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Programme
COMPLIMENTARY* MORNING MASTERCLASS | Presenting in Asia
Ray Poynter [The Future Place]; Sami Wong [concept m research + consulting] Bordeaux 7.5-7.6
Bordeaux 7.5-7.6
This session provides a wealth of hands-on advice for presenting in Asia, and key tips on how to engage your audience. It will be led by Ray Poynter of The Future Place, who speaks English, and Sami Wong of Concept M, who speaks Mandarin, Cantonese, Japanese and English. This is invaluable advice that will undoubtedly contribute to an excellent presentation!
* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.
“The masterclass was a great session for presenters at ESOMAR to brush up on how to make their presentation impactful. The tips on managing different audiences (native English speakers vs. non-native English speakers) were very useful for people like me who use English as a second language. It definitely helped me as a presenter to join the stage with confidence.”
- Noriko Nakano, Nihon L’Oreal, Japan
Masterclass
COMPLIMENTARY* AFTERNOON MASTERCLASS | How Online Communities Will Reshape Business
Jennifer Liu [Answer Global]; Tom Deruyck [InSites Consulting] Bordeaux 7.5-7.6
Bordeaux 7.5-7.6
In this brand new presentation, Belgium based Tom De Ruyck of InSites Consulting, and Jen Liu, of Answer Global Taiwan, elaborate on what’s next for ‘Online Research Communities’ in terms of new tools and new possibilities.
They place specific emphasis on how to really engage with consumers, how to report results in an impactful way, and how to embed the voice of the customer within all departments of the organization. In other words - how to give consumers a seat on the board of your company.
Tom & Jen also argue that there are marketing leverage effects to running consumer communities, as is illustrated by a multitude of new client cases.
* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.
Masterclass
Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
Bordeaux 7.5-7.6
20th Anniversary Welcome Reception
Expo stage
Opening
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President] Main stage
Main stage
Welcome
Cristina Quental [Programme Committee Chair]; Chris Farquhar [ESOMAR Representative for Hong Kong and Chairman of MRSHK] Main stage
Main stage
YES! It's Pitch Time!
Supported by THREE GroupFinn Raben [ESOMAR Director General]; Chandrima Roy [Ipsos]; Constance Yu [Ipsos]; Tsahn Cherng [Kantar] Main stage
Main stage
Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!
Rainbow Under Social Power
Constance Yu, Ipsos, China
Blockchain in Market Research
Tsahn Cherng, Lightspeed Research, Taiwan
The Power of Voice
Chandrima Roy, Ipsos, India
Introduction to the Programme and Keynote
Cristina Quental [Sands China] Main stage
Main stage
KEYNOTE | An Insider’s Guide to Macau’s Success
Kevin Clayton [CMO & Marketing Consultant] Main stage
Main stage
Kevin will help us understand where consumer research, data and insights have played a part in the Macau success story and how research can have greater impact into the future.
Keynote
Sponsor fast track
Finn Raben [ESOMAR Director General] Main stage
Main stage
Fast track
Introduction
Finn Raben [ESOMAR Director General] Main stage
Main stage
ESOMAR Foundation
WINNING CASE STUDY | Inspiring Action Through Storytelling
Empowering digital storytelling for good in AsiaJustine Lukas [Kantar]; Rebecca Lim [Singapore International Foundation] Main stage
Main stage
Winner of the Best International Case Study at ESOMAR Foundation’s 2018 ‘Making a Difference’
Competition which the jury awarded with the motivation, “This simple and impactful case study is set for making a tremendous difference across all Not-For-Profits globally.”
Our Better World (OBW) is the digital storytelling initiative of the Singapore International Foundation. It aims to inspire online audiences into action via stories of good. Given a lack of primary research in digital storytelling for social impact in Asia upon which to call for guidance, primary research was needed. Following a collaboration with Kantar, a dual approach combining personal and digital interactions in each of five Asian markets was developed. This enabled the presenters to fuse exploratory, evaluative, and projective perspectives to not only understand current realties and their contexts, but ladder insights up into action.
