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Opening & Welcome
15:00 - 15:15
15:00 15:15

Joaquim Bretcha [ESOMAR President and International Director Netquest]
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Joaquim Bretcha
ESOMAR President and International Director Netquest
The Business Boosters
15:15 - 15:20
15:15 15:20

Patricia Grisolle [Yanbal International]
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room2 Main Stage

Patricia Grisolle
Session chair Market Intelligence Director, Yanbal International, Peru
15:20 - 15:35
15:20 15:35

Innovate or Die! Or Die Innovating?
Innovation from the perspective of Latin American consumersNoelia Bellucci [Maru Matchbox]
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Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Noelia Bellucci
Qualitative Director LATAM, Maru Matchbox, Argentina

Presentation: Firestarter

15:35 - 15:50
15:35 15:50

Brands with Purpose
Taking advantage of social trends by defining a purposeAna Hernandez [Procter & Gamble]; Itala Padilla [Datum International]
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Brand purpose, Social trends: Consumer segmentation based on their needs, thoughts and values.

Ana Hernandez
Communications Senior Manager, Procter & Gamble, Peru
Itala Padilla
Research Director, Datum International, Peru

Presentation: Call-to-action

15:50 - 16:10
15:50 16:10

Interactive debate with the speakers of this session
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16:10 - 16:20
16:10 16:20

Stop & Move
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The Future Tellers
16:20 - 16:25
16:20 16:25

Marcello Garritano [MESH]
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room2 Main Stage

Marcello Garritano
Session chair Regional Director - LATAM, MESH, Brazil
16:25 - 16:40
16:25 16:40

Insights 24/7
Understanding the consumer in real time: step to anticipate changeDamian Suarez [MEGA Research]; Sebastian Silva [Givaudan]
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How can we know in real time what consumers want?
It is necessary to stop resisting change, to go with new contexts and forms of communication by transforming research methodologies into a 24/7 look.

Damian Suarez
Director & Founder, MEGA Research, Argentina
Sebastian Silva
Latam Consumer Insights Manager, Givaudan, Mexico

Presentation: Methodological innovation

16:40 - 16:55
16:40 16:55

Future Proof Strategies
User-centered innovation for the cement marketGonzalo Roqué [ROQUÉ Marketing Insights]; Juan Ignacio Urani [Holcim]; Tomas L. Ortiz Ferrer [Design Narrative]
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How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people ́s dream of building the first home.

Gonzalo Roqué
CEO, ROQUÉ Marketing Insights, Argentina
Juan Ignacio Urani
New Business Development, Holcim, Argentina
Tomas L. Ortiz Ferrer
Founder, Design Director, Design Narrative, Hong Kong

Presentation: Methodological innovation

16:55 - 17:10
16:55 17:10

From Customer Satisfaction to Customer Experience
From traditional satisfaction research to customer experience in a hybrid real-time modelFlavia Lage [Brain Brand Strategy]; Karen Russi [Banco do Brasil]
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Customer Experience research approach at Banco do Brasil enabled greater respondents' engagement, gathered useful insights from multiple feedback channels in real-time, guiding decisions and boosting the Customer Centric culture in the organization.

Flavia Lage
Research Director, Brain Brand Strategy, Brazil
Karen Russi
Business Advisor, Banco do Brasil, Brazil

Presentation: Case study

17:10 - 17:30
17:10 17:30

Interactive debate with the speakers of this session
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17:30 - 17:40
17:30 17:40

Festival Day 1 Wrap-Up
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18:00 - 18:45
18:00 18:45

FRINGE ACTIVITY | Social pre-chat
Get together with the regional and recap while you get ready for the cocktail workshop that follows!
room2 Fringe

19:00 - 20:00
19:00 20:00

FRINGE ACTIVITY | The Cocktail Workshop
Powered by Netquest
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Cocktail Workshop: what you need

Opening & Welcome
15:00 - 15:05
15:00 15:05

Joaquim Bretcha [ESOMAR President and International Director Netquest]
room2 Main Stage

room2 Main Stage

Joaquim Bretcha
ESOMAR President and International Director Netquest
The Tech-innovators
15:05 - 15:10
15:05 15:10

Nicolás Kiczij [Netquest]
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room2 Main Stage

Nicolás Kiczij
Session chair Commercial Director, Netquest, Argentina
15:10 - 15:25
15:10 15:25

How to Adapt Product Testing to New Realities
How mix-methods AI, VR, AR, and social media enhance product experienceNikolai Reynolds [Ipsos]
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room2 Main Stage

Gaining a new perspective how new technology and consumer reality is changing the requirements for product development.

Anna Taranyan [PepsiCo, Russian Federation]

Nikolai Reynolds
Global Head of Product Testing, Ipsos, Germany

Presentation: Thought leadership

15:25 - 15:40
15:25 15:40

Talking with Machines
Chatbots as a powerful insights toolJoão Pedro Calixto [On The Go]; Mariano Garrido [Netquest]
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How chatbots, as an innovative tool for online qualitative and quantitative research, can boost the conversation with consumers. Learn how to use it and combine it with an online panel for data enrichment.

João Pedro Calixto
Founder and CEO, On The Go, Brazil
Mariano Garrido
Product Manager, Netquest, Spain

Presentation: Methodological innovation

15:40 - 15:55
15:40 15:55

Augmented Reality
An ally for digital marketing researchCristina Leo [PepsiCo]; Francisco Calixto [Synapsis Research]
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Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become an allied for marketing research, especially in online studies.

