Programme
Tech-Solutions Training Session 1 (sponsored by Research Now)
Keeping It Real: Finding True Voice of Customer in a Big Data WorldMayer Danzig [Research Now]
Opted-in and self-reported data that comes directly from the consumer and that is not held exclusively within the walled garden of a provider's closed platform is a source of rich, authentic 360 consumer views and insights.
As a leader in market research panel data gathered from consumers in both B2B and B2C spheres and deeply profiled across over 1,000 attributes, Research Now has developed multiple approaches to enriching data, surveys and advertisement effectiveness.
Learn how we are integrating first-party data with a spectrum of third-party data sets - such as political, automotive, voter, purchase, consumer segmentations - as well as corporate CRM data to optimize research to empower market research agencies, advertising agencies and corporate marketers to make more effective data-driven decisions.
Training
Tech-Solutions Training Session 2 (sponsored by Netquest)
How to Implement Behavioural Data for Industries Across the BoardCarlos Bort [Netquest]
What does an e-shop, an aspiring governor in Mexico city and an airline have in common? It sounds like the start to a bad joke but the truth is that in Market Research they can all benefit from Behavioural Data to achieve very different goals.
Sign up to this workshop to find out how behavioural data can help you and your clients become a leaders in your distinct field. To do this, we'll help you understand how a successful behavioural panel is built, with strict criteria, and explain how the technology behind a behavioural panel can help market researchers extract insights that can impact e-commerce, politics, travel and businesses all over the world.
Training
Introduction to the programme and sessions
Amy Yu [Viacom]
The Agony and Ecstasy of Teaching an Old Dog New Tricks
From research agency to tech companyKyle Findlay [Kantar]
Market researchers can't (always) have nice things because they don't think like technology companies.
Big Data Big Impact!
Maurício Moura [IDEIA]
How data collection and updated technology can lead to great social impact.
Sponsored demo by Research Now
Big Data Won’t Tell You ‘Why?’Darrin Keller [Research Now]
"Context" and "priority" are two things that get lost in Big Data. Voice of the customer and voice of the market, when tied to known data, enable brands to connect the "why,” providing greater context and helping brands determine priorities. Come find out how Research Now is helping leading brands connect Big Data to primary market research to generate deeper, more impactful insights.
Demo
Introduction to the session
Dr. Ralph Wirth [SUPERCRUNCH by GfK]
“Who is Who” with Behavioural Data
Metering data edge over survey dataCarlos Bort [Netquest]; Carlos Ochoa Gómez [Netquest]
Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.
The Marketing Impact Score
How experience data transformed Delta's brand measurementCaroline Smiley [Delta Air Lines]; Fiona Blades [MESH]
This presentation answers a key client question: what is the right Marketing Metric?
Is VR the Auto Industry's Sleeping Giant?
Results of a research on research to compare VR vs. a full product car clinicNarith Panh [Ipsos]
Mockups are dead? VR is here. Implications for product and design research.
GUEST SPEAKER | Predicting TV Viewership with Neural Networks
Lessons from the Media SpaceAlex Ruiz [Viacom]
Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms that utilize a specific flavor of recurrent neural nets (Long Short-Term Memory network) that feed into broader ensemble models to predict ratings for our networks. This talk will be a blitz workshop intended for practitioners in data science with an informal account of what we’ve learned about the design and training of LSTMs for sequence prediction.
Guest speaker
Introduction to the session
Joaquim Bretcha [Netquest]
Digital Forensics
The Dulux lifelab case studyAndy Davidson [Flamingo]; Fiona Hall [AkzoNobel]
Combining digital forensics with traditional research to develop deep insights into target audiences.
Accelerating B2B Sales with Big Data
Exploring AI advance predictions by Universal AvenueJonatan Hedin [Universal Avenue]; Stephen Kirk [Universal Avenue]
How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.
Uncovering Affinities and Brand Equity by Simply Listening
An interest based segmentation studyMarcello Sasso [Aimpoint Research]; Tim Burke [Affinio]
Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.
Seller Centric
Optimizing eBay seller experienceDeborah Sleep [Engage Research]; Rhea Fox [eBay]
Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.
ESOMAR Update and introduction to the session
Finn Raben [ESOMAR Director General]
Announcement
Data Confidential
How to link surveys with internal data while maintaining privacyDiane Berry [Bain & Company]; Josef Rieder [Bain & Company]
Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.