Presentation: Case study
Introduction
Noriko Kishida [Cross Marketing Inc.] Main stage
Main stage
Shrugging Off Gender Inequality
Decoding ambivalence towards gender inequality in JapanDeanna Elstrom [Ipsos K.K.]; Emi Nishiyama [Unilever] Main stage
Main stage
We aim to help shift Japan's course towards a brighter future -- economically, as a society and as individuals -- by illuminating the true cost of gender inequality. To tackle the issue Unilever has partnered with Ipsos to conduct quantitative research to try and identify the issues that Japanese women deem most relevant to themselves and seek support for. This understanding is felt to be key to providing meaningful support to women, as well as enabling brands to connect with consumers with messaging that resonates.
Presentation: Call-to-action
Internet Saathi: Building a Digital India for All
Measuring the short to long-term impact of digital literacy education in rural IndiaAshley Woods [Google Asia Pacific]; Matthew Beal [Kantar TNS] Main stage
Main stage
The Internet Saathi program has transformed the lives of millions of women across rural India. By providing basic training on how to use a smartphone, it has provided inspiration for entrepreneurship, social change, and personal growth. Join the presenters to discover how researchers can apply a simple framework to measure the impact of wide-scale interventions seeking to enact socio-economic change.
Presentation: Case study
The Real Story Ends in Landfill
Using behavioural research and insights to reduce the amount of unrequested goods sent from Australia during times of humanitarian crises in the Pacific RegionCrawford Hollingworth [The Behavioural Architects] Main stage
Main stage
Unrequested and often unsuitable goods sent to humanitarian disaster zones, often classified as Unsolicited Bilateral Donations (UBDs), cause disruption. In June 2017, a project was launched to reduce the number of UBDs from Australia. At the time, there was no existing research on motivations for this phenomenon, and so the crucial first step was to gain an in-depth understanding of the behaviour.
The unique and impactful findings from this study now offer new foundations for public messaging to effectively reduce the number of UBDs sent from Australia. Next steps are to raise global awareness of the findings and translate into communications to reduce the disruptive impact of UBDs sent to humanitarian crises zones.
Presentation: Case study
What's Next?
Finn Raben [ESOMAR Director General] Main stage
Main stage
Announcement
10 Things You Need to Know About Market Research Trends
Ray Poynter [The Future Place] Expo stage
Expo stage
Ray Poynter draws on ESOMAR's global market research studies to highlight 10 things you need to know about the trends that are shaping market research globally, and with special reference to the Asia Pacific Region.
ESOMAR Exclusive
Dynata Annual Global Trends SERIES 2019 | SPONSORED
Fad or Social Epidemic?Michael Fegan [Dynata] Expo stage
Expo stage
Is climate change real and if so, fixable?
Which generation is most woke to wearables, 3D printers, etc.?
Hear the latest consumer sentiment to help guide your business decisions!
Presentation: Sponsored presentation
Introduction
Ramanathan Vythilingam [Unilever] Main stage
Main stage
Optimising ROI on Social Media
Emotive clarity reaps rewardsColin Ingram [NeedScope International] Main stage
Main stage
Up to 85% of brand generated social media posts are wasted.
With digital advertising approaching 50% of all advertising expenditure, we need to go beyond clicks and likes as a measure of ROI on social media expenditure. Through machine learning, a brand can now see how many posts support their intended position, how many are off target, and how many are simply ambiguous. This presentation demonstrates how the AI tool works, highlights the role of archetypal alignment across touchpoints, delivers a practical framework where brands can specifically identify the nature of their optimal social media imagery, and concludes that understanding archetypal codes is the key to optimising ROI in Social Media.
Presentation: Methodological innovation
Unspeakable Truths
Neuro science and artificial intelligence enable better identification of the emotions conveyed by advertisingRupam Borthakur [Kantar Insights] Main stage
Main stage
Ads which trigger ANY emotion work better than those that don't. Ads which trigger the RIGHT emotion work even better. A problem, however, has always been detecting unspoken feelings; the real kinds of emotion that an ad generates. The aim of this study is to enable VF to know which emotions do their brands elicit, decide if these emotions are aligned with the brands, and to determine if emotional targeting was used earlier in the creative process – how much better would Ad performance be?
