Speakers
Programme Committee Chair Vanessa Oshima
Nike, Japan
Nicola Barrett
Exterion, United Kingdom
Caroline Bates
Chime Insight & Engagement, United Kingdom
Jim Bechtold
Association for National Advertising, United States
Laura Berga
HBO Latin America, United States
Samantha Bond
SKIM, Netherlands
Richard Bordenave
BVA, France
Ana Paola Bravo Cajal
De La Riva Group, Mexico
Denise Brien
AOL, United States
Gunilla Broadbent
ESOMAR Foundation, Netherlands
Frank Buckler
Success Drivers, Germany
Fabian Buder
GfK Verein, Germany
Stephen Carlin
United Kingdom
Dave Carruthers
Voxpopme, United Kingdom
Madhumita Chakraborty
PepsiCo, India
Humphery Chen
INTAGE, China
Paul Child
Join the Dots, United Kingdom
Alexandra Chirilov
GfK, Germany
Reed Cundiff
Microsoft, United States
Sarah Cunliffe
SKIM, United Kingdom
Chiara Davanzo Zamarian
Arper SPA, Italy
Georgina Day
StreetInvest, United Kingdom
Angelique de Reuver
FrieslandCampina, Netherlands
Tom De Ruyck
InSites Consulting, Belgium
Steven Debaere
Data Analytics, France
Keynote speaker Laura Dekker-Thielmann
New Zealand
Programme Committee Ria Dierikx
Philips International, Netherlands
Patricia Dominguez
SKIM, United Kingdom
Zoe Dowling
FocusVision, United Kingdom
Robert Ellis
COG Research, United Kingdom
Hisae Endo
The Coca-Cola Company, Japan
Patrick Fagan
CrowdEmotion, United Kingdom
Karl Feld
GfK Custom Research, United States
Laurent Florès
SLPV-Analytics, France
Carlos Fonseca
MetLife, United States
Alexis Fortune
Ennismore Fund Management, United Kingdom
Claudia Furniel
Itaú Unibanco, Brazil
Stephan Gans
PepsiCo, United States
Juan Pablo Garcia
PepsiCo, Colombia
Michele Garner
Microsoft, United States
Programme Committee Giulia Gasperi
InSites Consulting, United States
Kevin Gentle
Labbrand, China
Andrew Geoghegan
Diageo, United Kingdom
Gary Getto
Advertising Benchmark Index, United States
Chelsea Gibbons
iModerate, United States
Yener Girisken
ThinkNeuro, Turkey
Julia Goernandt
SKIM, Netherlands
Ferdinand Goetzen
Growth Tribe, Netherlands
Mariana Gomzalez
eCGlobal, Venezuela
Will Goodhand
Kantar TNS, United Kingdom
James Guerrier
Viacom International Media Networks, United Kingdom
Pamela Gutierrez Sanchez
De La Riva Group, Mexico
Wim Hamaekers
haystack International, Belgium
Secil Hasegeli Yagli
The Coca-Cola Company, Turkey
Martijn Helder
Air France-KLM, Netherlands
Kristin Hickey
kubi kalloo, United Kingdom
Emily Hsiao
Bare Snacks, United States
Dirk Huisman
SKIM, Netherlands
Joris Huisman
SKIM, Netherlands
Alex Hunt
System1Group PLC, United States
Junichi Ichiba
The Coca-Cola Company, Japan
Al Ismaili
Bamba Group, Kenya
Renuka Iyer
Microsoft, United States
Sarah Jin
Happy Thinking People, Germany
Harman Johar
Bamba Group, United States
Bram Jonkheer
Blauw Research, Netherlands
Programme Committee John Kearon
System1Group PLC, United Kingdom
Russell King
Orange, United Kingdom
Joel Klein
Advertising Benchmark Index, United States
Peter Koijen
In2motivation, Netherlands
Pernille Kok-Jensen
MARE Research, Netherlands
Sjoerd Koornstra
HEINEKEN International, Netherlands
Anton Kozka
Happy Thinking People, Germany
Steve Kretschmer
Surgo Foundation, Turkey
Kishore Krishna
Microsoft, United States
Mukesh Kumar
Nestlé, Switzerland
Hilary Leav
Rotary International, United States
Jean-Philippe Lebudel
Firmenich, Switzerland
James Livingston
Jaguar and Land Rover, United Kingdom
Jackie Lorch
SSI, United States
Geoff Lowe
Infotools, New Zealand
Phyllis Macfarlane
