand memory was a significant and potent predictor of brand love and intention to increase usage.

Tracking brand memories clearly matters but you will need to join this talk to hear the full details on how it elevates brands in ways that impact strategy and budgeting immediately.

David Evans
Sr. Manager Customer Research, Microsoft, United States

Presentation: Client view

16:40 - 16:45
16:40 16:45

Q&A
room2 MainStage

16:45 - 16:55
16:45 16:55

BUSINESS PRESENTATION | Research at Twice the Speed
Elizabeth P. Morgan [Market Logic]
room2 MainStage

room2 MainStage

Insights teams face more challenges than ever before: tight budgets, more demand, new technologies and remote working. Automated research planning and execution enable fast turnarounds with fewer costs, and at twice the speed. In this session, you'll see how a Digital Insights Workspace configures research workflows with approvals, and provides best-practice templates, financing, and agency rosters. At the same time, AI checks your research brief against your existing knowledge to optimize your research. All attendees will get exclusive access to a video of the software.

Elizabeth P. Morgan
CMO, Co-Founder, Market Logic, Germany

Sponsored demo/presentation

16:55 - 17:10
16:55 17:10

Post COVID19 - A Brand Blueprint for the Future
Rossana Dell'Isola [Beyond Research]; Veronica Mayne [Faster Horses]
room2 MainStage

room2 MainStage

Get ready for the future!

As each of us has experienced in all parts of the globe, it's clear that after Covid-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole.
Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.

This demands that companies future-proof their strategies with a brand new set of skills and tools.
For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.

Rossana Dell'Isola
CEO, Beyond Research, Italy
Veronica Mayne
Managing Director, Faster Horses, Australia

Presentation: Thought leadership

17:10 - 17:15
17:10 17:15

Q&A
room2 MainStage

17:15 - 17:45
17:15 17:45

BUSINESS PRESENTATION | The Future of Insights
Meeting the needs of the 2020 consumer and a new need for agility and innovationFrédéric-Charles Petit [Toluna]; Richard Thorogood [Colgate-Palmolive]
room2 MainStage

room2 MainStage

Two leaders provide insight into the need to foster innovation, and the role that insights leaders play in establishing innovative insights.

Frédéric-Charles Petit
CEO of Harris Interactive Europe and CEO & Founder, Toluna, France
Richard Thorogood
Vice President, Global Head of Consumer and Market Insights, Colgate-Palmolive, United States

Sponsored demo/presentation

17:45 - 17:55
17:45 17:55

Research Got Talent Global Competition
Bianca Marcu [ESOMAR]
room2 MainStage

room2 MainStage

The Research Got Talent Initiative is all about celebrating the work of young researchers in our global community - join us to learn more about how young researchers have been working together with Charities and NGOs in countries around the world, using market research methodologies to help them overcome significant challenges. This initiative could not have been possible without the hard work of our partner Associations - AMSRO in Australia, SIMAR in Czech Republic, APEIM in Peru, and OMi in Russia.

This presentation complements an interactive and insightful Fringe event on Tuesday 15th

Bianca Marcu
Moderator Senior Advocacy & Standards Programmes Coordinator, ESOMAR, Netherlands
17:55 - 18:00
17:55 18:00

End of Day One
MainStage closes / Fringe opens shortlyFinn Raben [ESOMAR Director General]; Graeme Lawrence [InSites Consulting]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Graeme Lawrence
Programme Committee Chair Managing Partner, InSites Consulting, United Kingdom
18:30 - 19:00
18:30 19:00

TALK SHOW | Can We Trust US 2020 Election Polls?
Ben Page [Ipsos MORI]; Kathy Frankovic [Former Director of Surveys, CBS News & ESOMAR Professional Standards Committee Member]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Polls did not predict the election outcome in the 2015 general elections in the UK, and in the 2016 US presidential elections. Now that the US 2020 election is getting nearer polling experts Ben Page and Kathy Frankovic will discuss what we learned from those experiences, what makes a good poll, what are going to be the main challenges for polling this year, and what should anyone interested in the 2020 US elections know about polling? If you have a question for the speakers, please send them to Joke Ruwen-Stuursma, at .

Ben Page
Panelist Chief Executive, Ipsos MORI, United Kingdom
Kathy Frankovic
Panelist Former Director of Surveys, CBS News & ESOMAR Professional Standards Committee Member
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
19:00 - 20:00
19:00 20:00

ESOMAR Annual General Meeting (AGM) - [Meeting 2 of 2]
For (corporate & individual) members only - by invitation
room2 Invitation-only

room2 Invitation-only

Members will receive a special invitation e-mail, containing the link to the meeting.

Announcement

19:00 - 19:30
19:00 19:30

TALK SHOW | A Glimpse Into Insights' Biggest Market
Kristin Luck [ESOMAR Vice-President / Founder and Manager, ScaleHouse]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Interview with Kristin Luck, Founder and Manager of ScaleHouse and ESOMAR Vice-President, Kim explores with Kristin how the insights community's largest market the United States is performing in the cotext of COVID-19 and what the future may hold for the insights sector generally.

Kristin Luck
Panelist ESOMAR Vice-President / Founder and Manager, ScaleHouse
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
19:30 - 19:35
19:30 19:35

Interview with Zachary Grashow [Quest Mindshare]
Zachary Grashow [Quest Mindshare]
room2 Hub TV

room2 Hub TV

Zachary Grashow
Participant Senior Vice President Sales, Quest Mindshare, Canada

Interview

20:00 - 21:00
20:00 21:00

TALK SHOW | The State of Our World According to Insights (North America)
Christian Bourque [Léger]; Hilary Hahn [Sykes Enterprises]; Jeremy Zogby [John Zogby Strategies]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join us to hear the latest regional insights, and expect answers to some of the following questions:

  • What is your research telling us about the situation in your region?
  • How are people reacting to the major challenges facing the continent, including COVID-19?
  • How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
  • Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
  • What would you say is the future outlook for your region?
Christian Bourque
Panelist Executive Vice-President, Léger, Canada
Hilary Hahn
Panelist Vice President of Emerging Brands, Sykes Enterprises, United States
Jeremy Zogby
Panelist Partner, John Zogby Strategies, United States
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
21:00 - 21:30
21:00 21:30

TALK SHOW | Introducing the Insights Festival Community
Anne Sophie Damelincourt [ESOMAR Treasurer / Founder & Owner, Blue Lemon Insights & Strategy, France]; Giulia Fabrizi [ALMAR Quality Research]; Bianca Marcu [ESOMAR]; Steliana Ifrim [ESOMAR]
room2 Hub TV

room2 Hub TV

Join Bianca and Steliana as they explore the faces that make up the Insights Festival community and talk about their activities, hopes and dreams.

Anne Sophie Damelincourt
Participant ESOMAR Treasurer / Founder & Owner, Blue Lemon Insights & Strategy, France
Giulia Fabrizi
Participant Managing Director, ALMAR Quality Research, Italy
Bianca Marcu
Moderator Senior Advocacy & Standards Programmes Coordinator, ESOMAR, Netherlands
Steliana Ifrim
Moderator Member Relations Specialist, ESOMAR, Netherlands
21:30 - 22:30
21:30 22:30

Welcome reception
Sponsored by ConfirmitFranck Pernez [FPCONSEILS]
room2 Fringe

room2 Fringe

Franck Pernez, fellow market researcher and insights professional, and our Resident DJ from the 2014 Nice Congress is back to regale us with his exquisite taste in music! Join us on Teams or via the Hub TV to listen in to a DJ set mixed just for you! A Festival, wouldn't be a festival without music and a networking and interactive session or two!

Franck Pernez
DJ / Sales Director, FPCONSEILS, France
23:00 - 23:15
23:00 23:15

TV WRAP-UP SHOW | End of Day 1 & What's coming up on Day 2
Finn Raben [ESOMAR Director General]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Finn Raben
ESOMAR Director General
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
23:59 - 01:30
23:59 01:30

Impactos de Pandemia Para os Pesquisadores Brasileiros
Uma pesquisa evolutivaCíntia Corrales [ASBPM - Associação Brasileira de Pesquisadores de Mercado, Opinião e Midia]
pt room2 Fringe

room2 Fringe

Monitoramento da situação atual, problemas e perspectivas dos pesquisadores brasileiros, com duas ondas de pesquisa quantitativa.

 

Impacts of covid-19 for Brazilian researchers – an evolving research
(Session in Portuguese)

Monitoring of the current situation, problems and perspectives of Brazilian researchers, with two waves of quantitative research.

Cíntia Corrales
Moderator President, ASBPM - Associação Brasileira de Pesquisadores de Mercado, Opinião e Midia, Brazil

Local/Regional Gathering

08:30 - 08:45
08:30 08:45

TV PRE-SHOW | What's on Today?
Kim Smouter-Umans [ESOMAR]; Rhiannon Bryant [ESOMAR]
room2 Hub TV

room2 Hub TV

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
09:00 - 10:00
09:00 10:00

Unlocking Concept Writing Success
Lester Sualog [System1 Research]
room2 Fringe

room2 Fringe

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to innovation acceptance, use the system 1 key to unlock it!

This concept writing workshop session provides guidance and tips on how to develop winning concepts by providing a validated global approach with the consumer experience at the heart of the process.

This workshop is mainly intended for the client and consumer design teams crafting new product development ideas. Secondarily, research and creative agencies working on innovation may benefit from the session.

Lester Sualog
Managing Director for Asia Pacific, System1 Research, Singapore

Training/Workshop

10:00 - 10:45
10:00 10:45

2020 Vision
Exploring the impact of the unprecedented global events of 2020 on kids and familiesHelenor Gilmour [Beano Brain]; Pete Maginn [Beano Brain]
room2 Fringe

room2 Fringe

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.

We will unpack what the pertinent emerging themes are and what the implications are for brands for whom kids, teens and families are a real focus.