Presentation: Case study
Increasing the ROI of Insights
Tom Deruyck [InSites Consulting] Expo stage
Expo stage
If you are wondering what you could learn by attending ESOMAR's 2019 Summer Academy, then this masterclass is a must attend. Tom is one of the six trainers you can meet in June. Here he presents a shorter capsule from his Insight Activation Masterclass providing you with the communication tools and inspiration to deliver insights with impact.
ESOMAR Academy series
How to Use Mobile Ethnographics to Understand What Your Customers Really Want | SPONSORED
Dr. Christian Lange [Opiria] Expo stage
Expo stage
Mobile ethnography takes advantage of the fact that almost 3 billion people all around the world have smartphones and are permanently connected to the internet. With mobile ethnography participants can use their smartphones to self-document their experiences, feelings and behaviors right in the moment of truth and in the situation. This presentation shows how Opiria market research platform enables researchers to discover firsthand what their participants are experiencing when using a product or service in its natural usage environment. This allows them to put themselves in the frame of mind of their participants what leads to an unprecedented understanding of their participants' feelings, needs and requirements along all touchpoints of the customer journey.
Presentation: Sponsored presentation
Introduction
Karan Kumar [Fabindia] Main stage
Main stage
Let Them Speak!
A trial of voice technology for big little qualAnne-Marie Moir [Consumer Behaviour] Main stage
Main stage
In qualitative research, much can be gained by starting with broad questions which allow the respondents to express an attitude, behaviour, or thought rather than leading them with more pointed questions. But groups and depths are limited by time and budget. So can the process of qualitative exploration be applied at scale using AI and voice technology? Find out what happened when we tried.
Presentation: Methodological innovation
Redefining Active Listening
Integrating consumers' verbal and non-verbal cues with machine learningMannon Wong [Ocean Park Corporation]; Mary Li [Datality Lab Ltd]; Roland Leung [Datality Lab Ltd] Main stage
Main stage
We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process. For this presentation, we show how machine learning is making qualitative concept testing more efficient, more scalable, and more objective. We demonstrate how the latest cloud computing and machine learning technologies of emotion analytics and text mining were applied in the process of qualitative in-depth interviewing. The combination of the two methods help observe nuanced consumer responses that never before were capable of being observed and compared by humans.
Presentation: Methodological innovation
Introduction
Finn Raben [ESOMAR Director General] Main stage
Main stage
WINNING CASE STUDY | Driving Business Growth Through a Deep Understanding of the Merchant DNA
Shaun Fitzgibbon [TRA] Main stage
Main stage
Gold Winner of the 2018 ESOMAR Research Effectiveness Awards 2018
Paymark was under threat from disruption and needed to future-proof. Together with their research partner TRA, they set out to build a data-driven customer segmentation based on Paymark's underutilised giant data set. They blended advanced big data analytics, third party data enrichment, and quantitative and qualitative research to produce the final segmentation of New Zealand's merchants.
Paymark's "Merchant DNA" has enabled the business to build tangible customer relationships and achieve a wide range of commercial objectives including an uplift in Net Promotor Scores and churn reduction. Paymark is now a truly 'customer obsessed' organisation, better equipped to face a new future.
Presentation: Case study
GUEST | Trends, Transformation & Innovation in China
Lifeng Liu [Ipsos] Main stage
Main stage
In the last two years Ipsos in China has increased its revenue organically by more than 30 million euros, including 60% from research business and 40% from tech-driven digital marketing business. Ipsos in China and its invested affiliates have made disruptive innovations in data capture, insight generation and digital marketing, to establish a closed loop of ‘data-insight-action’.
In this presentation Lifeng talks about leading the change with innovation.
Lifeng Liu, Chairman & CEO, China Region, Ipsos, and awarded "2018 ECI Business Innovator of the Year in China”; Linked in “Top Voices 2018” in China; Linked in “Power Profiles - CEO, 2018”, in China ; and "The Innovator 25 in APAC" in 2018 by the Holmes report.
Guest speaker presentation
ESOMAR Foundation | Research Got Talent Initiative
MRSHK’s community research project with AFTECChris Farquhar [ESOMAR Representative for Hong Kong and Chairman, MRSHK]; Pravin Shekar [President, MRSI] Expo stage
Expo stage
In 2018 the Marketing Research Society of Hong Kong (MRSHK) created a unique competition which brought together more than 30 young Researchers from different agencies, academia and clients to work on a research solution for a worthy Hong Kong based charitable organisation.
