Speakers







































































































































Programme Committee Chair
CEO - North America
Reed is the CEO of Kantar North America. In this role, Reed is responsible for helping Kantar clients transform their insights functions, move decisively from insight to action, and grow their businesses. Prior to joining Kantar, Reed served over a decade as General Manager of Microsoft's Customer & Market Research team, comprised of 100 research consultants in the US and Europe. In that role, Reed consulted with senior leaders across Microsoft and presented insights-based perspectives that impacted a wide range of business decisions spanning the marketing and engineering.
For over twenty years, Reed has spearheaded the evolution of the insights discipline in a number of ways, including the creation and management of successful Knowledge Process Outsourcing functions, building deep collaboration across quantitative market research and data science functions, harnessing social intelligence to inform product development and marketing, and embracing a variety of new behavioral, financial and perceptual data sets to deliver deeper and more precise insights.
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VP - Head of Global Consumer Insights
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Managing Director
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Head of Branch
VP Digital Innovation & Insight
Founder and Director
Interested in more work from Vivek Banerji? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Business Development Director
Consumer Insights Manager
Director Consumer Insights
Director - Innovation & Business Transformation
Senior Director
ESOMAR President
International Director
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Founder
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Founder & CEO
Interested in more work from Frank Buckler? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Founder
With 30+ years of experience, Chris is a world class marketer turned active advisor, investor, board member, academic and author. His corporate career spanned 23 years working for global FMCG blue chips like P&G, The Coca-Cola Company, and Anheuser-Busch InBev (CMO 07-12), as we as serving the marketing industry in other ways (eg board and president of WFA 08-13). End 2012 he created his own NYC based marketing capability and strategy consultancy (www.vicomte.com), and also joined NYU Stern as adjunct faculty. Chris is a multilingual Belgian American and holds a TRIUM Global EMBA from NYU Stern/LSE/HEC. Always pioneering, with skin in the game, Chris was among the first senior CPG leaders to play an active role in the fast growing global cannabis business, and will likely become the first CMO in space (via Virgin Galactic).
Award-winning filmmaker and Writer
Oobah Butler is an award-winning filmmaker, writer and speaker. In 2018 alone, he made three films that were viral sensations, tallying up almost 160m views to-date. His debut book 'How To Bullsh*t Your Way To Number 1' recently became a #1 best-seller on USA Today after its April 23rd 2019 release. Alongside the TV, radio and magazine interviews worldwide on NPR, Canal Plus, Politiken and more supporting the book, he has recently been interviewed in the New Yorker and endorsed by individuals such as Turner Prize-winning artist Grayson Perry, WIRED Editor Nicholas Thompson and scores of other world-renowned journalists. For the most part, his work uses comedy and absurdity to comment on the modern era. For example, after releasing his recent stunning film and article in which he made the shed he lives in TripAdvisor's top-rated restaurant in London, Oobah dominated headlines globally in the climate of ‘fake news’, being interviewed on television stations all over the world. Singaporean parliament used his work as an example to inform new laws on fake news; The Washington Post penned a feature about his work. The likes of The Guardian and The New Yorker referenced it as a critique of online reviewing culture, while it was endorsed by the likes of NOMA chef René Redzepi and Observer food critic Jay Rayner. In short, Oobah's work inspires mass conversation because it is smart, divisive and devilishly entertaining. Over the past 18 months, he's received four awards for his work; Webbys 2019 award for ‘Video: Weird’; Content Creator of the Year at the Online Media Awards, Video Project of the Year at the British Media Awards and Best Content Idea - Digital 2018 at the British Society of Magazine Editors Talent Awards. Whether it’s swindling his way as a fake jeans designer, Georgio Peviani, to the top of Paris Fashion Week or letting his Instagram followers vote on every decision he made for a day and thusly ending up 250 miles from his home, his ambition is to explore different worlds in an interesting, contemporary way.
Director
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Insights Lead - Chocolate
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Executive Director of Global Customer Insights
Lisa Courtade currently leads the Global Customer Insights team at Merck responsible for delivering insights that drive meaningful business results while creating compliant, innovative solutions to address the challenges facing the practice of market research and analytics in a regulated industry. Lisa has a passion for delivering patient centered solutions in healthcare and her team was an early adopter of neuroscience, the use of social data, and the application of both big data and deep behavioral insights to understand and connect with patients and healthcare customers worldwide. Lisa lives her passion for shaping the future of the industry by serving on numerous academic and association boards as well as being a tireless champion and speaker on insights innovation and impact.
