Create your personal schedule, by -selecting the sessions of the event programme that you don't want to miss!
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Where technology, innovation and excellence collides.

Cross-fertilisation of ideas and interaction to drive growth.

Powering up the value of insights to transform brands and society.

Little surprises, out-of-the-box, beyond the usual borders of market research.
Programme
ESOMAR Congress 2019 - Programme at a glance
Sunday 08 September
Registration
ESOMAR desk (level -2)
Get The Most Out of Congress
Accelerator session for new attendeesRay Poynter [ESOMAR Council Member] Menteith Suite (level -1)
Menteith Suite (level -1)
Learn how to make friends and influence people at ESOMAR Congress in this new session led by Ray Poynter and Friends.
Attending Congress can be a fantastic experience, a chance to make new contacts, to learn more about research, to immerse yourself in the world of insights and market research, and to enjoy the experience of being in an historic city like Edinburgh. However, to get the most from Congress it helps to accelerate your start, to learn the ropes, understand the process, and to make some early acquaintances.
Join this accelerator session and you will:
- Have fun (promise)
- Meet people who will make Congress worthwhile and fun
- Work out how to attend the sessions most likely to benefit you
- Understand how the networking, exhibition, and sessions work
- Get tips for enjoying Edinburgh (and beyond).
About Ray Poynter:
Ray is a member of ESOMAR Council and has been making a nuisance of himself at ESOMAR events since the last millennium (and perhaps before). Ray is widely connected, and he and his team of usual suspects will be able to show you how the professional conference goer maximizes the fun, the commercial, and personal benefit of attending Congress.
Location: Menteith Suite, Level -1, EICC - Edinburgh International Conference Centre
This complimentary session is available on a first come first served basis due to limited space. If you would like to attend, please register here.

Interactive session
Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
Amplifier
Amplifier
A meet-up for research buyers (only) to network and share best practice in an informal private setting.
Interactive session
Welcome reception
Expo
Monday 09 September
Opening
Finn Raben [ESOMAR Director General] Technovate
Technovate

Local welcome
Alexander Wheatley [ESOMAR Representative for the UK]; Crispin Beale [ESOMAR Representative for the UK]; Jane Frost [President, MRS]; Patricia Dominguez [ESOMAR Representative for the UK] Technovate
Technovate




President's address
Joaquim Bretcha [ESOMAR President] Technovate
Technovate

Young ESOMAR Society (YES!) Award finalists
Technovate
Technovate
11 young researchers take centre stage at the Congress to WOW us with their big ideas! Each has only 60 seconds to pitch their idea. Attendee voting (via the ESOMAR app) determines the top three, who will then be invited back on stage Tuesday to share their thinking in a longer presentation.
How To Catch Liars Before They Lie
Kristen Ball, KANTAR, USA
Hunting for Cultural Insight to Unlock Deep Consumer Understanding
David Deeley, Bord Bia - Irish Food Board, Ireland
Kroutítko
Jana Proboštová, STEM/MARK, Inc., Czech Republic
Getting the Feels
Debby Ling, SKIM, Singapore
NeuroChat for Marketing Research
Alesya Chichinkina, NeuroTrend, Russian Federation
Live Lens: Getting Closer to Consumers
Ellie Inman, Sky Broadcasting Group, United Kingdom
Emma Bennett, Sky Broadcasting Group, United Kingdom
Oh No! Not You Again
Devraj Bharati, ITC Limited - FOODs Division, India
Send Me a Voice Note!
Marguerite Steyn, KANTAR, South Africa
Defining the True Value of Social Media Customer Feedback
Marin Mrša, Peekator, Croatia
Fluent Device: a Powerful Asset to Increase Your Advertising Effectiveness
Alice Arnould, System1 Research, Singapore
Fast track
Introduction to the programme and keynote
Reed Cundiff [Kantar] Technovate
Technovate

KEYNOTE | Marketing Transformation in the Galactic Age
Chris R. Burggraeve [Founder of Vicomte and former CMO of AB InBev] Technovate
Technovate
Summarising his recently launched book: "MARKETING is FINANCE is BUSINESS" in 4 key stages, you will discover the rocket science behind the creation of meaningful marketing miracle$ in the galactic age upon us. Chris will show why marketing based on fundamentals (like insights) is so much more than pretty pictures and Silicon snake oil. He will inspire us 1) to (literally) look up to the sky and challenge our current mindsets, 2) to look back on the last 50 years of marketing and finance, 3) to build on it looking forward to the next 50 years, and 4) to eventually translate marketing in the language your board and investors can and want to understand. This last part will go deeper on his trademarked prototype for Alpha M, the world's first ever marketing rating model. Alpha M is designed to help marketers "speak better Wall Street", and to help the finance world make smarter investment decisions.

Keynote
Sponsor fast track
Technovate
Networking break
Bringing Innovation to Life
Selina Pietsch [FactWorks] Black Box
Black Box
Having a good idea is one thing, but what comes next? Selina Pietsch - winner of the ESOMAR YES Award 2018 - transformed her idea pitched on the YES stage into value for her company. In her talk she shares hands-on advice on how to turn your ideas into success stories.

The Where of Waste
Michael Groves [Topolytics] Black Box
Black Box
The global 'waste management' industry is complex and opaque and most material is still dumped or burned. If we are to unlock more value from this material - we need more and better waste data. Mike Groves will describe how Topolytics is using mapping and analytics to unlock this value - in the process making a 'smart grid for waste'.

Interactive session
Introduction
Lynn Potts [GfK] Technovate
Technovate

Brands Whispering Emotions
“The EmotionMeter” powered by artificial intelligenceNihan Sahan Eren [Unilever]; Pelin Halacoglu [Ipsos] Technovate
Technovate
Our breakthrough study reveals quantitatively the impact of social mood on category purchase behavior and measures mood changes via social media as an early indicator for brand communication management.


Presentation: Methodological innovation
Semiotics Fused with Digital Media Analytics, Why Wouldn’t You?
The new age of Qual and QuantPreriit Souda [PSA Consultants Ltd]; William Landell Mills [Amaranth Insights] Technovate
Technovate
Digital media offers oceans of 'real data’ but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century qual & quant.


Presentation: Methodological innovation
Discovering New Actionable Insights With AI
Using AI to assess impact of ad creativeManish Mittal [Course5 Intelligence]; Sunita Venkataraman [Intel Corporation] Technovate
Technovate
Tap New Data with AI-Based Technologies to Increase Revenue per Insight.


Presentation: Methodological innovation
Discussion
Technovate
Introduction
Karolina Tutaj [Booking.com] Incubator
Incubator

Becoming Customer Obsessed at the Royal Bank of Scotland
Bringing insight to the heart of the organisation to drive customer experience, trust and advocacy Ian Goulding [Royal Bank of Scotland]; Libby Watkinson [Royal Bank of Scotland] Incubator
Incubator


Presentation: Case study
BUSINESS PRESENTATION | The Next Generation of Agile Insights - Advanced Outcomes Are Possible Within DIY
Nathan Wimble [Toluna] Incubator
Incubator
Think that DIY surveys are for basic, or low-risk projects? Think again. Speed and efficiency is now coupled not just with quality, but the capability to drive strategic decision-making using consumer insights.
We've created a webinar that will provide you with;
- Best practices for breaking the mould to use DIY to power more advanced outcomes, from brand tracking, conjoint, and max dif through segmentation.
- We've helped our clients make what seemed impossible, possible.

