Speakers









































































































































































































Committee Chair
Managing Partner
Graeme Lawrence is Managing Partner at InSites Consulting. He was part owner of Join the Dots in the UK for over 12 years and was instrumental in the joining forces of Join the Dots and InSites Consulting in 2019.
Graeme has over 25 years of market research and marketing experience and has specialised in Online Insight Communities for over 10 years, working across a range of categories, including CPG, retail, finance and leisure & tourism. His current role at InSites Consulting is as Global Account Partner, working with the organisation's biggest clients to help them shape the future of their brands.
Graeme plays an active role in the Research Industry as a specialist in Communities and Qualitative Research, speaking at numerous conferences (ESOMAR, MRS, WARC, Marketing Week), chairing a number of conferences (including ESOMAR Global Qual 2015 and MRS Real-Time Conference) and sitting on conference programme committees (including ESOMAR Congress in his home town of Edinburgh in 2018).
- Welcome to MainStage (14 September 2020 - 14:00) / Programme Committee Chair
- End of Day One (14 September 2020 - 17:55) / Programme Committee Chair
- Welcome to MainStage (16 September 2020 - 08:30) / Programme Committee Chair
- Introduction (16 September 2020 - 10:45) / Session chair
- End of Day Three (16 September 2020 - 12:25) / Programme Committee Chair
- Closing words (17 September 2020 - 18:00) / Programme Committee Chair
Country Director Nordic
Events AMAI / Analysis Director
Digital & Media Analytics Mexico Director
Chief Product Officer
Tobi's knowledge and passion for technology and marketing research resulted in the birth of Dapresy and the growing success of the global company. He has dedicated his professional career to data visualization and is a recognized expert in the field, having consulted with hundreds of companies on innovative visualization processes.
Head of Branch
ESOMAR Regional Ambassador for North America
ESOMAR Regional Ambassador for North America
Reg Baker is North American Regional Ambassador for ESOMAR, the global voice of the data, research and insights community. He also serves as a consultant to ESOMAR's Professional Standards Committee. Previous to his work with ESOMAR he was Executive Director of the Marketing Research Institute International (MRII), a not-for-profit organization that delivers online market research education programs through a unique partnership with the University of Georgia. Prior to his retirement from full-time work in 2012, Reg was President and Chief Operating Office of Market Strategies International, a US-based custom research and analytics company. Before joining Market Strategies in 1995, he served as Vice President of Research Services for NORC at the University of Chicago. Throughout his career he has focused on the methodological and operational implications of new data technologies. He writes and presents on these and related topics to diverse national and international audiences and blogs off and on as @thesurveygeek
Business Graduate, Profiles Division AMS
Kristen has always had an unwavering desire to understand human behavior. While pursuing her bachelor's degree in marketing, she compiled an educational program for herself that was deeply rooted in advertising and design principles. After graduating in 2018, Kristen sought a career in market research with the hopes of utilizing her education to discover new and creative ways to communicate with people, and ultimately influence their behaviors.
Within her role at Kantar, Kristen uncovered a passion for studying the effects of survey design on respondent data quality, which resulted in her Young ESOMAR Society Award winning research: How To Catch Liars Before They Lie. While the trajectory of her career within the market research industry is still to be determined, she is excited by the challenge of finding new ways to communicate with respondents to collect more accurate and honest data.
- Introduction (14 September 2020 - 15:20) / Session chair
- Introduction (14 September 2020 - 16:20) / Session chair
- TALK SHOW | Introducing the Insights Festival Community (15 September 2020 - 13:15) / Participant
- Tracking the Transformation of the US Market Research Industry (15 September 2020 - 21:45) / Speaker
ESOMAR Representative for the UK
Senior Strategic Advisor
Research Director
Managing Director
CEO
Sean has specialized in accelerating growth and establishing leadership positions for companies in the HCM industry, with a focus on launching disruptive technologies. He has founded and led four companies that achieved rapid market acceptance and global distribution of its products and services. Bisceglia’s business success began 25 years ago when he founded TFA, a technology-focused ad agency that achieved significant success. TFA was sold to Leo Burnett in 1998. After TFA, Mr. Bisceglia partnered with William Blair Ventures to acquire Corporate Project Resources, Inc (“CPRi”) where he doubled revenues in less than 2 years. In 2007, Mr. Bisceglia founded TalentDrive where he formed one of the first technology-enabled staffing businesses in the industry. In 2013, Mr. Bisceglia founded and became CEO of Scout Exchange, a platform for marketplace recruiting that serves Fortune 500 companies. Most recently, Bisceglia served as an Operating Partner at Sterling Partners.
ESOMAR Foundation Programme Coordinator
Executive Vice-President
ESOMAR President
International Director
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
- Welcome to MainStage (14 September 2020 - 14:00) / Speaker
- Welcome to MainStage (15 September 2020 - 16:00) / Speaker
- Welcome to MainStage (16 September 2020 - 08:30) / Speaker
- KEYNOTE INTERVIEW | Lessons from a Film Female Entrepreneur (17 September 2020 - 16:30) / Speaker
- Introduction (17 September 2020 - 16:55) / Speaker
- Award announcement (17 September 2020 - 17:50) / Speaker
- Closing words (17 September 2020 - 18:00) / Speaker
- TV WRAP-UP SHOW | And That's a Wrap! (17 September 2020 - 18:45) / Speaker
Senior Manager of Global Events
Rhiannon Bryant, Senior Manager of Global Event at ESOMAR, has more than 20 years' experience within the global events industry and has worked at ESOMAR for 16 years, leading the events & content team for the last seven.
