Speakers






















VP Portfolio Sales Solutions - Digital - Insights & Measurement
Jonathan Bohm, is the VP, Portfolio Sales Solutions, Digital, at NBCUniversal where he leads research for a relatively new division of NBCU focused on strategic digital video partnerships. As creator & measurement engineer of CFlight; an open-standard solution to cross-platform ad measurement, he is also responsible for currency evolution and driving adoption for across the video ad ecosystem.
Throughout his career, Jonathan has built multiple digital centers of excellence within large-scale media companies; leveraged industry relationships to recruit diverse subject-matter-experts in measurement, insights & strategy, while spurring revenue growth, in large part, by an measurement innovation agenda.
Holding a Masters of Science in Social Research, Jonathan has been a lecturer for CUNY for the past 4 years and has also been a featured speaker at flagship industry events, including TVOT, CTAM, EGTA and the ARF.
Jonathan's other interests include, being a musician, artist and an avid rider of bikes.
Director - Data, Analytics & Strategy
Insight Manager
Interested in more work from Kevin Cowan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Director Consumer Insights
Michelle Gansle is a Head of Global Gum Insights at Mars Wrigley Confectionery company. Prior to living in Chicago, Michelle had the opportunity to live and work in Europe for 4 years. Michelle has 20 years of experience in Marketing, Market Research & Business Development, mostly focused in consumer packaged goods industry. In her free time, Michelle loves music, travelling the world, and checking out new restaurants.
Michelle has traveled to over 60 countries so far and hopes to make it to 100 in her lifetime.
Interested in more work from Michelle Gansle? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Analyst - Global Marketing Science & Strategy
Head of International Insights
Jackie Lundblad is a Senior Research Manager who oversees BuzzFeed’s International Research, focusing on audience and content signals to better understand consumer habits and trends. While at BuzzFeed, she has worked with internal teams using strategic audience, content and market insights to aid in sales and creative strategy. She holds a Bachelor degree in Marketing from LeMoyne College. Prior to joining BuzzFeed, Jackie worked on Digital and Consumer Analytics at OMD.
Interested in more work from Jackie Lundblad? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
CMI Lead on US Chocolate Bars
Consumer Insights and Market Intelligence Lead
User Experience Research Lead
Assistant Vice President - Sponsorships & Promotions
Head of Ad & Programming Research
Senior Director - Global Insights Digitisation
Director - Marketing and Digital Insights
Jose heads market research for the lottery division of Canadian Bank Note Company. In his current role as Director of Marketing & Digital Media Insights, he spearheads market research endeavours aimed at better understanding consumer sentiment on game brands, the impact of direct and indirect competitors and the potential of new product lines and new markets. He has a 360 degree view of research methodologies, techniques and strategies.
Prior to CBN, Jose worked in market research in the media industry working for leading media organizations such as Discovery Communications, ESPN Networks and Viacom.
AVP Head of Global Brand Research
Nisha Yadav leads brand and communications research for MetLife and is part of the core team rolling out MetLife's transformed global brand, including the new brand strategy, logo, tagline and campaigns. She has over 15 years' experience in brand and advertising research and analytics. Towards this transformation, Nisha's team has designed and implements global standards, processes and programs to yield metrics for effective global brand management and campaign roll-outs.
Nisha is a seasoned brand researcher and strategist and has served as an advisor to several FORTUNE 500 companies before joining MetLife. She has an MBA from the University of Rochester, New York, and holds a Bachelor of Commerce, from the University of Mumbai. Nisha lives in Manhattan with her husband and young daughter.
Interested in more work from Nisha Yadav? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Director - Global Marketing Intelligence GMEA