Speakers



























































Programme Committee Chair
Vice-President - Planning & Market Insights
As the first Executive Director of Marketing Intelligence & Insights for Sands China, Cristina has helped transform Asia’s largest operator of Integrated Destination Resorts into a strategically focused consumer-centric culture by leading the process to provide actionable insights and foresights that continuously provides a competitive advantage across all aspects of the resort.
A research expert with more than 15 years of experience in both academia and corporately, Cristina has actively worked with the leading research, media, and advertising, and brand agencies in areas ranging from new product development & launch, entertainment, retail, food & beverage, and gaming development, strategy and marketing.
Cristina is continuously seeking and evaluating pioneering methodologies that delve well below the surface of claimed and intention data to better able to predict and capitalize on an ever changing marketplace, particularly in our primary Asian markets.
- Welcome (23 May 2019 - 09:10) / Programme Committee Chair
- Introduction to the Programme and Keynote (23 May 2019 - 09:26) / Programme Committee Chair
- Introduction to the Closing keynote (24 May 2019) / Programme Committee Chair
- Closing and awards (24 May 2019 - 17:20) / Programme Committee Chair
- Introduction to the Keynote speaker (24 May 2019) / Programme Committee Chair
Managing Director
Keynote speaker
Founder
Matt Armitage is a consultant, futurist and broadcaster. Every week on Malaysia’s BFM89.9, his show and podcast, MSP, aka Mattsplained, takes an accessible, and plain language look at the way technology is shaping the worlds of today and tomorrow.
Matt is also the founder of Kulturpop, a consulting company that specialises in strategic communication and content platform services for MNCs and global brands. The company also offers mentoring and marketing services to SMEs and startups.
In addition, Matt hosts live versions of MSP, speaks at conferences, seminars and workshops and is conflicted about his social media presence. He would like to spend more time writing.
ESOMAR President
International Director
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
CIMR Regional Manager
Keynote speaker
CMO and Management Consultant
Kevin has extensive International experience having managed market leading consumer brands and businesses in the UK, Africa, India, Australia, New Zealand, Asia and Greater China. A senior leader of large marketing and sales organizations in consumer goods, resort hospitality and gaming, together with leading strategy and brand development as Independent Management Consultant for a number of market leading businesses in Asia and Australia.
Chief Marketing Officer with Galaxy Entertainment Group for the past 5 years leading Galaxy Macau to number one casino resort worldwide, including leading two property launches and loyalty club operations. Proceeded by close to 3 years with Sands China where Kevin led casino, loyalty, resort and retail marketing for the group as Executive Vice President resulting in record revenues and EBITDA.
Manager Market Research
Senior Director - Strategic Insights
ESOMAR Representative for Hong Kong
Managing Partner
Vice President - North Asia
Interested in more work from Michael Fegan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Partner
Interested in more work from Shaun Fitzgibbon? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Director - Data Solutions
Managing Director - Asia Pacific
Interested in more work from Peter Harris? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Executive Director
Interested in more work from Jeffrey Henning? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Founding Partner
Crawford is a leading thinker in the application of behavioural economics to unlock new behavioural understanding and insight. He has spoken at many conferences such as MRS, Esomar, EphMRA, AURA, AQR, London Business School, amongst others. He was finalist for best presentation at MRS Impact 2018 and winner of Aura Best Speaker 2016.
In addition, he has published over 200 articles on applied BE for the New Scientist, MRS [Research Live and Impact magazine], Aura and the Marketing Society [Market Leader].
Crawford is a fellow of The Marketing Society and The Royal Society of Arts.
Interested in more work from Crawford Hollingworth? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Director
Interested in more work from Colin Ingram? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Vice President
Interested in more work from Paul Janssen? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Consulting Partner
Senior Project Manager
Noriko Kishida is a Senior Project Manager of the Product Service Development team in Cross Marketing Group, which focus development and promoting new research concepts and methodologies. She had been a pioneer in execution of new market research of both qual and quant, from online communities, neuro marketing to RDIT. She has over 25 years of experience working in research for various field of clients, FMCG, IT, energy, car, and public sector, etc. She has always found joy in providing clients with good services, and is excited thinking about how to introduce the new service, match it for client solution, and develop a team to execute it.
Head - Brand & Marketing
Karan Kumar is a Brand and Marketing Strategist who knows how intelligent story-telling successfully drives brand conversions. Several of Karan’s brands have attained serious leadership positions. His many works across conventional and digital media ecosystems have earned him significant recognition in media and across various marketing and industry platforms. Founding member of the India chapter of The Marketing Society and a previous winner of ‘Best Presentation’ at ESOMAR Asia-Pacific, Karan currently heads Brand and Marketing at one of India’s largest Apparel and Lifestyle brands.
Interested in more work from Karan Kumar? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
VP Customer Insights & Competitor Analysis
Managing Director
Interested in more work from Roland Leung? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Data Scientist
Marketing Research Director
Interested in more work from Tony Li? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Head
Interested in more work from Rebecca Lim? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Managing Partner
Guest speaker
Chairman and CEO - China Region
Lifeng Liu was awarded 2018 ECI Business Innovator of the Year in China.