- TV PRE-SHOW | Welcome to our broadcast - What's on Today? (14 September 2020 - 09:30) / Speaker
- TV PRE-SHOW | What's on Today? (15 September 2020 - 08:30) / Speaker
- TV PRE-SHOW | What's on Today? (16 September 2020 - 06:30) / Speaker
- TV PRE-SHOW | What's on Today? (17 September 2020 - 08:30) / Speaker
Shopper Insights Manager
Journalist and Political Editor
Stephen Bush is political editor at the New Statesman, and has a weekly column for the i. He started his career at the Telegraph, and has written for the Guardian, FT, Evening Standard and the Mirror.
Executive Director
Global Knowledge Director
Director of Product Marketing
Research Executive
CEO
Diego has been in the international market research business for 20 years. Diego has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. His agency focuses in consumer, healthcare and b2b fielding. Created in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region.
Executive Director, Global Consumer Insights - Fragrance
Global Business Graduate
ESOMAR Legal Affairs Committee Chair
ESOMAR Legal Affairs Committee Chair
Mike Cooke is Chairman of ESOMAR's Legal Affairs Committee. He has spent his working life in Market Research, in both large agencies and in startups. He was Vice Chairman of ESOMAR and of the British Market Research Society. He has written many publications and won a number of major awards from ESOMAR and the MRS.
Managing Director of Integrated Marketing - Europe
Jill has earned a reputation for consistently leading creative, results-focused strategies that drive brand awareness, thought leadership, customer engagement and more. Driven by a fervent belief in the power of marketing and communications to deliver a business level ROI, Jill has spearheaded many national and international campaigns. She has worked across a broad range of brands from large multinationals to ambitious start-ups including Disney, Capcom, Nokia, Panasonic, Playmobil, Suunto, OnePlus, Hello Kitty and Coca Cola Enterprises. The campaigns Jill has led have won many awards, including PRCA’s Campaign of the Year, SABRE’s Best Use of Sponsorship and Masters of Marketing’s Best Content. A career long entrepreneur and international business owner and leader, Jill joined Allison+Partners in 2018 to head A+P’s European integrated marketing offer.
President
Cintia has a demonstrated history of working in the market research industry, a strong business development professional skilled in Market Research, Marketing, Consumer Behavior, Quantitative Research and Marketing Strategy.
CEO
Melanie serves as EVP of Global Client Services for Research Now. Since joining the company in 2011, Melanie has played an integral role in shaping a team that is passionate about research sampling, quality and world class client service.
Melanie has two decades of experience designing, executing and interpreting research for agencies and corporations, and is sought out for her thought leadership in the next generation of data collection. Her co-authored paper, “Multimode, Global Scale Usage: Understanding respondent scale usage across borders and devices,” was awarded Best Methodological Paper at ESOMAR Congress 2013 and Paper of the Year at ESOMAR Congress 2014. Known as an expert methodologist, she spent over a decade at a full-service research firm in Dallas where she developed her strong research background, followed by nearly a decade specializing in all forms of digital research including online, mobile and social.
Melanie has a Bachelor’s degree in business administration and marketing. She serves on several additional industry and quality councils and boards, including the University of Georgia's MRII, the ARF, CASRO, and MRA organizations, and is a respected writer and speaker.
Interested in more work from Melanie Courtright? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Managing Director - Customer Intelligence
Country Director UK
ESOMAR Council Member
Founder & Owner
After graduating from Business School, Anne Sophie made for marketing at Unilever (Frozen Food & Ice cream Division) and Lactalis (Butter & Cheese) working as a product manager. There, her heart was captured by market research, which she continued at Nielsen Company as a Senior Account Manager and moved into marketing intelligence as a Food & Drinks Manager.
Keen on research, innovation and brands, Anne-Sophie founded Blue Lemon Qualitative Research & Consulting in 2007, operating worldwide within a cross-cultural approach, working with passion helping brands create value and strong connections with their consumers/customers.
She became an active ESOMAR member in 2008. ESOMAR has been offering fantastic opportunities to share thoughts, develop partnerships and meet great people in a professional, friendly and warm atmosphere. Re-elected as council member Anne Sophie is honoured and proud to keep helping and serving market research industry.
Senior Insights Manager - Innovation Insights
CEO
Over the past two decades Stephanie has gained an unsurpassed reputation for designing and delivering interventions for top-performing teams in various settings and is recognised as one of the UK's leading voices in happiness and engagement in organisations.
Company founder and CEO, Stephanie has developed Laughology into the nations most talked about training and development provider. She has worked on innovative projects and events in the private and public sector. Her wide sector knowledge and consulting experience on all levels means she's in high demand. Stephanie's creative and rounded approach to engagement, creating the right culture, happiness at work, continued development, culture change and customer loyalty drives success not only with the organisations she works with but at Laughology too.
Stephanie's unique combination as an award winning stand-up comedian and her expertise and knowledge in psychology and business makes her one of the most sought-after speakers on the business and after-dinner circuit. She also uses her knowledge to provide consultancy and training programmes for some of the top exec teams in the country, working with well-known blue-chip organisations and government parties. More recently her passion for engaging people in conversations about diverse working practices has proved successful, with large blue-chip organisations such as O2, RBS and DTZ to name a few inviting Stephanie to talk about the importance of equality in working practices and how to promote this through behaviours and thinking. In 2016 Stephanie was invited to the International Positive Psychology and education conference in Dallas to speak alongside Dr Martin Seligman and Sean Achor. Her client list includes First Direct, Department of Health, giffgaff, EE, and O2, Virgin to name a few. She is passionate about developing organisations and communities where people come first.