Insights Association Update
David Almy [Insights Association]
GUEST SPEAKER
Jude Olinger [The Olinger Group]
Guest speaker
Introduction to the session
Christophe Ovaere [Opun]
Local Shopping Discovery in the Age of Mobile
Evolution of local shopping through digital and mobileAlbrecht Kuefner [FactWorks]; Greta Baisch [Facebook]
Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile.
Meet the Appfluencers: How Connected Data Can be Used to Identify the Next Big Thing
Mark Jefford [YouGov]
They're affluent, they're influential, they're the earliest adopters of mobile apps and they're integral to understanding the next big thing; meet the Appfluencers.
Introduction to the session
Christophe Ovaere [Opun]
Blink of an Eye
Combining multiple big data sources, challenges and solutions!Preriit Souda [Kantar Analytics]
Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.
The Alchemy of Customer Segmentation
Merging data sets but methodologies as well!Apala Sabde [SurveyMonkey]
Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.
SUPERCRUNCH Data Design Thinking
From under-leveraged data towards data-based solutionsDavid Kaufmann [SUPERCRUNCH by GfK]; Norbert Wirth [SUPERCRUNCH by GfK]
Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.
Training
Introduction to the session
Joaquim Bretcha [Netquest]
The Wave of Automation
Surfing lessons from a researcherDmitry Gaiduk [CoolTool]
Uncovering Automation surf or dive: 5 surfing lessons from a researcher.
Introduction to the session
Amy Yu [Viacom]
Addressable TV Advertising
The role of Big DataEdward Malthouse [Northwestern University]; Judy Franks [Northwestern University]
How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.
Ewa Maslowska, University of Amsterdam, Netherlands
Programmatic TV Meets New Technology-Driven TV Behaviour Data
Daniel Tjondronegoro [Beatgrid Media]
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
KEYNOTE | BigData for a Cognitive Thinking Business
Paul Zikopoulos [IBM]
Keynote
BIG DATA - BIG DEBATE | The Changing Society and the Future of Advertising
Predicting the future in a datadiction eraDirk Engel [Frankfurt Academy of Marketing Communications]
Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!
Discussion/Q&A
Programme summary
Amy Yu [Viacom]
Alex Ruiz
Data Science and Advanced Analytics, Viacom, United States
Sessions:
Paul Zikopoulos
Author and VP Big Data Cognitive Systems, IBM, Canada
Award winning international speaker & award winning author (19 published books including Hadoop for Dummies and Big Data Beyond the Hype), 360+ published magazine articles.
External public speaker with focus talks on Big Data, Women in Technology, and Leadership. Recognized Big Data Expert with strong social persona presence and influencer status. Named to over a dozen "Big Data Experts to Follow" lists, consulted on Big Data topic by "60 Minutes" TV show, and more. And IBM Vice President with focus on competitive Big Data technologies.
Sessions:
ESOMAR Member Joaquim Bretcha
ESOMAR Council Member / Europe & Asia Director, Netquest, Spain
Understanding the consumer to develop the business has been the main focus of Joaquim’s career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider. Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents. Within Spain, Joaquim’s roles as an “end client” have been: Marketing and Purchase Director at Auchan Supermarkets and Merchandising Director for Carrefour Supermarkets. On the Market Research Agency side, he’s worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Joaquim is currently a member of the ESOMAR Council.
Sessions:
Albrecht Kuefner
Director, FactWorks, Germany
Albrecht is a Director at FactWorks, an international research and analytics company based in Berlin and San Francisco. He is leading visible and complex, multi-country studies for Fortune 500 companies in the areas of Digital Services, Technology and Financial Services. For FactWorks, Albrecht bridges the gap between predictive analytics and marketing insights. Having published in numerous peer-reviewed journals, he’s an avid researcher with a deep sense for business needs and knows how to tell the best stories with analytics.