ESOMAR Foundation, Netherlands
Nijat Mammadbayli
SKIM, Netherlands
Raelene Martin
ICC, France
ESOMAR Representative for Netherlands Kjell Massen
Ruigrok NetPanel, Netherlands
Jasper Melchers
HEINEKEN International, Netherlands
Jorge Andres Mendez
Synapsis Research, Colombia
Gabriel Milanez
Box1824, Brazil
Cynthia Miller
Braun Research, United States
Programme Committee Els Molenaar
Blooming-org, Netherlands
Makoto Moriguchi
The Coca-Cola Company, Japan
Silke Muenster
Philip Morris International, Switzerland
Ritanbara Mundrey
Nestlé, India
Noriko Nakano
Nihon L'Oreal Research & Innovation Center, Japan
Alexis Nestour
Save the Children, United Kingdom
Graeme Newell
602 Communications, United States
Joey Ophof
SKIM, Netherlands
Katia Pallini
InSites Consulting, Belgium
Keith Phillips
SSI, United States
Ali Powell
Fitness First, United Kingdom
BV Pradeep
Unilever, United Kingdom
Rhiannon Price
Northstar Research, United Kingdom
Jon Puleston
Lightspeed, United Kingdom
Anneke Quinn-de Jong
Philips International, Netherlands
Finn Raben
ESOMAR, Netherlands
Keynote speaker Amanda Richards
Philips International, Netherlands
Adam Riley
Decision Architects, United Kingdom
Programme Committee Mark Riseley
Facebook, United Kingdom
Adriana Rocha
eCGlobal, United States
Jocelyn Rout
Colmar Brunton, New Zealand
Alejandro Salgado Montejo
Neurosketch, Colombia
Layhour Sao
TNS, Cambodia
Vilma Scarpino
WIN/Gallup International Association, Italy
Niels Schillewaert
InSites Consulting, United States
Keynote speaker Gregory Shapiro
Netherlands
Jocelyn Simon
System1 Research, United States
Alexander Skorka
Dapresy, Germany
David Smith
DVL Smith, United Kingdom
Flora Somogyi
Big Sofa, United Kingdom
Susana Sosa
HBO Latin America, United States
Preriit Souda
Kantar, United Kingdom
Kancho Stoychev
Gallup International Association, Bulgaria
Hannah Surabhi
My Choices Foundation, India
Tom Thorfinnson
Rotary International, United States
Roxan Toll
ZappiStore, United Kingdom
Daniel Tralman
Northstar Research, United Kingdom
Mathieu Trepanier
Tsquared Insights, Switzerland
Paul Twite
Toluna, United Kingdom
ESOMAR Representative for Netherlands Wiepke van der Wal
Lightspeed, Netherlands
Iris van Loon
SKIM, Netherlands
Carlos Velasco
BI Norwegian Business School, Norway
Annelies Verhaeghe
InSites Consulting, Belgium
Programme Committee Pieter Paul Verheggen
Motivaction International, Netherlands
Dany Vinh
TNS, Cambodia
Danielle Wakeman
easyJet, United Kingdom
Chris Wallbridge
Labbrand, China
Gening Wang
Dominos, China
Tim Warner
PepsiCo, United Kingdom
Sonia Whitehead
BBC Media Action, United Kingdom
Programme Committee Till Winkler
SKOPOS, Germany
Orlando Wood
System1Group PLC, United Kingdom
Sally Wu
BBC (Global News), Singapore
Shelley Zalis
#SeeHer Movement, United States
Hans Zijlstra
Air France-KLM, Netherlands
ESOMAR MemberProgramme Committee Chair
General Manager Women's Category
Vanessa refuses to stand still. A person that believes tomorrow will be better than today because it is within our control to make it happen. She is full of curiosity and is not asking "why?" but "why not?" as she seeks to uncover insight that has true impact for the businesses she works with. Currently Vanessa is the General Manager for the Women's Category at Nike Japan and is responsible empowering Women in Japan by finding the intersection of Sport, Women and Japan in a meaningful and inspirational way that will drive the business and brand in a positive way.