On top of her busy schedule, Stephanie is often asked to contribute to popular television programmes, such as The ITN news expert for humour, happiness and health, BBC's Heaven & Earth and is a regular on BBC Radio. Her book Laughology, the science of laughter to improve your life has received excellent reviews on Amazon, The Guardian book site and Watkins book review.
Country Director France & Spain
ESOMAR Representative for the UK
Associate Consultant
Senior Digital Transformation Manager
Owner / Independent Brand Strategist
Whitney Dunlap-Fowler is a seasoned brand strategist who specializes in semiotics & cultural foresight to inform & culturally fortify go-to-market strategies of today's global and iconic brands. Her experience in consumer insights & storytelling allows her the ability to bring to life compelling consumer narratives that inspire empathy and shape the building blocks for increased brand affinity. Her expertise centers on three strategic pillars: Brand Strategy, Cultural Strategy & Multicultural Strategy, where she utilizes her knowledge of primary & secondary research methods to develop the right, culturally relevant strategic solutions for her clients.
Principal
Paul W. Earle, Jr. is a brand and innovation professional, entrepreneur, intrapreneur, and lecturer with significant experience in design, the development of new products and services, new venture formation, intellectual property licensing, marketing communications of all kinds, and traditional brand management and strategy. At present, Paul is Principal of Earle & Company (www.PaulEarle.com), an innovation, branding, and design collective that helps progressive companies create the future. As an adjunct professor at Northwestern’s Kellogg School of Management, he co-teaches the popular “Corporate Innovation & New Ventures” class, a lab immersion that pairs student teams with top corporate partners such as McDonald’s, Procter & Gamble and Beam Suntory, amongst many others. He also writes a regular column for Forbes, where he covers innovation in the consumer products sector. Working with Forbes, he published his book ‘A Front Row Seat at the Revolution’, which profiles founders of 12 of the most disruptive brands of modern day, who were labeled ‘emerging’ not too long ago.
Advisory Board Member, WomenInResearch (WIRe) and EVP Strategic Partnerships
Managing Director
Elif Elkin was born in İstanbul and graduated from Robert College and from the Chemistry Department of the Bosphorous University. She had her MBA at the Yeditepe University.
Elkin started her career in Dışbank, at the Project Management Department, before joining Deva, one of the top 10 pharmaceutical companies in Turkey, as a Product Manager. Between 2001- 2007 she held various positions in sales and marketing departments in Deva, which is located under the Eastpharma Group today. After the acquisition of Saba by Eastpharma, she was appointed as the General Manager in 2007, and continued this role parallel to her position of Executive Vice President of Marketing & Sales in Deva until she joined Abdi İbrahim in 2009.
Between 2009-2012, she was a Business Unit Manager in Abdi İbrahim, responsible for a team of 150 people, leading the sales and marketing operations of the second largest business unit in Abdi İbrahim.
In 2012, she was appointed as the Business Development Manager and in 2014 as the Business Development Director, taking role in numerous collaboration agreements including chemical pharmaceuticals as well as the biotechnology products.
She was responsible for the business development activities for the Turkish market and the International Markets where Abdi İbrahim has established operations, including Kazakhstan and Algeria.
Managing Director at Via! and Country Director Bilendi Italy
Chief Innovation Officer
Graduate from an Engineering School and Phd in Sociology. François has been working in the MR industry for more than 15years. He founded a full-service agency specializing in online research, since 2016 in charge of Research and Development at respondi.
Sr. Manager Customer Research
Managing Director
Insight Navigator
Western Europe Knowledge & Insights Director
Interested in more work from Begoña Fafian? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Head of Market Intelligence
Managing Partner
Journalist, Consultant, Trainer
Grant Feller is a content consultant with more than 25 years’ experience leading teams of writers and editors, in both print and digital operations for the Daily Mail, Evening Standard, Daily Telegraph and the Daily Express. He also launched WebMD in the UK. He now runs a consultancy – GF-Media - that offers bespoke data storytelling, helping marketing, insight and research teams make their work more meaningful. In addition, Grant specialises in corporate narratives, speechwriting, training, blogging and thought leadership. Clients include Philips, Merck, Omnicom, GSK, BT and HSBC. He continues to provide journalism for a number of global platforms and is also the co-presenter for Talk Radio’s weekend breakfast show.
Chief Executive Officer
President of AMAI / Vice President
ESOMAR Professional Standards Committee
Former Director of Surveys, CBS News / Elections and Polling Consultant / ESOMAR Professional Standards Committee
Kathy Frankovic is a member of the ESOMAR Professional Standards Committee. She is a former President of WAPOR (World Association for Public Opinion Research) and AAPOR (American Association for Public Opinion Research). She spent more than three decades at CBS News as the point person for the CBS News Poll and the CBS News polling collaboration with The New York Times. After the 2000 election, she was placed in charge of the network's Election Night decision team, and successfully projected election results for elections from 2002 to 2008. She retired from full-time work at CBS News in 2009, but since then has been an Election and Polling consultant for CBS News, YouGov, Harvard University, Open Society Foundations and other survey research organizations.
Frankovic chaired the committees that wrote the 2014 revision of the ESOMAR/WAPOR guide to Opinion Polls, the international course for journalists sponsored by WAPOR, ESOMAR and AAPOR, the WAPOR guide to Exit Polls and Election Forecasts.
Frankovic writes and lectures extensively on topics like the history of polling in the media, its importance in modern day journalism, survey quality, and the gender gap. A former academic, she holds a Ph.D. in political science.