The selected NGO was the Absolutely Fabulous Theatre Connection (AFTEC), a previous nominee of the top 10 high impact NGO programme in Hong Kong by PWC. AFTEC does very important work in the community, using the power of the arts to inspire and enhance education and encourage learning, often for children in need.
The initiative encouraged collaboration between Hong Kong's young Researchers, who would not ordinarily get the chance to work together with their peers from competing agencies. In the spirit of giving back to the community, the study was generously conducted by the major research agencies of Hong Kong: Cido, Cimigo, CSG, GlobeScan, GMO, Ipsos, Kantar, Nielsen & Rakuten Insight. Each of these organisations committed their time, resources and money over a number of months to support this project.
The initial idea was developed by MRSHK Committee as a new initiative to get younger Researchers more involved in the Society's activities. Key aims were to have young Researchers across a range of different companies working together (cross agency) to encourage more of a sense of professional solidarity; to provide a competitive platform where the teams needed to work on a proposal with a pitch (mirroring the business environment); and to help out a worthy charity, which would be highly motivating for Millennials.
This was a world's first, with the programme now set to take off amongst other market research communities globally, fully supported by ESOMAR. This platform enables young research and insights professionals to showcase their passion and skills, within their own market and also being recognised by ESOMAR on the 'big stage' of regional and global conferences.
Enabling Agile Research in Asian Markets | SPONSORED
Offered by Grail InsightsVivek Neb [Grail Insights] Expo stage
Expo stage
The dynamic nature of Asian businesses require an agile research approach to achieve flexibility, higher transparency, higher return on investment and higher productivity. We see and hear the need for fast and instant flux of insights, as business decision making is no longer isolated but rather a connected series of micro-decisions. This session focuses on understanding how Agile research powered by meta-analysis is fast becoming a preferred option to support business decisions in dynamic and demanding business environment.
Presentation: Sponsored presentation
Introduction
John Smurthwaite [ESOMAR APAC Ambassador] Main stage
Main stage
Please Don’t Make Me Think about Thinking!
Use of neuro-physiological indices reveal deeper insights into the emotional responses of consumers for flavor evaluation Nasrin Shafeghat [Centan]; Siew Hoong Chan [Takasago International] Main stage
Main stage
Typically, consumer flavor testing is conducted using a structured questionnaire. In general, Asian consumers tend to be relatively reserved and polite in their responses in some countries. We therefore collaborated in a neuro-physiological study making use of EEG, heart rate, and skin conductance, to evaluate consumers' flavor preferences more objectively for flavor development. The study was conducted among female consumers in Jakarta and physiological measurement has helped to reveal the underlying emotional responses of the consumers for two of the most preferred test flavors. This research demonstrates that we can further sensitively measure how different flavors elicit different emotions, providing further insights on how to optimize flavors to maximize consumer preference.
Presentation: Methodological innovation
Researching a Joke, Are You Kidding Me?
It is funny because it is truePrasunika Priyadarshini [Karvy Insights]; Radhika Venkatarayan [Karvy Insights] Main stage
Main stage
When can a brand benefit from laughter and is it possible to research a joke?
Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space. While humour is very culture and space specific, we believe this approach will help researchers and brand custodians know when to use it, as well as other emotional devices for their brand's storytelling.
Presentation: Inspiration
Home is a Feeling
A look at how the concept of home is changing in emerging markets and its implication on businessSushma Panchawati [The Sound: Exploration Strategy Innovation] Main stage
Main stage
Home isn't a place, it is a feeling. This presentation explores the pathos of home and how it's changing, how it differs across the diverse APAC region, and how the changing nature of ‘HOME’ has wide-ranging business implications for brands and categories (Media and Content, Personal Care and Food). The presenters will also share their knowledge on how they used film to not only gather the data on such an abstract concept, but to also communicate the findings in an engaging and effective way.
Presentation: Inspiration
Driver Analysis as a Gateway to Advanced Analytics | MRII & University of Georgia
Jeffrey Henning [Market Research Institute International] Expo stage
Expo stage
This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of Georgia course, Advanced Analytic Techniques.