Sponsored presentation
Four Challenges of a New Leader in an Insights Organisation
Personal journeyKajoli Tankha [Microsoft] Incubator
Incubator
Leaders need to create clarity, define structures and show vision, even when they don't know what to do and who to ask! Let me share my learnings with you.

Presentation: Business challenge
Introduction
Grace Yu [ANZ Bank] Amplifier
Amplifier

Test Launch is the New Black
How learning in-market can optimise launch successErin Russeck [AMC Global]; Jessica Bolger [Drinkworks] Amplifier
Amplifier
...And how Drinkworks did it best.


Presentation: Case study
Rapid Impact
Creating a market leader in a year through machine learning, ethnography and psychologyDan Atkins [Shionogi Limited]; Genevieve Hall [Insight Dojo]; Vivek Banerji [Insight Dojo] Amplifier
Amplifier
Making a new product a market leader in one year through machine learning, psychology, and ethnography based differentiating insights.



Presentation: Case study
Discussion
Amplifier
BUSINESS PRESENTATION | Measuring and Understanding Brand Trust in the #FakeNews Era
Rob Key [Converseon] Amplifier
Amplifier
In a world of tribalism, polarization, and socially-empowered movements, brand trust can be created or destroyed in minutes. Today, there is a growing expectation for brands to not just sell specific products or services, but to become purpose-driven and weigh-in on important issues of the day. How can brands today better understand, measure and act in this #PostTrust and #FakeNews era?

Sponsored presentation
Lunch and CLlCK Lunch
An informal lunch for research buyers (only) to network in a private setting.
Room 101 at ESOMAR
Come and see your industry peers banish their top MR pet hates or worst nightmares into the depths of Room 101Jerome Sopocko [Askia] Black Box
Black Box
We are running this British TV favourite at ESOMAR as explored by the Association of Survey Computing in London early this year. A few ESOMAR favourites are asked what is making their professional life a misery and that they could definitely do without. The audience will vote on which of these will be intered in the ESOMAR deep vault of bad ideas.

Interactive session
Innovate Like a Startup, Lead Like a VC
Rethinking corporate innovationMartin Boyle [CodeBase]; Stephen Drost [CodeBase] Black Box
Black Box
Founded in 2014 and headquartered in Edinburgh, CodeBase is the UK’s largest Tech incubator. Over the past 5 years the CodeBase team has met and assisted hundreds of startups. As our reputation began to grow, established larger companies started to ask us about startup innovation and startup thinking - how startups could innovate and develop tech products whilst incumbent companies struggled. Now, in partnership with Barclays Ventures, CodeBase has developed business innovation and business transformation products which teach established companies the language, framework and playbooks of startups and their investors. CodeBase will present a snapshot of this thinking - how to innovate like a startup and lead like an investor - in the ESCOMAR Black Box.


Interactive session
Let’s Talk About SX: Why Shopper Experience is the Holy Grail of Digital Marketing
Black Box
Black Box
When it comes to the X’s (UX, CX etc), Shopper Experience is often an afterthought in the minds of marketers. Richard Kelly, CEO & co-founder of Adimo, makes the case for a focus on SX in digital marketing, to win new, loyal customers through the craft of convenience.
Introduction
Lisa R. Courtade [Merck & Co] Technovate
Technovate

Making Sound Decisions
How the strategic use of sound is the next frontier in effective marketingJoe Sauer [Sentient Decision Science]; Lauren McGuire [Man Made Music] Technovate
Technovate
No More Sonic Trash! From phones to hospitals to cars, sound has the potential to vastly enhance our lives. Learn how to solve creative, human and business challenges with music and sound, from the de-facto thought leaders in sonic insight.


Presentation: Methodological inspiration
Measuring Potential Virality of Content
Understanding neuroscience of viralityMahesh Agarwal [Neurosensum Indonesia] Technovate
Technovate
How Neuroscience is helping us to Predict Virality Potential of Content.

Presentation: Methodological inspiration
AWARD-WINNING PRESENTATION | Content-Based Research
Digital laboratories as a breakthrough approach to find profound insights in social mediaErick Morales [De La Riva Group] Technovate
Technovate
Erick Morales , De La Riva Group, Mexico
Winner of the ESOMAR Latin America 2019 Best Presentation Award

Discussion
Technovate
BUSINESS PRESENTATION | Automated Nonconscious Measurements
Dmitry Gaiduk [CoolTool] Incubator
Incubator

Sponsored presentation
Introduction
Graeme Lawrence [Join the Dots I InSites Consulting] Incubator
Incubator

System 3: Measuring the Consumer's Imagination
How the science of imagination connects new products, social research and brandingLeigh Caldwell [Irrational Agency] Incubator
Incubator
Learn the new science of System 3, the human imagination, in a challenging interactive workshop that will draw on your unconscious mind to build a shared prediction of the future of the research industry. Be part of insight's next chapter!

Interactive session
BUSINESS PRESENTATION | Three Themes from Investment Banking that Have Progressed Market Research
Tony Hunter [Attest] Incubator
Incubator
In this session, Tony Hunter from Attest will highlight three common themes developed in Investment Banking that have made their way into the world of Market Research, positively impacting our field.

Sponsored presentation
Introduction
Karolina Tutaj [Booking.com] Amplifier
Amplifier

The Brick & Mortar Shopping Experience
How Telenet leverages data, to optimise their in-store customer experience, combining quantitative research with IoT-technologies and sensorsCaroline Verkest [Telenet Group, Liberty Global]; Hannelore Goddyn [haystack International]; Wim Hamaekers [Nurama] Amplifier
Amplifier
It's all about digitizing the physical store and the impact of fusing technology with research data is huge enabling companies to learn with exact data how the conversion funnel is built.



Presentation: Methodological innovation
Micro-Moments That Matter: How to Effectively Target Chinese Travellers
Building a digital strategy that is embedded in the Chinese travellers' journeyEmma Donnellan [Pernod Ricard]; Komal Roy [Kantar TNS] Amplifier
Amplifier
Nominated for the ESOMAR Congress Best Paper Award
An obsession to use digital often obscures the true purpose of marketing, In this path-breaking work, we explore how digital is entrenched in Chinese travel-trail to develop a marketing strategy embedded in their journey.


Presentation: Case study
Discussion
Amplifier
BUSINESS PRESENTATION | Use it or Lose it: How Philips Avoids Building Data Graveyards and Maintains Customer Centricity
Myrna Grol [Philips International]; Peter Van Keulen [Stravito] Amplifier
Amplifier


Sponsored presentation
Learning to Pivot
A marathon of learningsVanessa Oshima [Starbucks] Black Box
Black Box
"Whether it be a project, our careers, our relationships with friends, spouses or families we know there will be moments when it doesn't quite go the way we want. I have been running every day for over 6 years, and during that time I have been able to find many insights that have given me a new perspective on how to make things happen rather than letting things happen to you. During my career in research, relationships, journey with cancer I have learned to pivot - and remain 99% thankful (1% pissed off maybe ...)."
Vanessa will share her life learnings from running and how it has helped her learn the art of PIVOTing for her best life through career changes, project challenges, relationship and friendhip speed bumps, and health hurdles. This will be a highly interactive session and Vanessa also invites you lace up your sneakers and join her on a morning run for #outruncancer on Tuesday morning as part of learning to embrace that you CAN make a morning run happen even with jetlag and a possible hangover!