Interested in more work from Kathy Frankovic? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Client Engagement Manager
CEO
Anna is Dogwoof’s CEO. Dogwoof is a London-based, documentary film company integrating production, financing, sales and UK theatrical distribution. Dogwoof has so far released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners; notable titles include Oscar®-winning and BAFTA-winning Free Solo, Oscar®-nominated RBG, BAFTA-winning The Act of Killing and Blackfish. Recent releases have included double-Oscar®-nominated Honeyland, Oscar®-nominated The Cave, and BAFTA-nominated Apollo 11. So far in 2020 Dogwoof premiered Hillary, a four-part TV series about presidential nominee Hillary Rodham Clinton, in Berlin and have I Am Greta about Greta Thunberg set for release in autumn. Dogwoof's TDog production investment fund has currently six features and two series currently in production; the fund is focused on feature docs, docu-series, and remake rights, gearing up the company towards vertical integration.
Anna has steered the company from a small UK indie film theatrical distributor to a leading global brand in the field of documentary. Anna was directly responsible for the creation of Dogwoof's international sales arm, as well as the creation of Dogwoof's fund T-Dog Productions. Anna is now focusing on growing Dogwoof's production and development side, focusing on feature docs, doc series, remake rights, podcast and shorter content. Her mission is to create a fully integrated true stories mini-studio. Anna was born in Barcelona, Spain. She has an Executive MBA, and MAs in film production and screenwriting, and has two daughters who she is proud to be a strong role model for them.
Regional Partnership Lead Marketing Science R&D
Goverment Affairs & Professional Standards Consultant
Senior Vice President Sales
Vice President of Emerging Brands
MD - Australia
Research Executive
CEO / Executive Director
Hana was born in Prague, Czech Republic, and has been part of the marketing, marketing research and advertising professional community since 1993. She worked in Saatchi & Saatchi, Ogilvy, MindShare and Unilever in local and regional roles before starting her own marketing consultancy business. She coaches marketing teams, develops training programs and seminars and facilitates teams on their path to better marketing strategy. Since 2007, she is a visiting professor at the New York University in Prague and regularly gives lectures in other universities and conferences. Hana completed her studies at the Czech University of Life Sciences, Prague in 1991, and BSc Social Sciences with Media Studies at the Open University, UK, in 2011. An active volleyball player in the past, she still enjoys occasionally hitting the ball, sings mezzosoprano in a Prague Lady Teacher’s Choir and loves jazz, her labrador and her husband (in no particular order). As the executive director of the local opinion and market research agencies association SIMAR, she strives to support quality in research, as well as cultivates and enhances the use and opportunities for the research and data evidence industry. At the time of significant changes in the demands and approaches to gathering knowledge about consumers and markets, it is even more important to focus on offering research solutions, which truly help client’s business, and provide timely and tangible knowledge.
Lead - Marketing and Communications
Yoga Teacher
Being both British and Polish, Isabel has been living in the Netherlands for 27 years. She is currently working as a Senior Manager in a consolidation & reporting role, and during her time in the Netherlands, she has held various roles in finance & accounting, at several multinational organisations.
In addition to finance, Isabel is pursuing her passion in yoga, developing her practice and teaching on a part-time basis.
Isabel turned to yoga about seven years ago, initially as a way to heal a shoulder injury. Yoga helped her to regain strength and movement in her shoulder and also to build overall flexibility and stamina.
Isabel's regular yoga practice is quintessential in maintaining a sense of focus and calm in demanding situations, and it has also taught her the importance of accepting and working with boundaries.
She also came to realise that there are comparisons between finance and yoga, as both require dedication, commitment and attention to detail.
Isabel's direct experience of the benefits of yoga motivated her to follow her first teacher training in 2014, in hot yoga, and since then she has completed a 300-hour training in Vinyasa, together with other trainings, in areas such as Trauma Sensitive Yoga and Prison Yoga. She teaches hot yoga, vinyasa, ashtanga, and also office yoga, which she does online. Since she finalised her training, she has completed over 200 hours of teaching and is registered as a teacher with the Yoga Alliance. The yogic path is one of continuous learning and discovery.
Isabel is passionate about the healing qualities of yoga and is fascinated by the history and the philosophy behind it, in particular, how we can utilise the age-old traditions of yoga to support us in our daily lives. Yoga is multi-faceted, covering many aspects and themes and allows a plentitude of opportunities to tailor the practice to one’s situation.
Isabel believes in the healing potential of yoga its benefits for everyone.
Cloud & Enterprise Insights Director
Barry Jennings currently leads a Microsoft's Cloud and Enterprise Research Group at Microsoft, where he serves as, chief un-blocker, chief plate filler, and overhead for a merry band of exceptional researchers responsible for creating insights that drive impact.
Prior to joining Microsoft, he ran research/competitive intelligence/KM for BlackBerry, before that he spent nearly 20 years creating insights for various business units inside Dell, Inc., and prior to that he cut his teeth on the supplier side for almost 10 years. He's married to the smartest woman, I mean smartest person in the world; has five kids old enough to drive; and loves to travel the world.
ESOMAR Foundation President
Founder and CEO
CEO & Co-Founder
Andrew Konya is the CEO of Remesh, which he co-founded in 2014 with the mission of helping us understand one another, by enabling anyone to instantly understand a population. A physicist by training, Andrew has spent the past decade applying A.I. and machine learning algorithms to a wide range of problems - from material science and bio-sensing to peacekeeping with the United Nations.
Project Execution Manager
ESOMAR Council Member
Founder, CEO & Chief Sparkologist
Best-Selling Author / CEO & Founder
Will is the world's leading expert on subconscious mindstates and consults with today's most innovative brands and advertising agencies to increase the effectiveness of their advertising through behavioral science.
Will is the best-selling author of Marketing to Mindstates: a practical guide to applying behavioral design to research and marketing and a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab.
Will is the also the founder & CEO of TriggerPoint, a behavioral science-based research firm and Mindstate Group which helps brands and agencies apply behavioral psychology through subconscious mindstates to design marketing that gets customers to listen, care and act.