Director of Insight, Beano Brain, United Kingdom
Pete Maginn
Director of Insight, Beano Brain, United Kingdom
10:00 - 11:00
10:00 11:00

SenseMaking is the Answer. What Is The Question?
Dominika Noworolska; Emmet Ó Briain [Quiddity]; Susan Bell [Susan Bell Research]
room2 Fringe

room2 Fringe

A Semiotician, a Sensemaker and a Discourse Analyst Walk Into A Problem: How Do We Make Sense of Sustainability? In this session, you will hear from researcher and sensemaker Sue Bell who will explain what sensemaking is and how it can be used to understand the public's adoption of sustainability practices. Emmet Ó Briain will compare the public discourse of sustainability with the way that brands talk about it and Dominika Noworolska will show how changing cultural ideas about sustainability are communicated visually.

Dominika Noworolska
Self-employed Cultural Strategist / Designer of Meaning, United Kingdom
Founder, Quiddity, Ireland
Research Director, Susan Bell Research, Australia
10:00 - 10:45
10:00 10:45

TALK SHOW | A Chat with the Chair of the European Data Protection Board
Dr. Andrea Jelinek [European Data Protection Board (EDPB)]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join Kim for this session as he speaks with Dr. Jelinek to unpack the current trends and challenges in data protection.

Panelist Chair, European Data Protection Board (EDPB), Austria
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
11:00 - 11:30
11:00 11:30

When Presentations Go Wrong - Some Badly Wrong
Martin Oxley [BuzzBack]
room2 Fringe

room2 Fringe

We all recognise that story telling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We don’t hear much about those do we?

We all know there is a huge market for ‘bloopers’ as well as the great movies. So, we think it’s time to hear about the research ‘bloopers’.

This fringe event is all about what can go wrong in presentations. From the slides that don't make sense, the projectors that stop working, being attacked by a bee, writing 'this ad stinks' in your notes - but having them projected, having your flies open, having the wrong audience to some very heated arguments (all have happened to me.)

Come along and tell us about your worst experience or even the ones you have heard about.

Let's learn from our collective mistakes, let's remember we are a people business and where there are people there are mistakes. Let’s have a bit of fun in the process too.

Oh, and remember what they say: stupid people don’t learn from their mistakes, sensible people learn from their mistakes but the really intelligent learn from other people's mistakes.

And finally, to make it a bit more fun, there is a vote and prize for the winner ( or loser depending on your perspective.)

Martin Oxley
MD, BuzzBack, United Kingdom

Training/Workshop

11:45 - 12:45
11:45 12:45

Standing Out from the Crowd
How to find a role in Insight, Data and Market ResearchElizabeth Norman [Elizabeth Norman International]
room2 Fringe

room2 Fringe

Workshop, sharing experiences and advice on looking for a role in Insights.
There is a lot more to it than writing a good CV!

Elizabeth Norman
Founder, Elizabeth Norman International, United Kingdom

Training/Workshop

12:00 - 13:00
12:00 13:00

TALK SHOW | The State of Our World According to Insights (Europe)
Francois Erner [respondi]; Mihajlo Popesku [Auspex International]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join us to hear the latest regional insights, and expect answers to some of the following questions:

  • What is your research telling us about the situation in your region?
  • How are people reacting to the major challenges facing the continent, including COVID-19?
  • How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
  • Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
  • What would you say is the future outlook for your region?


Edita Gashi, Chief Operating Officer, Pyper, Kosovo

Francois Erner
Panelist Chief Innovation Officer, respondi, France
Panelist Head of Research, Auspex International, United Kingdom
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
13:00 - 14:00
13:00 14:00

Stronger Together: Why Associations and Association Membership Make Sense in a Post COVID-19 World
Hana Huntova [SIMAR]; Jonathan Lai [MRSS (Market Research Society Singapore)]; Kim Smouter-Umans [ESOMAR]; Laurence Miklichansky [Brown-Forman Beverages Ltd Europe]; Maurice Ndiaye [Adetem - Association nationale des professionels du marketing]; Melanie Courtright [Insights Association]
room2 Fringe

room2 Fringe

Are you a member of an Association? Why or why not? Tell us in a few lines in this session. Associations had to pivot quickly to provide the support researchers needed in a time of crisis. Are your Association(s) meeting your expectations? What more should Associations do to support researchers in a post-pandemic world? Attend this session to hear how Associations changed course to support members, and to offer your suggestions to help Associations deliver the value you need in a post-pandemic world.

Hana Huntova
CEO / Executive Director, SIMAR, Czech Republic
President, MRSS (Market Research Society Singapore), Singapore
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Director, Brand and Business Insights Europe & Africa, Brown-Forman Beverages Ltd Europe, United Kingdom
Maurice Ndiaye
President, Adetem - Association nationale des professionels du marketing, France
Melanie Courtright
CEO, Insights Association, United States

Interactive session

13:15 - 13:45
13:15 13:45

TALK SHOW | Introducing the Insights Festival Community
Adrian Terron [Tata Group]; Andrea Ascarrunz [Schulich School of Business - York University]; Kristen Ball [Kantar]; Nijat Mammadbayli [ESOMAR Council Member / Insights Specialist, Booking.com]; Bianca Marcu [ESOMAR]; Steliana Ifrim [ESOMAR]
room2 Hub TV

room2 Hub TV

Join Bianca and Steliana as they explore the faces that make up the Insights Festival community and talk about their activities, hopes and dreams.

Adrian Terron
Participant Head of Customer Centricity, Tata Group, India
Andrea Ascarrunz
Participant Master of Marketing, Schulich School of Business - York University, Canada
Kristen Ball
Participant Business Graduate, Profiles Division AMS, Kantar, United States
Nijat Mammadbayli
Participant ESOMAR Council Member / Insights Specialist, Booking.com
Bianca Marcu
Moderator Senior Advocacy & Standards Programmes Coordinator, ESOMAR, Netherlands
Steliana Ifrim
Moderator Member Relations Specialist, ESOMAR, Netherlands
14:00 - 15:30
14:00 15:30

Research Got Talent
Bianca Marcu [ESOMAR]; Razvan Bondalici [Programmes Coordinator, ESOMAR Foundation]
room2 Hub TV

room2 Hub TV

The Research Got Talent Initiative is all about celebrating the work of young researchers in our global community - join us to learn more about how young researchers have been working together with Charities and NGOs in countries around the world, using market research methodologies to help them overcome significant challenges. This initiative could not have been possible without the hard work of our partner Associations - AMSRO in Australia, SIMAR in Czech Republic, APEIM in Peru, and OMi in Russia.

Bianca Marcu
Senior Advocacy & Standards Programmes Coordinator, ESOMAR, Netherlands
Razvan Bondalici
Programmes Coordinator, ESOMAR Foundation
14:30 - 15:30
14:30 15:30

Get a G.R.I.P on the New Normal
How companies will survive and thrive post-COVIDCorette Haf [The Corporate Research Consultancy]; Ilka Kuhagen [IKM]; Jay Zaltzman [Bureau West]; Jeff Hecker [Athena Brand Wisdom]; Piyul Mukherjee [Quipper Research]; Roben Allong [Lightbeam Communications]
room2 Fringe

room2 Fringe

ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.

Panelist Principal, The Corporate Research Consultancy, South Africa
Ilka Kuhagen
Panelist CEO, IKM, Germany
Jay Zaltzman
Panelist President, Bureau West, United States
Panelist Principal, Athena Brand Wisdom, Canada
Piyul Mukherjee
Panelist Co-Founder & Director, Quipper Research, India
Panelist CEO, Lightbeam Communications, United States
Opening and welcome MainStage [Day Two]Los Angeles 07h00 (UTC-7) / Mexico City 09h00 (UTC-5) / New York 10h00 (UTC-4) / Sao Paulo 11h00 (UTC-3) / Lagos 15h00 (UTC+1) / Amsterdam 16h00 (UTC+2) / Shanghai 22h00 (UTC+8) / Tokyo 23h00 (UTC+9)
16:00 - 16:05
16:00 16:05

Welcome to MainStage
Barry Jennings [Microsoft Corporation]; Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]
room2 MainStage

room2 MainStage

Barry Jennings
Cloud & Enterprise Insights Director, Microsoft Corporation, United States
Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Insight Tech & Accelerators [Episode 1]
16:05 - 16:10
16:05 16:10

Introduction
Barry Jennings [Microsoft Corporation]
room2 MainStage

room2 MainStage

Barry Jennings
Session chair Cloud & Enterprise Insights Director, Microsoft Corporation, United States
16:10 - 16:25
16:10 16:25

Using Narrative Analytics to Win Customer Trust
Applying Machine Learning and Natural Language Processing to hundreds of millions of digital expressionsJeff Marshall [Protagonist]; Rogier Verhulst [LinkedIn]
room2 MainStage

room2 MainStage

What drives trust (and mistrust) in tech companies? Learn how to use narrative analytics to understand the drivers of trust and win customers across the globe with better values, strategies and offerings. In addition to the Trust case study, the presenters will describe now they have used narrative analytics to better understand and appeal to target audiences and will describe how you can started with these techniques either with in-house tools or by partnering with providers.

Jeff Marshall
EVP, Protagonist, United States
Rogier Verhulst
Sr. Director - Central Market Research, Operations and Product Marketing, LinkedIn, United States

Presentation: Case study

16:25 - 16:40
16:25 16:40

Finding the 80% Rotten Apples in your Innovation Pipeline
How AI-based semantic analytics brought the break-through in early-stage product testingAlexander Falser [Tchibo]; Lukas Waidelich [Cauliflower]; Marco Walter [Tchibo]
room2 MainStage

room2 MainStage

"I fully trust the predictions of product pre-testing. It is well invested money!"
In a nutshell, that's the change in perception among CEOs which would delight us.