Interactive session
Networking break
How Insight is Changing Fashion and Fast
Cally Russell [Mallzee & Mallzee Insights] Black Box
Black Box
The retail fashion industry is in the midst of what the media have called a retail apocalypse with many retailers struggling to survive the tough market conditions and evolving shopping behaviours. Cally Russell CEO of Mallzee Insights, the UKs leading retail analytics business will show how consumer insight is helping retailers and changing the industry.
Cally Russell, Mallzee Insights, UK

Introduction
Lisa R. Courtade [Merck & Co] Technovate
Technovate

Hello, I'm Alexa. I'm conducting a survey.
If you want to proceed, please say Yes.Ennio Armato [IFF International Institute for Field Research] Technovate
Technovate
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.

Presentation: Methodological inspiration
The World After CAWI. Are We at the Threshold of a New Era of Research?
Bots as a tool for data collectingAnna Martenka [Play]; Salomea Świerkowska [Play]; Tomasz Dulinicz [Smartscope] Technovate
Technovate
How can the new technologies, which are winning the world today, be utilized by market researchers?



Presentation: Methodological inspiration
Dear {Diary_Name}
A comparative study between Humans vs Chatbots on moderating Online DiariesAndre Torales [INSITUM]; Felipe Ferraz [INSITUM]; Nick Nomm [Facebook] Technovate
Technovate
A.I. won't replace workers who does intellectual activities. Is this still true? Check this out in our newest study.



Presentation: Methodological inspiration
Discussion
Technovate
Introduction
Graeme Lawrence [Join the Dots I InSites Consulting] Incubator
Incubator

Conversational Research
Will chat bots make research more human?Annelies Verhaeghe [InSites Consulting]; Carine Gouillou [Nomad Foods]; Patricia van der Hart [Join the Dots I InSites Consulting] Incubator
Incubator
We need to give a face to research, make it more human... Enter conversational research. Thanks to the rise of bots, research can be cheaper, faster and better. We went on a journey with Nomads Foods and found how bots allow us to humanise research.



Presentation: Methodological innovation
BUSINESS PRESENTATION | Never Miss a Trend Again by Adopting an AI-Led Approach
Richard Maryniak [Black Swan Data] Incubator
Incubator
In an increasingly complex marketplace where consumer demand is shifting and fragmenting it's critical that brands leverage a new approach to detect and action consumer trends. By combining AI with social data we can now surface emerging trends earlier and predict their future growth with certainty. Find out how companies like PepsiCo, Danone and McDonald's are using this capability to transform their innovation strategy from an insight to foresight-led approach.

Sponsored presentation
The Real Why and the Hidden Who
Fixing the weak links in how we measure personality to make better use of behavioral science in marketingChristopher Graves [Ogilvy Consulting]; Jon Puleston [Kantar] Incubator
Incubator
Nominated for the ESOMAR Congress Best Paper Award
A look at how Ogilvy is better leveraging behavioral science & cognitive segmentation techniques to create more effective marketing communication strategies, founded on a new approach to measuring personality & cognitive thinking styles.


Presentation: Methodological innovation
Introduction
Grace Yu [ANZ Bank] Amplifier
Amplifier

Giving Control of Your History to Participants
Spontaneity driven experience to transform facts into a meaningful and vivid storyÁngeles Rodríguez [De La Riva Group]; Elisa Romo [AB Inbev] Amplifier
Amplifier
Facts are nothing without stories. Instead of a traditional qualitative campaign pre test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.


Presentation: Case study
Take Me Home, Country Roads!
How ‘Brand Citizenship’ and not just ‘Brand Purpose’ (or John Denver) could anchor the MillennialArindam Mohanty [Kantar] Amplifier
Amplifier

Presentation: Case study
Creating Brand and Business Transformation
Awakening a sleeping giantEmiliana Vidali [Diageo]; Sally Smallman [Diageo] Amplifier
Amplifier


Presentation: Case study
Discussion
Amplifier
KEYNOTE | Finding Your Feet
Claire Lomas MBE [British campaigner, fundraiser and former event rider] Technovate
Technovate
“Whether you believe you can or whether you believe you can’t – you are right.”
Claire Lomas was working as a Chiropractor and had reached the highest level in the sport of eventing when a freak riding accident left her paralysed from the chest down.
In 2012 Claire became headline news worldwide. She walked the 32nd Virgin London Marathon in a pioneering robotic suit. It took a gruelling 17 days and raised £210k for Spinal Research. She became the first owner of a robotic suit and used it when she had the honour of lighting the Paralympic cauldron in Trafalgar Square. Claire says “Whether you believe you can or whether you believe you can’t – you are right”.
This is her story.

Keynote
Short break
ESOMAR Annual General Meeting (AGM)
For (corporate & individual) members only! Technovate
Networking drinks
Expo
Tuesday 10 September
Introduction
Lynn Potts [GfK] Technovate
Technovate

The Time Traveller's Guide to Consumer Insights
How to foretell your consumer's destiny accurately with big & small dataAdrian Terron [Tata Group] Technovate
Technovate
Doctor When will see you now. The time traveler’s guide to consumer insights: How to foretell your consumer’s destiny accurately with big & small data.

Presentation: Business challenge
Experience Crash Test
A key methodology to transform the future of healthcareChristophe Rebours [InProcess]; Nicolas Pochart [GSK Consumer Healthcare] Technovate
Technovate
Healthcare industry is now driven by health tech! What is in the earth of future technology in terms of suitable human experience? That is where XCT Experience Crash Test methodology is answering to oriented our future.


Presentation: Methodological innovation
Can Social Listening Replace Surveys?
Using AI to synthesize INTEL's brand-tracking results with social listening dataChristiane Reimann [Intel Corporation]; Frank Buckler [Success Drivers] Technovate
Technovate
C-Suites around the globe are asking for real-time measures and market research budgets are cut. Can we really substitute costly brand trackers with AI-generated predictions out of social listening data? Intel took it to the test.


Presentation: Case study
From Social Listening to E-seeing
Using social media to understand the beauty evolution through influencersAlberto Rodríguez Romo [L'Oréal]; Estefanía Yaguez [L'Oréal] Technovate
Technovate
More and more an image is worth more than a thousand words and therefore the industries have to know how to interpret them and get real insights from them.


Presentation: Methodological innovation
Discussion
Technovate
Introduction
Karolina Tutaj [Booking.com] Incubator
Incubator

The State of Global Research
Ray Poynter [The Future Place] Incubator
Incubator
Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are. The GMR is the most complete report available on the state of global research and Ray will energetically extract they key points that you need to be aware of. You will leave the session better able to plan what next for your business and your career.

Announcement
BUSINESS PRESENTATION | Speed Dating Your Ideas
Asha Ganesan Sen [Brandscapes Worldwide]; Namita Mediratta [Unilever] Incubator
Incubator


Sponsored presentation
Global Insights Transformation the High-Tech Way
Elizabeth P. Morgan [Market Logic]; Robert Adams [VISA] Incubator
Incubator
A cultural shift from 'knowledge is power' to 'sharing is caring'.


Presentation: Business challenge
Introduction
Nijat Mammadbayli [SKIM] Amplifier
Amplifier

Social Media and the Disruption of Democracy
The marketer's dilemmaJennifer Roberton [respondi]; Matt Browne [Global Progress] Amplifier
Amplifier
Is democracy broken? And are Twitter and Facebook to blame? And how are their brands suffering as a consequence?