Vanessa has over 20 years experience in researching and understanding the consumer. Prior to Nike, Vanessa worked at Coca-Cola Japan as Vice President of Strategy and Insight overseeing the end to end research process from future trends, to consumer behavior to financial ROI of Innovation and Marketing investments for marketing teams, sales teams and senior leadership.
She has a reputation for being visionary in the field of strategy and insights and unafraid of exploring the newer methodologies in an effort to be ever better. Vanessa has a strong passion for the end to end process of research. From Discovery Research (ethnographic, trend immersions, semiotics, segmentation) through to ROI related modelling.
A native New Zealander, Vanessa has lived in Japan for over 20 years. A Mother of two, marathon and breast cancer awareness charity runner, she personally and professionally works with the ethos that there is always a way to get things done!!! Every day she is trying to answer the questions of "WHAT is happening?-SO WHAT does this mean?- NOW WHAT am I going to do about it?".
Board Director
Caroline Bates is a seasoned client-side marketer and insight professional and a Board Director for Chime Insight & Engagement. Caroline’s previous positions include roles at Telefonica O2, where she was most recently Head of Brand and Marketing Strategy. Before this, she took responsibility for the marketing service team within the Post Office, where she created the brand platform and communications approach for the People’s Post Office. Her expertise also extends to major agency-side roles including director positions at both Illuminas and Hall & Partners Group. Caroline studied Business Management at King’s College in London.
Co-Executive Director
Jim is the co-Executive Director of the ANA's #SeeHer movement. He is the co-designer of the Gender Equality Measure (GEM) as well as Brand Fit - tools developed to improve advertising and media ROI via the elimination of gender bias. Jim has been a leader in the family entertainment industry. He co-founded Flashlight Entertainment to support Walmart and P&G's programming initiatives. He produced top movies: The Watson Go to Birmingham, Return to Nims Island, and Dear Dumb Diary. Jim was co-leader on multiple new ventures focusing on internet/OTT entertainment, TV series and music concerts. Jim held executive positions at P&G where he was VP/GM of multiple organizations (North America Marketing, Strategy and Planning) and P&L business units (Baby, Family and Senior Care in Asia).
Director, Strategy and Programming analysis
Business and Marketing Planner
Senior Director, Consumer Analytics & Research
Future and University Programs
CEO & Founder
Vice President (Head) - Salty Category Insights
Sales & Innovation Director
ESOMAR MemberSenior Research Director
ESOMAR MemberJoint Head of the Global GfK Preference Modelling Hub
General Manager
Brand Manager
Impact and Communications Manager
Georgina joined StreetInvest in 2016, after six years in advertising and CSR communications, working on household brands including Dove, Ford, Virgin Media and Amnesty International. She made the move into the charity sector to see how she could apply her experience to driving positive social change. Georgina combines analysis, strategic communications thinking and creative execution, to tell meaningful stories about StreetInvest's impact and to build the organisation's profile.
Manager Market Research
ESOMAR MemberManaging Partner & Head of Insight Activation
PhD Researcher
Keynote speaker
Sailor
Laura was born on the 20th of September 1995 in Whangarei, New Zealand during a seven year sailing trip with her parents.
Although Laura had been sailing alone since the age of 6, it was after a solo trip from Holland to England in May 2009 that made her determined to achieve and realize her biggest dream. To sail around the world solo.
The Dutch government thought differently about her plans though and a 10 month court battle began. In July 2010, custody over her was given back to her parents and her journey began on the 21st of August 2010. She successfully completed her solo circumnavigation in ''Guppy" her 38ft Ketch arriving in Saint Maarten on the 21st of January 2012.
After she finished her round the world trip, she kept sailing. She now lives in New Zealand aboard "Guppy" in the Whangarei harbour together with her Husband Daniel.
Programme Committee
Director Marketing Intelligence | BG Health & Wellness
Ria Dierikx leads the Global Marketing Intelligence team in the Business Group Health & Wellness of Philips. Together with her team, she partners with the Oral Health Care and Mother & Childcare business to provide consumer and market insights for strategy, innovation and marketing activation. The focus is on global consumer insights, consumer decision journey understanding, new proposition development, marketing analytics, and brand tracking. Ria studied Economic Psychology and spent most of her career in international market research. She started at Motivaction in Amsterdam, followed by a research management function in the automotive industry at the European Headquarters of Nissan Motor Company. Ria joined Philips in 2000, and has taken on various roles since market intelligence director for Consumer Electronics, Consumer Lifestyle and Domestic Appliances and as of 2016 Health & Wellness global marketing intelligence lead. Driving consumer centricity in innovation for durable product categories has been an important theme throughout her career.