Imagine if you could test products before placing them in your sales channels in such a way that you could precisely predict whether the product would be a flop or not. Imagine if you could gather consumer feedback so precisely that you could understand exactly what consumers like and dislike about your product. And finally, imagine that there is a way to evaluate consumer feedback in a scalable and automated way to generate high pre-testing ROI.

But how to do that? We found a solution by leveraging the power of semantic analytics and combining it with classic closed-survey questions to a powerful predictive algorithm that enabled us to avoid millions and change our CEOs' perceptions.

Alexander Falser
Head of Market Intelligence, Tchibo, Germany
Lukas Waidelich
Cauliflower, Germany
Marco Walter
Senior Research Consultant, Tchibo, Germany

Presentation: Case study

16:40 - 16:45
16:40 16:45

Discussion
room2 MainStage

16:45 - 17:05
16:45 17:05

BUSINESS PRESENTATION | An Introduction to Quest Mindshare
An introduction to the Managing Partners, Greg Matheson and Joe Farrell, and some great discussion and fascinating details provided by our team!Greg Matheson [Quest Mindshare]; Joe Farrell [Quest Mindshare]
room2 MainStage

room2 MainStage

For over 15 years, Quest Mindshare has provided the highest quality of sample and data collection services in the industry.  With a nimble team of project managers and sample specialists, Quest strives to provide every client and project with the very best sample and insights – the key ingredient of any successful research project! In this presentation, learn more about Quest’s offerings and meet some of the people that make the magic happen from our head office in Toronto.

Greg Matheson
Managing Partner, Quest Mindshare, Canada
Joe Farrell
Managing Partner, Quest Mindshare, Canada

Sponsored demo/presentation

17:05 - 17:30
17:05 17:30

Research For All
Moving towards more inclusive and equitable researchBabita Earle [Zappi]; Caroline Frankum [Kantar]; Nikki Lavoie [MindSpark Research International]
room2 MainStage

room2 MainStage

An Important Conversation | Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to understand not just how and what people are doing, but to really engage with their experiences, backgrounds and livelihoods. This panel will involve three-to-four speakers who can help us to understand the benefits--and the necessity--of research that embodies diversity, inclusivity, equity and equality. Listen to the discussion unfold to find out what brands and agencies alike must be considering moving forward, and learn about subsequent sessions that can help create actionable frameworks to become more aligned with the values of the people you research.

Babita Earle
Panelist Advisory Board Member, WomenInResearch (WIRe) and EVP Strategic Partnerships, Zappi, United Kingdom
Caroline Frankum
Panelist Global CEO - Profiles Division, Kantar, United Kingdom
Nikki Lavoie
Moderator Founder, CEO & Chief Sparkologist, MindSpark Research International, France
ESOMAR Foundation | Making a Difference Award
17:30 - 17:35
17:30 17:35

Introduction
room2 MainStage

17:35 - 17:50
17:35 17:50

MAKING A DIFFERENCE - GOOD HEALTH AND WELL-BEING | Public Perceptions of Schizophrenia
Çigdem Penn [Xsights]; Elif Elkin [Abdi İbrahim Otsuka İlaç]; Haldun Soygur, MD, PhD [Federation of Schizophrenia Associations]
room2 MainStage

room2 MainStage

Creating a difference to stop the stigmatization of mental health patients, a corporate social responsibility perspective - through the collaboration of a pharmaceutical company an NGO ad a Research Company.

Çigdem Penn
Managing Director, Xsights, Turkey
Elif Elkin
Managing Director, Abdi İbrahim Otsuka İlaç, Turkey
Haldun Soygur, MD, PhD
Associated Professor, Federation of Schizophrenia Associations, Turkey

Presentation: Making a difference

Insight Tech & Accelerators [Episode 2]
17:55 - 18:00
17:55 18:00

Introduction
Barry Jennings [Microsoft Corporation]
room2 MainStage

room2 MainStage

Barry Jennings
Session chair Cloud & Enterprise Insights Director, Microsoft Corporation, United States
18:00 - 18:15
18:00 18:15

Hello Alexa, Is There Any Survey for Me?
VAI (Voice Assisted Interview) as a way to stop chasing respondentsEnnio Armato [IFF International Institute for Field Research]
room2 MainStage

room2 MainStage

Sharing economy, cloud computing, AR in smartphones, AI in smart homes. But what is the next step to make market research "Smart"? Nowadays a consumer expects, rather than seeks, a direct dialogue with a brand through direct channels where they can share thoughts and experiences. We believe we must stop looking for respondents and stop looking for people driven by the reward intent. We must look for opinions and intentions in an authentic and transparent way. At the ESOMAR Congress 2019 we demonstrated that the 70% of smart speaker owners in the US are willing to be interviewed by Alexa without a reward. But would they join a panel? We ran an experiment to find out. Join us and be inspired!

Ennio Armato
Head of Branch, IFF International Institute for Field Research, Italy

Presentation: Methodological innovation

18:15 - 18:30
18:15 18:30

It’s Time to Talk
The role of a virtual assistant and AI in retail healthcareJeff Haselum [InSites Consulting]; Litthya Burgin [GSK]
room2 MainStage

room2 MainStage

In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact with in a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!

Jeff Haselum
Business Director, InSites Consulting, United States
Litthya Burgin
Shopper Insights Manager, GSK, United States

Presentation: Case study

18:30 - 18:35
18:30 18:35

Discussion
room2 MainStage

18:35 - 18:55
18:35 18:55

BUSINESS PRESENTATION | A Front Row Seat to the Revolution
What Incumbent CPGs must learn from Emerging BrandsPaul Earle [Earle & Company]; Sean Bisceglia [Curion]
room2 MainStage

room2 MainStage

It is the same story, time and time again. Entrepreneur creates a revolutionary new product in a crowded market. Everyone tells them they are nuts for dedicating so much time to it and that it will never be successful. Emerging brand breaks through barriers and beats out competitors, some of who have been around for decades. Big company tries to compete with the introduction of a similar product and, ultimately, buys the once emerging brand instead.

Corporate flagship brands are under threat of stagnation of innovation. As a contributor to Forbes Magazine and adjunct professor at Northwestern University's Kellogg School of Management, Paul Earle spent 12 months closely profiling 12 founders of the most revolutionary and boldest companies in the industry for his new book, 'A Front Row Seat at The Revolution'.

From Beyond Meat to Peloton to Halo Top, Paul identified these companies as extraordinary in their very early stages. Their creators reflect with Paul on what set them apart and ultimately resulted in a valuation of over $12 billion, collectively. Amongst these characteristics are 7 markers for success that all of them have in common.

Paul Earle
Principal, Earle & Company, United States
Sean Bisceglia
CEO, Curion, United States

Sponsored demo/presentation

Brand Love - Pulse 2
18:55 - 19:00
18:55 19:00

Introduction
room2 MainStage

19:00 - 19:15
19:00 19:15

Disrupting System 1 Thinking - Better Science for Smarter Marketing
Rich Timpone [Ipsos]; Vinod Venkataraman [Temple University - Fox School of Business]
room2 MainStage

room2 MainStage

Since the publication of Daniel Kahneman's Thinking Fast and Slow in 2012, there has been an explosion of interest in System 1 versus System 2 thinking and its applications to research, marketing and public policy. But - what if we have it wrong?

In collaboration with academic partners in behavioral and cognitive neuroscience, we have crystallized the latest science into a new understanding of human experience and decision making. The proposed model disrupts the myths that have grown out of the prior generation of science, and addresses some of the most important marketing questions of today like: What causes effective marketing disruption? We will share this model and results from our research on how disruptive marketing and design influences adaptive decision making and changes behavior.

Rich Timpone
Global Head of Data Science and AI & Science Labs, Ipsos, United States
Vinod Venkataraman
Associate Professor, Temple University - Fox School of Business, United States

Presentation: Thought leadership

19:15 - 19:30
19:15 19:30

Harnessing Powerful Storytelling
A new framework to measure the method behind the magicCollin Leirvik [LRWGreenberg]; Renata Policicio [ESPN]
room2 MainStage

room2 MainStage

'Storytelling' can conjure up magical imagery. In research, our challenge is bringing a method behind the magic. Sports can bring out the best in storytelling: drama is built in; everyone can identify with the main characters. But not all storytelling is created equal.

We wanted to test the theory that measuring storytelling effectiveness could directly influence business growth. We designed a new framework in the process establishing a new method for brands to evaluate storytelling effectiveness.

Collin Leirvik
VP & Head of Human Quant, LRWGreenberg, United States
Renata Policicio
Vice President, Research and Insights, International Global Markets, ESPN, United States

Presentation: Methodological innovation

19:30 - 19:35
19:30 19:35

Q&A
room2 MainStage

19:35 - 20:00
19:35 20:00

KEYNOTE INTERVIEW | Beyond the Red Wall
Lessons from the UK election on knowing your audience and never taking them for granted...Deborah Mattinson [BritainThinks]; Stephen Bush [The New Statesman]
room2 MainStage

room2 MainStage

  • Why Labour lost
  • Why the Conservatives won
  • What happens next
  • What this tells us about the likely outcome in the US election?

Please note that 'Beyond the Red Wall: Why Labour Lost, How the Conservatives Won and What Will Happen Next?' is available at Amazon from 15 September.

Deborah Mattinson
Author of 'Beyond the Red Wall' and Founder, BritainThinks, United Kingdom
Stephen Bush
Journalist and Political Editor, The New Statesman, United Kingdom

Keynote interview

20:00 - 20:05
20:00 20:05

End of Day Two
MainStage closes / Fringe opens shortlyFinn Raben [ESOMAR Director General]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
20:00 - 21:00
20:00 21:00

TALK SHOW | The State of Our World According to Insights (An Inclusive World)
Juliana Santos Wahlgren [European Network Against Racism]; Kim Smouter-Umans [ESOMAR]; Nikki Lavoie [ESOMAR Council Member / Founder, Mindspark Research International]; Whitney Dunlap-Fowler [Founder of Insights in Color / Owner & Independent Brand Strategist, A Touch of Whit Creative]; Simon Chadwick [Cambiar Consulting]
room2 Hub TV

room2 Hub TV

Recent events in the United States have put into sharp focus the issues of racism, systemic racism, and police brutality. What began as a spark in the United States is echoing across the rest of the world. What role can the insights community play to inform these debates, and is the insights community playing a positive role in overcoming these challenges in the United States and globally and if not, what could it?

