ESOMAR Best Paper Award

The ESOMAR Best Paper Award (formerly known as the ESOMAR Excellence Award for the Best Paper), presented each year at the annual ESOMAR Congress, is given to the overall best paper from all the ESOMAR events held throughout the year.

The nominees of the Best Paper award from each ESOMAR event, in the 12 months between each ESOMAR Congress are entered to win the overall prize of the ESOMAR Best Paper Award. All nominations are judged by an independent international jury.

Prize: EUR 4,000


Look Who's Talking?!
Exploring the impact Twitter has had on language and culture
Sara Picazo, Twitter, UK
Cecily Long, Flamingo, UK

Data Combo
Combining open data and econometric modelling to understand voter’s motivations
Antoine Moreau, SLPV-Analytics, France
Lauren Flores, Université Paris II & Inseec, France


  • Data Combo
  • Look Who's Talking?!
  • Sonification
  • The Holy Month Of Ramadan Through The Eyes Of Mothers
  • Business in Today's Latin American Society
  • The Potential Power of Digital Creative

ESOMAR Congress Award: Award for Best Paper Overall

The Award for Best Paper Overall (or: the Fernanda Monti Award), rewards the best paper in any field presented at the yearly Congress.

This award is judged solely on the basis of the written papers and not on the manner of presentation.

Prize: EUR 2,500

Can Chairs talk?
Image mining & text analytics for strategic planning
Chiara Davanzo Zamarian, Arper, Italy
Preriit Souda, Kantar TNS, UK


  • Can Chairs talk?
    Image mining & text analytics for strategic planning
    Chiara Davanzo Zamarian, Arper, Italy
    Preriit Souda, Kantar TNS, UK
  • The Apprentice: The Real Winner in the Boardroom
    How transforming research into a TV show can be a real game changer
    James Livingston, Jaguar Land Rover, UK
    Rhiannon Price, Northstar, UK
    Daniel Tralman, Northstar, UK
  • Adopting an Entrepreneur
    Investor mode solved real problems
    Hisae Endo, Coca-Cola, Japan
    Makoto Moriguchi, Coca-Cola Japan
    Roxan Toll, ZappiStore, UK
  • Inside Out
    How a Revolution of Consciousness is Changing Our Future
    Kristin Hickey, kubi kalloo, UK
  • Truth-Telling in Today's World
    Why visionary researchers must embrace their inner comedian
    Stephen Carlin, Comedian, UK
    Will Goodhand, Kantar TNS, UK
  • Beer: The Perfect Fit with your Meal instead Of Wine! Dream or Reality?
    The quest for a perfect beer and food combination by using big data, algorithms and contextual consumer product testing (virtual reality)
    Sjoerd Koornstra, HEINEKEN International, The Netherlands
    Marion Emorine, HEINEKEN International, The Netherlands
    Louise den Uijl, Haystack, The Netherlands
    Maaike Hagen, Haystack, The Netherlands
    Wim Hamaekers, Haystack International, Belgium

ESOMAR Congress Award: Best Exhibitor Award

The Best Exhibitor Award is designed to recognise the most inspiring exhibitor at the annual ESOMAR Congress, the one that truly stands out, based on presentation and overall value. We ask all attendees to vote with the special voting cards, to be handed in at the registration desk.


ESOMAR Corporate YES Award

Young professionals (of age 35 or younger) working for ESOMAR Corporate Members share their genius and show off their skills.
They were tasked with preparing a paper, based on a research project, related to recent popular topics within the market research industry. They each present at Congress, where the audience votes based on the presentations, coupled with a score from a jury, which confirms the final winner.

Prize: EUR 1,000 + a ticket to an ESOMAR workshop with flights and accommodation included


Virtual Reality Enhanced Interview
Alexandra Chirilov, GfK, Germany

Turning a Corner On Negative Perceptions of Refugees in Europe
Nijat Mammadbayli, SKIM Group, The Netherlands


  • Feel More, Click More
    Image mining & text analytics for strategic planning
    Jocelyn Simon, System 1 Research, USA
  • From the Dusted Drawer to the Top of the Pile
    Jasper Melchers, Heineken, The Netherlands
  • Virtual Reality Enhanced Interview
    Alexandra Chirilov, GfK, Germany
  • Turning a Corner On Negative Perceptions of Refugees in Europe
    Nijat Mammadbayli, SKIM Group, The Netherlands
  • Insight on Incentive-Driven Behaviour
    Harman Johar, Bamba Group, USA

ESOMAR Representative Awards

ESOMAR has created awards which honour ESOMAR country representatives. They are our ambassadors in their markets & countries and are an integral part of a global team of people who further ESOMAR’s mission to encourage, advance and elevate the cause of data, research and insights worldwide.