Head of Marketing Insights & Analytics
Fenny leads the Marketing Insights & Analytics function for Philips Personal Health. Fenny is a passionate leader in marketing insights & analytics, strategy, marketing and innovation, combining consumer centricity with strategic vision. She is full of curiosity as she seeks to uncover insights along the end to end consumer experience journey that have true impact for the consumer as well as the business.
ESOMAR Representative for Canada
President
Jean-Marc Leger is an economist and the Canadian representative of ESOMAR. He is the co-founder of Leger in 1986, the largest Canadian-owned polling, market research and analytics firm with 600 employees and 8 offices in Canada and in the USA. Leger publishes weekly polls in the Canadian Press and major Canadian newspapers and was the most accurate polling firm at the last Canadian election. Mr. Léger also founded the WIN (Worldwide Independent Network) Association, representing the largest independent polling and marketing research firms in 60 countries and is the Canadian representative of ESOMAR.
VP & Head of Human Quant
Deputy Department Head - Integrated Marketing
CEO
Diana Lucaci is the Founder and CEO of True Impact, Chair of the Neuromarketing Science and Business Association (NMSBA, 2012-2018 term), Committee Member of the Standards Council of Canada and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA). True Impact’s mission is to drive business growth through brain science, having partnered with Canada Post, Nissan, General Motors, Colgate-Palmolive, Yahoo Canada, Miller Coors and many other organizations. She holds a degree in Neuroscience and Psychology from the University of Toronto.
ESOMAR Vice President
Founder / Managing Partner
ESOMAR Council Member
ESOMAR Council Member / Insights Specialist
Senior Advocacy & Standards Programmes Coordinator
- Research Got Talent Global Competition (14 September 2020 - 17:45) / Moderator
- TALK SHOW | Introducing the Insights Festival Community (14 September 2020 - 21:00) / Moderator
- TALK SHOW | Introducing the Insights Festival Community (15 September 2020 - 13:15) / Moderator
- Research Got Talent (15 September 2020 - 14:00) / Speaker
- TALK SHOW | Introducing the Insights Festival Community (17 September 2020 - 09:00) / Moderator
- Research Got Talent Winner (17 September 2020) / Moderator
ESOMAR Representative for The Netherlands
ESOMAR Representative for The Netherlands / Business Director
Author of 'Beyond the Red Wall' and Founder
Deborah Mattinson is one of the UK's leading pollsters and strategists. Founding Director at BritainThinks, an agency that provides clients from the corporate world, voluntary sector and government with insight and strategic advice. Before co-founding Britain Thinks, she jointly ran the Chime Research and Engagement Division. She was also pollster to Gordon Brown, firstly as Chancellor of the Exchequer, then as Prime Minister. A highly respected commentator on public opinion, Deborah frequently writes and broadcasts about the mood of the nation. In 2010, she published Talking to a Brick Wall - the story of the New Labour years through the eyes of the voter. Her latest book, 'Beyond the Red Wall' which explores how British 'left behind' communities created an electoral earthquake, is published on September 15th
Director Portfolio Strategy, Insights and Analytics
Director, Brand and Business Insights Europe & Africa
Editor in Chief – online, Research World / Senior Director
Jack started working in research in 2008, deciding he couldn’t work on a farm for the rest of his life. He soon moved on from manure to methodologies and now specialises in quantitative research for international clients across an array of sectors. He has a particular focus on developing creative ad-hoc quantitative methods that use a range of data sources. He can also be found writing papers for a range of well-known publications such as Admap, Huffington Post and Research World.
He has a B.A in History and an M.Sc in Research Methods. He has also won an MRS Award for his work on Corporate Reputation and has twice been shortlisted for WARC’s Admap Prize.
Senior Brand Research Manager
Co-Founder & Director
ESOMAR Representative for DR Congo
General Manager
Senior partner of Target and ESOMAR Representative. He holds a Bachelor's degree in Business Administration, marketing option from the Protestant University in Congo. In 1999, young graduate with four other friends; he started Experts (a market research agency in which he will be the managing shareholder). For 19 years, he is specialized in piloting quantitative, qualitative and desk research projects. As current representative of ESOMAR in DR Congo (world organization of professionals in market research), he overlooks the field in terms of activities, opportunities, quality compliances and standards, needs, bringing youths within the field, etc.
Marketing Research Manager
Self-employed Cultural Strategist / Designer of Meaning
Operating Partner
John is a CEO with over 20 years of experience leading and building teams and products at start-ups and rapidly growing $50-100 million technology and business intelligence companies in healthcare, financial services and consumer industries. Recently, John was CEO of AlphaImpactRx which was sold for $198 million to IMSHealth (now IQVIA). John is currently an Operating Partner with private equity firm STG Partners and serves on the boards of Escalent, Fishbowl and MRI Simmons.
MD
Martin has been a regular speaker at ESOMAR, MRS and other industry conferences and has won the best case study at ESOMAR congress. In 2009, he was awarded the MRS Fellowship for his outstanding contribution to the UK research industry.
He has two Generation Z kids and his favourite joke is: ‘Never trust an atom. They make up everything.’ These two things are not related.
Interested in more work from Martin Oxley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Chief Executive
Ben Page is Chief Executive of Ipsos MORI. A frequent writer and speaker on trends, leadership and performance management, he has directed thousands of surveys examining consumer trends and citizen behaviour. From 1987-1992 Ben worked on corporate reputation and consumer research, working for companies like Shell, BAE Systems, Sky TV and IBM. Since 1992 he has worked closely with both Conservative and Labour ministers and senior policy makers across government, leading on work for Downing Street, the Cabinet Office, the Home Office and the Department of Health, as well as a wide range of local authorities and NHS Trusts. Ben is a fellow of the Academy of Social Sciences and serves on advisory groups at the Kings Fund, and the Social Market Foundation (SMF), and is a Trustee at the Centre for London and at the Centre for Ageing Better, as well as a patron of Create Streets. He recently served as a commissioner on the Resolution Foundation’s Intergenerational Commission. He is a Council member of the CBI for London. Ben was named one of GQ’s 100 Most Connected Men of 2015.
