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Programme
Opening
Welcome to everyone
Introduction to the programme
Welcome from MetLife & CommitteeNisha Yadav [MetLife]
Introduction
Nisha Yadav [MetLife]
Changing the Subject
From Qualitative Research to Digital TransformationKevin Cowan [BBC World Service]
Learn how research that has grown from qualitative roots has led to a digital transformation and revolutionised the way we do journalism at the BBC.
Catalyst for Change: Digital Innovations in Media Measurement
Jonathan Bohm [NBCUniversal]
Introduction
Michelle Gansle [Mars Wrigley]
Intercept Research in the Era of Streaming TV
Dan Robbins [Roku]
Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next.
Blockchain: Integrating new technologies into your strategic decisions
Chris Cable [Diageo]
Blockchain is a nascent and complex technology that is widely misunderstood. In this presentation you'll learn how it works, its growing importance across many verticals and be provoked about whether you should incorporate it into your strategy.
Introduction
Jackie Lundblad [BuzzFeed]
Measuring the Impact of Connectivity on Unconnected Users in Rural Kenya
Loon and Telkom Kenya partnering to expand connectivity through novel technologiesEsra Ozkan [Loon]; Stellah Nyagah [Telekom Kenya]
Moving beyond generalisations: New research approaches to understand the impact of Internet on user lives and experiences.
Accessible Design
Kirstin Hamlyn [Microsoft]; Marcy Chartier [Microsoft]
Disability affects 1 billion people worldwide. Through accessible surveys, our goal is to ensure all voices are represented in research findings.
Introduction
Jose Enrique Tocasuche [Canadian Bank Note Company]
Embracing Agility
Derick Davidson [Anheuser-Busch InBev]
In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage gate model of yes/no decisions and changing to one that is focused on iterative learning in both development and in-market launch, significantly shortening timelines.
MR Contribution To #1 Sales Spot First-Time-Ever For Nissan Japan
A historical success driven by the leadership of MR team collaborating with engineers and marketers centred around the customer insightAsuka Torii [Nissan Motor Co.]; Raphael Meillat [Nissan Motor Co.]
Against lots of opposition from executives and stakeholders in the company, MR team led the collaboration of functions by proposing the winning scenario for white space all supported by in-depth understanding of customer insight and market science.
Networking drinks
Sponsored by NBCUniversal
Why end the day when you can continue connecting over drinks in an exclusive New York setting? We are thrilled to have NBCUniversal as our Client Summit Networking Experience sponsor - welcoming all delegates for a behind-the-scenes look at the Rooftop Gardens of the Commons in the heart of Midtown Manhattan at 30 Rock. Rain or shine, but we're hoping for the latter...
Introduction
Michelle Gansle [Mars Wrigley]
Measuring Brand/Business Impact of Partnership Marketing at MetLife
Understanding the Value of MetLife's Partnership Marketing ProgramsDan Pincus [MetLife]; Stefan Kerekes [MetLife]
Sponsorships Marketing is just all fun and games, right? Join us and find out how we know it's driving impact for MetLife.
Beyond Qual and Quant
Using AI to Reveal Definition of an Undefined Sector and Uncover Actionable InsightsConnie Zhang [Abbott]
- How to identify and utilise the right AI tool by partnering with a tech startup
- How to use AI to bring together primary and secondary information
- How to use AI to map the competitive landscape in a visually convincing way
Implementing The New Generation Of Customer Experience (CX) Analytics
Microsoft's experience with implementing a system that gains AI-enabled insights about CX drivers from detailed text feedbackRajul Jain [Microsoft]
Introduction
Jose Enrique Tocasuche [Canadian Bank Note Company]
Insights Informing Content & Creative
Jackie Lundblad [BuzzFeed]
How a global media owner uses research and insights to direct content, creative and brand decisions, including creation of e-commerce and in-store products.
We Weren't Us? Because We Were Hungry
Raising the Bar with SNICKERSChristina Mickow [Mars Wrigley]
Follow SNICKERS on our journey to brand self-discovery, leveraging techniques like neuroscience, AI-based text analytics, and online communities to go beyond consumer claims to (literally) get inside consumers' heads and uncover brand truths.
Introduction
Jackie Lundblad [BuzzFeed]
Main Drivers
Claudia Galindo [TV Azteca]
Connecting dots! How to provoke the audience, increase viewers and home integration through a sports reality show! The vivid Exatlon México experience!
Revolutionizing PepsiCo Insights Through Digital Transformation PART 2
Kate Schardt [PepsiCo]
Learn how PepsiCo is augmenting human creativity with advanced technology to change the power and speed of insights and drive consumer centricity into the heart of the organization to accelerate growth.
Jackie Lundblad
Head of International Insights, BuzzFeed, United Kingdom
Jackie Lundblad is a Senior Research Manager who oversees BuzzFeed’s International Research, focusing on audience and content signals to better understand consumer habits and trends. While at BuzzFeed, she has worked with internal teams using strategic audience, content and market insights to aid in sales and creative strategy. She holds a Bachelor degree in Marketing from LeMoyne College. Prior to joining BuzzFeed, Jackie worked on Digital and Consumer Analytics at OMD.