Presentation: Case study
Choosing Wisely?
Making optimal use of deliberative research techniques to engage the public in live policy debates and deliver impactEmma Grant McColm [Citizens Advice Scotland]; Sara Davidson [Ipsos MORI] Amplifier
Amplifier


Presentation: Methodological innovation
Social Insights for Making Sensitive Connections
How Macmillan is helping people who’ve just been told they have cancerJeremy Hollow [Listen & Learn Research]; Peter Gerry [Macmillan Cancer Support] Amplifier
Amplifier
This work changed the way Macmillan presents itself to the world. It's helped secure investment and focus for its online community. While helping set their SEO strategy and shaping their Digital Transformation Programme.


Presentation: Case study
Discussion
Amplifier
BUSINESS PRESENTATION | Making Your Organization 20x More Insightful (Without Adding Headcount)
Rory McDonnell [Bord Bia] Amplifier
Amplifier

Sponsored presentation
Networking break
How to Be Agile with Purpose
Derek McInnes [Incite]; Patricia Dominguez [Incite] Black Box
Black Box
Agile is transforming the way organisations work, but it risks being poorly understood, and poorly applied. At its worst it means getting to the wrong answers more quickly than ever before. To create impact, Agile ways of working need to be deployed with clarity of purpose. At this interactive session we will share a tool for doing just that and give people a chance to try it out for themselves.


Interactive session
Consumer Transaction Data: Traditional Providers Are Not the Only Place You Should Be Looking for Insights
Black Box
Black Box
Money Dashboard is the market leading budgeting app in the UK. It provides tools for consumers to better manage their money and achieve their goals, and harnesses new and exciting Open Banking infrastructure to allow consumers to aggregate all of their accounts in one place. The service to consumers is free to consumers, as Money Dashboard generates revenue from granular insights into consumer behaviour. Our users are not only receiving the service for free, they are shareholders in the business, allowing them to directly benefit in the value creation of their data.
Raonull Mackinnon, Money Dashboard, UK
Young ESOMAR Society (YES!) Award Winners
Technovate
KEYNOTE | Living with Disruption
Dame Stephanie Shirley CH Technovate
Technovate
I'd no experience in running an organisation. No-one had told me what one couldn't do in business, so I went ahead and did it. I began a tiny, dining-table-sized company that eventually employed 8,500 staff. It was an early software company that - after 45 years ‒ was valued at nearly $3bn when it became part of a French Group.
In 1962 no-one expected much from women in work because all expectations were then about home and family responsibilities. I couldn't accept that and so challenged the conventions of the time, to the extent of changing my name from Stephanie to Steve. When I signed a business letter with that double feminine "Stephanie Shirley", it went unanswered. The same letter from "Steve Shirley" got a response, and I was through the door before anyone realised that "he" was a "she".

Keynote
Lunch and WIRe Luncheon
Join WIRe on September 10th in the Lomond Suite (Level 0 of EICC) for an exclusive networking luncheon event where WIRe will announce the winners of their second annual “Best Places to Work” awards! Space for this event is limited — register now to ensure your spot and be sure to join the waitlist should we fill up!
The New MR Tech Stack
How the MR ecosystem is shifting through new technology and methodologyTom Higgins [Voxpopme] Black Box
Black Box
Researchers today are under more pressure than ever to deliver fast, agile insights in a world where consumer opinions are increasingly more difficult to capture. For several years, we’ve seen new technologies emerge in the space, offering deeper feedback and increased efficiencies. Many of these new technologies can work together seamlessly, creating an MR Tech Stack that every researcher needs in order to adapt to the changes in consumer behavior and the need for marketing and brand agility. In this presentation, we’ll explore the new MR tech stack, the importance of adopting these new methodologies and tech, and best practices to consider when making the transition from a traditional research program to the new research ecosystem.
We’ll highlight:
- Key technology trends driving changes for all parts of the enterprise
- Shifts in recruitment and engagement methods
- New technologies for capturing agile feedback
- Consolidating data sources for more insight and increased efficiencies

How Inclusive is Your Customer Experience?
Black Box
Black Box
We all know that we should have inclusive customer service, where everyone gets the best levels of experience regardless of who we are.As the conversation about diversity and inclusivity expands and evolves, we're seeing that the experience disabled customers get relies on the level of skills and awareness of the first staff member they come in contact with. Poor experiences create high levels of anxiety for these customers, greatly reducing the likelihood of them returning. In the presentation, we'll be looking at the key issues and how through technology we can remove this anxiety and help increase the delivery of inclusive customer service with the Welcome App.
Gavin Neate, Neatbox, UK
Discover the Fintech Community of Scotland
Stephen Ingledew [FinTech Scotland] Black Box
Black Box

Are You More Than Your Personal Data?
Bianca Marcu [ESOMAR] Black Box
Black Box
As data increasingly drives the way we live, what we consume and have access to, join us for a session looking at the more personal and societal impacts. We’re looking forward to an engaging discussion about the privacy revolution, but not from a privacy law perspective… we’ll be talking about the potentials of profiting from our own personal data, our role in the data economy aside from mere data-producing machines (see: The Matrix), and my proposal for a fairer, more coordinated approach: The World Data Organisation.

Introduction
Nijat Mammadbayli [SKIM] Technovate
Technovate

From Glass Half Full to Glass Overflowing
Understanding the total ROI from advertisingBernard Brenner [Microsoft Corporation]; Robert Graves [Microsoft Corporation] Technovate
Technovate
Convince your chief financial officer that a dollar spent on advertising generates more than a dollar worth of return!


Presentation: Business challenge
Boosting Fan Engagement
Combining Biometrics and Machine Learning to monitor and boost fan engagement to sport broadcastsNuno Miranda [Eleven Sports]; Pedro Almeida [MindProber] Technovate
Technovate
MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.


Presentation: Case study
New Ways of Measuring Success
Tracking the reach and engagement of a TV Talent Show through audio passive measurementIgnacio de la Iglesia [The Cocktail Analysis]; Ignacio Gómez [RTVE]; Pablo Pérez [Google] Technovate
Technovate
For the first time in the history of the Spanish TV ecosystem, it is possible to measure and understand the holistic viewing behaviour of a TV Show across all platforms with the use of audiomatching technology.



Presentation: Methodological innovation
Long-Term Tragedy vs Short-Term Response
The marketer's dilemmaSam Munderere [SURF Survivors Fund]; Will Goodhand [System1 Research] Technovate
Technovate


Presentation: Case study
Discussion
Technovate
Introduction
Graeme Lawrence [Join the Dots I InSites Consulting] Incubator
Incubator

Navigating the Digital Transformation Journey
Researchers and machines working together to drive companies forwardPatricio Pagani [The Black Puma Ai]; Vanina Martinez [University of Buenos Aires] Incubator
Incubator
Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines to learn to collaborate. Is our industry ready to lead this challenge?


Interactive session
Let's Discuss Data Science
Kristin Luck [ESOMAR Vice President] Incubator
Incubator
Share your views on how you believe the Market Research community can strengthen the connection with Data Scientists.