Senior Industry Analyst
Xabier is Senior Industry Analyst at ESOMAR and coordinates the production of its flagship report, the Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
ESOMAR Professional Standards Committee Chair
ESOMAR Professional Standards Committee Chair
Managing Director
Çiğdem Penn is an experienced researcher with twenty years of expertise in both quantitative and qualitative research methodologies. She is well versed in both high-profile and international projects. A graduate of the London School of Economics and Political Science, Çiğdem started her career in management consulting and focused on change management and resistance to change. She then moved into market research and worked in two of the largest agencies in the UK. In 2006, Çiğdem started her own research consultancy, Xsights in London and opened the Turkish branch in 2010. She has been delivering results-driven research and consultancy projects ever since, both in Turkey and internationally.
Çiğdem is a member of ESOMAR, the Market Research Society and the Turkish Researchers Association and is the founding president of the Turkey and Nepal Business Council. Çiğdem has lived in Kathmandu for three years consulting with the United Nations, is now based in Turkey. Çiğdem Penn, a mother of three, is a frequent public speaker and an occasional columnist. She speaks French and English fluently.
CEO of Harris Interactive Europe and CEO & Founder
Senior Research Executive
Vice President, Research and Insights, International Global Markets
Head of Research
ESOMAR Council Member
Founder
Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR Director General
Director General
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master's of Marketing Research programme at Southern Illinois University Edwardsville.
- TV PRE-SHOW | Welcome to our broadcast - What's on Today? (14 September 2020 - 09:30) / Speaker
- Welcome to MainStage (14 September 2020 - 14:00) / Speaker
- End of Day One (14 September 2020 - 17:55) / Speaker
- TV WRAP-UP SHOW | End of Day 1 & What's coming up on Day 2 (14 September 2020 - 23:00) / Speaker
- Welcome to MainStage (15 September 2020 - 16:00) / Speaker
- End of Day Two (15 September 2020 - 20:00) / Speaker
- TV WRAP-UP SHOW | End of Day 2 & What's coming up on Day 3 (15 September 2020 - 23:00) / Speaker
- Welcome to MainStage (16 September 2020 - 08:30) / Speaker
- Introduction (16 September 2020 - 09:05) / Session chair
- End of Day Three (16 September 2020 - 12:25) / Speaker
- TV WRAP-UP SHOW | End of Day 3 & What's coming up on Day 4 (16 September 2020 - 21:30) / Speaker
- Introduction (17 September 2020 - 16:55) / Speaker
- Award announcement (17 September 2020 - 17:50) / Speaker
- Closing words (17 September 2020 - 18:00) / Speaker
- TV WRAP-UP SHOW | And That's a Wrap! (17 September 2020 - 18:45) / Speaker
Global Business Graduate
VP, Research Director
As Research Director, Reineke leads a team that helps companies understand how technology developments influence consumer behaviours globally - and what that means for their strategy. She's responsible for growing and innovating Forrester's global ForecastView product, which offers forecasts on eCommerce, digital marketing, and mobile services.
Cultural Director
Phylosopher and MSc in Human Ecology, works with market research since 1997. Specialized in customizing each survey to specific needs. Pharma field. New approaches.
Partner
Jackie has spent her career at the intersection of data, insights and customer success. From running international research studies to building new products with integrated data sources, or from running commercial teams to integrating first party and 3rd party data, Jackie loves understanding and optimizing the entire data value chain.
Business Manager – Insights
ESOMAR Representative for Romania
Senior Vice President - Total Operations
Alina Serbanica is Senior Vice President at Ipsos, leading the worldwide Total Operations Data Privacy inside the company. After many years of being responsible for the online respondent access' platforms & systems in Ipsos, Alina decided to take a new professional path, emerging into the amazing new data privacy and data protection initiatives around the globe, including the EU GDPR new legal frame. She has over 25 years experience in market research and her broader expertise on both online and offline, on delivering market research services and on handling operations represent her great asset for dealing with the new data privacy environment, under a very dynamic pace technology, big data, social media and passive data collection have nowadays. Alina graduated The University of Economic Studies, Bucharest and has a PhD in Marketing - Market Research specialization. Since 2010 she is the current ESOMAR Representative in Romania and she is co-founder member of the Romanian Society for Marketing Research and Opinion Polls (SORMA), currently the President of SORMA.
Director - SCPI Front End Research Team
Qualitative researcher for the last 20 years, working on the client side at PepsiCo in the US. Experience across all PepsiCo Food and Beverage brands by driving front end learning across the R&D organization in order to guide product development in launching more meaningful consumer products that address their needs. Strong connection to ESOMAR over the last 7 years as attendee, programme committee, and programme committee chair. With strong background in Sensory Science and Psychology, well rounded expert to promote additional understanding of product attributes and supporting of human drivers. Promote and teach design thinking across the organization, and have been a key driver in change to consumer centricity across R&D.
Communications Director
Chief Marketing Officer
Brent Smart is Chief Marketing Officer of IAG, the Australian insurance giant with leading brands including NRMA and CGU. Brand Finance rates NRMA the strongest insurance brand in the world and it is also the most awarded financial services brand in the world for creativity and effectiveness, according to WARC.
Previously, Brent spent 20 years in the advertising business in Australia, New Zealand and the USA. He was CEO of Saatchi & Saatchi New York and ran Colenso BBDO which was named NZ Agency of the Decade.
Originally from Melbourne which explains his love of Aussie Rules footy, Brent lives in Bondi with his wife and 3 sons who don’t love Aussie Rules footy quite as much.