Juliana Santos Wahlgren
Panelist Senior Advocacy Officer, European Network Against Racism, Belgium
Kim Smouter-Umans
Panelist Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Nikki Lavoie
Panelist ESOMAR Council Member / Founder, Mindspark Research International
Whitney Dunlap-Fowler
Panelist Founder of Insights in Color / Owner & Independent Brand Strategist, A Touch of Whit Creative
Simon Chadwick
Moderator Managing Partner, Cambiar Consulting, United States
20:45 - 21:30
20:45 21:30

The Fast Fringe Quiz
Alexander Wheatley [ESOMAR Representative for the UK]; Crispin Beale [ESOMAR Representative for the UK]; Patricia Dominguez [ESOMAR Representative for the UK]
room2 Fringe

room2 Fringe

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Alexander Wheatley
ESOMAR Representative for the UK
Crispin Beale
ESOMAR Representative for the UK
Patricia Dominguez
ESOMAR Representative for the UK
20:45 - 21:30
20:45 21:30

The Future of Insights in Canada in a Post-Pandemic World
Diana Lucaci [True Impact]; Jean-Marc Léger [ESOMAR Representative for Canada / President, Léger]; John Tabone [CRIC - Canadian Research Insights Council]; Jon Yuill [WestJet]; Tawnya Crerar [ATB Financial]; Rob Berger [Maru/Blue]
room2 Fringe

room2 Fringe

A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world. The panel will be moderated by CRIC’s CAO John Tabone.

Diana Lucaci
Panelist CEO, True Impact, Canada
Jean-Marc Léger
Panelist ESOMAR Representative for Canada / President, Léger
John Tabone
Panelist Chief Administrative Officer, CRIC - Canadian Research Insights Council, Canada
Jon Yuill
Panelist Manager of Research & Insights, WestJet, Canada
Tawnya Crerar
Panelist Managing Director - Customer Intelligence, ATB Financial, Canada
Rob Berger
Moderator Managing Director, Maru/Blue, Canada
21:15 - 21:20
21:15 21:20

Interview with Jeff Bander [eye square]
Ephraim (Jeff) Bander [eye square]
room2 Hub TV

room2 Hub TV

Ephraim (Jeff) Bander
Participant CRO, eye square, United States

Interview

21:45 - 22:30
21:45 22:30

Tracking the Transformation of the US Market Research Industry
Kristen Ball [Programme Committee Member / Business Graduate, Profiles by Kantar, United States]; Melanie Courtright [Insights Association]; Reg Baker [ESOMAR Regional Ambassador for North America]; Simon Chadwick [Cambiar Consulting]
room2 Fringe

room2 Fringe

The market research industry, as we have known it for decades, is disappearing. It is being absorbed into a rapidly transforming collection of market intelligence sub disciplines, many of which are technology driven. While a majority of industry leaders and associations support this concept of emerging segments that define our morphing overall space, relatively little data exists today to help us understand the scale of this transformation and project such movement going forward. In this session a group of industry thought leaders will dig into the details and briefly describe the major subsectors that are part of an expanded view of the US insights and analytics industry, how money is being spent, and the implications for companies and individual researchers going forward. After brief presentations by each of the panel members we will open the mic for discussion. Come prepared to share your own thoughts and ideas about this important phenomenon.

Kristen Ball
Programme Committee Member / Business Graduate, Profiles by Kantar, United States
Melanie Courtright
CEO, Insights Association, United States
Reg Baker
ESOMAR Regional Ambassador for North America
Simon Chadwick
Managing Partner, Cambiar Consulting, United States

Local/Regional Gathering

21:45 - 22:45
21:45 22:45

TALK SHOW | The State of Our World According to Insights (Latin America)
Diego Casaravilla [Fine Research]; Santiago Kahane [DatosClaros]; Urpi Torrado [Datum International]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join us to hear the latest regional insights, and expect answers to some of the following questions:

  • What is your research telling us about the situation in your region?
  • How are people reacting to the major challenges facing the continent, including COVID-19?
  • How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
  • Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
  • What would you say is the future outlook for your region?
Diego Casaravilla
Panelist CEO, Fine Research, Argentina
Santiago Kahane
Panelist CEO, DatosClaros, Argentina
Urpi Torrado
Panelist CEO, Datum International, Peru
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
23:00 - 23:15
23:00 23:15

TV WRAP-UP SHOW | End of Day 2 & What's coming up on Day 3
Finn Raben [ESOMAR Director General]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Finn Raben
ESOMAR Director General
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
23:15 - 00:15
23:15 00:15

LATAM Meet & Gather
Hosted by AMAIClaudio Flores Thomas [LEXIA Insights Solutions]; Gabriela Alcalá Saenz [MARES Consumer Intelligence]; Gregorio De Villa Portilla [G. de Villa y Asociados]
room2 Fringe

room2 Fringe

Regional gathering to celebrate the insights industry and discuss recent GreenBook/Netquest study results.

Claudio Flores Thomas
President of AMAI / Vice President, LEXIA Insights Solutions, Mexico
Gabriela Alcalá Saenz
Events AMAI / Analysis Director, MARES Consumer Intelligence, Mexico
Gregorio De Villa Portilla
Board Member - Events, AMAI / President, G. de Villa y Asociados, Mexico

Local/Regional Gathering

23:59 - 02:00
23:59 02:00

Eu Não Sou Seu Negro
Construindo o antirrascimo na pesquisa de mercadoAlexsandra Silva [ASBPM - Associação Brasileira de Pesquisadores de Mercado, Opinião e Midia]; Zé Vieira [Ap.111 Behavioural Decoders]
pt room2 Fringe

room2 Fringe

Mesa-redonda com especialistas e personalidades que atuam com a questão racial, com discussão alimentada por uma pesquisa qualitativa.

 

I am not your negro – Building antiracism in Market Research
(Sesion in Portuguese)

Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.

Communications Director, ASBPM - Associação Brasileira de Pesquisadores de Mercado, Opinião e Midia, Brazil
Research Associate, Ap.111 Behavioural Decoders, Brazil

Local/Regional Gathering

06:30 - 06:45
06:30 06:45

TV PRE-SHOW | What's on Today?
Kim Smouter-Umans [ESOMAR]; Rhiannon Bryant [ESOMAR]
room2 Hub TV

room2 Hub TV

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
07:00 - 08:00
07:00 08:00

Diversity Workshop
Mahrukh “Maya” (she/they) Hasan [Azura Labs]
room2 Fringe

room2 Fringe

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Mahrukh “Maya” (she/they) Hasan
Founder & Director, Azura Labs, Thailand

Training/Workshop

07:00 - 07:45
07:00 07:45

Lemon - Why the Advertising Brain Has Gone Sour
Ed Harrison [System1 Research]
room2 Fringe

room2 Fringe

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.

Ed will share that a golden age for advertising technology has been far from a golden age for advertising creativity. Referencing the brain and how it attends to the world, he’ll reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness. Describing how the brain attends to art, sculpture, music – and advertising – he will offer guidance on the type of advertising that moves and entertains audiences, and so achieves profitable growth.

Lemon. chronicles the decline in creative effectiveness, identifies why it has happened and provides tangible solutions to reverse it.

Ed Harrison
MD - Australia, System1 Research, Australia
07:00 - 08:00
07:00 08:00

TALK SHOW | The State of Our World According to Insights (Asia Pacific)
Neil Cantle [Rakuten Insight]; Rajesh Mishra [Thinking Hat]; Troy Kohut [PlayMR]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join us to hear the latest regional insights, and expect answers to some of the following questions:

  • What is your research telling us about the situation in your region?
  • How are people reacting to the major challenges facing the continent, including COVID-19?
  • How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
  • Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
  • What would you say is the future outlook for your region?
Neil Cantle
Panelist Regional Head, Rakuten Insight, United Kingdom
Rajesh Mishra
Panelist Founder, Thinking Hat, India
Troy Kohut
Panelist CEO, PlayMR, Australia
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Opening and welcome MainStage [Day Three]Los Angeles 23h30 (UTC-7) / Mexico City 01h30 (UTC-5) / New York 02h30 (UTC-4) / Sao Paulo 03h30 (UTC-3) / Lagos 07h30 (UTC+1) / Amsterdam 08h30 (UTC+2) / Shanghai 14h30 (UTC+8) / Tokyo 15h30 (UTC+9)
08:30 - 08:35
08:30 08:35

Welcome to MainStage
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]; Graeme Lawrence [InSites Consulting]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Graeme Lawrence
Programme Committee Chair Managing Partner, InSites Consulting, United Kingdom
08:35 - 09:05
08:35 09:05

KEYNOTE | When You’re Drowning in Data, Only an Insight Can Save You
Brent Smart [IAG]
room2 MainStage

room2 MainStage

There's never been more data. Or more people with “insight” in their job title. Or more suppliers with data and insight solutions. And yet there seems to be fewer insights. As a CMO, insights make the difference between marketing that moves people and marketing that is invisible. Brent will give his unique perspective on what makes a great insight, from his current role as a CMO and his previous life in some of the world's best creative agencies. He will also share how insights have helped him manage a major insurance brand through the challenges of Covid to emerge even stronger.