Masterclass
Introduction
Caryl Anne Marcelo [Prestige Market Research Services Asia] Main stage
Main stage
Hacking the Silent Subconscious
Unlocking habits, shaping behaviourMaitreyee Patki [Brandscapes Worldwide]; Nirupama Kaushik [Brandscapes Worldwide] Main stage
Main stage
We all dream of a 'tomorrow' when we'll ‘wake up early and go for a run', ‘drink enough water', ‘stop eating junk'. Consumers too. But can a brand inspire behavioural change?
As researchers, we looked at the principles of ethnography and the Habit Loop framework by Charles Duhigg, and fused this with evolving camera technology to pilot a study on habit formation. We want to show that by fusing research principles, methods and frameworks, a brand can understand and influence the silent subconscious, shape behaviour, and orchestrate habits.
Presentation: Methodological innovation
Overcoming Barriers to Purchase in Online Shopping Environments
Applying Western mobile ready hero image standards to Asian E-commerce markets and going beyondPaul Janssen [SKIM] Main stage
Main stage
Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major CPG companies have tried to optimize their product offer but selling online is different than selling offline, and tactics need to be adjusted to be successful. Sales on E-commerce platforms like Alibaba (T-Mall) and Amazon are affected by product findability and the inability to taste, feel or smell the product. Here we demonstrate how, with the sophisticated use of imagery, these challenges can be overcome.
Presentation: Case study
YES! We Have a Winner!
YES (Young ESOMAR Society) Award winner announcementFinn Raben [ESOMAR Director General] Main stage
Main stage
Supported by THREE Group
Impact with ESOMAR
Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President] Main stage
Main stage
Announcement
Discussion lunch
Introduction
Lynn Zhang [Kantar TNS] Main stage
Main stage
Building Best in Class Insights Capabilities
From “strategic insights partner” to “source of competitive advantage”Charisma de Jesus [Philip Morris International]; Tony Li [Philip Morris International] Main stage
Main stage
Inspired by Boston Consulting Group's 2016 report on 'Rewiring Customer Insight to Generate Growth', the Philip Morris International team in The Philippines took a journey to amplify the value of the insights function.
Presentation: Case study
What Market Research Can Learn from Alexa & Siri
Exploring the ways Savvy Consumers have innovated in their lives and how market research practices can follow their leadYoung Ham [Kantar] Main stage
Main stage
As researchers, providing us access to data from new sources like customer data platforms, voice control, and all corners of the internet could be considered the equivalent of sticking a kid in a candy store! But are we leveraging this?
Presentation: Industry opportunity
Atlantis Reloaded: An AI-Enabled Insights Journey
Devesh Sharma [Absolutdata]; Soumya Kanti Sarkar [Absolutdata] Main stage
Main stage
What happens when research expertise meets Artificial Intelligence to create a platform for anytime, anywhere insights? How can years of past knowledge lost in nameless archives become readily available to enable informed decision making? As we look into the future, are we integrated with the past?
Presentation: Award-winning presentation
CLIENT TECH TALK | Six Trends Shaping the Future of MR Technology
Find out where leading Asia based clients and tech experts would invest in research technologies of the futurePeter Harris [Vision Critical]; Abigail Koh [Sands China]; Amy Lee [Galaxy Entertainment Group]; Cristiane Ross [Pure Group International]; Mark Alvarez [ABN Impact]; Mike Stevens [What Next Strategy & Planning] Main stage
Main stage
With research technologies continually expanding, global and local tech and client experts such as Cathay Pacific and HSBC will join forces on stage to discuss the future of MR technologies. Find out where they would invest when looking at the six biggest research technologies of the future. Then, all attendees are invited to be a part of a live prediction market to map out the future! Join if you want to learn more about Blockchain, AI and the top tech trends for 2019, and uncover the emerging technology trends that will take over the business world in the years beyond.
Presentation: Industry debate
KEYNOTE | What Does it Mean To Be Human?