Research Director
Quantitative Team Lead
ESOMAR Representative for the UK
Associate Consultant
Chief Strategy Officer (CSO)
Researcher, Consultant and Partner
Western Europe Knowledge & Insights Director
Interested in more work from Begoña Fafian? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Operations Manager
Senior Customer Insight Analyst
Research Director
RTVE Digital & Research Director
Commercial Director
Interested in more work from Will Goodhand? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Lead Insight Manager Veg & Meals - Central Team Innovation
Insight Lead - Personal and Premier
Energy Policy Team Manager
President & Founder
Director - Advanced Analytics
Interested in more work from Robert Graves? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Director of Global Marketing Intelligence
Associate Director Of Development
Data Strategy Director
Partnering and Strategic Insight Director
Principal
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Director of Business Development
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Marketing Communications Manager
Founder & MD
Research Director
COO & Co-Founder
Tony began his career in finance, working at Morgan Stanley in the Equity Risk department in London and New York.
After leaving banking, he founded an Ad Tech business commercialising hyper-local geolocation data, winning a Cannes Lion with Diageo.
He's now COO and Co-Founder at Attest - a consumer growth platform powering some of the world's best companies - leading the Design, Engineering, Product and Operations teams.
ESOMAR Foundation President
Founder and CEO
Insight Director
Senior Vice President, Global Consumer Insights
Interested in more work from Christian Kurz? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Global Account Partner
Graeme Lawrence is a Managing Partner and the recently formed Join the Dots I InSites Consulting. With over 20 years of market research and marketing experience, he has extensive knowledge in consumer research across a range of categories, including FMCG, retail, finance and leisure & tourism.
Although he lives in Manchester, Graeme is a proud Scotsman and considers Edinburgh as home and is delighted to be supporting Congress in 'Auld Reekie'.
Interested in more work from Graeme Lawrence? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sr. Director Strategic Marketing & Consumer Insights - Personal Care
Motivational Speaker
Claire Lomas was working as a Chiropractor and had reached the highest level in the sport of eventing when a freak riding accident left her paralysed from the chest down.
In 2012 Claire became headline news worldwide. She walked the 32nd Virgin London Marathon in a pioneering robotic suit. It took a gruelling 17 days and raised £210k for Spinal Research. She became the first owner of a robotic suit and used it when she had the honour of lighting the Paralympic cauldron in Trafalgar Square.
In 2013 Claire completed a 400mile hand cycle around parts of England, visiting schools and inspiring pupils on the way, she raised another £85k for the Nicholls Spinal Injury Foundation. Claire is constantly thinking of ways to raise money and strongly believes there will soon be a cure.
During 2014 and 2015 Claire organised a number of fundraising events and took the total raised to over £500k. In 2016 Claire completed the London Vitality 10k in 12 hours, and completed the Great North Run in September, whilst 16 weeks pregnant.
Claire is currently learning to ride a motorbike and loves pushing the boundaries. In July 2017 she became the first paralysed female in the UK to get her motorbike race licence, and now aims to ride tracks around Europe. In October Claire takes on another huge fundraising challenge- to complete the Great South Run (10 miles) in 24 hours.
ESOMAR Vice President
Managing Director at Oberon Securities / Managing Partner at ScaleHouse
ESOMAR Council Member
2019/2020 ESOMAR Council Member / Senior Analyst
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Sr. Advocacy & Standards Programme Coordinator
Having lived in four different countries so far, Bianca is a certified Data Protection Officer who works across cultures to deliver tailored solutions. She is the go-to and guiding light throughout the ESOMAR Plus experience.
Artificial Intelligence Professor
Chief Insight & Innovation Officer
Head of Strategic Insight & Planning
Global CMI Director - Content
Head of Marketing and Communication
Senior Vice President - Business Head
Research Manager
Interested in more work from Arindam Mohanty? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
UX Researcher
VP Marketing Division
Interested in more work from Vanessa Oshima? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Co-Founder & CMO
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Founder and Lead Puma
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Senior Marketing Strategy Manager
Head Of Market Insights Spain And Portugal
Director Consumer Innovation & Sensory Sciences
Senior Vice President
ESOMAR Council Member
Managing Director
Interested in more work from Ray Poynter? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
VP Innovation
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ESOMAR Director General
Director General
Finn Raben is a "third culture child" who was born in the Far East and grew up in Europe and the Middle East. He went to university in the Netherlands and Ireland, is an Honours graduate in Languages, with Post-Graduate degrees in Business Administration & Marketing Management and speaks four languages fluently.
He has spent most of his working career in Market Research, and prior to joining ESOMAR, had worked at Millward Brown IMS in Dublin, AC Nielsen, TNS and most recently at Synovate.