Interactive session
Introduction
John Kearon [ESOMAR Foundation President] Amplifier
Amplifier

MAKING A DIFFERENCE - GOOD HEALTH AND WELL-BEING | Towards An Open-defecation-free, Clean India
AV Surya [Kantar]; Saptarshi Guha [Kantar] Amplifier
Amplifier
Swachh Bharat Mission (SBM) Grameen, Govt of India


Q&A
Amplifier
MAKING A DIFFERENCE - PEACE, JUSTICE AND STRONG INSTITUTIONS | Social Media First: Leveraging Digital Platforms to Strengthen the Political Participation of Nigerian Youth
Anu Mohammed [BBC Media Action]; Chibuike Utaka [BBC Media Action] Amplifier
Amplifier


Q&A
Amplifier
MAKING A DIFFERENCE - GENDER EQUALITY | Breaking the Silence: Uncovering the Truth About Gender-Based Violence In Mongolia
Nastasha Francesca Jimenez [UNFPA] Amplifier
Amplifier
United Nations Population Fund

Q&A
Amplifier
MAKING A DIFFERENCE - QUALITY EDUCATION | Study of Young People with Dyslexia
Challenges and needs in the Danish education systemChristian Vestergaard Sloth [EPINION] Amplifier
Amplifier
Egmont Foundation

Q&A
Amplifier
Session wrap-up and ESOMAR Foundation award ceremony
John Kearon [ESOMAR Foundation President] Amplifier
Amplifier

Networking break
Imitation is Not the Highest Form of Flattery
Fighting back against fakesRachel Jones [SnapDragon Monitoring] Black Box
Black Box
Rachel is going to tell the story of inventing a baby product at the kitchen table, growing it into a bustling small business with a team of five and exporting to 40 countries, then having a counterfeit seized at the UK Border ….‘With a baby product you cannot take risks’ she says. ‘Fakes need to be stopped.’ So, within two days of the fakes being seized, Rachel hired two local Chinese students from the University of Edinburgh Business School and set about fighting back. She invited herself to Alibaba, learnt the ropes, voluntarily helped numerous small businesses suffering similar fates and eventually set up SnapDragon Monitoring, to help SMEs all around the world fight fakes online – enabling them to survive and prosper. Now a team of 30, in Edinburgh, with 14 nationalities within the team, SnapDragon Monitoring work with SMEs and household names – identifying and removing copies and counterfeits with efficiency and passion.
Rachel Jones, SnapDragon Monitoring, UK

THE INVESTOR DEBATE | Key Drivers of Investment and M&A Activity in Market Research
Kristin Luck [Managing Partner, ScaleHouse / Managing Director, Oberon Securities, USA]; Kristof De Wulf [InSites Consulting]; Lisa R. Courtade [Merck & Co]; Sima Vasa [Oberon Securities]; Sören Haefcke [Bain Capital Europe] Technovate
Technovate
SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce for nearly $17B and Bain Capital has entered into an agreement to buy 60% of Kantar from WPP.
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers.
With advertising spend continuing to increase (projected to reach $280B by 2021 in the US alone), data driven insights across multiple paradigms (customer, business and third party data) is of increasing importance….and of increasing interest to investors.
This panel discussion of leaders actively driving M&A activity in the marketing insights and technology vertical will discuss the key industry trends that are driving investments and acquisitions, illuminate the key differentiators driving high valuations, as well as the impact acquisitions ultimately have on research buyers.





Introduction
Joaquim Bretcha [ESOMAR President] Technovate
Technovate

FINALIST | Journey of a Modernized Diary
Richa Bhalotia [ITC Limited Foods Division] Technovate
Technovate

FINALIST | Half the Money I Spend on Advertising is Wasted
Now I know which halfAlberto Fernandez [Lewers Research]; Melissa Pellegrini [Coles] Technovate
Technovate


FINALIST | Project Affluent
Alexander Holmes [Northstar Research]; Thomas Gwin [BBH] Technovate
Technovate


Award Ceremony
Technovate
Session wrap-up
Technovate
ESOMAR Party: A Night At The Museum
Everything comes to life at night! National Museum of Scotland
National Museum of Scotland
ESOMAR is excited to host THE annual party of the year at the incredibly beautiful National Museum of Scotland in Edinburgh - inviting you to an unforgettable night, starting with some pre-drinks offered by Dynata, a food tour around the world, music, dance and…. a lot of surprises!
And also, Kantar offers party goers the chance to get a guided tour through the museum! Places are limited, so learn more at their stand!
Please wear your badge – this will give you entrance to the party!
Transport:
Buses to the venue will be arranged leaving the EICC, starting 19:30. Please follow the ESOMAR team for direction or questions.
Dress code:
As you wish, but a Scottish or pop-art twist is more than welcome.
Address:
Chambers Street, Edinburgh, EH1 1JF
Museum tour: A History of Scotland in 5 Objects (30mins)
From the world-famous to the curious, explore the objects that helped shaped Scotland - and the world. This is the perfect introduction to our country's past.
The tours will take guests across 5 levels of the Museum of Scotland, so whilst seeing the 5 key objects which have shaped Scotland's history you will also have a chance to see other objects/display as well.



Wednesday 11 September
Introduction
Grace Yu [ANZ Bank] Technovate
Technovate

Standing Out From the Crowd
A global study to define the perfect music festivalChristian Kurz [Viacom] Technovate
Technovate
Looking beyond the hype and headlines to understand what consumers truly value about the music festival experience.

Presentation: Business challenge
Using Technology to Drive Commercial Opportunities at F1 Races
Matt Roberts [Formula 1] Technovate
Technovate
Insight from sensor technology used by F1 at 9 races in 2018 has significantly changed the way of thinking around how to maximise fan engagement and commercial opportunities at F1 races, and has led to improved attendance numbers and fan satisfaction.

Presentation: Business challenge
Redefining Digital Excellence
The story of how consumers’ need for happiness can provide the bedrock for primary researchJon Beaumont [Join the Dots I InSites Consulting]; Nick King [Auto Trader Group] Technovate
Technovate
Nominated for the ESOMAR Congress Best Paper Award
Revealed! The five consumer needs that are vital for digital retail success!


Presentation: Case study
Discussion
Technovate
MASTERCLASS | Driver Analysis as a Gateway to Advanced Analytics
By MRII & University of GeorgiaJeffrey Henning [Market Research Institute International] Incubator
Incubator
This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of Georgia course, Advanced Analytic Techniques.

Masterclass
MASTERCLASS | Communicating Research Results
By MRII & University of GeorgiaJeffrey Henning [Market Research Institute International] Incubator
Incubator
Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and presentations that grab your audience's attention, address the business decision your client needs to make, and offer sound and useful recommendations.

Masterclass
Well-Being and Good Moods
Attitudes and habits across the worldVilma Scarpino [WIN] Technovate
Technovate
Thought Leadership from WIN [World Industry Network]

Presentation: Thought leadership
Networking break
Client Chat Show
A take on how insight functions deal with a changing business environmentNiels Schillewaert [PhD, InSites Consulting, ESOMAR President Ex-Officio]; Begonia Fafian [The Coca-Cola Company]; Fenny Léautier [Philips International]; Joseph Chen [Mondelēz International] Technovate
Technovate
Customer insight is the number 1 capability for the C-suite, yet the perceived need for market research diminishes. Based on group discussions extra interviews with end-clients, we highlight the challenges CMI departments face and how they cope.




The Privacy Paradox - Update
Andre Schuenemann [HERE Technologies]; Finn Raben [ESOMAR Director General] Technovate
Technovate
Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and Cint, revisit the topic with a new global study across 12 markets that demonstrates, for brands, poor ethical and transparent data collection has a far reaching impact on the bottom line.


KEYNOTE
Oobah Butler [Award-winning filmmaker and Writer] Technovate
Technovate
What's the secret to creating fun content that spreads across the internet like wildfire? Oobah Butler of VICE deconstructs what makes a story go viral. Using examples like his own work with The Shed and the other two films he made in 2018, which were viewed by 160m people, we'll learn how he developed compelling narratives with the perfect balance of irreverence and insight to make an impact in the internet era.