Sessions:
Andy Davidson
Chief Strategy Officer, Flamingo, United Kingdom
Sessions:
Apala Sabde
Consumer Insights, SurveyMonkey, United States
Sessions:
Carlos Bort
Lead Data Scientist, Netquest, Spain
Sessions:
ESOMAR Member Carlos Ochoa Gómez
Chief Client Officer, Netquest, Spain
Sessions:
Caroline Smiley
Manager - Customer Research & Insights, Delta Air Lines, United States
Sessions:
Daniel Tjondronegoro
Co-founder, Beatgrid Media, Netherlands
Sessions:
David Kaufmann
Senior Consultant, SUPERCRUNCH by GfK, Germany
Sessions:
Deborah Sleep
CEO & Owner, Engage Research, United Kingdom
Sessions:
Diane Berry
Manager Advanced Analytics Group, Bain & Company, United Kingdom
Sessions:
ESOMAR Member Dirk Engel
Lecturer, Frankfurt Academy of Marketing Communications, Germany
Sessions:
ESOMAR Member Dmitry Gaiduk
CEO, CoolTool, United States
Sessions:
Edward Malthouse
Research Director, Northwestern University, United States
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Sessions:
ESOMAR Member Fiona Blades
Chief Experience Officer, MESH, United Kingdom
Sessions:
Fiona Hall
Head of Insights, AkzoNobel, United Kingdom
Sessions:
Greta Baisch
Measurment Lead Tech & Telco Audience Insight, Facebook, United Kingdom
Sessions:
ESOMAR Member Jonatan Hedin
VP Client Operations & Analytics, Universal Avenue, Sweden
Sessions:
Josef Rieder
Sr. Manager Advanced Analytics Group, Bain & Company, Germany
Sessions:
Judy Franks
Lecturer, Northwestern University, United States
Sessions:
Kyle Findlay
Director - Global Innovation Data Science Team, Kantar, South Africa
Sessions:
ESOMAR Member Marcello Sasso
VP Global Business Development, Aimpoint Research, United States
Sessions:
Mark Jefford
Director of Data Applications, YouGov, United Kingdom
Sessions:
Maurício Moura
CEO & Founder, IDEIA, Brazil
Sessions:
Narith Panh
VP Marketing, Ipsos, United States
Sessions:
ESOMAR Member Norbert Wirth
Managing Director, SUPERCRUNCH by GfK, Germany
Sessions:
Preriit Souda
Data Science Director, Kantar Analytics, United Kingdom
Sessions:
Stephen Kirk
Data Scientist, Universal Avenue, Sweden
Sessions:
Tim Burke
CEO, Affinio, Canada
Sessions:
ESOMAR Meet-up in the LinkedIn office
Wednesday, 29 November, 18.00-21.00
At the end of Wednesday all delegates are welcome to join ESOMAR Meet up for a free networking and learning event in NYC! We are thrilled to announce LindkedIn as our host for this ESOMAR MeetUp - USA, which will take place on Wednesday, November 29th at their office (with a view) in the Empire State Building, 350 Fifth Avenue, 26th Floor. Please make sure to register online!
Listen to what Paul Zikopoulos (World known Big Data Author and Keynote speaker) has to say:
Programme Committee
Programme Committee Chair
Director of Product Strategy - Audience Science team
Amy Yu is Senior Director of Product Strategy in the Audience Science team at Viacom, where she leads the design and development of visual data science platforms that enable data-driven decisions across all of Viacom's portfolio brands. Amy holds a M.S. in Media Arts and Sciences from MIT Media Lab and graduated from the Jerome Fisher Program in Management and Technology at the University of Pennsylvania.
ESOMAR MemberProgramme Committee
ESOMAR Council Member / Europe & Asia Director
Understanding the consumer to develop the business has been the main focus of Joaquim’s career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider. Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents. Within Spain, Joaquim’s roles as an “end client” have been: Marketing and Purchase Director at Auchan Supermarkets and Merchandising Director for Carrefour Supermarkets. On the Market Research Agency side, he’s worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Joaquim is currently a member of the ESOMAR Council.
Programme Committee
Chief Marketing Officer
Christophe has passion for innovation through disruptive technology. He is a pragmatic leader who builds high performance teams, focusing on strong positive people's culture, allowing for organisational alignment with the vision and growth objectives. He has experience in multinational/multicultural team management. He is also a highly effective networker with successful track record in establishing and developing strategic client & agency partnerships.
Programme Committee
Global Head of Science & Technology
Ralph is the living proof that leading a big, cross-functional team of cutting-edge IT, data management, and data science experts does not necessarily require you to be a total nerd best hidden behind his computer. While being an award-winning author of numerous methodological publications, his educational roots in Business Administration and Economics explain why he puts a strong emphasis on solutions developed by the SUPERCRUNCH team being understandable, practical and implementable, and on providing genuine business value. Prior to his current role, Ralph held several senior positions in Data Science and innovation management at GfK.