ESOMAR MemberSenior Research Analyst
ESOMAR MemberLead Research Strategist
ESOMAR MemberManaging Director
Group Manager, K&I
Behavioural Scientist
I am a consumer psychologist who takes academic research and uses it for business results - I turn mind into money. Academically, I am a Lecturer in Consumer Psychology and an Associate Lecturer in Consumer Behaviour at UAL and Goldsmiths respectively; also, I have published papers on topics from price psychology to Facebook psychology. I am currently Head of Team BrainBox at CrowdEmotion. Independently, I have consulted and run experiments for brands like eBay, Vodafone and Radisson Blu. My booked, #Hooked: Why cute sells... and other marketing magic we just can't resist, is out now with Pearson.
Vice President, Consulting
Senior Vice President of Marketing Science
Fund Manager
Alexis Fortune is a Fund Manager at Ennismore Fund Management, an investment fund based in London. We attempt to invest in great businesses at bargain prices, although it's easier said than done. We've had some success though, generating (gross) annual returns of nearly 20% over the last 18 years. Alexis likes to turn over rocks all around the world in his search for great businesses, and when he finds one and invests, he tends to stick around for many years.
Before joining Ennismore in 2012, Alexis worked at Bain Capital, a multi-billion dollar investment firm. There he mostly looked at businesses that had got themselves into trouble (distressed debt investing), while also exploring the public equity markets for opportunities.
Alexis has degrees in Economics and Finance from University College Dublin and The University of Oxford.
Marketing Manager
ESOMAR MemberSenior Vice President - Chief Insights and Analytics Officer
Consumer Strategy and Insights Analytics
Data and Applied Scientist, Customer & Market Research Team
Michele Garner is Senior Data and Applied Scientist in Microsoft's Customer and Market Research Group located in Redmond, WA. She is passionate about the confluence of market research and machine learning and is fascinated by consumers' online purchase journey (that's when she is not frustrated by the lack of single-source data on online purchase journeys). She has worked in the technology and retail industries at such companies as Starbucks and T-Mobile focused on customer insights, shopper insights, and pricing. She holds an MBA from the Thunderbird School of Management in Arizona and a B.A. in International and Spanish Studies from the University of Wisconsin, Milwaukee.
Programme Committee
Research Director
A Glomad at heart, Giulia speaks 5 languages and has had the opportunity to call 9 countries across 4 continents her home.
Giulia specializes in strategy, branding, and next-gen fusion research across quantitative, qualitative and social listening methodologies. Having developed specific expertise in the space of co-creative innovation projects involving consumers, clients and advertising agencies, she channels her passion for all things social, digital and future-forward into bootstrap consulting for startups and small businesses. Her team was awarded first place in ESOMAR's first-ever Research Rally, a one-day hackathon helping startups looking to solve key business challenges through research & strategic advice.
With a knack for storytelling and content creation, she enjoys writing and speaking for work and fun. Ideally both. Next to blogging for ESOMAR, How Cool Brands Stay Hot and InSites Consulting, she was published by the Advertising Research Foundation and has presented her work across stages in the US, including the ARF and IIeX as well as for C-level audiences around the world.
Today, she is Research Director at InSites Consulting NYC where, together with a smart team of consultants, programmers and project managers, she helps global brands unlock extraordinary insights from everyday consumer realities while thinking about what comes after what comes next. She loves to inspire and be inspired by people and brands seeking thought leadership and the Magic of Making It Happen.
Tomorrow, she hopes to become a ballerinastronaut.
Giulia is based in New York City, where she shadow-boxes and runs or cycles for charity. As part of the Life Is Priceless Foundation, a non-profit organization that raises money and awareness in the fight against depression and suicide, Giulia runs the organization's research leg and built the strategic foundation for L.I.F.E., the first kick-starter for mental health.
Director and Lead Strategist
ESOMAR MemberGlobal Head of Consumer Planning
Strategic Director
ESOMAR MemberSenior Research Analyst
Lead Speaker & Growth Trainer
Ferdinand Goetzen is currently working as lead speaker & trainer at Amsterdam and UK based Growth Tribe, Europe's 1st Growth Hacking Academy. An expert in all things growth - with a particular passion for engineered marketing, virality and SEO - Ferdinand has helped grow a number of ventures such as ING, Pipedrive and KLM.