Brent Smart
Keynote speaker Chief Marketing Officer, IAG, Australia

Keynote

Insights 2030 | An Update
09:05 - 09:10
09:05 09:10

Introduction
Finn Raben [ESOMAR Director General]
room2 MainStage

room2 MainStage

Finn Raben
Session chair ESOMAR Director General
09:10 - 09:15
09:10 09:15

The World of the Buyer/User of Insights
Ray Poynter [ESOMAR Council Member]
room2 MainStage

room2 MainStage

Ray Poynter
ESOMAR Council Member
09:15 - 09:30
09:15 09:30

Customer-Centricity Post-Pandemic
What the COVID crisis has meant for insights organizationsJ. Walker Smith [Kantar]
room2 MainStage

room2 MainStage

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations in championing the customer in business planning and marketing strategy. Kantar is now updating this pioneering work, the first phase of which is focused on what the coronavirus disruption has meant for insights and customer-centricity. Based on the findings from one-on-one depth interviews with global insights and senior business leaders as well as the Kantar Compass survey of business impacts from the pandemic, this presentation will outline how the customer focus has been affected by the pandemic and what insights functions must do now to meet the challenges of the post-pandemic marketplace.

J. Walker Smith
Chief Knowledge Officer, Brand & Marketing Consulting Division, Kantar, United States
Research Fuel for the Innovation Engine
09:30 - 09:35
09:30 09:35

Introduction
Fenny Léautier [Philips Personal Health]
room2 MainStage

room2 MainStage

Fenny Léautier
Session chair Head of Marketing Insights & Analytics, Philips Personal Health, Netherlands
09:35 - 09:50
09:35 09:50

The Power of Defensive Innovation Through Turning Headwinds Into Opportunities
James McLintock [Analogue Strategies]; Kristin Hickey [kubi kalloo]; Melanie Castro [Estée Lauder Companies]
room2 MainStage

room2 MainStage

Let's turn innovation thinking on its head by introducing a new framework which showcases how military intelligence, social actuarialism, dynamic consumer ecosystems and cobra venom come together to define the rules of successful headwind navigation

Managing Director, Analogue Strategies, United Kingdom
Kristin Hickey
CEO, kubi kalloo, United Kingdom
Executive Director, Global Consumer Insights - Fragrance, Estée Lauder Companies, United States

Presentation: Methodological innovation

09:50 - 10:05
09:50 10:05

How Design Thinking Allows Market Research to Take the Lead and Become an Innovation Powerhouse
Solving cyberbullying with innovation by connecting insight and design thinkingAlex Wilman [Northstar Research]; Nicholas JianHao Lee [FigureFigure Studios]
room2 MainStage

room2 MainStage

The R&D sector is worth $1.7tn. Insight should be central to this. But currently, it's not. At best, we're a small component in the larger innovation machine. And often, we're completely ignored. This shouldn't be the case.

Learn how combining Insight with Design Thinking can elevate our industry to become the innovation experts and get a slice of the innovation pie. See how a tech giant's insights are being used to create an app that combats youth cyberbullying.

Alex Wilman
Research Director, Northstar Research, United Kingdom
Nicholas JianHao Lee
Design and Innovation Consultant, FigureFigure Studios, United Kingdom

Presentation: Case study

10:05 - 10:10
10:05 10:10

Discussion
room2 MainStage

10:10 - 10:20
10:10 10:20

BUSINESS PRESENTATION | Storytelling for Twice the Impact
Elizabeth P. Morgan [Market Logic]
room2 MainStage

room2 MainStage

Do your decision-makers often cherry-pick data? Do they ignore evidence that does not match their arguments and gut feeling? Storytelling helps insights professionals to drive change by engaging decision-makers. Effective storytelling goes beyond the data to use emotion as a key driver for decision making. In this session, we'll share best practices for storytelling used by the most mature and forward-thinking firms, and how a Digital Insights Workspace is used to craft and push essential stories to the business. All attendees will get exclusive access to Forrester Research's Storytelling playbook.

Elizabeth P. Morgan
CMO, Co-Founder, Market Logic, Germany

Sponsored demo/presentation

ESOMAR Foundation | Making a Difference Award
10:20 - 10:25
10:20 10:25

Introduction
John Kearon [ESOMAR Foundation President]
room2 MainStage

room2 MainStage

John Kearon
Session chair ESOMAR Foundation President
10:25 - 10:40
10:25 10:40

MAKING A DIFFERENCE - GENDER EQUALITY | Pro Bono Research for Light of Life Trust
Providing earning capability and opportunity to rural womenIndu Upadhyay [Ipsos]; Sheela Iyer [Light of Life Trust]
room2 MainStage

room2 MainStage

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and employment generation programs offered by a leading local NGO- The Light of Life Trust (LOLT).

We will identify ways in which LOLT can address these barriers and increase women's enrollment in its program as well as their successful transition to employment after completion of the program. This will help women fulfill their foremost aspiration of achieving greater financial security!

Indu Upadhyay
Research Executive, Public Affairs & Social Research, Ipsos, India
Sheela Iyer
Lead - Marketing and Communications, Light of Life Trust, India

Presentation: Making a difference

Brand Love - Pulse 3
10:45 - 10:50
10:45 10:50

Introduction
Graeme Lawrence [InSites Consulting]
room2 MainStage

room2 MainStage

Graeme Lawrence
Session chair Managing Partner, InSites Consulting, United Kingdom
10:50 - 11:00
10:50 11:00

#Masking for a Friend
What is agility and just how can insight agencies pivot in times of Covid?Monique Drummond [Relish]
room2 MainStage

room2 MainStage

A story of resilience and positivity from the Founder of Relish. With innovation a core strength of the team, this insight agency decided to put their money where their mouth is – right behind a new brand of face mask – Curb Masks. [All attendees can order with a 20% discount by using code ESOMAR20]

Should insight agencies stray into product development or other areas of potential income generation? What lessons can we learn from encouraging an entrepreneurial mindset in our teams?

Monique Drummond
Partner, Relish, United Kingdom
11:00 - 11:15
11:00 11:15

The Power of Bad
Turning bad news into transformative stories for business and brandsGrant Feller [GF-Media]; Leanne Tomasevic [Truth Consulting]
room2 MainStage

room2 MainStage

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame that bad news so that it inspires rather than depresses, so that it compels us to take positive action rather than resort to defensiveness? Join this presentation if you want to disrupt your thinking and adopt a newsroom mentality by using storytelling techniques to help with transformative writing.

Grant Feller
Journalist, Consultant, Trainer, GF-Media, United Kingdom
Leanne Tomasevic
Head of Truth Consulting, Truth Consulting, United Kingdom

Presentation: Call-to-action

11:15 - 11:25
11:15 11:25

BUSINESS PRESENTATION | How Measurement of Online Campaigns and Its Impact on Branding Values Can Change a Marketing Strategy
Andreas Knappstein [Bilendi]; Michael Selz [Omnicom Media Group]
room2 MainStage

room2 MainStage

In this lecture you will learn how Insights Professionals of a globally operating media agency provide marketing decision makers of large brands with actionable insights into the success of online campaigns.

You will learn about the advantages of combining the panel data and tracking technology of a strong panel partner and how Omnicom successfully implements more than 50 projects yearly in this way.

Andreas Knappstein
Director DACH, Bilendi, Germany
Michael Selz
Director Insight & Strategy, Omnicom Media Group, Switzerland

Sponsored demo/presentation

11:25 - 11:40
11:25 11:40

Post COVID-19
An update from the 'Brand Blueprint for the Future' teamRossana Dell'Isola [Beyond Research]; Veronica Mayne [Faster Horses]
room2 MainStage

room2 MainStage

The thought leaders from Monday's presentation return to address your specific questions and brand challenges.

Rossana Dell'Isola
CEO, Beyond Research, Italy
Veronica Mayne
Managing Director, Faster Horses, Australia

Presentation: Thought leadership

11:40 - 11:50
11:40 11:50

The Global Insights Industry - Trends and Forecasts
A review of ESOMAR's 2020 Global Market Research report - the essential annual overview of the insights industryXabier Palacio [ESOMAR]
room2 MainStage

room2 MainStage

ESOMAR launches its 32nd report on the size and characteristics of the insights industry and as the industry transforms, so has the report adapted to the current landscape. Join us to discover the changes the industry experienced in 2019, how it is expected to perform in 2020 and how it invites the community to make sense, and embrace, the ever-increasing players of the broader sector.

Xabier Palacio
Senior Industry Analyst, ESOMAR, Netherlands
11:50 - 12:00
11:50 12:00

BUSINESS PRESENTATION | Human-in-the-loop Text Analytics
Pascal de Buren [Caplena]
room2 MainStage

room2 MainStage

Pascal de Buren
Co-Founder & Machine Learning Engineer, Caplena, Switzerland

Sponsored demo/presentation

12:00 - 12:25
12:00 12:25

KEYNOTE | New Approaches to the Future of Marketing and Data Post COVID-19
Rishad Tobaccowala
room2 MainStage

room2 MainStage

Why we have entered a New Strange and not New Normal and how to thrive in this New World

Rishad Tobaccowala
Keynote speaker Author of 'Restoring the Soul of Business: Staying Human in the Age of Data', United States

Keynote

12:25 - 12:30
12:25 12:30

End of Day Three
MainStage closes / Fringe opens shortlyFinn Raben [ESOMAR Director General]; Graeme Lawrence [InSites Consulting]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Graeme Lawrence
Programme Committee Chair Managing Partner, InSites Consulting, United Kingdom
13:00 - 14:00
13:00 14:00

Associations Meeting: Building a Pandemic-proof Association (Invitation-only session)
Associations will receive a special invitation e-mail, containing the link to the meetingAlberto Stracuzzi [ASSIRM]; Gregorio De Villa Portilla [AMAI, Mexico]; John Tabone [CRIC - Canadian Research Insights Council]; Sarah Campbell [AMSRO]
room2 Invitation-only

room2 Invitation-only

 

 

Moderator Board Member, ASSIRM, Italy
Gregorio De Villa Portilla
Moderator AMAI, Mexico
John Tabone
Moderator Chief Administrative Officer, CRIC - Canadian Research Insights Council, Canada
Moderator Executive Director, AMSRO, Australia

Interactive session

13:15 - 14:00
13:15 14:00

The Fast Fringe Quiz
Alexander Wheatley [ESOMAR Representative for the UK]; Crispin Beale [ESOMAR Representative for the UK]; Patricia Dominguez [ESOMAR Representative for the UK]
room2 Fringe

room2 Fringe

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Alexander Wheatley
ESOMAR Representative for the UK
Crispin Beale
ESOMAR Representative for the UK
Patricia Dominguez
ESOMAR Representative for the UK
14:15 - 15:00
14:15 15:00

The Great Sampling Debate
Jonathan Deitch [Cint]; Prof. Dr. Raimund Wildner [GfK Verein]
room2 Fringe

room2 Fringe

Random sampling - is it truly possible? This is a question that has haunted researchers for decades, as they try to make sure that samples are truly randomised in order to obtain the best possible results. But is it really possible to create a truly random sample? What does the science behind research teach us? How do researchers try and apply this in practice? And can new technologies be the key to unlocking a whole new realm of possibilities?