Head of Public Affairs & Professional Standards
Kim L. Smouter Umans is ESOMAR's Head of Public Affairs and Professional Standards, having joined ESOMAR in 2012. He heads a small team of professional standards and public affairs experts championing the value of market, opinion and social research and data analytics. He also works to promote the interests of over 6,000 professionals and 600+ companies working in the field of market, opinion and social research and data analytics, leading ESOMAR's advocacy efforts on major policy dossiers including the General Data Protection Regulation and the ePrivacy Regulation. He has strengthened ESOMAR's positioning in the digital fields and prior to working for ESOMAR, Kim served a stint as Secretary General of the European Network of National Civil Society Associations. As its first Secretary General, Kim laid the foundations for securing its role and its future as one of Europe's leading bodies defending the interests of the non-profit sector by bringing together over 20 national civil society infrastructure platforms. He has also served in various policy roles working for the North East England Office in Brussels and in the European Parliament working in the fields of social policy, education, and employment. He holds a Masters degree in European Public Affairs and a Bachelor's degree in European Studies and is a graduate of the University of Maastricht.
- TV PRE-SHOW | Welcome to our broadcast - What's on Today? (14 September 2020 - 09:30) / Speaker
- TALK SHOW | Can We Trust US 2020 Election Polls? (14 September 2020 - 18:30) / Moderator
- TALK SHOW | A Glimpse Into Insights' Biggest Market (14 September 2020 - 19:00) / Moderator
- TALK SHOW | The State of Our World According to Insights (North America) (14 September 2020 - 20:00) / Moderator
- TV WRAP-UP SHOW | End of Day 1 & What's coming up on Day 2 (14 September 2020 - 23:00) / Speaker
- TV PRE-SHOW | What's on Today? (15 September 2020 - 08:30) / Speaker
- TALK SHOW | A Chat with the Chair of the European Data Protection Board (15 September 2020 - 10:00) / Moderator
- TALK SHOW | The State of Our World According to Insights (Europe) (15 September 2020 - 12:00) / Moderator
- Stronger Together: Why Associations and Association Membership Make Sense in a Post COVID-19 World (15 September 2020 - 13:00) / Speaker
- TALK SHOW | The State of Our World According to Insights (An Inclusive World) (15 September 2020 - 20:00) / Panelist
- TALK SHOW | The State of Our World According to Insights (Latin America) (15 September 2020 - 21:45) / Moderator
- TV WRAP-UP SHOW | End of Day 2 & What's coming up on Day 3 (15 September 2020 - 23:00) / Speaker
- TV PRE-SHOW | What's on Today? (16 September 2020 - 06:30) / Speaker
- TALK SHOW | The State of Our World According to Insights (Asia Pacific) (16 September 2020 - 07:00) / Moderator
- TALK SHOW | The State of Our World According to Insights (Global) (16 September 2020 - 19:00) / Moderator
- TV WRAP-UP SHOW | End of Day 3 & What's coming up on Day 4 (16 September 2020 - 21:30) / Speaker
- TV PRE-SHOW | What's on Today? (17 September 2020 - 08:30) / Speaker
- TALK SHOW | Introducing the Insights Festival Community (17 September 2020 - 09:00) / Moderator
- TV WRAP-UP SHOW | And That's a Wrap! (17 September 2020 - 18:45) / Speaker
Associated Professor
He graduated Medical School of Ankara University Medical Faculty. Associate Professor of Psychiatry and Doctor of Pharmacology. He studied psychodrama and group psychotherapy at the Moreno Institute. He served as the Chief of Psychiatry Clinic of Ankara Oncology Training and Research Hospital. He worked as a lecturer at Medicol School of Celal Bayar University. He still serves in his own private office.
He worked especially in the fields of schizophrenia and consultation-liaison psychiatry. Since his assistant, Soygür worked in the organizations of various scientific organizations.
Psychiatric Association of Turkey at various levels; He assumed duties such as Founding Membership, Working Unit Coordinator, Membership of the Supervisory Board and Honorary Board. He is currently the Coordinator of Psychiatry and Stigmatization Study Unit. He published as an editor Schizophrenia and Other Psychotic Disorders, Schizophrenia Treatment Guide, Basic Psychopharmacology. For the community, he published the books of Schizophrenia: Voices, Faces, Stories and Sleepless Children: Schizophrenia Articles.
Believing in the value of close cooperation between service providers and service users in the provision of mental health services; From the beginning, he worked in the organization of schizophrenia patients, their families and mental health professionals all together. He was the Chairman of the Board of the Federation of Schizophrenia Associations, of which he was the founder. He ensured the establishment of the Blue Horse Cafe (Mavi At Kafe) where schizophrenia patients work. He is still actively engaged in the correct recognition of schizophrenia in society, the fight against stigma and discrimination, and to offer the best possible treatment and rehabilitation opportunities for patients with schizophrenia.
During his tenure as the Clinic Chief at the Oncology Training and Research Hospital Psychiatry Clinic, where he founded and worked for ten years, he pioneered the establishment of the psycho-oncology discipline, consultation-liaison psychiatry services and the provision of mental health services for oncology staff. He served as the Head of Psychosocial Support Unit of the Cancer Advisory Board of the Ministry of Health for two years.
ESOMAR Representative for Italy
Board Member
Managing Director for Asia Pacific
Trainer, Author, Speaker, Strategist, Lecturer
Tas is a trainer, author, strategist, speaker and lecturer and has been known to write the occasional comedic trifle.
He is the author of The Storytelling Book, the award-winning guide to using storytelling techniques to improve presentations and communication, “The Inspiratorium”, a compendium of insight and inspiration, and “Incitations”, a collection of expressions, phrases and words designed to incite insight ("wonderful, wise, insightful and witty")- out now.
Head of Customer Centricity
Interested in more work from Adrian Terron? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Vice President, Global Head of Consumer and Market Insights
Global Head of Data Science and AI & Science Labs
Author of 'Restoring the Soul of Business: Staying Human in the Age of Data'
Rishad Tobaccowala is a Senior Advisor to the Publicis Groupe where he has spent his entire 37 career, most recently serving as the Chief Growth Officer and Chief Strategist of the Groupe. Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators. He is in the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation.