The convergence of consciousness in the age of the machine, and the rise of the cybernetic consumerMatt Armitage [Consultant, Futurist and Broadcaster] Main stage
Main stage
Keynote
Closing and awards
Cristina Quental [Sands China]; Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President] Main stage
Main stage
Cristina Quental
Vice-President - Planning & Market Insights, Sands China, Macau
As the first Executive Director of Marketing Intelligence & Insights for Sands China, Cristina has helped transform Asia’s largest operator of Integrated Destination Resorts into a strategically focused consumer-centric culture by leading the process to provide actionable insights and foresights that continuously provides a competitive advantage across all aspects of the resort.
A research expert with more than 15 years of experience in both academia and corporately, Cristina has actively worked with the leading research, media, and advertising, and brand agencies in areas ranging from new product development & launch, entertainment, retail, food & beverage, and gaming development, strategy and marketing.
Cristina is continuously seeking and evaluating pioneering methodologies that delve well below the surface of claimed and intention data to better able to predict and capitalize on an ever changing marketplace, particularly in our primary Asian markets.
Sessions:
- Welcome (23 May 2019 - 09:10) / Programme Committee Chair
- Introduction to the Programme and Keynote (23 May 2019 - 09:26) / Programme Committee Chair
- Introduction to the Closing keynote (24 May 2019 - 16:45) / Programme Committee Chair
- Closing and awards (24 May 2019 - 17:20) / Programme Committee Chair
- Introduction to the Keynote speaker (24 May 2019 - 17:30) / Programme Committee Chair
ESOMAR Member Lifeng Liu
Chairman and CEO - China Region, Ipsos, China
Lifeng Liu was awarded 2018 ECI Business Innovator of the Year in China.
Lifeng Liu has 25 years' of experience in market research and management. Lifeng founded Feng & Associates Marketing Services Ltd. in 1997, which became one of the leading local research companies in China and was acquired by Ipsos in 2002. Lifeng was appointed as President of Ipsos China in January 2002, and then promoted to CEO for Greater China in January 2008 and CEO for Asia Pacific in January 2011. Lifeng has successfully led the China business, in addition, his role as CEO of APAC from 2010 to 2016 contributed significantly in making Ipsos one of Asia Pacific's largest research agencies. Since Jan 2017, Lifeng has refocused himself on China and now is Chairman and CEO of Ipsos China business.
Lifeng received a PhD in Communication from Peking University, EMBA degree from China Europe International Business School and a Bachelor degree from Beijing Technology and Business University.
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
- Opening (23 May 2019 - 09:00) / Speaker
- YES! It's Pitch Time! (23 May 2019 - 09:18) / Moderator
- Sponsor fast track (23 May 2019 - 10:15) / Moderator
- Introduction (23 May 2019 - 11:00) / Session chair
- What's Next? (23 May 2019 - 12:50) / Speaker
- Introduction (23 May 2019 - 17:10) / Session chair
- YES! We Have a Winner! (24 May 2019 - 12:05) / Moderator
- Impact with ESOMAR (24 May 2019 - 12:15) / Speaker
- Closing and awards (24 May 2019 - 17:20) / Speaker
ESOMAR Member Caryl Anne Marcelo
Business Development Officer, Prestige Market Research Services Asia, Philippines
Caryl Marcelo has a degree in Psychology from the University of Santo Tomas. She is currently working as a Business Development Officer of Prestige MKT Research Services Asia Inc. and handles both qualitative (one-on-ones, mystery shopping) and quantitative projects. In 2018, she is assigned as the Data Privacy Officer of Prestige.She is an experienced market research analyst doing one-one-one interviews and analyzing consumer attitudes and behavior. She is also the very first member of the Young ESOMAR SOCIETY in the Philippines.
Sessions:
ESOMAR Member John Smurthwaite
Chairman, Kantar TNS, Malaysia
John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.
During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.
Interested in more work from John Smurthwaite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Karan Kumar
Head - Brand & Marketing, Fabindia, India
Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.
Interested in more work from Karan Kumar? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Lynn Zhang
Managing Director, Kantar TNS, China
Ms. Lynn is Managing Director of Kantar TNS China under WPP group who is responsible for driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to KTNS, she was vice president for managing Nielsen Qualitative Practice Greater China region and Emerging business.