Cristina Leo
Sr. Manager Market Intelligence & Consumer Insights, PepsiCo, Guatemala
Business Unit Manager, Synapsis Research, Colombia

Presentation: Methodological innovation

15:55 - 16:10
15:55 16:10

Interactive debate with the speakers of this session
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16:10 - 16:30
16:10 16:30

TECH-SOLUTIONS TRACK | Collaboration to win: Agile Insights approaches
Case study with Colgate-PalmoliveRenata Bendit [Toluna]; Sara Rodriguez [Colgate-Palmolive]
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Consumers have changed this year. But getting a handle on what your target audience wanted and needed a few months ago is not enough to make safe assumptions for new product development today. Why? Because they're constantly changing in the face of unprecedented circumstances. And product launch success depends on your ability to keep up.

During this workshop, we'll share how crucial agile insights are to making quick decisions to move businesses forward.

Renata Bendit
Customer Success Manager Latam, Toluna, Brazil
Sara Rodriguez
Sr. Insights Manager - Personal Care Latam Innovation Center, Colgate-Palmolive, Mexico

Sponsored demo/presentation

The Digital Catalyzers
16:30 - 16:35
16:30 16:35

Mariela Mociulsky [Trendsity]
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room2 Main Stage

Mariela Mociulsky
Session chair CEO, Trendsity, Argentina
16:35 - 16:50
16:35 16:50

Artificial Intelligence in Telecom
Building genuine relations to improve customer experienceAndrea Maldonado [Entel]; Catalina Bonnet [Kantar]
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When Artificial Intelligence like chatbots is developed to make genuine connections with humans' beings, it can make a real impact on customer experience.

Andrea Maldonado
Jefe de Desarrollo de Marca, Entel, Peru
Catalina Bonnet
Country Manager - Insights Division, Kantar, Peru

Presentation: Case study

16:50 - 17:05
16:50 17:05

Gender, Race and Power in AI
How do we ensure that the AI we utilize doesn’t produce bigger data gaps than it fixes?Jessica Sage [WIRe]; Kristin Luck [ScaleHouse]
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AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But how to ensure that the AI we utilize doesn't produce bigger data gaps than it fixes?

Jessica Sage
Marketing and Events Director, WIRe, United States
Kristin Luck
Founder / Managing Partner, ScaleHouse, United States

Presentation: Call-to-action

17:05 - 17:15
17:05 17:15

Interactive debate with the speakers of this session
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17:15 - 17:20
17:15 17:20

Programme summary
Urpi Torrado [Programme Committee Chair & ESOMAR Representative for Peru]
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Urpi Torrado
Programme Committee Chair Programme Committee Chair & ESOMAR Representative for Peru
17:20 - 17:25
17:20 17:25

Research Got Talent LATAM 2020
Introduction by APEIM
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17:25 - 17:35
17:25 17:35

Researching to Include: How Can We Change Discriminatory Attitudes?
Developing strategies for change to create an inclusive Lima with the LGTBIQ+ communityAlfredo Valencia [Ipsos]; Luis Ramos [INNGOV]
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Never before as visible as today. In Peru, there are more than 1.7 million adults who recognize themselves as LGTBIQ+. However, day by day they face a world that judges and discriminates them for being and expressing how they feel. This research approach this phenomenon, not only to understand it, but also to change it. In three stages (exploration, ideation and co-creation) the population of Metropolitan Lima was segmented to design solutions with multidisciplinary experts and validate them with citizens in virtual communities.

Alfredo Valencia
Research Intern, Ipsos, Peru
Luis Ramos
Innovation Consultant, INNGOV, Peru

Research Got Talent LATAM 2020 Winners

17:35 - 17:50
17:35 17:50

YES (Young ESOMAR Society) Winner Presentation
Scarlett Cabrera Merino [Red Thread]; Sharon Weygers [Datum International]
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room2 Main Stage

Nowadays Approaches to Offline Experience
Scarlett Cabrera, Red Thread, Peru

Digging into the Gram
Sharon Weygers, Datum, Peru

Scarlett Cabrera Merino
Research Analyst, Red Thread, Peru
Sharon Weygers
Research Analyst, Datum International, Peru


17:50 - 17:55
17:50 17:55

Interactive debate with the YES winners
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17:55 - 18:00
17:55 18:00

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18:00 - 20:00
18:00 20:00

FRINGE ACTIVITY | Networking party with DJ Cosmic!
Powered by NetquestDJ Cosmic
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room2 Fringe

DJ Cosmic
08:00 - 11:00
08:00 11:00

TalkIN event
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room2 Main Stage

ESOMAR has partnered with the Peruvian Research Association (APEIM) who will host its annual congress TalkIN 2020 back to back online on the same platform 8.00 - 11.00 am Lima, Peru. TalkIN will circulate more information via APEIM Social Media Channels shortly.

ESOMAR se asoció con la Asociación Peruana de Investigadores de Mercados (APEIM) quienes presentan su congreso anual TalkIN 2020 en línea en la misma plataforma 8.00 - 11.00 am Lima, Perú. TalkIN distribuirá más información a través de las redes sociales de APEIM en breve.


Todo delegado a TalkIN2020 tendrá acceso a los dos días anteriores sin costo extraordinario dando por ende su consentimiento para que los patrocinadores de ambos eventos puedan contactarlos con referencia a estos eventos virtuales, gracias.

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone: