Programme

Filter

13:00 - 19:00
13:00 19:00

Registration

14:30 - 15:30
14:30 15:30

Tech-Solutions Training Session 1 (sponsored by Research Now)

Keeping It Real: Finding True Voice of Customer in a Big Data World

Opted-in and self-reported data that comes directly from the consumer and that is not held exclusively within the walled garden of a provider's closed platform is a source of rich, authentic 360 consumer views and insights.

As a leader in market research panel data gathered from consumers in both B2B and B2C spheres and deeply profiled across over 1,000 attributes, Research Now has developed multiple approaches to enriching data, surveys and advertisement effectiveness.

Learn how we are integrating first-party data with a spectrum of third-party data sets - such as political, automotive, voter, purchase, consumer segmentations - as well as corporate CRM data to optimize research to empower market research agencies, advertising agencies and corporate marketers to make more effective data-driven decisions.

Mayer Danzig
Presenter Senior Vice President, Product Management, Research Now, United States

Training

16:00 - 17:00
16:00 17:00

Tech-Solutions Training Session 2 (sponsored by Netquest)

How to Implement Behavioural Data for Industries Across the Board

What does an e-shop, an aspiring governor in Mexico city and an airline have in common? It sounds like the start to a bad joke but the truth is that in Market Research they can all benefit from Behavioural Data to achieve very different goals.

Sign up to this workshop to find out how behavioural data can help you and your clients become a leaders in your distinct field. To do this, we'll help you understand how a successful behavioural panel is built, with strict criteria, and explain how the technology behind a behavioural panel can help market researchers extract insights that can impact e-commerce, politics, travel and businesses all over the world.

Carlos Bort
Presenter Lead Data Scientist, Netquest, Spain

Training

17:45 - 19:00
17:45 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)

A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 20:00
19:00 20:00

Digital Expo Lounge & Welcome reception

08:00 - 09:00
08:00 09:00

Registration

Opening & Welcome
09:00 - 09:10
09:00 09:10

Opening

09:10 - 09:20
09:10 09:20

Introduction to the programme and sessions

Amy Yu
Programme Committee Chair Director of Product Strategy - Audience Science team, Viacom, United States
Big Data - Bigger Picture[firestarter]
09:20 - 09:40
09:20 09:40

The Agony and Ecstasy of Teaching an Old Dog New Tricks

From research agency to tech company

Market researchers can't (always) have nice things because they don't think like technology companies.

Kyle Findlay
Director - Global Innovation Data Science Team, Kantar, South Africa
Big Data - Bigger Reponsibility[social impact]
09:40 - 10:00
09:40 10:00

Big Data Big Impact!

How data collection and updated technology can lead to great social impact.

CEO & Founder, IDEIA, Brazil
10:00 - 10:20
10:00 10:20

Q&A

10:20 - 10:50
10:20 10:50

Networking break

Sponsored demo by Research Now

Big Data Won’t Tell You ‘Why?’

 "Context" and "priority" are two things that get lost in Big Data. Voice of the customer and voice of the market, when tied to known data, enable brands to connect the "why,” providing greater context and helping brands determine priorities.   Come find out how Research Now is helping leading brands connect Big Data to primary market research to generate deeper, more impactful insights.

Director Product Management, Research Now, United States

Demo

The Big Data Lab[innovative methodologies]
10:50 - 11:00
10:50 11:00

Introduction to the session

Dr. Ralph Wirth
Session chair Global Head of Science & Technology, SUPERCRUNCH by GfK, Germany
11:00 - 11:20
11:00 11:20

“Who is Who” with Behavioural Data

Metering data edge over survey data

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Carlos Bort
Lead Data Scientist, Netquest, Spain
Carlos Ochoa Gómez
Chief Client Officer, Netquest, Spain
11:20 - 11:40
11:20 11:40

The Marketing Impact Score

How impact score is generating more money for Delta Air Lines

This presentation answers a key client question: what is the right Marketing Metric?

Caroline Smiley
Manager - Customer Research & Insights, Delta Air Lines, United States
Fiona Blades
Chief Experience Officer, MESH, United Kingdom (GB)
11:40 - 12:00
11:40 12:00

Is VR the Auto Industry's Sleeping Giant?

Results of a research on research to compare VR vs. a full product car clinic

Mockups are dead? VR is here. Implications for product and design research.

Narith Panh
VP Marketing, Ipsos, United States
12:00 - 12:20
12:00 12:20

GUEST SPEAKER | Predicting TV Viewership with Neural Networks

Lessons from the Media Space

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms that utilize a specific flavor of recurrent neural nets (Long Short-Term Memory network) that feed into broader ensemble models to predict ratings for our networks. This talk will be a blitz workshop intended for practitioners in data science with an informal account of what we’ve learned about the design and training of LSTMs for sequence prediction.

Alex Ruiz
Guest speaker Data Science and Advanced Analytics, Viacom, United States

Guest speaker

12:20 - 12:40
12:20 12:40

Big Data, Bigger Transformation

An interactive debate with the speakers of this block

Discussion/Q&A

12:40 - 14:00
12:40 14:00

Lunch

Big Data - Big Applications[business case studies]
14:00 - 14:10
14:00 14:10

Introduction to the session

Joaquim Bretcha
Session chair ESOMAR Council Member / Europe & Asia Director, Netquest, Spain
14:10 - 14:30
14:10 14:30

Digital Forensics

The Dulux lifelab case study

Combining digital forensics with traditional research to develop deep insights into target audiences.

Fiona Hall
Head of Insights, AkzoNobel, United Kingdom (GB)
14:30 - 14:50
14:30 14:50

Accelerating B2B Sales with Big Data

Exploring AI advance predictions by Universal Avenue

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Jonatan Hedin
VP Client Operations & Analytics, Universal Avenue, Sweden
Stephen Kirk
Data Scientist, Universal Avenue, Sweden
14:50 - 15:10
14:50 15:10

Uncovering Affinities and Brand Equity by Simply Listening

An interest based segmentation study

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Marcello Sasso
VP Global Business Development, Aimpoint Research, United States
Tim Burke
CEO, Affinio, Canada
15:10 - 15:30
15:10 15:30

Seller Centric

Optimizing eBay seller experience

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.

Deborah Sleep
CEO & Owner, Engage Research, United Kingdom (GB)
Head of Insights, eBay, United Kingdom (GB)
15:30 - 15:50
15:30 15:50

Big Data, Big Business Challenges, Bigger Opportunities

An interactive debate with the speakers of this block

Discussion/Q&A

15:50 - 16:20
15:50 16:20

Networking break

Big Data - Big Privacy
16:20 - 16:30
16:20 16:30

ESOMAR Update and introduction to the session

Finn Raben
ESOMAR Director General

Announcement

16:30 - 16:50
16:30 16:50

Data Confidential

How to link surveys with internal data while maintaining privacy

Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.

Diane Berry
Manager Advanced Analytics Group, Bain & Company, United Kingdom (GB)
Josef Rieder
Sr. Manager Advanced Analytics Group, Bain & Company, Germany
16:50 - 17:00
16:50 17:00

Insights Association Update

David Almy
CEO, Insights Association, United States
17.00 - 17:20
17.00 17:20

GUEST SPEAKER

Guest speaker Founder & CEO, The Olinger Group, United States

Guest speaker

17:20 - 17:40
17:20 17:40

Cross Continental Perspectives on Data Protection

An interactive debate with the speakers of this block

Discussion/Q&A

17:40 - 19:00
17:40 19:00

Networking drinks

Registration

Mobile Fueling Big Data[innovative approaches]
09:00 - 09:10
09:00 09:10

Introduction to the session

Christophe Ovaere
Session chair Chief Marketing Officer, Opun, United Kingdom (GB)
09:10 - 09:30
09:10 09:30

Local Shopping Discovery in the Age of Mobile

Evolution of local shopping through digital and mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile.

Albrecht Kuefner
Director, FactWorks, Germany
Greta Baisch
Measurment Lead Tech & Telco Audience Insight, Facebook, United Kingdom (GB)
09:30 - 09:50
09:30 09:50

Meet the Appfluencers: How Connected Data Can be Used to Identify the Next Big Thing

They're affluent, they're influential, they're the earliest adopters of mobile apps and they're integral to understanding the next big thing; meet the Appfluencers.