Join us for a debate between two leading lights in the world of research as they share their insights and experiences on this fascinating subject, and share your thoughts and questions with them as well!

Jonathan Deitch
COO, Cint, France
Prof. Dr. Raimund Wildner
ESOMAR Professional Standards Committee Member and VP, GfK Verein, Germany
14:30 - 15:30
14:30 15:30

Diversity Workshop
Nikki Lavoie [ESOMAR Council Member / Founder, Mindspark Research International]
room2 Fringe

room2 Fringe

Following yesterday's engaging Mainstage discussion on diversity, equity, and inclusion, we invite you to a practical workshop to learn and explore principles, tools and techniques that you can immediately put to use in your day to day work.

Join us to learn and contribute to the discussion about our ethical responsibility to underrepresented and marginalized communities and how we, as researchers, can commit to diversity, equity and inclusion through actionable frameworks.

Nikki Lavoie
ESOMAR Council Member / Founder, Mindspark Research International

Training/Workshop

14:30 - 14:35
14:30 14:35

Interview with Maurice Gonzenbach and Pascal de Buren [Caplena]
Maurice Gonzenbach [Caplena]; Pascal de Buren [Caplena]
room2 Hub TV

room2 Hub TV

Maurice Gonzenbach
Participant Co-Founder, Caplena, Switzerland
Pascal de Buren
Participant Co-Founder & Machine Learning Engineer, Caplena, Switzerland

Interview

15:00 - 16:00
15:00 16:00

Aha to Haha…
Humour, insight and the films of M Night ShyamalanAnthony Tasgal
room2 Fringe

room2 Fringe

Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and ‘tick-boxing’.

He will cover 3 broad areas:

  • Why so serious? The arithmocracy, the obsessive workshop of data and facts and the industry’s destructive and demoralizing tendency to want to message people into submission
  • From haha to Aha: what can humour teach us about the identification and generation of insight?
  • What do M Night Shyamalan’s films and Penn and Teller tell us about insight? Not just what insight is but how it feels.

There may be incidental outbreaks of wit and what might pass for humour if you don’t look too closely, including his favourite joke about homeopathy.

Anthony  Tasgal
Trainer, Author, Speaker, Strategist, Lecturer, United Kingdom

Training/Workshop

15:00 - 16:00
15:00 16:00

SPONSORED | True Panels or not (True Panels)
Everything you've always wanted to know about panels without daring or taking the time to askAndreas Knappstein [Bilendi]; Corinne Villalba [Bilendi]; Daniel Cunill Romero [Bilendi]; Hans Verhoeven [Bilendi]; Lucie Deliry Poujol [Bilendi]; Patrizia Elli [Bilendi]; Steen Agerskov [Bilendi]
room2 Fringe

room2 Fringe

By providing quality true panels, innovative technology and skilled local teams all over Europe, we help you create valuable insight and make the right decisions. Join us for an hour long discussion about true panels across Europe and meet our most senior local experts.

Andreas Knappstein
Director DACH, Bilendi, Germany
Corinne Villalba
Director Europe, Bilendi, France
Daniel Cunill Romero
Country Director UK, Bilendi, United Kingdom
Hans Verhoeven
Country Director Belgium, Bilendi, Belgium
Lucie Deliry Poujol
Country Director France & Spain, Bilendi, France
Patrizia Elli
Managing Director at Via! and Country Director Bilendi Italy, Bilendi, Italy
Steen Agerskov
Country Director Nordic, Bilendi, Denmark

Sponsored demo/presentation

15:00 - 15:30
15:00 15:30

TALK SHOW | Behind the Scenes at ESOMAR
room2 Hub TV

room2 Hub TV

Get to know members of the ESOMAR team to find out what work goes on behind the scenes, their take on the insights world, and how they've been supporting members across the globe. Hosted by the voice of the Talking Insights podcast.

 

Srikar Govindaraju, ESOMAR

15:30 - 17:00
15:30 17:00

ESOMAR Representatives Meeting (Invitation-only session)
Representatives will receive a special invitation e-mail, containing the link to the meeting
room2 Invitation-only

room2 Invitation-only

 

 

Interactive session

16:00 - 17:00
16:00 17:00

How to Write Winning Content
Grant Feller [GF-Media]; Jill Coomber [Allison+Partners]; Tom Ewing [Wordbeast]; Will Leach [Mindstate Group]; Jack Miles [Northstar Research]
room2 Fringe

room2 Fringe

Grant Feller
Panelist Journalist, Consultant, Trainer, GF-Media, United Kingdom
Jill Coomber
Panelist Managing Director of Integrated Marketing - Europe, Allison+Partners, United Kingdom
Tom Ewing
Panelist Writer, Wordbeast, United Kingdom
Will Leach
Panelist Best-Selling Author / CEO & Founder, Mindstate Group, United States
Jack Miles
Moderator Editor in Chief – online, Research World / Senior Director, Northstar Research, United Kingdom
17:00 - 18:30
17:00 18:30

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge) - (Clients-only session)
Michelle Gansle [Mars]
room2 Invitation-only

room2 Invitation-only

A meet-up for research buyers (only) to network and share best practice in an informal, private setting.

 

Michelle Gansle
Moderator Global Lead, Insights Transformation, Mars, United States

Interactive session

17:00 - 18:00
17:00 18:00

UX and Qualitative Research: Creatures from Different Planets?
Janet Standen [Scoot Insights]; Lauren Isaacson [Curio Research]; Mary Sorber [Wells Fargo]; Susan Fader [FaderFocus]
room2 Fringe

room2 Fringe

Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.

Janet Standen
Co-Founder, Scoot Insights, United States
Lauren Isaacson
Research Director, Curio Research, Canada
Mary Sorber
Principal User Research, Wells Fargo, United States
Susan Fader
Insight Navigator, FaderFocus, United States
17:00 - 17:45
17:00 17:45

2020 Global Market Research Report: What's New?
Ray Poynter [NewMR]; Xabier Palacio [ESOMAR]
room2 Fringe

room2 Fringe

This event will present some of the most interesting features of the 2020 edition of ESOMAR's Global Market Research report. We will discuss the results, the changes from last year, and will explain how this legendary report keeps up with the times by reinventing itself... as the industry reinvents itself.

Ray Poynter
Founder, NewMR, United Kingdom
Xabier Palacio
Senior Industry Analyst, ESOMAR, Netherlands
17:45 - 18:30
17:45 18:30

Build Diversity and Benefit From It
Alina Serbanica [Ipsos]; Arlette Leumbou [Target SARL]; Urpi Torrado [Datum International]
room2 Fringe

room2 Fringe

Senior Vice President - Total Operations, Ipsos, Romania
Senior Market Analyst, Target SARL, Congo, Democratic People's Republic
Urpi Torrado
CEO, Datum International, Peru

Training/Workshop

18:30 - 19:00
18:30 19:00

BRANDS CONNECT | A Series of Client-Side Conversations
Begonia Fafian [The Coca-Cola Company]; Estrella Brea-Lopez [General Mills]
room2 Hub TV

room2 Hub TV

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.

To kick us off, Begoña Fafian from Coca Cola will interview Estrella Lopez-Brea from General Mills Switzerland discussing the theme of Innovation or Reinvention.

Begonia Fafian
Western Europe Knowledge & Insights Director, The Coca-Cola Company, United Kingdom
Estrella Brea-Lopez
Head of Insights, General Mills, Switzerland
19:00 - 19:45
19:00 19:45

Brazil Community Circle: Lei Geral de Proteção de Dados (LGPD)
Carolina Fairbanks [Ipsos]
pt room2 Fringe

room2 Fringe

Proteção de Dados é um importante elemento para os setores de insights e data analytics. Nesta seção teremos Carolina Fairbanks com as últimas notícias sobre a lei brasileira de proteção de dados. Nós iremos falar tudo que você precisa saber sobre a lei e também algumas dicas de como você deve fazer para se adequar aos aspectos da lei.

 

Brazil Community Circle: General Data Protection Law (LGPD) -
(Sesion in Portuguese)

Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law, as well as tips on what you can do to get started on compliance.

