Speakers
Programme Committee Chair Silke Muenster
Philip Morris International, Switzerland
Jemma Ahmed
Etsy, United Kingdom
Virginie Austruy
Philip Morris International, Switzerland
Stuart Bluck
Auto Trader Group, United Kingdom
Beth Corte-Real
Philip Morris International, Switzerland
Tony Costella
HEINEKEN International, Netherlands
Chris Good
Auto Trader Group, United Kingdom
Linda Koelemij
Booking.com, Netherlands
Olga Kornilova
Ferring Pharmaceuticals, Switzerland
Mathilde Levy
Reckitt Benckiser, France
Namita Mediratta
Unilever, United Kingdom
Ann Menard
Nestlé, Switzerland
Felicity Moore
Microsoft, United States
Sara Picazo Lutton
Twitter, United Kingdom
Keynote speaker Sanita Pinchback
Unilever, United Kingdom
Anup Pradhan
Uber, India
Anneke Quinn-de Jong
Philips International, Netherlands
ESOMAR Director General Finn Raben
ESOMAR, Netherlands
Henrike Reinhardt
De Persgroep Nederland, Netherlands
ESOMAR President Niels Schillewaert
InSites Consulting, United States
Michel ten Donkelaar
AkzoNobel, Netherlands
Adrian Terron
Tata Services Limited, India
Simon Tregidgo
Inter IKEA Systems, Netherlands
Rob Turnbull
Twitter, United Kingdom
Karolina Tutaj
Booking.com, Netherlands
Sanne Valkenburg
Booking.com, Netherlands
ESOMAR MemberProgramme Committee Chair
Vice President Market Research
Silke Muenster is the ESOMAR Representative for Switzerland and Vice President Market Research at Philip Morris International where she is responsible for global market research at the OC in Lausanne. Before joining PMI in 2011, she was Director Knowledge & Insights for Coca-Cola Europe Group coordinating European research in all areas. In her 12 years with the Coca-Cola Company she had various roles within research and marketing. Silke started her career on the supplier side at Research International where she gathered experience in media research, research for FMCG companies and business to business. She studied Mathematics, German and Economies at Ruhr Universität Bochum and holds a diploma in Mathematics.
Director - Global Market Research
Analyst Market Research
Virginie originally comes from France where she studied engineering and worked at AgroParisTech University. She then moved to California where she worked at the University of California, Davis in the sensory filed in partnership with Danone.
She has been with the headquarters of Philip Morris International in Switzerland since 2010. She joined PMI as a sensory analyst and eventually moved to her current market research role in 2014, where she leads the implementation and analysis of global research projects for the Marlboro, #1 cigarette brand in the world.
Head of Research
Highly Experienced researcher running insight programmes (B2B & B2C) across sales, brand/marcomms (B2B &B2C), employee research and proposition development with a core focus on understanding digital behaviours and the broader automotive industry which leads to regular publications of white papers and thought leadership reports.
ESOMAR MemberDirector - Global Market Research
Beth has worked across different categories in her 20+ years in market research.
Began career in the US after graduating and started working for Tropicana as a research coordinator/analyst, focusing on panel data and qual+quant research project coordination and supervision.
After 3 years at Tropicana Beth moved to Porto, Portugal and, despite not speaking any Portuguese, she started working at UNICER/Carlsberg Beers. Beth built a research team from scratch, becoming responsible for Nielsen, Customer Satisfaction and Brand Research.
Then Beth moved to London and spent 11 years at Coca-Cola GB/NWEN heading up the Sparkling Insights research team at a market/regional level.
Currently Beth is working as a Research Director in a Global role at PMI for the past 4 years based in Switzerland.
Research Manager
Experienced insight professional, responsible for managing research across B2B and B2C channels, as well as coordinating competitor intelligence. Detailed understanding of customers and the broader automotive industry. Demonstrated ability in leading complex research projects to deliver actionable insights that drive business growth.
ESOMAR MemberQualitative Research & Insights Specialist
Considering her passion for human behavior and understanding the emotional drivers behind what we do, it was only natural that she became a research. After 7+ years on market research agency focussing on customer journey research and brand positioning she's now unraveling global consumers needs and drivers to attract new bookers for Booking.com.
ESOMAR MemberGlobal Strategic Market Intelligence Lead
People understanding was my passion for over two decades and I helped cross-functional teams of FMCG companies to reveal the insights and unarticulated needs for 26 product categories to inspire innovation. Now I am busy helping Pharma Industry to understand the needs of Patients and Doctors and improve Patients' experiences who has to live with chronic conditions or help doctors who have to make difficult decisions for curing or for diseases' management.
Senior CMI Manager
A senior consumer & insight manager at RB, working on a wide variety of marketing & trade challenges across brands and geographies. I've had both client and agency-side experiences.
ESOMAR MemberGlobal CMI Director, BCS
Namita Mediratta is the Consumer & Marketing Insights Director, Global Content Excellence, for Unilever. She is a recipient of the prestigious Global Methodology Award from ESOMAR, The World Brand Congress Award for Market Research, as well as multiple recognitions within and outside Unilever. Namita has lived and worked across many developed and emerging markets as diverse as Turkey, Russia, China, Indonesia, Kenya, Singapore and India, and she has led multiple firsts for Unilever in brand communication, equity and behavioural research. She also led the first project for Unilever in collaboration with the Asian Consumer Institute in Singapore. Namita has been invited as a judge, or to speak and chair panels at Consumer Forums and research events in Malaysia, China, Indonesia, Switzerland, Bangkok, and Singapore. She is passionate about understanding and connecting with consumers, and loves to “people watch”, a hobby she shares with her child Arjun. Namita was voted Research Idol at ESOMAR’s 2009 Congress in Montreaux, Switzerland.
