Best Qualitative Paper - Peter Cooper Excellence Award

Sponsored by QRi CONSULTING

Peter Cooper (1936-2010), Chartered Psychologist and founder of CRAM International, was one of the principal pioneers of international Qualitative research. He strongly believed that excellence in Qualitative research provided clients with a competitive advantage and his quest to get inside the consumer mind resulted in innovative methods, techniques and analysis.

QRi Consulting, which evolved out of CRAM International following Peter’s passing, continues to practice and support his philosophy and principles.

In recognition of Peter’s contribution to the qualitative research industry, ESOMAR and QRi will be honouring the Best Paper Award nominee from the Qualitative research event with a EUR 1500 prize.

As a fitting tribute to Peter, QRi Consulting is delighted to be sponsoring the new Best Qualitative Paper - Peter Cooper Excellence Award, formerly known as ESOMAR Qualitative Excellence - Peter Cooper Award.

Prize: EUR 1,500