Finn is a passionate fan and advocate for the research community in all its guises - analytics, research, insight and consultancy - and works very closely with the ESOMAR Council to ensure our Society is "fit for purpose" for both the current, and next, generation of researchers.....#IAMAPROUDMARKETRESEARCHER
Finn is an ex Officio Director of MRII, the online educational institute partnered with the University of Georgia (USA); he serves as an external examiner at the International School of Management in Avans University (Breda, NL) and has recently been invited to join the advisory board for the Master’s of Marketing Research programme at Southern Illinois University Edwardsville.
Interested in more work from Finn Raben? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
CEO
Interested in more work from Christophe Rebours? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Insights and Analytics Professional
Managing Director
Interested in more work from Jennifer Roberton? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Global Research Director
Insights Director - Middle Americas Zone
Executive Vice President - Corporate Strategy & Innovation
Head of CMI in NAMETRUB Region
Interested in more work from Nihan Sahan Eren? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Senior Vice President
Managing Director, Shareholder & Board of Directors Member
PhD, ESOMAR President Ex-Officio
Managing Partner / President ex-officio
Global Market Research Manager
Dame Stephanie (Steve) Shirley CH, age 85, is a workplace revolutionary and successful IT entrepreneur turned ardent philanthropist. www.steveshirley.com. Her life story begins with her 1939 arrival in Britain as an unaccompanied Kindertransport refugee. In 1962, she started a software house, Freelance Programmers, that pioneered new work practices and changed the position of professional women, especially in hi-tech. She went on to create a global business and a personal fortune shared with her colleagues; she made 70 of her staff millionaires at no cost to anyone, but herself. Since retiring in 1993, her focus has been increasingly on philanthropy based on her strong belief in giving back to society. In 2009/10 she served as the UK’s first ever national Ambassador for Philanthropy. Her charitable Shirley Foundation has initiated and funded a number of projects that are pioneering by nature and strategic in impact, totally £67m to date. The focus is on IT and her late son’s disorder of autism. Her memoir Let IT Go was published in 2012 www.let-it-go.co.uk. It has sold 20,000 copies and Penguin are to re-publish in April 2019 with a view to distributing it worldwide. A big screen film is also in the making and filming starts later this year. Dame Stephanie has been much honoured. In 2013, she was named by Woman’s Hour as one of the 100 most powerful women in Britain. In 2014, the Science Council listed her as one of the Top 100 practising scientists in the UK. In 2015, Dame Stephanie was given the Women of the Year Special Award. Her TED Talk in 2015 was to a standing ovation from more than a thousand of the world’s most recognised technical entrepreneurs, thinkers, creators and doers. It has received 1.9m views. In 2017, Dame Stephanie received a Companion of Honour, one of only 65 people worldwide to receive such a recognition.
Global Consumer Planner
Chairman
Director Data Science
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Head - Customer Centricity
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Strategic Research Specialist
Director of Insights
Karolina Tutaj founded, built and heads up the Insights team at Booking.com HQ. She runs the in-house research department in Marketing, which focuses on measuring consumer perception of the brand, advertising campaigns and gathering consumer insights on a global scale to inform and improve Booking.com's marketing strategy and execution. She started her career in advertising research at the Amsterdam School of Communications Research (University of Amsterdam) where she did academic research into the effects of brand placement on TV, in movies and online. She published in various international journals. Prior to Booking.com Karolina worked at an independent market research agency where her work involved, among other things, research into the effectiveness of cross-media advertising campaigns.
Interested in more work from Karolina Tutaj? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Director Global Insights and Analytics
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Managing Partner
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Manager Market Research
Director, Head of Education and Science
Global Consumer Planner
Head of Insight Consultancy
ESOMAR Representative for the UK
Director of Digital & Technical Innovation
Interested in more work from Alexander Wheatley? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Chief Consumer &Market Intelligence Officer
Senior Marketing Leader - Research & Insight
As an advocate of the forethought power of insight, Grace is a strategic insight expert with regional experience in senior roles on both client and agency side. Based in Melbourne, Grace currently works at one of the major Australian banks to lead a transformation journey to turn tracking research programs into agile insight engines. She believes that having the open mindset to integrate market research with new data sources and metrics can actually amplify the impact of insight rather than hinder it. Grace has nearly 20 years' experience working with many of the world's leading brands and advertising agencies in the Asia Pacific region including Unilever, L'Oreal, GSK, American Express, Ogilvy & Mather, JWT and TBWA. Throughout her research career, Grace has worked extensively in a range of roles including qualitative moderator, key account director, marketing science modelling specialist, research product developer and strategic consultant. Outside of work Grace enjoys bush-walking, badminton and music.