Project Manager & Marketing Specialist
Innovation Director
ESOMAR MemberDirector, Research & Insights, Comedy & Entertainment, International
Manager of Syndicated Studies
ESOMAR MemberManaging Partner
Customer Insight Intern
Senior Brand Manager
ESOMAR MemberManaging Director
Senior Market Research Manager
Renuka has over 20 years of experience in market research and has been a Senior research manager in Microsoft’s centralized Customer and Marketing Research (CMR) group since 2004. During this time, she has worked with various teams within Microsoft to support product launches, strategies and corporate initiatives through primary and syndicated research. Prior to joining Microsoft, Renuka was a research manager at Unilever, India and managed retail and household trackers for most of their product categories.
Director of Research Operations
Managing Partner
Bram Jonkheer joined Blauw Research in 1998 and became a partner in 2006. His job is, apart from being account manager for a couple of major clients, to translate new scientific insights and technological opportunities into new research instruments that help his clients to be more successful. Some of his achievements, to name a few, are, introducing the first online conjoint simulator in the world (2000), setting up an online community avant la lettre in 2001 and developing a global sponsoring effectiveness methodology.
ESOMAR MemberProgramme Committee
CEO
John's role in conceiving and leading BrainJuicer Group PLC, now System1 Group PLC, made him Ernst & Young's 'Entrepreneur of the Year', the ARF's Gold Award for Research Innovator and four times winner of 'Most Innovative Market Research Company'. As one client commented, "John's a mix of Richard Branson and Colin Firth, with a healthy dose of Monty Python thrown in". A popular speaker at industry events and winner of many awards, including two ESOMAR prizes.
Research Director - Brand & CX
Chairman / CEO
JJ began as a project director for Simmons Market Research Bureau, rising to EVP. He designed and developed the "Study of Selective Markets" and was Director of the "Simmons Local Index". He created the first on-line interactive data analysis and delivery system. JJ formed Three Sigma and as COO created their "Syndicated Study of Major Markets" which became the Scarborough Report, the syndicated newspaper program which continues today. JJ joined Audits & Surveys as a Director and principal. After its sale, he became Executive Director of Roper Starch. He is a member of the American Marketing Association, ESOMAR, and a Board member of The Research Group.
Owner
Peter Koijen is leading expert and motivational speaker on leadership and emotions. He is owner of one of Europe's leading training companies in2motivation. And he has trained and coached many business leaders for leading international companies.
ESOMAR MemberGlobal CMI Planner
Managing Director
Steve Kretschmer, based in Istanbul, Turkey, is Managing Director at Surgo Foundation, an innovative Action Tank focused on generating transformational impact in intractable development challenges. Steve assembles and coordinates multi-disciplinary teams to address these complex development challenges through scaled programs, often aimed at understanding and changing behavior for large-scale public health benefit.
Steve was previously Senior Director with Ipsos where he led a global team focused on market research supporting decision-making needs of NGOs, International Development Organizations and government Ministries in healthcare development programs.
Steve previously ran Ipsos Healthcare's Central Eastern Europe, Middle East and Africa region, global emerging markets and global client accounts. Prior to joining Ipsos, Steve managed client accounts, ran global operations and the North American analytics team at TNS Healthcare. Steve holds an MBA from Pennsylvania State University and a BA in Liberal Arts, focused in philosophy.
Senior Market Research / Advanced Analytics Expert
Kishore Krishna is a Director of Research in the Marketing Organization at Microsoft. His experience spans Customer Insights, Advanced Analytics, Data Mining, Customer Experience and Satisfaction and Social Listening. He leads a team of researchers and data scientists working on these topics for the Customer and Market Research group located in Redmond, WA. He has more than 15 years of experience across the Technology, Healthcare and Consumer Goods industries. He holds a Ph.D. in Business Administration from the University of Texas, Austin and a M.S. in Electrical Engineering from the University of Massachusetts, Amherst. His most recent publication is? Does TV Still Matter? Accounting for Paid and Earned Media Impact, Shortlisted for the WARC Connection Prize Strategy, 2015.