Sessions:
ESOMAR Member Noriko Kishida
Senior Project Manager, Cross Marketing Inc., Japan
Noriko Kishida is a Senior Project Manager of the Product Service Development team in Cross Marketing Group, which focus development and promoting new research concepts and methodologies. She had been a pioneer in execution of new market research of both qual and quant, from online communities, neuro marketing to RDIT. She has over 25 years of experience working in research for various field of clients, FMCG, IT, energy, car, and public sector, etc. She has always found joy in providing clients with good services, and is excited thinking about how to introduce the new service, match it for client solution, and develop a team to execute it.
Sessions:
ESOMAR Member Ramanathan Vythilingam
Senior CMI Manager, Unilever, Singapore
Ramanathan Vythilingam (Ram) made the transition from Engineering to Market Research over 14 years ago and has not looked back since. For the past 9 years, Ram has been working in the Consumer and Market Insights function at Unilever in various regional and global roles. In his current role as Senior CMI Manager, Ram leads an Insights team, that works with Beauty Personal Care Brands the world over, on all matters relating to Content.
In a world where Brands are increasingly finding it hard to stay relevant, those that tap into the power of story-telling and emotions, will emerge the winners. Within this narrative, Ram is excited to be working with Brands to help them navigate the maze of proliferating media channels and to create and deploy content, that is compelling, engages people in a relevant manner, and builds strong Brands.
Ram is incredibly excited about the future of the Insights function, as advances in technology will only further enhance our ability to understand people better. And Insights teams that fully embrace the uncertainty and roll with the changes, will fortify their place as a source of competitive strength to the business.
Ram has presented his work at various forums like Neuro-Marketing World Forum, ESOMAR and MORES. His paper on Application of Nudge for Brand Re-Launches was presented at ESOMAR APAC 2018.
Interested in more work from Ramanathan Vythilingam? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Charisma de Jesus
Manager Market Research, Philip Morris International, Philippines
Sessions:
ESOMAR Member Chris Farquhar
Managing Partner, MRSHK - Marketing Research Society Hong Kong, Hong Kong
Sessions:
ESOMAR Member Emi Nishiyama
Assistant Manager, CMI - Hair Care, Unilever, Japan
Sessions:
ESOMAR Member Jeffrey Henning
Executive Director, Market Research Institute International, United States
Interested in more work from Jeffrey Henning? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Joaquim Bretcha
International Director, Netquest, Spain
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Paul Janssen
Vice President, SKIM, Singapore
Interested in more work from Paul Janssen? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Pravin Shekar
President, MRSI - Market Research Society Of India, India
Sessions:
ESOMAR Member Radhika Venkatarayan
Asslciate Vice President, Karvy Insights, India
Sessions:
ESOMAR Member Ray Poynter
Managing Director, The Future Place, United Kingdom (GB)
Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Roland Leung
Managing Director, Datality Lab Ltd, Hong Kong
Interested in more work from Roland Leung? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Siew Hoong Chan
CIMR Regional Manager, Takasago International, Singapore
Sessions:
ESOMAR Member Sushma Panchawati
Consulting Lead - APAC, The Sound: Exploration Strategy Innovation, India
Interested in more work from Sushma Panchawati? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Tom Deruyck
Managing Partner, InSites Consulting, Belgium
Sessions:
ESOMAR Member Tony Li
Marketing Research Director, Philip Morris International, Philippines
Interested in more work from Tony Li? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Tsahn Cherng
Client Development Manager, Kantar, Taiwan
Sessions:
ESOMAR Member Young Ham
Director - Data Solutions, Kantar, Australia
Sessions:
Programme Committee
Programme Committee Chair Cristina Quental
Sands China, Macau
Noriko Kishida
Cross Marketing Inc., Japan
Karan Kumar
Fabindia, India
Caryl Anne Marcelo
Prestige Market Research Services Asia, Philippines
ESOMAR APAC Ambassador John Smurthwaite
Kantar TNS, Malaysia
Ramanathan Vythilingam
Unilever, Singapore
Irene Wang
Ipsos, China
Lynn Zhang
Kantar TNS, China
Programme Committee Chair
Vice-President - Planning & Market Insights
As the first Executive Director of Marketing Intelligence & Insights for Sands China, Cristina has helped transform Asia’s largest operator of Integrated Destination Resorts into a strategically focused consumer-centric culture by leading the process to provide actionable insights and foresights that continuously provides a competitive advantage across all aspects of the resort.