Rishad is also the author of "Restoring the Soul of Business: Staying Human in The Age of Data" which helps people think, feel and see differently about how to grow their companies, their teams and themselves to remain relevant in transformational times.
Rishad is also the Chairman of The Tobaccowala Foundation which helps 10,000 people in India gain better healthcare and education.
Rishad has a BS in Mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago.
ESOMAR Representative for Peru
CEO
Interested in more work from Urpi Torrado? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Business Director
Research Executive, Public Affairs & Social Research
Country Director Belgium
Sr. Director - Central Market Research, Operations and Product Marketing
Research Associate
Director Europe
Director of Market Development
Chief Knowledge Officer, Brand & Marketing Consulting Division
J. Walker Smith is Chief Knowledge Officer, Brand & Marketing, with the consulting division of Kantar. Walker has been described by Fortune as “one of America's leading analysts on consumer trends”. He is co-author of four highly regarded books, a Marketing News columnist, a weekly video blogger, and a former public radio commentator. He is the 2020 recipient of the AMA's Charles Coolidge Parlin Award for outstanding contributions to the field of market research. He is a 2012 inductee into the N.C. Journalism and Media Hall of Fame. In 2014 and 2015, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.
Senior Research Consultant
President
Barry Watson is President and CEO of Environics Research, one of Canada's market research consultancies which will celebrate its 50th anniversary in 2020.
Barry's research areas include international social values and social change, particularly as applied to health and wellness, marketing, human resources and the evolving workplace. At a corporate level, he has played an important role in Environics geodemographic and analytics business, and its business in social media analytics.
Barry has been active in the market research industry for many years. He is one of the founding members of the Canadian Research Insights Council and serves as its current Chair. He is the past president and a current board member of the Marketing Research Institute International which provides online education for the research industry around the world. Barry is a holder of the CAIP professional certification and has been honoured as a Fellow by the Canadian industry association, having received the highest award to individuals of the Canadian marketing research, insights and analytics profession for lifetime professional contributions to the industry.
Outside the market research industry, Barry is active in the areas of food security and community mental health.
ESOMAR Representative for the UK
Director of Digital & Technical Innovation
Interested in more work from Alexander Wheatley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR Professional Standards Committee Member and VP
Associate Project Director
Manager of Research & Insights
Research Consultant
Our Sponsors
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Curion provides world-class insights. From quantitative to qualitative research, we apply proven industry-leading, innovative methods to service over 65% of Global 100 companies. A full-service product and sensory insights firm, we work with clients to determine not what products consumers prefer, why they are liked and how to make optimizations. Clients mitigate risk of marketplace failure by ensuring only quality products are introduced, providing repeatable delight for consumers. We accomplish this with our expert employees, sensory processes, fully-equipped facilities and data insights. In 2019 alone, we tested 105,000 consumers across San Francisco, Chicago, Dallas and New York. The result of a merger between Q Research Solutions and Tragon Corp., Curion pioneered many sensory methodologies considered industry standards today, including Quantitative Descriptive Analysis (QDA)® and Partnership Solutions™.
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Have a look at our business listing on the ESOMAR Directory!
Dynata is one of the world's leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms and healthcare and corporate customers in the North America, South America, Europe, and Asia-Pacific.
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For over 15 years, Netquest has provided market researchers with genuine, insightful data. Founded in Barcelona, Netquest is a tech-driven company built on a robust and engaged panel, a local presence wherever it operates, and a strict quality standard (ISO 26362). Thanks to our panel and survey technology, advanced incentive system and digital behavior-tracking software, we can provide integrated information about consumers in 26 countries across the globe. Netquest's consumer panel and data collection capabilities are a reliable partner that helps institutions and businesses genuinely understand consumers and society.
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Have a look at our business listing on the ESOMAR Directory!
Market Logic helps the world's best brands to run insights-driven businesses. We do this with insights portals to find and promote knowledge, intelligence portals to analyze markets and competitors, and market insights platforms to generate insights from data and inject these in business processes. Our software is used to drive customer centricity in CPG, healthcare, retail, finance & insurance, telecom, travel and media sectors, where our clients collaborate with 600+ research agencies online. We employ 300+ software developers, data scientists and marketing professionals at regional headquarters in Berlin, Chicago, Pune and Singapore.
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Bilendi helps market researchers to collect data and reach even the most challenging targets in Europe. We are one of Europe's major market research service providers, with 2.2 million active panellists in 12 European countries and a network of partners reaching panelists throughout the world.
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Caplena is a tool to automate your open-end analysis. It leverages break-through artificial intelligence to efficiently code verbatims in tandem with the market researcher. The web-based tool can be used on tracking studies as well as on Ad-hoc studies in over 36 languages.
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Founded in 1999, the international market research institute eye square has been an innovation leader in the application of technology-based market research methods ever since. Our services include research, consulting and technology development on Brand and Media Experience, Shopper Experience and User Experience.
While conventional market research remains on the surface, our unique methods combine psychology and state-of-the-art technology. This allows us to capture and analyze the real Human Experience in numerous settings by determining perception (System 0), implicit (System 1) and explicit processes (System 2).
Our international team of 74 consultants and researchers in Berlin, London, New York, Tokyo, Hong Kong and Kerala currently helps over 300 clients worldwide.
For more information, visit https://www.eye-square.com/en/
Remesh is a Truth Discovery Platform that helps you to understand your customers and make more informed business decisions by empowering you to engage with up to 1,000 customers at once- online and in real-time. AI works in the background to understand, analyze, and segment open-ended customer responses as they come in, so you can more easily understand the truth of your customers - while reducing costs and time to insight. Experience qualitative insights at a quantitative scale with Remesh.
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