Global Category Lead- Noodles
Manager Research And Evaluation
VP Corporate Strategy and M&A
Customer Insights Analyst
ESOMAR MemberVP
Born and raised in Bucks, England, I’ve made my home in the New York area for over 30 years. I started my career in book publishing in London and New York, but my entire research career has been spent at one company, SSI, (Survey Sampling International.) It’s unusual these days to stay at one company for so long – 24 years to be exact – but changes at SSI have reflected many of the changes in our industry over the years, so I often feel I’ve worked for several different companies in that time. When I joined SSI we only did business in the US out of one office – and sold just one thing: telephone sample. Now I work with colleagues across the globe and see the changes in our industry reflected in my work every day: globalization, the power of new technology, the recognition that people now choose to give us their opinion on their terms, not ours, and the myriad techniques we can use to gain meaningful insights about people and their behaviors – to name just a few. I love the mix of curiosity, creativity and dedication to the science of research that I find among research colleagues at SSI and throughout our industry. The joy of getting our hands in the data and seeing a story emerge from the numbers is one of those pure pleasures researchers rarely tire of however many times we witness it. This is a truly exciting time to be in our industry. Because we researchers understand data, how to evaluate it and how to understand the story it tells, our skills are critical to the businesses of the future. The challenge is to make ourselves heard and fully recognized for all that we can offer. In such a fast-changing environment for our industry, one of the best things about ESOMAR membership is the association’s devotion to sharing knowledge in multiple ways, whether via live streaming of events, local Best of ESOMAR gatherings, Research World magazine, Future Talent programs and more. And ESOMAR delivers a global perspective that is unique among our industry associations. I look forward to meeting and hearing your thoughts on how your ESOMAR membership can be of even more value to you in your work and help you grow and develop in your research career. Best regards,
ESOMAR MemberExecutive Director
ESOMAR MemberESOMAR Foundation Treasurer
Policy Executive
Raelene Martin manages ICC's Marketing and Advertising Commission, an international body of executive level experts that craft policy and business practice tools, including self-regulatory guidance that forms the foundation for most national and sector self-regulation. Ms Martin is also responsible for ICC's Commission on Taxation that analyses developments in international tax policy and legislation and puts forward business views on government and intergovernmental projects affecting taxation. The Commission also works closely with OECD, UN and G20 to eliminate tax obstacles to crossborder trade and investment.
Prior to joining ICC in 2009 in a supportive role for the Commission on Marketing and Advertising and the Commission on Commercial Law and Practice, Ms Martin worked for a Zimbabwean law firm, Coghlan, Welsh & Guest, and later joined Colcom Foods Limited where she moved through evolving roles, eventually managing their marketing portfolio for over four years.
Ms Martin studied International Commerce with specialization in Marketing at the University of South Africa.
ESOMAR MemberESOMAR Representative for Netherlands
Senior Project Manager
ESOMAR MemberConsumer & Market Intelligence Manager
Managing Director
Programme Committee
Owner
Until recently Els Molenaar was CEO of Blauw Research, where she had worked since 2012. She has a lot of experience in market research, both on the client side (Philips and Center Parcs Europe) and on the agency side (Millward Brown and Blauw Research). She strongly believes that the essence of market research is to listen closely to stakeholders. Companies can only stay successful if they are really connected to their customers and to their employees. Els believes in the power of enthusiasm, because sustainable change is more likely to happen when we focus on the positive instead of the negative. She is an active blogger on Customer Experience Management, NPS, Flow and Agile. She was a member of the MOA Award jury (yearly award for best researcher on client side) until 2016 and member of the board of the RKG (ISO-certified agencies). In 2017 Els starts a new initiative. Her ambition is to align the internal of an organisation with the external challenges that (market research) organisations face.In her spare time she likes skiing and sailing, going to the movies and spending time with family and friends over a fine meal.
Head Consumer and Customer Research
ESOMAR MemberHead of Product Performance Evaluation
Senior Research Advisor
Alexis is Senior Research Advisor at Save the Children UK in the Advocacy Division where he works on advocating for better policies for children around the world. He is particularly interested in working with and for marginalized populations on issues such as access to health, education and child protection. Alexis mainly works on secondary data for the organisation's global advocacy or support Save the Children country offices in their research. He is a development economist and a quantitative researcher specialized in the analysis of survey data and he is interested in generating evidence to inform policies. He is also interested in policies and systems to produce better data in developing countries to make sure that governments are accountable. Most of Alexis professional experience in the development sector has taken place in African countries and he has notably lived and worked in Senegal and Benin.