ESOMAR Representative Award - Expanding the Reach 2017
Alexander Shashkin, ESOMAR Representative for Russia
Alina Serbanica, ESOMAR Representative for Romania
Marita Schimpl, ESOMAR Representative for Myanmar

ESOMAR Representative Award - Visibility on Regional Level 2017
Jackie Lorch, ESOMAR Representative USA
Melanie Courtright, ESOMAR Representative for USA

ESOMAR Representative Award - Strategy 2017
Leonie Voster, ESOMAR Representative for South Africa

ESOMAR Research Effectiveness Award

The ESOMAR Research Effectiveness Award showcases the very best in demonstrating how market or social research has had substantial commercial and or societal impact. No matter how good a piece of research is, only if it produces not only insights but real actionable results with a clear benefit to either business or society can it be considered successful. The Research Effectiveness Award asks commercial and non-commercial entities to do just that, showcase their impact!

This is a prestigious global award given once a year and it is open for client-side research users (or users and their agencies) in any market or field who are interested in sharing their story about the commercial or societal impact of their research investment (ROI).

Prize: The Bronze and Silver ranked finalists will receive a trophy, and the Gold ranked submission will receive a trophy and a EUR 4,000 prize. The award winner, together with the finalists, will be widely publicised by ESOMAR on our website, in our magazine Research World, through the ESOMAR social media channels and to international press.
All of the finalist's submissions will be published.


  • Greater Than the Sum of Its Parts: Uniting Marketing Research and Advanced Analytics to Increase ROI and Marketing Effectiveness - Gold trophy winner (shared 1st place)
    Kishore Krishna, Microsoft Corporation, USA
    Michele Garner, Microsoft Corporation, USA
  • ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media - Gold trophy winner (shared 1st place)
    Research as a Driver in the ANA / AFE #SeeHer Movement
    Jim Bechtold, Association for National Advertising, Alliance for Family Entertainment, USA
    Gary Getto, Advertising Benchmark Index - ABX, USA
    Joel "JJ" Klein, ABX - Advertising Benchmark Index, USA
    Shelley Zalis, #SeeHer at The Female Quotient, USA
  • Cracking New Zealand's Growing Student Loan Debt Problem - Blue trophy winner (3rd place)
    How behavioural change research led a government agency to take brave action
    Keith Taylor, Inland Revenue, New Zealand
    Jocelyn Rout, Colmar Brunton, New Zealand

YES (Young ESOMAR Society) Pitch Competition

Young professionals (of age 35 or younger) in the data, research and insights field take centre stage at the Congress to wow us with their pitches – and they only have 60 seconds! Attendees will vote for the best pitcher, who will then be invited back on stage Tuesday to share their ideas in a longer presentation.

Theme of the pitches this year is #visionary, daring to look at our industry and the world in a different way, looking beyond the possible and dream of a brave new future.

Stephanie Pineda, Kantar Millward Brown, UK


  • Market Research & The Singularity
    Jacob Harbord, Ipsos, Singapore
  • Measure What Consumers Don't Know and Don't Tell
    Astrid Lubeck, Validators, Netherlands
  • Mavericks and the Mythical 12
    Ravi Shekar, Publicis Media, UAE
  • How Communication Research Got its Mojo Back
    Sandra van Vemden, MARE, Netherlands
  • Giving a Voice to Respondents
    Oriol Bosch, Netquest, Spain
  • Post PowerPoint Era
    Nanette Schwenk, Point-Blank International, Germany
  • Trial, Treat or Tempt?
    Shalini Mukerji, Kantar Worldpanel, UAE
  • Discovering a Whole New Consumer World
    Patricia van der Hart, InSites Consulting, Netherlands
  • The Association Game
    Jeroen Spetter, Ruigrok NetPanel, Netherlands
  • Combining Analog and Digital Worlds
    Lukas Trottenberg, Rheingold Institute, Germany
  • #Visionaryinstantly
    Stephanie Pineda, Kantar Millward Brown, UK