Mark Jefford
Director of Data Applications, YouGov, United Kingdom (GB)
09:50 - 10:00
09:50 10:00

Q&A

10:00 - 10:30
10:00 10:30

Networking break

Smart Data Integration[tools & techniques]
10:30 - 10:40
10:30 10:40

Introduction to the session

Christophe Ovaere
Session chair Chief Marketing Officer, Opun, United Kingdom (GB)
10:40 - 11:00
10:40 11:00

Blink of an Eye

Combining multiple big data sources, challenges and solutions!

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Preriit Souda
Data Science Director, Kantar Analytics, United Kingdom (GB)
11:00 - 11:20
11:00 11:20

The Alchemy of Customer Segmentation

Merging data sets but methodologies as well!

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Apala Sabde
Consumer Insights, SurveyMonkey, United States
11:20 - 11:35
11:20 11:35

Q&A

Interactive Mini-Workshop[hands-on]
11:35 - 12:30
11:35 12:30

SUPERCRUNCH Data Design Thinking

From under-leveraged data towards data-based solutions

Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.

David Kaufmann
Senior Consultant, SUPERCRUNCH by GfK, Germany
Norbert Wirth
Managing Director, SUPERCRUNCH by GfK, Germany

Training

12:30 - 13:30
12:30 13:30

Lunch

Big Data Automation[skills set]
13:30 - 13:35
13:30 13:35

Introduction to the session

Joaquim Bretcha
Session chair ESOMAR Council Member / Europe & Asia Director, Netquest, Spain
13:35 - 13:55
13:35 13:55

The Wave of Automation

Surfing lessons from a researcher

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Dmitry Gaiduk
CEO, CoolTool, United States
Programmatic Advertising & Audience Segmentation
13:55 - 14:00
13:55 14:00

Introduction to the session

Amy Yu
Session chair Director of Product Strategy - Audience Science team, Viacom, United States
14:00 - 14:20
14:00 14:20

Addressable TV Advertising

The role of Big Data

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.

Ewa Maslowska, University of Amsterdam, Netherlands

Edward Malthouse
Research Director, Northwestern University, United States
Judy Franks
Lecturer, Northwestern University, United States
14:20 - 14:40
14:20 14:40

Programmatic TV Meets New Technology-Driven TV Behaviour Data

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Daniel Tjondronegoro
Co-founder, Beatgrid Media, Netherlands
14:40 - 14:50
14:40 14:50

Q&A

14:50 - 15:10
14:50 15:10

Networking break

Big Data - Big Future[debate]
15:10 - 15:50
15:10 15:50

KEYNOTE | BigData for a Cognitive Thinking Business

Paul Zikopoulos
Keynote speaker Author and VP Big Data Cognitive Systems, IBM, Canada

Keynote

15:50 - 16:15
15:50 16:15

BIG DATA - BIG DEBATE | The Changing Society and the Future of Advertising

Predicting the future in a datadiction era

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Dirk Engel
Lecturer, Frankfurt Academy of Marketing Communications, Germany

Discussion/Q&A

Closing & Awards
16:15 - 16:20
16:15 16:20

Programme summary

Amy Yu
Programme Committee Chair Director of Product Strategy - Audience Science team, Viacom, United States
16:20 - 16:30
16:20 16:30

Closing

16:30 - 17:00
16:30 17:00

Farewell drinks



ESOMAR Meet-up in the LinkedIn office
Wednesday, 29 November, 18.00-21.00

At the end of Wednesday all delegates are welcome to join ESOMAR Meet up for a free networking and learning event in NYC! We are thrilled to announce LindkedIn as our host for this ESOMAR MeetUp - USA, which will take place on Wednesday, November 29th at their office (with a view) in the Empire State Building, 350 Fifth Avenue, 26th Floor. Please make sure to register online!

Listen to what Paul Zikopoulos (World known Big Data Author and Keynote speaker) has to say:

© ESOMAR 2017