Speakers
Programme Committee Chair Jorge Fonseca
The Coca-Cola Company, Costa Rica
Christian Abramson
Colgate-Palmolive, Brazil
Isabela Aggiunti
Facebook, Argentina
Cassiano Albuquerque
Offerwise, Brazil
Fernando Alvarez
Millward Brown Vermeer, Mexico
Moisés Arizpe
Kantar, Mexico
Andrea Ascarrunz
Pernod Ricard, Colombia
Federico Barallobre
AB Inbev, Argentina
Gabriela Basabe
McDonald's Latin America, Argentina
Luca Bon
Toluna, Brazil
Oriol Bosch
Pompeu Fabra University, Spain
ESOMAR Council member Joaquim Bretcha
Netquest, Spain
Diego Casaravilla
Fine Research, Argentina
Constanza Cilley
VOICES!, Argentina
Javier Cohenar
PepsiCo, Colombia
Sebastian Corzo
Kantar Millward Brown, Argentina
Diego del Pozo Mitschele
MetrixLab, Argentina
Ximena Díaz
Trendsity, Argentina
Carolina Erlich
MetLife, Argentina
Ezequiel Espiño
Newbrick, Argentina
Pedro Fernandez
ProColombia, Colombia
Mariano Fernández
Asociacion Argentina de Marketing, Argentina
Asunción Fragni
LOOPA Ciencia de Datos, Argentina
Julio Franco
ZappiStore, United Kingdom
Daniela Gail
Unilever, Argentina
Marcello Garritano
MESH, Brazil
Marco Gastaut
Toluna, Brazil
Laura Gomez
ProColombia, Colombia
Horacio González
Kantar, Mexico
Closing keynote speaker Stephen Hahn-Griffiths
Reputation Institute, United States
Nicolás Kiczij
Netquest, Argentina
Suyvan Ley
GfK, Colombia
Juan Pedro Lipari
Newbrick, Argentina
Jelle Lock
Pointlogic Nielsen, United States
Susana Marquis
Susana Marquis. La Investigación que Inspira, Argentina
Jorge Andres Mendez
Synapsis Research, Colombia
Mariela Mociulsky
Trendsity, Argentina
Kim Moraes
ABI, Brazil
Daniel Ojeda
Kantar, Mexico
Juliana Oliveira
Ferrero, Brazil
Patricio Pagani
Infotools, Argentina
Ezequiel Paura
Netquest, Spain
ESOMAR Director General Finn Raben
ESOMAR, Netherlands
Javier Reznik
Fine Research, Argentina
Cynthia Rivera
ESPN, United States
Catarina Rocha
eCGlobal Solutions, Brazil
Maria Carolina Rodrigues
Ipsos, Brazil
Elisa Romo
Grupo Modelo, Mexico
Lina Roncancio
Discovery Networks, Colombia
Gonzalo Roque
SAIMO, Argentina
Winner of AAM Mercurio de Oro 2017 Justo Saenz
Danone, Argentina
Agustina Suñer
Unilever, Argentina
Priscila Tavares
LATAM Airlines, Brazil
Paola Toscano
Avon, Brazil
Alfredo Troncoso
De La Riva Group, Mexico
Flynt Tuller
MetLife, United States
Mariana Valdés
Save the Children, Mexico
Maria Alejandra Velandia
Pernod Ricard, Colombia
Ricardo Velasquez
Synapsis Research, Colombia
Gabriel Velez
ZappiStore, United States
Antonela Vistalli
LOOPA Ciencia de Datos, Argentina
Oscar Yuan
Ipsos Strategy3, United States
Programme Committee Chair
Senior Commercial Capabilities Manager LCBU
Jorge Fonseca is responsible for ensuring Commercial Execution, Refrigeration Equipment and Commercial Digital Strategies at Latin Center Business Unit (LCBU) for The Coca-Cola Co., which includes the markets of Central America, Colombia, Ecuador, Venezuela and Caribbean. He has more than 12 years in the Fast Moving Consumer Goods industry, starting his career at Coca-Cola FEMSA and later SCA Consumer in Mexico & Central America. He has held various business functions at The Coca-Cola Company, such as Market Execution Manager for Costa Rica, Senior Channel Manager for Traditional On-Premise and Senior Commercial Execution Manager, having in these last two places responsibilities over all LCBU Business Unit. He graduated in Industrial Engineering at the University of Costa Rica and he achieved an MBA with emphasis in Finance and a Masters in Business Administration with emphasis in Marketing.
Retail & Shopper Insights Sr Manager for LATAM
Marketing Science Partner
Vice President
Fernando leads the consultancy practice for Vermeer in Mexico. Fernando has specific expertise in brand and marketing strategy, consumer psychology and brand communications. Having previously worked on the client side, he lends a deep perspective on corporate strategy implementation. Fernando is involved in all aspects of client engagement and has supported companies such as Danone, Unilever, P&G, Coca Cola, Sony, Diageo, Chrysler and Bayer among others. With more than 20 years' of experience in consumer and service industries, he has been within the Millward Brown family of companies for 10 years, where he was able to get involved in multiple regional and global projects.