Carolina Fairbanks
Lawyer, Ipsos, Brazil

Local/Regional Gathering

19:00 - 20:00
19:00 20:00

TALK SHOW | The State of Our World According to Insights (Global)
Simon Atkinson [Ipsos]; Sophie Wright [Discover.ai]; Susanne Remberg [Strategy Routes]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join us to hear the latest regional insights, and expect answers to some of the following questions:

  • What is your research telling us about the current global situation?
  • How are people reacting to the major challenges facing the continent, including COVID-19?
  • How are people reacting to the major challenges facing us globally, including COVID-19?
  • Are there emerging global themes coming out of your research that you find particularly poignant?
  • What would you say is the future outlook?
Panelist Chief Knowledge Officer, Ipsos, United Kingdom
Panelist Strategy Director, Discover.ai, France
Panelist Owner, Strategy Routes, Germany
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
20:45 - 21:30
20:45 21:30

Safely Conduct in-Person Research in the New Norm
Irene Bocca [Civicom CCam™ focus]; Mary Kopcie [Civicom CCam™ focus]
room2 Fringe

room2 Fringe

As we emerge from the global lockdown, there is hope on the horizon for live, in-person market research in global focus group facilities such as Schlesinger, Fieldwork, and L&E Research, or a hybrid approach (combination of in-person and online) using CCam™ focus.
Up-to-date technologies combined with creativity and planning make it possible to bring people together in a way that meets the requirements of social distancing while engaged in live groups and in-person interviews, even when people are wearing masks or are seated behind plexiglass. Hear how an International research firm successfully used CCam for a recent project in Japan, and learn how you can use the same process to jump start your own research in any country supported by Internet.
CCam is an advanced proprietary solution created by Civicom Marketing Research Services, the global leader in the facilitation of online web-enabled in-depth interviewers and focus groups – now providing the added benefit of on-site research globally.
This session is intended to show you solutions that you can share with your clients to help them decide to re-start live in-person research, or a combination of in-person with online research, to help you get back to the in-person research business.

Irene Bocca
Business Director, Civicom CCam™ focus, United States
Mary Kopcie
Project Execution Manager, Civicom CCam™ focus, United States

Training/Workshop

21:30 - 21:45
21:30 21:45

TV WRAP-UP SHOW | End of Day 3 & What's coming up on Day 4
Finn Raben [ESOMAR Director General]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Finn Raben
ESOMAR Director General
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
23:59 - 02:00
23:59 02:00

Tempo de Fazer Caipirinha com os Limões: Uma Conversa Sobre Como Sobreviver em Tempos de Pandemia
Luzia Celeste Rodrigues [ASBPM - Associação Brasileira de Pesquisadores de Mercado, Opinião e Midia]
pt room2 Fringe

room2 Fringe

Sessão interativa dando voz às pessoas, ouvindo discursos e hospedando desafios. Ao mesmo tempo, iluminando as perspectivas e apontando alternativas.
Questões-chave a serem discutidas, por exemplo:

  • COVID-19 é o grande vilão ou esse cenário já foi anunciado?
  • Quem precisava se reinventar e quem já estava no caminho do ‘novo normal’?
  • Qual é a diferença que a integração vem acrescentando à sua vida?

Time to Make Caipirinha with Lemons: a Talk on How to Survive in Times of COVID-19
(Sesion in Portuguese)

Interactive session giving voice to people, listening to speeches and hosting challenges. At the same time, adding light to perspectives and pointing out alternatives.
Key questions to be discussed, for instance:

  • Is COVID-19 the big villain or was this scenario already announced?
  • Who needed to reinvent him or herself and who was already on the ‘new normal’ path?
  • What is the difference that integration has been adding to your life?
Luzia Celeste Rodrigues
Moderator Cultural Director, ASBPM - Associação Brasileira de Pesquisadores de Mercado, Opinião e Midia, Brazil

Local/Regional Gathering

08:30 - 09:15
08:30 09:15

The Fast Fringe Quiz
Alexander Wheatley [ESOMAR Representative for the UK]; Crispin Beale [ESOMAR Representative for the UK]; Patricia Dominguez [ESOMAR Representative for the UK]
room2 Fringe

room2 Fringe

Join us for an interactive quiz session where attendees can get together, have fun, and network!

Alexander Wheatley
ESOMAR Representative for the UK
Crispin Beale
ESOMAR Representative for the UK
Patricia Dominguez
ESOMAR Representative for the UK
08:30 - 08:45
08:30 08:45

TV PRE-SHOW | What's on Today?
Kim Smouter-Umans [ESOMAR]; Rhiannon Bryant [ESOMAR]
room2 Hub TV

room2 Hub TV

Kim Smouter-Umans, Head of Government Affairs & Professional Standards, ESOMAR, will be coming live to your screens throughout the Festival to guide you through the sessions you really cannot miss.

Join us to hear what we have in store for you today!

Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
Rhiannon Bryant
Senior Manager of Global Events, ESOMAR, Netherlands
09:00 - 10:15
09:00 10:15

Breathing and Meditation Session
Isabel Janowski
room2 Fringe

room2 Fringe

Join us to learn gentle movement and how it can help release tension, as well as a few minutes of meditiation before another busy day.

Isabel Janowski
Yoga Teacher, Netherlands

Training/Workshop

09:00 - 10:00
09:00 10:00

TALK SHOW | Introducing the Insights Festival Community
Judith Passingham [ESOMAR Professional Standards Committee Chair]; Mike Cooke [ESOMAR Legal Affairs Committee Chair]; Ray Poynter [ESOMAR Council Member / Chief Research Officer, Potentiate]; Bianca Marcu [ESOMAR]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Join Bianca and Kim as they explore the faces that make up the Insights Festival community and talk about their activities, hopes and dreams.

Judith Passingham
Panelist ESOMAR Professional Standards Committee Chair
Mike Cooke
Panelist ESOMAR Legal Affairs Committee Chair
Ray Poynter
Panelist ESOMAR Council Member / Chief Research Officer, Potentiate
Bianca Marcu
Moderator Senior Advocacy & Standards Programmes Coordinator, ESOMAR, Netherlands
Kim Smouter-Umans
Moderator Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
10:00 - 10:45
10:00 10:45

Is In-Store Research and Accompanied Shopping Still Feasible if Retailers Already Struggle with Facilitating Distance Between Shoppers?
Arlette Leumbou [Target SARL]; Jennifer Liu [Answer Global Marketing Research]; Kjell Massen [ESOMAR Representative for The Netherlands / Business Director, InSites Consulting, The Netherlands]
room2 Fringe

room2 Fringe

Panelist Senior Market Analyst, Target SARL, Congo, Democratic People's Republic
Jennifer Liu
Panelist Managing Partner, Answer Global Marketing Research, Taiwan
Kjell Massen
Panelist ESOMAR Representative for The Netherlands / Business Director, InSites Consulting, The Netherlands
12:00 - 13:00
12:00 13:00

TALK SHOW | The State of Our World According to Insights (Africa)
Jumoke Adegbonmire [WillFran Consulting]; Serge Mumbu [Target SARL]; Yannick Lefang [Kasi Insights]
room2 Hub TV

room2 Hub TV

Join us to hear the latest regional insights, and expect answers to some of the following questions:

  • What is your research telling us about the situation in your region?
  • How are people reacting to the major challenges facing the continent, including COVID-19?
  • How can your region's leaders, whether they be in business, civil society, or government react to the challenges ahead?
  • Are there emerging themes specific to the region coming out of your research that you find particularly poignant?
  • What would you say is the future outlook for your region?
Jumoke Adegbonmire
Founder, WillFran Consulting, Nigeria
Serge Mumbu
General Manager, Target SARL, Congo, Democratic People's Republic
Founder, Kasi Insights, Canada
13:00 - 14:00
13:00 14:00

Concours French Best Practices: A vous de jouer. Be the one.
Isabelle Fabry [ActFuture]
fr room2 Fringe

room2 Fringe

By tradition: Lunch among our French speaking attendees

Isabelle Fabry
Moderator CEO, ActFuture, France

Local/Regional Gathering

13:00 - 13:45
13:00 13:45

BRANDS CONNECT | A Series of Client-Side Conversations
Begonia Fafian [The Coca-Cola Company]; Estrella Brea-Lopez [General Mills]
room2 Fringe

room2 Fringe

If you missed yesterday's interview on Innovation and Reinvention, be sure to have a peek on-demand! Because today, we're diving into the discussion portion... where YOU get to ask the questions.

In attendance: Begoña Fafian from Coca-Cola in the UK and Estrella Lopez-Brea from General Mills in Switzerland. Look forward to seeing you there!

Begonia Fafian
Western Europe Knowledge & Insights Director, The Coca-Cola Company, United Kingdom
Estrella Brea-Lopez
Head of Insights, General Mills, Switzerland
Opening and welcome MainStage [Day Four]Los Angeles 05h00 (UTC-7) / Mexico City 07h00 (UTC-5) / New York 08h00 (UTC-4) / Sao Paulo 09h00 (UTC-3) / Lagos 13h00 (UTC+1) / Amsterdam 14h00 (UTC+2) / Shanghai 20h00 (UTC+8) / Tokyo 21h00 (UTC+9)
14:00 - 14:05
14:00 14:05

Welcome to MainStage
Kristin Luck [ESOMAR Vice-President / Founder and Manager, ScaleHouse]; Mina Sfondilis [PepsiCo]
room2 MainStage

room2 MainStage

Kristin Luck
ESOMAR Vice-President / Founder and Manager, ScaleHouse
Mina Sfondilis
Director - SCPI Front End Research Team, PepsiCo, United States
Autobiographies of Change
14:05 - 14:10
14:05 14:10

Introduction
Mina Sfondilis [PepsiCo]
room2 MainStage

room2 MainStage

Mina Sfondilis
Session chair Director - SCPI Front End Research Team, PepsiCo, United States
14:10 - 14:25
14:10 14:25

From Change Management to Change Leadership
How I (accidentally) transformed a massive CPG insights organizationMichelle Gansle [Mars]
room2 MainStage

room2 MainStage

The T word (transformation) is actually creating a barrier to change. It makes it sound like it's a big, scary, finite task. The reality is the way we live, play and interact in the world is changing and so the way we work and interact with each other at work needs to change too. I will share through my own personal examples how I shifted a multi-billion dollar organization's insights vision, purpose, behavior, tools and processes to move from resistance to change and love for 'Best in class' to embracing change and experimentation.