ESOMAR MemberResearch Analyst
ESOMAR MemberContent Impact Manager
Senior Methodologist
Chief Commercial Officer
ESOMAR MemberGlobal Vice President – Consumer & Market Insight
UK Head of Qualitative Research
ESOMAR MemberVice President Innovation
ESOMAR MemberSenior Market Intelligence Manager
ESOMAR MemberDirector General
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
- Opening (11 September 2017) / Speaker
- START-UP PANEL | How data, research and insights elevated the next generation of start-ups (11 September 2017 - 10:40) / Moderator
- Introduction (12 September 2017 - 15:55) / Session chair
- The Talent Contest: ESOMAR Research Effectiveness Award Finalists - Introduction (12 September 2017 - 16:10) / Session chair
- Closing (13 September 2017 - 14:05) / Speaker
Keynote speaker
Global Marketing Leader of Health and Wellness
ESOMAR MemberDirector
Adam Riley is a Director of Decision Architects – a marketing intelligence consultancy. Adam’s career spans customer insight, marketing strategy and consultancy. Adam was formerly a senior consultant in the marketing strategy practice of Monitor Company Europe, a Global Marketing Strategist in the Chairman's Office of Samsung Corporation in South Korea, and Group Head for International Research at IPSOS UK. He holds a first class honours degree, a marketing Masters and an MBA from The London Business School.
Programme Committee
Measurement Partner Lead, EMEA
Mark Riseley is a Measurement Partner Lead in Facebook's Marketing Science R&D team, working with the research industry to develop people-based advertising effectiveness measurement solutions. Prior to Facebook, Mark worked in product management at insights start-up Dalia Research, built data visualization web applications, delivered insights & effectiveness research at Google, and worked as an analyst at syndicated research provider Gartner, Inc. He holds a Bachelor's degree in Modern & Medieval Languages from Emmanuel College, Cambridge University.
Mark is based in London, and outside of work he enjoys cycling, cooking, and has recently rediscovered his love of Lego, thanks to his two young children.
ESOMAR MemberSocial Research Agency - Executive Director
Driven by a passionate belief in using research and evaluation to help achieve social goals, Jocelyn heads Colmar Brunton's Social Research Agency in New Zealand. With more than 20 years working in the research industry, Jocelyn consults with a wide range of public sector organisations, and has particular expertise in behavioural change research and tackling sensitive topics. She has won a number of awards for her work in helping clients deliver desired outcomes including the highest accolade (the Supreme award) at the 2016 Research Association of New Zealand's effectiveness awards.
Senior Research Executive
ESOMAR MemberESOMAR President / Managing Partner USA and co-founder
Prof. Dr. Niels Schillewaert is Professor of Marketing at the Vlerick Leuven Gent Management School and Managing Partner and Director of ForwaR&D Lab at InSites Consulting, a full service online market research company. He has been an ESOMAR member since 2006 and recently served as the ESOMAR Belgian Representative for two years.
Niels holds a Masters in Marketing and Ph.D. in Applied Economics and serves as an ISBM Research fellow at Penn State University. He was awarded for his research several times and has been published at ESOMAR as well as in leading scientific journals such as The Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Industrial Marketing Management, The Journal of Business Research, The Journal of the Market Research Society and Information & Management.
Keynote speaker
Comedian, Columnist, Actor and Author
From Northwestern University (Chicago, USA), Gregory Shapiro came to the Netherlands in 1994 to help establish comedy theater Boom Chicago.
In 2007 Shapiro went solo presenting Comedy Central News. He's since worked with BNR Radio, Time Out Amsterdam and VARA Humor TV. Shapiro also has 20+ years experience in Corporate Speaking and Entertainment. Greg's Trump imitation is known around the world since the America First, Netherlands Second video went viral.
Shapiro currently produces, writes and hosts the United States of Europe (with Zoomin.tv) for his own YouTube channel. He is the founder and co-host of the Amsterdam Comedy Podcast. He finished touring with his 4th solo show Part-Time Hypocrite and released his second book How to be Dutch: The Quiz. His first book How to Be Orange: an Alternative Assimilation Course was an international success.