Keynote
Closing & Awards
Reed Cundiff [Kantar]; Finn Raben [ESOMAR Director General]; Joaquim Bretcha [ESOMAR President] Technovate
Technovate
- ESOMAR Congress 2019 Best Paper Award
- ESOMAR Best Paper of the Year Award 2018/2019
- ESOMAR Representative Awards 2019



Farewell drinks
Expo

Chris R. Burggraeve
Founder, Vicomte, United States
With 30+ years of experience, Chris is a world class marketer turned active advisor, investor, board member, academic and author. His corporate career spanned 23 years working for global FMCG blue chips like P&G, The Coca-Cola Company, and Anheuser-Busch InBev (CMO 07-12), as we as serving the marketing industry in other ways (eg board and president of WFA 08-13). End 2012 he created his own NYC based marketing capability and strategy consultancy (www.vicomte.com), and also joined NYU Stern as adjunct faculty. Chris is a multilingual Belgian American and holds a TRIUM Global EMBA from NYU Stern/LSE/HEC. Always pioneering, with skin in the game, Chris was among the first senior CPG leaders to play an active role in the fast growing global cannabis business, and will likely become the first CMO in space (via Virgin Galactic).
Sessions:

Claire Lomas MBE
Motivational Speaker, United Kingdom
Claire Lomas was working as a Chiropractor and had reached the highest level in the sport of eventing when a freak riding accident left her paralysed from the chest down.
In 2012 Claire became headline news worldwide. She walked the 32nd Virgin London Marathon in a pioneering robotic suit. It took a gruelling 17 days and raised £210k for Spinal Research. She became the first owner of a robotic suit and used it when she had the honour of lighting the Paralympic cauldron in Trafalgar Square.
In 2013 Claire completed a 400mile hand cycle around parts of England, visiting schools and inspiring pupils on the way, she raised another £85k for the Nicholls Spinal Injury Foundation. Claire is constantly thinking of ways to raise money and strongly believes there will soon be a cure.
During 2014 and 2015 Claire organised a number of fundraising events and took the total raised to over £500k. In 2016 Claire completed the London Vitality 10k in 12 hours, and completed the Great North Run in September, whilst 16 weeks pregnant.
Claire is currently learning to ride a motorbike and loves pushing the boundaries. In July 2017 she became the first paralysed female in the UK to get her motorbike race licence, and now aims to ride tracks around Europe. In October Claire takes on another huge fundraising challenge- to complete the Great South Run (10 miles) in 24 hours.
Sessions:

Dame Stephanie Shirley CH
United Kingdom
Dame Stephanie (Steve) Shirley CH, age 85, is a workplace revolutionary and successful IT entrepreneur turned ardent philanthropist. www.steveshirley.com. Her life story begins with her 1939 arrival in Britain as an unaccompanied Kindertransport refugee. In 1962, she started a software house, Freelance Programmers, that pioneered new work practices and changed the position of professional women, especially in hi-tech. She went on to create a global business and a personal fortune shared with her colleagues; she made 70 of her staff millionaires at no cost to anyone, but herself. Since retiring in 1993, her focus has been increasingly on philanthropy based on her strong belief in giving back to society. In 2009/10 she served as the UK’s first ever national Ambassador for Philanthropy. Her charitable Shirley Foundation has initiated and funded a number of projects that are pioneering by nature and strategic in impact, totally £67m to date. The focus is on IT and her late son’s disorder of autism. Her memoir Let IT Go was published in 2012 www.let-it-go.co.uk. It has sold 20,000 copies and Penguin are to re-publish in April 2019 with a view to distributing it worldwide. A big screen film is also in the making and filming starts later this year. Dame Stephanie has been much honoured. In 2013, she was named by Woman’s Hour as one of the 100 most powerful women in Britain. In 2014, the Science Council listed her as one of the Top 100 practising scientists in the UK. In 2015, Dame Stephanie was given the Women of the Year Special Award. Her TED Talk in 2015 was to a standing ovation from more than a thousand of the world’s most recognised technical entrepreneurs, thinkers, creators and doers. It has received 1.9m views. In 2017, Dame Stephanie received a Companion of Honour, one of only 65 people worldwide to receive such a recognition.
Sessions:

Oobah Butler
Award-winning filmmaker and Writer, United Kingdom
Oobah Butler is an award-winning filmmaker, writer and speaker. In 2018 alone, he made three films that were viral sensations, tallying up almost 160m views to-date. His debut book 'How To Bullsh*t Your Way To Number 1' recently became a #1 best-seller on USA Today after its April 23rd 2019 release. Alongside the TV, radio and magazine interviews worldwide on NPR, Canal Plus, Politiken and more supporting the book, he has recently been interviewed in the New Yorker and endorsed by individuals such as Turner Prize-winning artist Grayson Perry, WIRED Editor Nicholas Thompson and scores of other world-renowned journalists. For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing his recent stunning film and article in which he made the shed he lives in TripAdvisor's top-rated restaurant in London, Oobah dominated headlines globally in the climate of ‘fake news’, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed by the likes of NOMA chef René Redzepi and Observer food critic Jay Rayner. In short, Oobah's work inspires mass conversation because it is smart, divisive and devilishly entertaining. Over the past 18 months, he's received four awards for his work; Webbys 2019 award for ‘Video: Weird’; Content Creator of the Year at the Online Media Awards, Video Project of the Year at the British Media Awards and Best Content Idea - Digital 2018 at the British Society of Magazine Editors Talent Awards. Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week or letting his Instagram followers vote on every decision he made for a day and thusly ending up 250 miles from his home, his ambition is to explore different worlds in an interesting, contemporary way.
Sessions:

Kristin Luck
Managing Director at Oberon Securities / Managing Partner at ScaleHouse, Oberon Securities and ScaleHouse, United States
Sessions:

Niels Schillewaert
Managing Partner / President ex-officio, InSites Consulting, Belgium
Sessions:

Kristof De Wulf
Co-Founder/CEO, InSites Consulting, Belgium
Sessions:

Sima Vasa
Senior Advisor, Oberon Securities, United States
Sessions:

Sören Haefcke
Vice President, Bain Capital Europe, United Kingdom
Sessions:

Begonia Fafian
Western Europe Knowledge & Insights Director, The Coca-Cola Company, United Kingdom
Interested in more work from Begoña Fafian? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Fenny Léautier
Sr. Director Strategic Marketing & Consumer Insights - Personal Care, Philips International, Netherlands
Sessions:

Joseph Chen
Insights Lead - Chocolate, Mondelēz International, Canada
Interested in more work from Joseph Chen? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Reed Cundiff
CEO - North America, Kantar, United States
Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. Prior to joining Kantar, Reed served over a decade as General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. In that role, Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that impacted a wide range of business decisions spanning the marketing and engineering.
For over twenty years, Reed has spearheaded the evolution of the insights discipline in a number of ways, including the creation and management of successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions, harnessing social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights.
Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Grace Yu
Senior Marketing Leader - Research & Insight, ANZ Bank, Australia
As an advocate of the forethought power of insight, Grace is a strategic insight expert with regional experience in senior roles on both client and agency side. Based in Melbourne, Grace currently works at one of the major Australian banks to lead a transformation journey to turn tracking research programs into agile insight engines. She believes that having the open mindset to integrate market research with new data sources and metrics can actually amplify the impact of insight rather than hinder it. Grace has nearly 20 years' experience working with many of the world's leading brands and advertising agencies in the Asia Pacific region including Unilever, L'Oreal, GSK, American Express, Ogilvy & Mather, JWT and TBWA. Throughout her research career, Grace has worked extensively in a range of roles including qualitative moderator, key account director, marketing science modelling specialist, research product developer and strategic consultant. Outside of work Grace enjoys bush-walking, badminton and music.
Sessions:

Graeme Lawrence
Senior Global Account Partner, Join the Dots I InSites Consulting, United Kingdom
Graeme Lawrence is a Managing Partner and the recently formed Join the Dots I InSites Consulting. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.
Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in 'Auld Reekie'.
Interested in more work from Graeme Lawrence? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

John Kearon
Founder and CEO, System1Group PLC, United Kingdom
Sessions:

Karolina Tutaj
Director of Insights, Booking.com, Netherlands
Karolina Tutaj founded, built and heads up the Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand, advertising campaigns and gathering consumer insights on a global scale to inform and improve Booking.com's marketing strategy and execution. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.
Interested in more work from Karolina Tutaj? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Lisa R. Courtade
Executive Director of Global Customer Insights, Merck & Co, United States
Lisa Courtade currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to address the challenges facing the practice of market research and analytics in a regulated industry. Lisa has a passion for delivering patient centered solutions in healthcare and her team was an early adopter of neuroscience, the use of social data, and the application of both big data and deep behavioral insights to understand and connect with patients and healthcare customers worldwide. Lisa lives her passion for shaping the future of the industry by serving on numerous academic and association boards as well as being a tireless champion and speaker on insights innovation and impact.
Sessions:

Lynn Potts
Senior Vice President, GfK, United States
Sessions:

Nijat Mammadbayli
2019/2020 ESOMAR Council Member / Senior Analyst, SKIM, United Kingdom
Interested in more work from Nijat Mammadbayli? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Adrian Terron
Head - Customer Centricity, Tata Group, India
Interested in more work from Adrian Terron? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Alberto Fernandez
Managing Director, Lewers Research, Australia
Sessions:

Alberto Rodríguez Romo
CMI Manager, L'Oréal, Spain
Sessions:

Alexander Holmes
Research Director, Northstar Research, United Kingdom
Sessions:

Alexander Wheatley
Director of Digital & Technical Innovation, Kantar, United Kingdom
Interested in more work from Alexander Wheatley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Andre Schuenemann
Global Market Research Manager, HERE Technologies, Germany
Sessions:

Andre Torales
Strategic Research Specialist, INSITUM, Brazil
Sessions:

Ángeles Rodríguez
Innovation Manager, De La Riva Group, Mexico
Sessions:

Anna Martenka
Senior Research Executive, Play, Poland
Sessions:

Annelies Verhaeghe
Managing Partner, InSites Consulting, Belgium
Interested in more work from Annelies Verhaeghe? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Anu Mohammed
Head of Research & Learning, BBC Media Action, Nigeria
Sessions:

Arindam Mohanty
Research Manager, Kantar, United Arab Emirates
Interested in more work from Arindam Mohanty? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Asha Ganesan Sen
Consulting Partner, Brandscapes Worldwide, India
Sessions:

AV Surya
CEO, Kantar, India
Sessions:

Bernard Brenner
Senior Director, Microsoft Corporation, United States
Sessions:

Bianca Marcu
Sr. Advocacy & Standards Programme Coordinator, ESOMAR, Netherlands
Having lived in four different countries so far, Bianca is a certified Data Protection Officer who works across cultures to deliver tailored solutions. She is the go-to and guiding light throughout the ESOMAR Plus experience.
Sessions:

Cally Russell
Mallzee & Mallzee Insights, United Kingdom
Sessions:

Carine Gouillou
Lead Insight Manager Veg & Meals - Central Team Innovation, Nomad Foods, United Kingdom
Sessions:

Caroline Verkest
Manager Market Research, Telenet Group, Liberty Global, Belgium
Sessions:

Chibuike Utaka
Senior Producer, BBC Media Action, Nigeria
Sessions:

Christian Kurz
Senior Vice President, Global Consumer Insights, Viacom, United States
Interested in more work from Christian Kurz? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Christian Vestergaard Sloth
Director, Head of Education and Science, EPINION, Denmark
Sessions:

Christiane Reimann
Insights and Analytics Professional, Intel Corporation, United States
Sessions:

Christophe Rebours
CEO, InProcess, France
Interested in more work from Christophe Rebours? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Christopher Graves
President & Founder, Ogilvy Consulting, United States
Sessions:

Crispin Beale
Consultant, United Kingdom
Sessions:

Dan Atkins
VP Digital Innovation & Insight, Shionogi Limited, United Kingdom
Sessions:

Derek McInnes
Director, Incite, United Kingdom
Sessions:

Dmitry Gaiduk
CEO, CoolTool, United States
Sessions:

Elisa Romo
Insights Director - Middle Americas Zone, AB Inbev, Mexico
Sessions:

Elizabeth P. Morgan
Co-Founder & CMO, Market Logic, Germany
Interested in more work from Elizabeth Morgan? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Emiliana Vidali
Global Consumer Planner, Diageo, Netherlands
Sessions:

Emma Donnellan
Global Insights Director, Pernod Ricard, Ireland
Sessions:

Emma Grant McColm
Energy Policy Team Manager, Citizens Advice Scotland, United Kingdom
Sessions:

Ennio Armato
Head of Branch, IFF International Institute for Field Research, Italy
Sessions:

Erick Morales
Research Consultant, De La Riva Group, Mexico
Sessions:

Erin Russeck
Executive Vice President - Corporate Strategy & Innovation, AMC Global, United States
Sessions:

Estefanía Yaguez
Chief Consumer &Market Intelligence Officer, L'Oréal, Spain
Sessions:

Felipe Ferraz
Operations Manager, INSITUM, Brazil
Sessions:

Finn Raben
Director General, ESOMAR, Netherlands
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Frank Buckler
Founder & CEO, Success Drivers, Germany
Interested in more work from Frank Buckler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Genevieve Hall
Principal, Insight Dojo, United Kingdom
Interested in more work from Genevieve Hall? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Hannelore Goddyn
Research Director, haystack International, Belgium
Sessions:

Ian Goulding
Insight Lead - Personal and Premier, Royal Bank of Scotland, United Kingdom
Sessions:

Ignacio de la Iglesia
Quantitative Team Lead, The Cocktail Analysis, Spain
Sessions:

Ignacio Gómez
RTVE Digital & Research Director, RTVE, Spain
Sessions:


Jennifer Roberton
Managing Director, respondi, United Kingdom
Interested in more work from Jennifer Roberton? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Jeremy Hollow
Founder & MD, Listen & Learn Research, United Kingdom
Sessions:

Jerome Sopocko
Founder, Askia, United Kingdom
Sessions:

Jessica Bolger
Director Consumer Insights, Drinkworks, United States
Sessions:

Joaquim Bretcha
International Director, Netquest, Spain
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Joe Sauer
Senior Vice President, Sentient Decision Science, United States
Sessions:

Jon Beaumont
Business Development Director, Join the Dots I InSites Consulting, United Kingdom
Sessions:

Jon Puleston
VP Innovation, Kantar, United Kingdom
Interested in more work from Jonathan Puleston? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Kajoli Tankha
Senior Director, Microsoft, United States
Sessions:

Komal Roy
Client Director, Kantar TNS, United Kingdom
Sessions:

Lauren McGuire
President, Man Made Music, United States
Sessions:

Leigh Caldwell
Director, Irrational Agency, United Kingdom
Interested in more work from Leigh Caldwell? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Libby Watkinson
Head of Insight Consultancy, Royal Bank of Scotland, United Kingdom
Sessions:

Mahesh Agarwal
Managing Director, Neurosensum Indonesia, Indonesia
Interested in more work from Mahesh Agarwal? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:

Manish Mittal
Senior Vice President - Business Head, Course5 Intelligence, United States
Sessions:

Martin Boyle
Director - Innovation & Business Transformation, CodeBase, United Kingdom
Sessions:

Matt Browne
Founder, Global Progress, United States
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Sessions:

Matt Roberts
Global Research Director, Formula 1, United Kingdom
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Melissa Pellegrini
Senior Marketing Strategy Manager, Coles, Australia
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Michael Groves
CEO, Topolytics, United Kingdom
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Myrna Grol
Director of Global Marketing Intelligence, Philips International, Netherlands
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Namita Mediratta
Global CMI Director - Content, Unilever, United Kingdom
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Nastasha Francesca Jimenez
UNFPA, Mongolia
Sessions:

Nathan Wimble
Head of Sales, Toluna, United Kingdom
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Nick King
Insight Director, Auto Trader Group, United Kingdom
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Nick Nomm
UX Researcher, Facebook, United States
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Nicolas Pochart
Director Consumer Innovation & Sensory Sciences, GSK Consumer Healthcare, Switzerland
Sessions:

Nihan Sahan Eren
Head of CMI in NAMETRUB Region, Unilever, Turkey
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Sessions:

Nuno Miranda
Head of Marketing and Communication, Eleven Sports, Portugal
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Pablo Pérez
Head Of Market Insights Spain And Portugal, Google, Spain
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Patricia Dominguez
Associate Consultant, Incite, United Kingdom
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Patricia van der Hart
Research Manager, Join the Dots I InSites Consulting, United Kingdom
Sessions:

Patricio Pagani
Founder and Lead Puma, The Black Puma Ai, Argentina
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Sessions:

Pedro Almeida
CEO, MindProber, Portugal
Sessions:

Pelin Halacoglu
Partnering and Strategic Insight Director, Ipsos, Turkey
Sessions:

Peter Gerry
Senior Customer Insight Analyst, Macmillan Cancer Support, United Kingdom
Sessions:

Peter Van Keulen
Global Account Director & Partner, Stravito, Sweden
Sessions:

Preriit Souda
Director Data Science, PSA Consultants Ltd, United Kingdom
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Sessions:

Rachel Jones
Head Dragon, SnapDragon Monitoring, United Kingdom
Sessions:

Ray Poynter
Managing Director, The Future Place, United Kingdom
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Sessions:

Richa Bhalotia
Consumer Insights Manager, ITC Limited Foods Division, India
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Richard Maryniak
Chief Insight & Innovation Officer, Black Swan Data, United Kingdom
Sessions:

Rob Key
CEO, Converseon, United States
Sessions:

Robert Adams
VP - Head of Global Consumer Insights, VISA, United States
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Sessions:

Robert Graves
Director - Advanced Analytics, Microsoft Corporation, United States
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Sessions:

Rory McDonnell
Head of Strategic Insight & Planning, Bord Bia, Ireland
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Sally Smallman
Global Consumer Planner, Diageo, Netherlands
Sessions:

Salomea Świerkowska
Market Research Specialist, Play, Poland
Sessions:

Sam Munderere
Chief Executive, SURF Survivors Fund, Rwanda
Sessions:

Saptarshi Guha
Associate Director Of Development, Kantar, India
Sessions:

Sara Davidson
Research Director, Ipsos MORI, United Kingdom
Sessions:

Selina Pietsch
Consultant, FactWorks, Germany
Sessions:

Stephen Drost
Chief Strategy Officer (CSO), CodeBase, United Kingdom
Sessions:

Stephen Ingledew
Chief Executive, FinTech Scotland, United Kingdom
Sessions:

Sunita Venkataraman
Director Global Insights and Analytics, Intel Corporation, United States
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Sessions:

Thomas Gwin
Data Strategy Director, BBH, United Kingdom
Sessions:

Tom Higgins
Marketing Communications Manager, Voxpopme, United Kingdom
Sessions:

Tomasz Dulinicz
Researcher, Consultant and Partner, Smartscope, Poland
Sessions:

Tony Hunter
COO & Co-Founder, Attest, United Kingdom
Tony began his career in finance, working at Morgan Stanley in the Equity Risk department in London and New York.
After leaving banking, he founded an Ad Tech business commercialising hyper-local geolocation data, winning a Cannes Lion with Diageo.
He's now COO and Co-Founder at Attest - a consumer growth platform powering some of the world's best companies - leading the Design, Engineering, Product and Operations teams.
Sessions:

Vanessa Oshima
VP Marketing Division, Starbucks, Japan
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Sessions:

Vanina Martinez
Artificial Intelligence Professor, University of Buenos Aires, Argentina
Sessions:

Vilma Scarpino
Managing Director, Shareholder & Board of Directors Member, WIN, Italy
Sessions:

Vivek Banerji
Founder and Director, Insight Dojo, United Kingdom
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Sessions:

Will Goodhand
Commercial Director, System1 Research, United Kingdom
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Sessions:

William Landell Mills
Director, Amaranth Insights, United Kingdom
Sessions:

Wim Hamaekers
Director of Business Development, Nurama, Belgium
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Sessions:

Jeffrey Henning
Executive Director, Market Research Institute International, United States
Sessions:
Programme Committee







Programme Committee Chair
CEO - North America
Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. Prior to joining Kantar, Reed served over a decade as General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. In that role, Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that impacted a wide range of business decisions spanning the marketing and engineering.
For over twenty years, Reed has spearheaded the evolution of the insights discipline in a number of ways, including the creation and management of successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions, harnessing social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights.
Interested in more work from Reed Cundiff? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Executive Director of Global Customer Insights
Lisa Courtade currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to address the challenges facing the practice of market research and analytics in a regulated industry. Lisa has a passion for delivering patient centered solutions in healthcare and her team was an early adopter of neuroscience, the use of social data, and the application of both big data and deep behavioral insights to understand and connect with patients and healthcare customers worldwide. Lisa lives her passion for shaping the future of the industry by serving on numerous academic and association boards as well as being a tireless champion and speaker on insights innovation and impact.
Senior Global Account Partner
Graeme Lawrence is a Managing Partner and the recently formed Join the Dots I InSites Consulting. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.
Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in 'Auld Reekie'.
Interested in more work from Graeme Lawrence? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
ESOMAR Council Member
2019/2020 ESOMAR Council Member / Senior Analyst
Interested in more work from Nijat Mammadbayli? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Vice President
Director of Insights
Karolina Tutaj founded, built and heads up the Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand, advertising campaigns and gathering consumer insights on a global scale to inform and improve Booking.com's marketing strategy and execution. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.
Interested in more work from Karolina Tutaj? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Marketing Leader - Research & Insight
As an advocate of the forethought power of insight, Grace is a strategic insight expert with regional experience in senior roles on both client and agency side. Based in Melbourne, Grace currently works at one of the major Australian banks to lead a transformation journey to turn tracking research programs into agile insight engines. She believes that having the open mindset to integrate market research with new data sources and metrics can actually amplify the impact of insight rather than hinder it. Grace has nearly 20 years' experience working with many of the world's leading brands and advertising agencies in the Asia Pacific region including Unilever, L'Oreal, GSK, American Express, Ogilvy & Mather, JWT and TBWA. Throughout her research career, Grace has worked extensively in a range of roles including qualitative moderator, key account director, marketing science modelling specialist, research product developer and strategic consultant. Outside of work Grace enjoys bush-walking, badminton and music.