ESOMAR MemberInnovation and Category Insight Manager
Ann Ménard is the Global Innovation and Category Insight Manager for Nestlé Professional Beverages. She has 20 years research experience, having worked in over 30 markets for both B2B and FMCG businesses. Ann is a RIVA trained moderator; passionate about exploring new research approaches, design thinking, and semiotics.
Leader, Research for the Future of the Internet and Mixed Reality
Felicity Moore has worked in consumer insights and brand strategy for more than10 years with her most recent direction towards Mixed Reality and the future of the internet. She is a British-Canadian that has worked on both sides of the pond over her career and specialises in global research. She believes in connecting brand teams with their consumers and creating methodologies that push boundaries. This is where the magic happens. It is in these moments, and with these insights, that minds open up and you create a place that fosters creative thinking, brilliant strategies and innovative ideas.
Head of Ad Research
Sara is Head of UK Ad Research at Twitter, working to prove the value of Twitter advertising, leading ESOMAR and MRS award-winning research. Previously in a commercial role, Sara developed Twitter's commercial presence across EMEA including Spain, Italy and the Nordics.
Keynote speaker
Director of Human Resources - Global Media and Consumer and Market Insights
Sanita Pinchback is currently Director of Human Resources for both Global Media and Consumer and Market Insights teams at Unilever, based in London. Sanita began her Unilever journey in the United States in 2013, as Director of Human Resources for the Customer Development Team.
Prior to joining Unilever, she was Vice President of Human Resources at Waste Management Inc. During her time in this role Sanita was involved in the design, development and execution of a 5-year HR strategy, alongside the Senior HR leadership team. Sanita also developed and implemented a centralized staffing model that was so effective that it is the basis for the enterprise-wide Center of Excellence. This was part of her role as Sales and Marketing Human Resources Director, alongside leading the realignment efforts of approximately 300 above market employees, including the hiring of 5 Sales Vice Presidents.
Previous to this, Sanita worked in Human Resources for companies including Sysco and U S West. She started her career over 20 years ago at Continental Airlines, as a Human Resources Analyst.
Sanita earned a Bachelor of Arts Degree in Accounting from Furman University, followed by a Masters of Arts at the Darla Moore School of Business, at the University of South Carolina.
Sanita moved from the United States to London in 2016 with husband of 10 years, Scott.
Head of Insights
Currently lead the Research and Insights function for Uber India. As insights lead? responsible for research undertaken in driver partner, rider and eater space. Work involves qualitative, quantitative and measurement. The profile involves leveraging the latest technological analytics to solve business challenges drive business growth. At General Mills Ltd where I led the Consumer insights function for India/SEA/Korea market. In the last role the core brands handled were Haagen Dazs, Pillsbury, Nature Valley and Betty Crocker.
Prior to General Mills, I worked as a Director at Nielsen India where I led account relationships for consumer goods multinationals at a regional level.
Consumer Insights Manager
Insights professional with 15 years' experience in FMCG and Media
National, European and global roles at amongst others TNS, Danone and Netflix
Passionate about consumer understanding and giving the consumer a strong voice within the organization
ESOMAR MemberESOMAR President
Managing Partner USA and Co-Founder
Global Head of Consumer Insight
20+ years Insights experience in leading FMCG and durable companies. Passionate about optimizing business results through activation of insights. Broad experience in building, leading and transforming global insights teams.
Focused on optimizing & simplifying approaches to maximize business impact and ROI. Involve and partner with specialist suppliers to obtain maximum added value. Building winning teams through trust and inspiration.
"Market researcher of the year 2011" in the Netherlands. Wrote "Best paper for the ESOMAR Excellence Award" on innovation practices. Presented at many Insight events/summits and universities.
Main business principles: "keep it simple" and "tell it like it is".
ESOMAR MemberVice President
Adrian Terron, Head of Customer Centricity for the Tata group, brings to it significant expertise in consumer and shopper insights, consumer innovation, social media analytics, brand building and marketing. He has authored several papers on consumer insight, shopper and retail dynamics and innovation. Most recently, he was Head of Consumer Innovation and Consumer Neuroscience for Nielsen, India region. In this role, he was responsible for driving the product innovation testing practice and portfolio, while strengthening and growing its pioneering consumer neuroscience business. Over the last several years, he has played a number of key senior roles at Nielsen. He began as the Head, Marketing and Brand and later headed Nielsen's social media analytics JV with McKinsey in India.
Global Customer Insight Specialist
Simon grew up in the south of England before studying Marketing at Lancaster University, and then working in Berkshire and central London for both small (5 persons), medium (20-60 persons) and large (multinational) research agencies. Simon now lives and works in Delft in the Netherlands for Inter IKEA Systems in the Intelligence Design team. Outside of research Simon has a keen interest in photography.
Research Analyst
Rob looks after insights and measurement for Tech and Telco clients at Twitter. With a background in data analysis, Rob has been working with the rest of the UK research team to turn internal data into meaningful insight for the last year and a half.
ESOMAR MemberManager, Marketing Science Insights
Karolina Tutaj founded and is heading up the Marketing Science Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand and advertising campaigns and gathering consumer insights on a global scale. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published about it in various international journals. Prior to Booking.com Karolina worked at an independent research agency called MeMo² where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.
ESOMAR MemberMarket Research & Insights Specialist
With an agency background in advertising effectiveness research, she switched to client-side and joined Booking.com as a quantitative research specialist. Driven by her passion for understanding and measuring consumer behavior and love for travel, she now focuses on gathering consumer insights on a global scale to fuel, test and optimize Booking.com's advertising efforts.