Senior Data Scientist
Insights Director
Consumer & Business Insights Manager
Sales Director Latam
Luca Bon joined Toluna in 2016 as Sales Director for Latam. In his role, Luca leads the company's effort to serve customers locally in the region introducing cutting-edge market research solutions and delivery of actionable insights in real-time. Luca comes to Toluna most recently after working in several global industries with positions held at P&G, McDonalds', IW Bank, Sisal and Pastificio Rana.
ESOMAR MemberESOMAR Council member
International Director
ESOMAR MemberCEO & Founder
Diego has been in the international market research business for 20 years.
Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses on consumer, healthcare and b2b fielding. Founded in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region. He has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.).
Sr Manager Market Intelligence
Sr Consultant
Managing Director
Marketing Science LatAm Head
Vicepresident of Innovation and Intelligence
EVP & Managing Director Americas
Managing Director South Europe & Latam
As Managing Director for South Europe & Latam, Marco Gastaut is responsible for the consolidation of the Italian market as well as the development of the Latam and Spanish business.
Thanks to Marco's contribution in his first 10 years in company, Toluna has achieved a leadership position in the South Europe market for both the provision of online samples and real time technology solutions to accelerate the generation of consumers insight for our clients.
In January 2016 Marco was extended his MD responsibilities to South America and supervised the opening of Toluna Latam QH in São Paulo, Brazil. Toluna aims to become a disruptive force in the market research sector in Latam and to affirm its leadership as digital research agency in this very strategic region.
Senior Researcher
Head Analytics LatAm
Closing keynote speaker
Executive Partner, Chief Research Officer
Stephen is a strategic thought-leader, and purveyor of insight related to corporate brand reputation measurement and management. At Reputation Institute, he is the vanguard of the organization's proprietary reputation measurement model - RepTrak®. Stephen also plays an active role in spearheading the reputation advisory needs of major multi-national clients, and oversees Reputation Institute's extensive global reputation research program including the RT100 study featured in Forbes. His realm of expertise includes corporate reputation management, strategic communications planning, brand purpose, and CSR.
Stephen was previously a partner at Protobrand, a boutique insights and strategic consultancy in Boston that specializes in online metaphor elicitation. Prior to that, he was the Chief Strategy Officer at leading multi-national agencies, including Leo Burnett, Mullen, and Saatchi & Saatchi. His work in reputation, integrated communications, and brand strategy has been critically acclaimed - and he has won major industry awards, including EFFIEs, Clios, Cannes Lions, and the Jay Chiat Award for Strategic Excellence. His academic credentials include an MBA from New York University, and Dip. Ad from Watford College.
Whenever possible, Stephen guest lectures on branding, advertising, and reputation at major Universities including Northeastern, Michigan State, Babson, and NYU. He is often cited as a reputation expert and has been quoted in leading news and business media such ABC, NBC, Forbes, WSJ, CNBC, NPR, Associate Press, Adage, PR Week, and Bloomberg.
Manager Client Solution
ESOMAR MemberDirector
Susana has more than 25 years' of experience in market research. She specializes in shopper marketing and methodological innovation in market research. Susana is an expert in qualitative studies linked to the measurement of reactions and emotions to communication stimuli (new concepts, packaging, communication, etc.).
Marketing Manager
Senior Data Scientist
Consumer & Market Insights Manager South America
ESOMAR MemberESOMAR Representative for Argentina / Company Director
Patricio Pagani is a Company Executive Director and Board Member at Infotools, responsible for "The Americas" territory. A leading provider of research software tools & services, Infotools partners with some of the world's largest companies to 'help curious minds change their world'. Patricio's research career started 16 years ago at Coca-Cola. Then he joined Infotools to become a company director in 2012. Former president of the New Zealand Market Research Society and current ESOMAR representative, you will often find Patricio speaking at various industry forums, discussing what the future may hold for our research industry.
Data Scientist
ESOMAR MemberESOMAR Director General
Director General
Research Director
Insights Director
Research & Insights Director
Lina is Research head of Discovery Communications Colombia, in charge of defining, leading and drawing insights that are the core to accomplishing business objectives. As the Innovation leader, she is responsible for creating and measuring internal innovation processes and projects.
Winner of AAM Mercurio de Oro 2017
Senior Brand Manager Danette
Market and Product Solutions Manager
Senior Insights & Marketing Intelligence
Paola Toscano is the head of Insights & Marketing Intelligence for two of the most important Avon clusters across the globe – Brazil and SMG, which considers most part of South LatAm. Among her main responsibilities, she leads the knowledge agenda for leveraging insights into business to drive Avon’s acceleration and is fully responsible for turning Continuous Data, Competitors Monitoring, Human Behaviour, Market Dynamics, and Modelling & Analytics into actionable competitive advantage.
She has more than 12 years' experience in the Fast Moving Consumer Goods industry and also Research Agencies, and has previously worked at Ipsos, Unilever and Danone.
She graduated in Social Communication - Advertising & Promotion – and has a Post-graduation in Social Sciences Applied to Consumption.
Head of Semiotics
AVP Global Marketing Sciences
Strategic Alliances Director
New Business Leader
VP & Regional Director Latin America