Michelle Gansle
Global Lead, Insights Transformation, Mars, United States

Presentation: Thought leadership

14:25 - 14:40
14:25 14:40

The Consumer Matrix: How to Save the Humans
Placing humans at the heart of everything we doGabriela McCoy [Bacardi]
room2 MainStage

room2 MainStage

We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our brands can play a meaningful role in their lives. The root of evil comes from innovating against the business goal to fill business budget gaps versus innovating against human desire and needs.

I will share concrete examples of how Bacardi has "saved humans" from the Consumer Matrix through brave and human-centric research approaches.

Gabriela McCoy
Director Portfolio Strategy, Insights and Analytics, Bacardi, United States

Presentation: Thought leadership

14:40 - 14:45
14:40 14:45

Discussion
room2 MainStage

14:45 - 15:15
14:45 15:15

BUSINESS PRESENTATION | Innovating Digital Research: A Fireside Chat with Userneeds
Holly Carter [Confirmit]; Ulrik Hjarnaa [UserNeeds]
room2 MainStage

room2 MainStage

Holly Carter
Director of Product Marketing, Confirmit, United States
Ulrik Hjarnaa
IT Director, UserNeeds, Denmark

Sponsored demo/presentation

ESOMAR Foundation | Making a Difference Award
15:15 - 15:20
15:15 15:20

Introduction
John Kearon [ESOMAR Foundation President]
room2 MainStage

room2 MainStage

John Kearon
Session chair ESOMAR Foundation President
15:20 - 15:35
15:20 15:35

MAKING A DIFFERENCE - QUALITY EDUCATION | How Market Research Created Words and Changed Worlds
Jonathan  Crickx [UNICEF]; Mariam Ghabrial [Marketeers Research]
room2 MainStage

room2 MainStage

Naming is taming, this is a story of how effective market research contributed in making a groundbreaking difference, changing laws and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national and creative partners.

Join us to know more about how progressive qualitative market research can influence human lives, and maybe inspire you too!

Jonathan  Crickx
Chief of Communication, UNICEF, Egypt
Mariam Ghabrial
Client Engagement Manager, Marketeers Research, Egypt

Presentation: Making a difference

15:35 - 15:55
15:35 15:55

BUSINESS PRESENTATION | Evolution Continued: The Future of the Data, Analytics and Insights Industry
Andrew Konya [Remesh]; John Ouren [Symphony Technology Group]; Reineke Reitsma [Forrester]; Torbjörn Andersson [Confirmit]; Jacqueline Rousseau-Anderson [ScaleHouse]
room2 MainStage

room2 MainStage

Before the pandemic, the research industry was already evolving from the traditional agency model where a project is designed, executed and delivered (usually in a PowerPoint deck that is reviewed and “shelved”) to a dynamic, data driven approach that recognizes the value and relevance of a variety of data sources. 2020 has proven to be a challenging year for the insights industry overall, but while the definitive impact of the pandemic economy is yet to be seen, what both forecasts and industry experts' perspectives confirm is that the pandemic is fuelling the industry's revolution, serving as an accelerator to the dynamic shifts that were already starting. Join us to delve into these changes presented in ESOMAR's “Continued evolution of the data, analytics and insights industry” report, and hear expert voices from collaborating companies Remesh, Confirmit, Forrester and Symphony Technology Group.

Andrew Konya
Participant CEO & Co-Founder, Remesh, United States
John Ouren
Participant Operating Partner, Symphony Technology Group, United States
Reineke Reitsma
Participant VP, Research Director, Forrester, Netherlands
Torbjörn Andersson
Participant Chief Product Officer, Confirmit, Sweden
Jacqueline Rousseau-Anderson
Moderator Partner, ScaleHouse, United States

Sponsored demo/presentation

15:55 - 16:05
15:55 16:05

Research For All - An Update
Moving towards More Inclusive and Equitable Research
room2 MainStage

16:05 - 16:20
16:05 16:20

Young ESOMAR Society (YES!) Award Winners
room2 MainStage

room2 MainStage

Tune in to support and learn more from YOUR highest-rated young professional pitchers!

16:20 - 16:30
16:20 16:30

BUSINESS PRESENTATION | Amazon and Pre-testing Platform
Ephraim (Jeff) Bander [eye square]
room2 MainStage

room2 MainStage

Ephraim (Jeff) Bander
CRO, eye square, United States

Sponsored demo/presentation

16:30 - 16:55
16:30 16:55

KEYNOTE INTERVIEW | Lessons from a Film Female Entrepreneur
From a screenwriter wannabee to managing the most prestigious documentary company in the worldAnna Godas [Dogwoof]; Joaquim Bretcha [ESOMAR President and International Director Netquest]
room2 MainStage

room2 MainStage

Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered Hillary a four-part TV series and in Autumn, I Am Greta is set for release.

But how did Anna, a Catalan woman take centre stage in an industry dominated traditionally by men? Join the conversation to hear her journey and unique perspective on the importance of communications and the power of storytelling.

Anna Godas
Keynote speaker CEO, Dogwoof, United States
Joaquim Bretcha
ESOMAR President and International Director Netquest

Keynote interview

ESOMAR Research Effectiveness AwardThis worldwide competition showcases the industry's best in demonstrating the tangible impact of market research. The finalists include all clients of research, in any market or field, who can prove the commercial or societal impact of their research inve
16:55 - 17:05
16:55 17:05

Introduction
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
17:05 - 17:20
17:05 17:20

FINALIST | The Anheuser-Busch Innovation Machine
Growing share of innovation in the Industry from 10% to 50%Derick Davidson [Anheuser-Busch InBev]; Thomas Troch [InSites Consulting]
room2 MainStage

room2 MainStage

Beer is still the most popular alcoholic beverage in the U.S., but sales by volume have been declining steadily. Anheuser-Busch has a strong commitment to bring back growth to beer. In 2018, they overhauled their product development process with people centricity at the core. This presentation shows how iWeek, A-B's yearly strategic innovation initiative, has evolved over the past 3 years, yielding exceptional results!

Derick Davidson
Senior Insights Manager - Innovation Insights, Anheuser-Busch InBev, United States
Thomas Troch
Business Director, InSites Consulting, United States
17:20 - 17:35
17:20 17:35

FINALIST | Open minded, Open discussion and Open recruitment
Successful open recruitment for a mobile payment beta test online communityJoey Wu [Answer Global Marketing Research]; Steve Liu [EasyCard Corporation]
room2 MainStage

room2 MainStage

Easy Card is a the most successful metro card in Taiwan. However, in order to compete with the rise in mobile payments, Easy Card Corporation planned to launch their own mobile payment app in 2020: Easy Wallet. Easy Card contacted ANSWER to conduct a beta test for the new app. As the objective included testing Easy Wallet on different smartphone models, the number and quality of the participants are both required. In the end, an open recruitment helped us find passionate brand lovers of Easy Card, and gamification design of the research also motivated them to give us excellent feedback, join us to hear the amazing results!

Joey Wu
Associate Project Director, Answer Global Marketing Research, Taiwan
Steve Liu
Deputy Department Head - Integrated Marketing, EasyCard Corporation, Taiwan
17:35 - 17:50
17:35 17:50

FINALIST | Understanding Excitement
Improving Formula One racing and TV coverage using biometricsGreg Morris [Formula 1]
room2 MainStage

room2 MainStage

At Formula 1, it is vital that TV coverage maximizes fan experience by generating as much excitement as possible. We developed an innovative research methodology, using in home biometrics to monitor how fans engaged with races being broadcast live on TV. The data gathered shone a light on elements of the broadcast that were most and least engaging, and allowed us to develop elements of broadcasting, including camera angles, replays, team radio and commentary. The insights have meant the development of a more fan-centred product, driven higher viewing figures and influenced the regulations of the sport for future seasons.

Greg Morris
Senior Brand Research Manager, Formula 1, United Kingdom
17:50 - 18:00
17:50 18:00

Award announcement
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
18:00 - 18:10
18:00 18:10

Closing words
MainStage closes / Fringe opens shortlyFinn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President and International Director Netquest]; Graeme Lawrence [InSites Consulting]
room2 MainStage

room2 MainStage

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President and International Director Netquest
Graeme Lawrence
Programme Committee Chair Managing Partner, InSites Consulting, United Kingdom
18:30 - 18:35
18:30 18:35

Interview with Kyle Ferguson [Confirmit]
Kyle Ferguson [Confirmit]
room2 Hub TV

room2 Hub TV

Kyle Ferguson
Participant Chief Executive Officer, Confirmit, United Kingdom

Interview

18:45 - 19:00
18:45 19:00

TV WRAP-UP SHOW | And That's a Wrap!
End of Day 4 and Insights Festival 2020Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President]; Kim Smouter-Umans [ESOMAR]
room2 Hub TV

room2 Hub TV

Kim is joined by ESOMAR President, Joaquim Bretcha, and ESOMAR Director General, Finn Raben, for their concluding thoughts on the Insights Festival 2020. Tune in to hear their concluding thoughts.

Finn Raben
ESOMAR Director General
Joaquim Bretcha
ESOMAR President
Kim Smouter-Umans
Head of Public Affairs & Professional Standards, ESOMAR, Netherlands
19:00 - 20:00
19:00 20:00

Closing Party
Sponsored by ConfirmitDJ Cosmic
room2 Fringe

room2 Fringe

A truly international DJ, Cosmic has opened up the stage and rocked the crowd from Ibiza to Amsterdam, with an eclectic style spanning House, R&B, Hip-Hop, and everything in between. All whilst carrying a supporting arsenal of top names such as David Guetta, Prince and 50 Cent.

Join us on Teams to watch and listen in the DJ set mixed just for you and more importantly participate in the competition! If the Teams session is full, you can still watch and listen from the Hub TV (embedded in the Insights Festival home page) or join us on Facebook and YouTube for the Live stream.

A Festival, wouldn't be a festival without music and a networking and interactive session or two! For the closing party, join us as we give out awards for most colourful cocktail, best dressed festivalgoer, and best dance moves!

DJ Cosmic
Belgium