Lifeng Liu has 25 years' of experience in market research and management. Lifeng founded Feng & Associates Marketing Services Ltd. in 1997, which became one of the leading local research companies in China and was acquired by Ipsos in 2002. Lifeng was appointed as President of Ipsos China in January 2002, and then promoted to CEO for Greater China in January 2008 and CEO for Asia Pacific in January 2011. Lifeng has successfully led the China business, in addition, his role as CEO of APAC from 2010 to 2016 contributed significantly in making Ipsos one of Asia Pacific's largest research agencies. Since Jan 2017, Lifeng has refocused himself on China and now is Chairman and CEO of Ipsos China business.
Lifeng received a PhD in Communication from Peking University, EMBA degree from China Europe International Business School and a Bachelor degree from Beijing Technology and Business University.
Director
Interested in more work from Justine Lukas? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Business Development Officer
Caryl Marcelo has a degree in Psychology from the University of Santo Tomas. She is currently working as a Business Development Officer of Prestige MKT Research Services Asia Inc. and handles both qualitative (one-on-ones, mystery shopping) and quantitative projects. In 2018, she is assigned as the Data Privacy Officer of Prestige.She is an experienced market research analyst doing one-one-one interviews and analyzing consumer attitudes and behavior. She is also the very first member of the Young ESOMAR SOCIETY in the Philippines.
Principal Consultant
Assistant Manager, CMI - Hair Care
Consulting Lead - APAC
Interested in more work from Sushma Panchawati? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Director - Insights
Managing Director
Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR Director General
Director General
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
- Opening (23 May 2019 - 09:00) / Speaker
- YES! It's Pitch Time! (23 May 2019 - 09:18) / Moderator
- Sponsor fast track (23 May 2019 - 10:15) / Moderator
- Introduction (23 May 2019 - 11:00) / Session chair
- What's Next? (23 May 2019 - 12:50) / Speaker
- Introduction (23 May 2019 - 17:10) / Session chair
- YES! We Have a Winner! (24 May 2019 - 12:05) / Moderator
- Impact with ESOMAR (24 May 2019 - 12:15) / Speaker
- Closing and awards (24 May 2019 - 17:20) / Speaker
Group Head of Customer Experience, Corporate Sales and CSR
Senior Research Executive
Engagement Manager - Technology Services
President
ESOMAR APAC Ambassador
Chairman
John Smurthwaite is Chairman for TNS in Malaysia. Looking for adventure John left the safety of his Melbourne MD role at Frank Small & Associates (now TNS) in the late 70s and travelled to Asia where he established most of the Asia TNS offices - from Jakarta to Seoul, from the Philippines to Calcutta and many more.
During most of the last 10 years, John was Chairman of TNS in APAC. Always a strong ESOMAR supporter, John was a Programme Committee member for ESOMAR Asia Pacific conference 2012, he was a speaker at an ESOMAR Career Event in Melbourne and is the current ESOMAR Ambassador for the Asia-Pacific region. John was also the 2011 winner of ESOMAR’s prestigious John Downham award, recognising outstanding achievement and excellence in his contribution to the market research industry at an international level.
Interested in more work from John Smurthwaite? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Founder/Editor at Insight Platforms and Managing Director at What's Next Strategy & Planning
Asslciate Vice President
Senior CMI Manager
Ramanathan Vythilingam (Ram) made the transition from Engineering to Market Research over 14 years ago and has not looked back since. For the past 9 years, Ram has been working in the Consumer and Market Insights function at Unilever in various regional and global roles. In his current role as Senior CMI Manager, Ram leads an Insights team, that works with Beauty Personal Care Brands the world over, on all matters relating to Content.
In a world where Brands are increasingly finding it hard to stay relevant, those that tap into the power of story-telling and emotions, will emerge the winners. Within this narrative, Ram is excited to be working with Brands to help them navigate the maze of proliferating media channels and to create and deploy content, that is compelling, engages people in a relevant manner, and builds strong Brands.
Ram is incredibly excited about the future of the Insights function, as advances in technology will only further enhance our ability to understand people better. And Insights teams that fully embrace the uncertainty and roll with the changes, will fortify their place as a source of competitive strength to the business.
Ram has presented his work at various forums like Neuro-Marketing World Forum, ESOMAR and MORES. His paper on Application of Nudge for Brand Re-Launches was presented at ESOMAR APAC 2018.
Interested in more work from Ramanathan Vythilingam? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Qualitative Research Manager
Irene is a Qualitative Research Manager with over 6 years of experience in market research. Graduating from SH Institute of Foreign Trade with a Bachelor of Economics as well as winning several awards for English Speech, Irene began her career in a start-up dedicated to online big data analysis. Irene joined IPSOS in 2015; prior to IPSOS, she spent almost two years in Nielsen responsible for retail analysis. Irene’s career has spanned a wide spectrum of topics and categories, but has had a strong emphasis on fast moving categories, in particular baby & mum, beauty, and F&B categories, and has mainly served multi-national manufacturers including Danone, Nestle, KraftHeinz, Chanel, L’Oreal, and Coca-Cola.
Senior Business Intelligence & Analytics Manager
Research Director Asia
Interested in more work from Sami Wong? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Brand Marketing Manager
Senior Research Manager
Managing Director
Ms. Lynn is Managing Director of Kantar TNS China under WPP group who is responsible for driving business growth with developing Kantar proprietary solutions.
Senior executive with extensive and in-depth knowledge of APAC region, particular in consumer centric business. Her research experience spans Australia, New Zealand, US and China., also covers a wide range of important industries such as Automotive, FMCG, luxury, Finance etc.
Lynn loves exploring the human mind to uncover the magic that makes brands and services relevant and exciting to consumers. Her primary expertise is in translating consumer insight and innovation solutions into business results. Prior to KTNS, she was vice president for managing Nielsen Qualitative Practice Greater China region and Emerging business.