Speakers


























Director - Strategy & Insights
Strategy and Insight Specialist
Senior Insights Manager - Innovation Insights
Senior Director - Primary Research
Vicki Draper is Senior Director - Strategic Insights & Measurement at NBCUniversal. Her research spans a variety of topics including millennials, mobile, women & moms, and sales verticals such as retail and CPG. Vicki received the 2013 EXPLOR Award for Innovation in Research for her groundbreaking 7 Shades of Mobile study which was also highlighted in the Jan/Feb 2013 issue of the Harvard Business Review "How People Really Use Mobile". She has presented at conferences including ARF Re:think 2013, the 2014 iCom Global Summit in Seville, ESOMAR Congress 2015, ESOMAR MENAP Forum 2016 and won a Future Forward Certificate at the 2014 ARF Great Mind Awards. She holds a BS in marketing & hotel management from Cornell University and an MBA from Columbia University.
VP Strategy & Insights - Media & Sponsorship
SVP - Chief Insights and Analytics Officer
Innovation & Category Insights Manager
VP Ad Impact
Insight Director - Global Beverage Group
Sr. Qualitative Research & Insights Specialist
SVP - Global Consumer Insights
Manager - Consumer and Market Insights
Head Of Strategic Insight & Planning
VP Product Management
Senior User Researcher/Research Lead
Head of UK Ad Research
Sara is Head of UK Ad Research at Twitter, working to prove the value of Twitter advertising, leading ESOMAR and MRS award-winning research. Previously in a commercial role, Sara developed Twitter's commercial presence across EMEA including Spain, Italy and the Nordics.
ESOMAR Director General
Director General
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sr. Director - Global Insights Digitization
ESOMAR President
Managing Partner USA & Co-Founder
Interested in more work from Niels Schillewaert? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sr. Quantitative Research & Insights Specialist
Manager Product Consumer Insights
Vice President Insights - Global Oral Care
Insights Vice President - Global Capability Team
Ewa Witkowska currently leads the Global Insights Capability Center of Excellence at PepsiCo, based in Purchase, NY. The goal of her current role is to enable the transition of Insights Associates around the world into Indispensable Business Partners; and to accelerate the growth of their businesses and the growth of their careers.
Ewa started her PepsiCo journey in Poland in 2000, as a market research manager for snacks in Eastern Europe. Since then, she has held numerous insights roles in developing and developed markets across multiple food and beverage categories. Most notably, Ewa led the consolidation of the Insights function in Russia following PepsiCo's biggest European acquisition, which resulted in regional expansion into the juice and dairy businesses.
Prior to joining PepsiCo, Ewa worked at Millward Brown and AGB Italia (now Nielsen) specializing in consumer research and TV audience measurement.
Ewa holds a Master Degree in Applied Psychology from University of Warsaw, Poland.
Following her passion for people growth and living a fulfilled life, Ewa became a Professional Certified Coach in the International Coach Federation.
Ewa moved to the United States in 2013 with her husband and two teenage daughters; she loves the craziness of Manhattan and the beauty of hikes in the Hudson Valley.
AVP - Head of Global Brand Research