Interested in more work from Jackie Lundblad? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Jose Enrique Tocasuche
Director - Marketing and Digital Insights, Canadian Bank Note Company, United States
Jose heads market research for the lottery division of Canadian Bank Note Company. In his current role as Director of Marketing & Digital Media Insights, he spearheads market research endeavours aimed at better understanding consumer sentiment on game brands, the impact of direct and indirect competitors and the potential of new product lines and new markets. He has a 360 degree view of research methodologies, techniques and strategies.
Prior to CBN, Jose worked in market research in the media industry working for leading media organizations such as Discovery Communications, ESPN Networks and Viacom.
Sessions:
ESOMAR Member Michelle Gansle
Director Consumer Insights, Mars Wrigley, United States
Michelle Gansle is a Head of Global Gum Insights at Mars Wrigley Confectionery company. Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for 4 years. Michelle has 20 years of experience in Marketing, Market Research & Business Development, mostly focused in consumer packaged goods industry. In her free time, Michelle loves music, travelling the world, and checking out new restaurants.
Michelle has traveled to over 60 countries so far and hopes to make it to 100 in her lifetime.
Interested in more work from Michelle Gansle? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Chris Cable
Director - Data, Analytics & Strategy, Diageo, United States
Sessions:
ESOMAR Member Christina Mickow
CMI Lead on US Chocolate Bars, Mars Wrigley, United States
Sessions:
ESOMAR Member Claudia Galindo
Research Director, TV Azteca, Mexico
Sessions:
Dan Pincus
Assistant Vice President - Sponsorships & Promotions, MetLife, United States
Sessions:
Dan Robbins
Head of Ad & Programming Research, Roku, United States
Sessions:
Derick Davidson
Senior Insights Manager - Innovation Insights, Anheuser-Busch InBev, United States
Sessions:
Esra Ozkan
User Experience Research Lead, Loon, United States
Sessions:
ESOMAR Member Kate Schardt
Senior Director - Global Insights Digitisation, PepsiCo, United States
Sessions:
Kevin Cowan
Insight Manager, BBC World Service, United States
Interested in more work from Kevin Cowan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Kirstin Hamlyn
Senior Manager - Research Excellence, Microsoft, United States
Sessions:
Marcy Chartier
Senior Manager - Market Research, Microsoft, United States
Sessions:
Rajul Jain
Senior Market Researcher, Microsoft, United States
Sessions:
Raphael Meillat
Expert Leader, Nissan Motor Co., France
Sessions:
Stefan Kerekes
Senior Analyst - Global Marketing Science & Strategy, MetLife, United States
Sessions:
Stellah Nyagah
Consumer Insights and Market Intelligence Lead, Telekom Kenya, Kenya
Sessions:
Programme Committee
ESOMAR MemberDirector Consumer Insights
Michelle Gansle is a Head of Global Gum Insights at Mars Wrigley Confectionery company. Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for 4 years. Michelle has 20 years of experience in Marketing, Market Research & Business Development, mostly focused in consumer packaged goods industry. In her free time, Michelle loves music, travelling the world, and checking out new restaurants.
Michelle has traveled to over 60 countries so far and hopes to make it to 100 in her lifetime.
Interested in more work from Michelle Gansle? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Head of International Insights
Jackie Lundblad is a Senior Research Manager who oversees BuzzFeed’s International Research, focusing on audience and content signals to better understand consumer habits and trends. While at BuzzFeed, she has worked with internal teams using strategic audience, content and market insights to aid in sales and creative strategy. She holds a Bachelor degree in Marketing from LeMoyne College. Prior to joining BuzzFeed, Jackie worked on Digital and Consumer Analytics at OMD.
Interested in more work from Jackie Lundblad? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR MemberDirector - Marketing and Digital Insights
Jose heads market research for the lottery division of Canadian Bank Note Company. In his current role as Director of Marketing & Digital Media Insights, he spearheads market research endeavours aimed at better understanding consumer sentiment on game brands, the impact of direct and indirect competitors and the potential of new product lines and new markets. He has a 360 degree view of research methodologies, techniques and strategies.
Prior to CBN, Jose worked in market research in the media industry working for leading media organizations such as Discovery Communications, ESPN Networks and Viacom.
AVP Head of Global Brand Research
Nisha Yadav leads brand and communications research for MetLife and is part of the core team rolling out MetLife's transformed global brand, including the new brand strategy, logo, tagline and campaigns. She has over 15 years' experience in brand and advertising research and analytics. Towards this transformation, Nisha's team has designed and implements global standards, processes and programs to yield metrics for effective global brand management and campaign roll-outs.
Nisha is a seasoned brand researcher and strategist and has served as an advisor to several FORTUNE 500 companies before joining MetLife. She has an MBA from the University of Rochester, New York, and holds a Bachelor of Commerce, from the University of Mumbai. Nisha lives in Manhattan with her husband and young daughter.
Interested in more work from Nisha Yadav? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here