Associate Vice President - Northeast US and Canada
ESOMAR MemberManaging Director
Alexander is highly experienced in the market research industry and is an expert in information visualization and delivery. He has a passion for showing customers how they can maximize the benefits of Dapresy's product portfolio and how they can take full advantage of extracted insights. Alexander has been working with Dapresy since 2014, and continues to provide outstanding intuition and knowledge of the growing industry of online dashboards and reporting. His previous work as TNS Managing Director for visual communication, data visualization, and presentation design brings tremendous value to the vision and mission of Dapresy.
ESOMAR MemberDirector
David is a former Vice President of ESOMAR. David was the founder of DVL Smith Ltd, an Insight and Skills Development Consultancy, based in London. He is also a Professor at the University of Hertfordshire Business School. David has over 30 years experience, working around the world, on a wide range of marketing intelligence assignments. He is holder of the John Downham Award for Excellence in Market Research. David is particularly interested in evidence based decision-making. He has written several books and papers on this subject. He is currently developing a range of online training tools to help with skills development in regard to insight generation and the communication of insights through storytelling techniques.
Consultant
Flora joined Big Sofa in November 2016, having previously worked in social and market research as a junior researcher. She brought her love of insight and storytelling to the team. Last year, Flora was a postgraduate student at University College London and gained practical experiences while conducted research on a range of topics using qualitative and quantitative methods from ethnography to statistical analysis. She was also a co-author of the book on innovative solutions to urban housing challenges.
Senior Research Analyst
Data Science Director
Marketing and Communications Director
Hannah has been leading the Marketing and Communications strategy of My Choices Foundation (MCF) since 2013. Under her leadership, MCF has grown from a fledgling start-up NGO to an international cause leader - winning two awards for its viral digital campaigns, and joining the pioneers of virtual reality creating the world's first VR documentary on sex-trafficking. Hannah is MCF's communications 'Guru' responsible for projects ranging from creation of grassroots toolkits (for semi-literate rural families) in rural India to producing high end national campaigns.
Executive Vice President - Asia-Pacific
CEO & Co-Founder
ESOMAR MemberESOMAR Representative for Netherlands
Marketing Director, EMEA
ESOMAR MemberResearch Analyst
Assistant Professor
ESOMAR MemberManaging Partner
ESOMAR MemberProgramme Committee
CEO
Pieter Paul Verheggen studied Psychology at the University of Amsterdam. He then spend one year in France honing his managerial and organisational skills in one of the well known theatres of Paris. On returning to The Netherlands he joined Motivaction, one of the leading Dutch agencies for marketing research. Since 2009 Pieter Paul has held the position of CEO at Motivaction. With over 20 years experience in market research, Pieter Paul now specialises in FMCG, B2B (IT and finance) and Healthcare. He is seen as a trusted advisor in the areas of new product development, communication, positioning and branding studies.
Due to his 'getting things done' mentality he was offered the position of Chairman of the Dutch Market Research Association (MOA) which he held for 12 years. Following his tenure in this position he was honoured with a special MOAward for his valuable contribution. Since January 2015 Pieter Paul has been installed as council member of the ESOMAR board, the international market research organisation.
Pieter Paul has published some well respected books related to Etnomarketing and the future of marketing research. He lectures market research at MBA courses at the Maastricht School of Management and is further known as member of the jury for the Dutch Commercial Director of the Year Award.
Senior Research Manager
Senior Customer Insight Manager
Business Director Research
Senior Marketing Director
VP Insights & Analytics - Europe, Sub Saharan Africa and Global Innovation Insights Practice
Head of Research
Sonia Whitehead is the Head of Research at BBC Media Action, the international charity of the BBC that uses media to inform, connect and empower people around the world. She has worked there for 11 years and has specialised in conducting media research to develop content and evaluate its impact. This work has ranged from understanding people’s perceptions of climate change across Asia and exploring gender related issues with people living in conflict in Syria, Afghanistan, Darfur and Somalia. Before that Sonia worked in market research both in the UK and India.
Programme Committee
Senior Research Manager
Till Winkler majored in Psychology and in 2011 started working at SKOPOS, an international agency which focuses on digital methods and behavioral analysis of user experiences. When entering the company he started building up the UX Research unit, which has grown into one of the key players on the German market when it comes to UX Research. At 29 years old he is a certified UX Researcher and responsible for the group's own UX Research unit and regularly speaks on UX insights, innovative methods as well as basic research principles.
ESOMAR MemberManaging Director
Research Director, Business & Audience Insights, APAC
Director Customer Insight