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Programme
Opening
Welcome to everyoneFinn Raben [ESOMAR Director General]
Introduction to the programme
Welcome from Unilever & CommitteeBV Pradeep [Global VP Consumer & Market Insights, Unilever | ESOMAR Council, UK]
Introduction
BV Pradeep [Unilever]
'Qually Seems to be the Hardest Word'
Building a strategic segmentation for the futureFrancesca Smith [Whitbread]; Stuart Bluck [Whitbread]
Driving the value of qual in a data driven world.
Data Strategy Framework
How to create a data driven organizationNorman Wilde [Bayer Animal Health]
Stop hoarding data and start hunting the right questions!
When Analytics Go Wrong
When big data leads to bad insights - why analytics and insights departments need to come togetherStuart McGown [Philips International]; Tony Costella [HEINEKEN International]
Insights departments need to step up and take control of analytics to save the industry and their own business.
Introduction
Simon Tregidgo [Kingfisher Group]
Embedding Insight Team as Change Catalysts
Building an impactful toolkit of ways to engage your senior decision makers with insight!Ed Nash [Sky]; Holly Clark [Sky]; Sarah Jousiffe [Sky]
Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.
Introduction
Olga Kornilova [Ferring Pharmaceuticals]
Content Rockstars
When a small millennial insights team effects measurable change in a huge multinationalNamita Mediratta [Unilever]
Embedding Diversity and Inclusion throughout Jaguar Land Rover
How co-creation with consumers and employees led to the implementation of a new business strategyAnne-Sophie Boettcher [Jaguar and Land Rover]
Why considering and addressing core business behaviours as well as the end-to-end customer journey, driven by customer insight, is essential in creating and implementing an authentic diversity and inclusion strategy.
Introduction
Simon Tregidgo [Kingfisher Group]
Brand Purpose: Love It Or Hate It
10 Learnings on Brand Purpose through insightsRob Turnbull [Twitter]; Sara Picazo Lutton [Twitter]
Brand purpose marketing seems to be the Marmite of ad land in 2019. Regardless of whether you love it or hate it, we've uncovered 10 learnings on Brand Purpose based in research.
Networking drinks
at PITCH venue
Client Coffee & CLICK
Clients Leaning and Inspiring Clients with Knowledge or CLICK, is a meet-up for the client-side (only) to network and share best practice in an informal and private setting
ESOMAR Update: Be Data Smart
Finn Raben [ESOMAR Director General]
Announcement
Introduction
Simon Tregidgo [Kingfisher Group]
Duty, Identity, Credibility: Fake News And The Ordinary Citizen
Lucile Stengel [BBC News]; Sapna Solanki [BBC News]
In the face of rising media coverage of the harms, machinations, and actors responsible for spreading misinformation, our research project sought to surface a crucial but underexplored side of the fake news debate - the role of the ordinary citizen.
Trusting The Internet
Confidence in social listening for business development and brand moving onlineYuliya Yakupova [Cherkizovo Group]
The main goal of this presentation is to open a discussion around internet research (quali & quanti / panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.
Discussion
Introduction
Olga Kornilova [Ferring Pharmaceuticals]
A Fool With A Tool Is Still A Fool: How Microsoft Is Leveraging AI To Drive CX Impact
Microsoft's experience with implementing a system that gains AI-enabled insights about CX drivers from detailed text feedbackRajul Jain [Microsoft]
Microsoft implemented a solution that combines highly actionable findings at scale with human-like precision of automated text coding with strong explanatory power. A big learning: AI will not drive impact when not combined with human intelligence.
Driving Business Impact Through Digitization
Kevin Evans [PepsiCo]; Laura Barber [PepsiCo]
Learn how PepsiCo is transforming its insights function by pioneering better insights tools for the 21st century
Discussion
Introduction
BV Pradeep [Unilever]
Beauty Tuned In
A high-gloss style magazine driving trends into actionTrish McLoughlin [Unilever]; Vittoria Musotto [Unilever]
Utilizing mostly social listening and search tools to curate the magazine content, and help launch nearly 40 innovations, with Beauty Tuned In we have the latest beauty trends at our fingertips, enabling us to glue them to the core of everything we do.
Programme summary & Closing
Finn Raben [ESOMAR Director General]
ESOMAR Member Olga Kornilova
Global Senior Manager Competitive Intelligence and Market Research, Ferring Pharmaceuticals, Switzerland
Sessions:
Simon Tregidgo
Group Insight Lead, Kingfisher Group, United Kingdom
Sessions:
ESOMAR Member BV Pradeep
Global VP Consumer & Market Insights, Unilever, United Kingdom
Sessions:
ESOMAR Member Finn Raben
Director General, ESOMAR, Netherlands
Sessions:
ESOMAR Member Namita Mediratta
Global CMI Director, BCS, Unilever, United Kingdom
Sessions:
ESOMAR Member Sarah Jousiffe
Head of Qual Research & Insight Engagement, Sky, United Kingdom
Sessions:
ESOMAR Member Stuart McGown
Head of Marketing Intelligence, Philips International, Netherlands
Sessions:
ESOMAR Member Tony Costella
CMI Director, HEINEKEN International, Netherlands
Sessions:
Advisory Board
Head of Consumer Insights
ESOMAR MemberGlobal Senior Manager Competitive Intelligence and Market Research
ESOMAR MemberESOMAR Council
Global VP Consumer & Market Insights