Topics / Submit your speaking proposal

The Call for Speakers is closed

We encourage regional and worldwide submissions with the following profile:

Unique interactive multimedia presentations never before presented
Corporate case studies (client/brand co-presenting)
Collaborative panels, roundtables and stimulating debates
Cutting-edge concepts and advanced thinking
Exploring the "how to" vs. the "why"
"Out of the box" formats; we are flexible to insightful experiments!

Proposals can cover the following topics - (not exclusive to, but preferred):

Main Frame, Main Context

Exploring the role of the region in the global stage. Topics might include:

  • Multi-country studies, Latin and non-Latin emerging markets
  • Outsourcing in Latin America: advantages vs. disadvantages (examples)
  • Research zoom in: from global, to regional, to local market trends
  • New developments in opinion research and political marketing
  • Scenario planning: the role of research under critical circumstances (e.g. insecurity, violence, political unrest and polarization, social disturbance, narco-traffic, economic turmoil, etc.)
  • Social impact: understanding social polarization in Latin America
  • Trumpnomics: tracking the effects of Trump's policies on Latin America
  • Main opportunities for Latin American cultures, values, products, or services, in the current world scene
  • “LATINASIA”: Asian influence in Latin America (products, processes, culture)
  • Cuba & Venezuela...what’s going on...what’s going to happen?
  • Political, social and economic impact of immigration in the region
  • Sustainability initiatives and case studies featuring a new way of making business: how to balance purpose, profit and consumer's values.

Main Youth, Main Power

A space dedicated to youth, skills and entrepreneurship in the region:

  • Connecting with millennials and Latin youth studies
  • Examples of gamification and storytelling applied to Latin youngsters
  • The role of influencers, selfie obsession, emoji language, etc.
  • Social networks and their effect on youth (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat) as well as other target/age groups
  • YES Competition? Submit your pitch here: https://young.esomar.org/award/

Main Consumers, Main Methodologies

We would like to showcase new methodologies, tools and techniques or, how to refresh traditional ones. We are looking for: new methods (e.g. fresh qualitative techniques, neuromarketing, biometrics, hybrids) that contribute to:

  • Understanding shopper behavior and purchasing power in the region
  • Advances in pricing models
  • Research and market intelligence's aid in brand positioning
  • New marketing and tracking trends in (POS) Point of Sale
  • Changes in Go to Market schemes: from retail to app-shopping
  • New approaches of consumer segmentation in the region
  • Consumer-centric solutions for the respondent engagement crisis
  • Relevance of customer experience: the rise of departments now focused on experience and the role of Chief Experience Officer
  • The connected consumer and opportunities for "in the moment" research

Main Clients, Main Business

We are looking for case studies featuring clients, or agency and clients focused on:

  • Brand action (global-local) and multilatinas to the new business landscape
  • Competitive leadership: client-side application of market intelligence developing better business solutions to adapt and thrive in changing times
  • Clients running consumer-centric strategies across its organisations
  • KPI's to measure effectiveness, cooperation and business success
  • Shopper research by the client-side, lessons from regional brands
  • Storytelling, reporting, dashboards, new metrics and KPI's to activate insights
  • Insights ROI: How to estimate the ROI of research/market intelligence
  • Brand's models to understand the bottom-line impact of brand building
  • Innovative research in specific industry sectors such as automotive, healthcare, financial, agricultural, fashion, technology
  • Translating insights into business strategies

Main Digital Fest!

Embracing digital technologies. We encourage “out of the box” ideas on:

  • Smart data developments and data-driven strategies for Latin America
  • Latin brand's communities, brand engagement and co-creation
  • Mobile research and geolocation in Latin America: multi-country studies
  • Digital analytics and digital innovations in Latin America, how ready is the region for this? What's needed? What works and what doesn't?
  • Developments on Digital Qualitative research
  • Latest and greatest in behavioral economics
  • New developments in cross-media measurement in LATAM
  • Apps, digital devices, IoT and wearable’s designed to conduct research
  • Big Data, Social Listening, Chatbots and Fusion of methods
  • Digital research start-ups: new ways of doing research, tell us your story!
  • The rise of fin techs and other disruptive brands e.g. nubank, rappi
  • How Virtual Reality is used in market intelligence?
  • Studies exploring Artificial Intelligence and Machine learning in LATAM
  • Agile research in Latin America: catching up with automation
  • Exploring the potential of blockchain technology in market research

ESOMAR is dedicated to creating a welcoming, respectful, safe experience and environment for everyone:
esomar.org/diversity