A research expert with more than 15 years of experience in both academia and corporately, Cristina has actively worked with the leading research, media, and advertising, and brand agencies in areas ranging from new product development & launch, entertainment, retail, food & beverage, and gaming development, strategy and marketing.
Cristina is continuously seeking and evaluating pioneering methodologies that delve well below the surface of claimed and intention data to better able to predict and capitalize on an ever changing marketplace, particularly in our primary Asian markets.
- Welcome (23 May 2019 - 09:10) / Programme Committee Chair
- Introduction to the Programme and Keynote (23 May 2019 - 09:26) / Programme Committee Chair
- Introduction to the Closing keynote (24 May 2019 - 16:45) / Programme Committee Chair
- Closing and awards (24 May 2019 - 17:20) / Programme Committee Chair
- Introduction to the Keynote speaker (24 May 2019 - 17:30) / Programme Committee Chair
ESOMAR MemberSenior Project Manager
Noriko Kishida is a Senior Project Manager of the Product Service Development team in Cross Marketing Group, which focus development and promoting new research concepts and methodologies. She had been a pioneer in execution of new market research of both qual and quant, from online communities, neuro marketing to RDIT. She has over 25 years of experience working in research for various field of clients, FMCG, IT, energy, car, and public sector, etc. She has always found joy in providing clients with good services, and is excited thinking about how to introduce the new service, match it for client solution, and develop a team to execute it.
ESOMAR MemberHead - Brand & Marketing
Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.
Interested in more work from Karan Kumar? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberBusiness Development Officer
Caryl Marcelo has a degree in Psychology from the University of Santo Tomas. She is currently working as a Business Development Officer of Prestige MKT Research Services Asia Inc. and handles both qualitative (one-on-ones, mystery shopping) and quantitative projects. In 2018, she is assigned as the Data Privacy Officer of Prestige.She is an experienced market research analyst doing one-one-one interviews and analyzing consumer attitudes and behavior. She is also the very first member of the Young ESOMAR SOCIETY in the Philippines.
ESOMAR MemberESOMAR APAC Ambassador
Chairman
John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.
During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.
Interested in more work from John Smurthwaite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberSenior CMI Manager
Ramanathan Vythilingam (Ram) made the transition from Engineering to Market Research over 14 years ago and has not looked back since. For the past 9 years, Ram has been working in the Consumer and Market Insights function at Unilever in various regional and global roles. In his current role as Senior CMI Manager, Ram leads an Insights team, that works with Beauty Personal Care Brands the world over, on all matters relating to Content.
In a world where Brands are increasingly finding it hard to stay relevant, those that tap into the power of story-telling and emotions, will emerge the winners. Within this narrative, Ram is excited to be working with Brands to help them navigate the maze of proliferating media channels and to create and deploy content, that is compelling, engages people in a relevant manner, and builds strong Brands.
Ram is incredibly excited about the future of the Insights function, as advances in technology will only further enhance our ability to understand people better. And Insights teams that fully embrace the uncertainty and roll with the changes, will fortify their place as a source of competitive strength to the business.
Ram has presented his work at various forums like Neuro-Marketing World Forum, ESOMAR and MORES. His paper on Application of Nudge for Brand Re-Launches was presented at ESOMAR APAC 2018.
Interested in more work from Ramanathan Vythilingam? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Qualitative Research Manager
Irene is a Qualitative Research Manager with over 6 years of experience in market research. Graduating from SH Institute of Foreign Trade with a Bachelor of Economics as well as winning several awards for English Speech, Irene began her career in a start-up dedicated to online big data analysis. Irene joined IPSOS in 2015; prior to IPSOS, she spent almost two years in Nielsen responsible for retail analysis. Irene’s career has spanned a wide spectrum of topics and categories, but has had a strong emphasis on fast moving categories, in particular baby & mum, beauty, and F&B categories, and has mainly served multi-national manufacturers including Danone, Nestle, KraftHeinz, Chanel, L’Oreal, and Coca-Cola.
Managing Director
Ms. Lynn is Managing Director of Kantar TNS China under WPP group who is responsible for driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to KTNS, she was vice president for managing Nielsen Qualitative Practice Greater China region and Emerging business.