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Programme
[CANCELLED] Complimentary* Masterclass by MRII: Answering Business Questions with Secondary Data
Jeffrey Henning [Market Research Institute International] en
NOTE: THIS SESSION HAS BEEN CANCELLED!
Due to unforseen circumstances, this session has been cancelled - our apologies. Feel free to join the next complimentary training session.
Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. Brought to you by a collaboration of the University of Georgia, and Market Research Institute International (MRII). In just 30 minutes, you’ll learn:
- Quick introduction to the value of secondary data
- Mini-case studies that illustrate how secondary data can answer key business questions
- Key secondary-data sources and types you can effectively leverage
* Full delegates can sign up for this complimentary session as they register for the conference. Note that space is limited and places for this complimentary session are given on a first come, first served basis.
SPONSORED Training Session by Toluna: How to Shorten the NPD Cycle with an Agile Consumer Insights Solution
en Jardins B
Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
Jardins B
Opening
Joaquim Bretcha [ESOMAR President] es
Welcome
pt
Introduction to the programme and session
Diego Casaravilla [Fine Research] en+es
GUESTS | TV Real-Time Engagement!
Leveraging existing technology to optimize marketing outcomes in LATAMDaniela Novick [Fox Network Group]; Felix Oberholzer [Harvard Business School] es
Guest speaker presentation
The Challenge of a Global Brand in Unstable Times
How to preserve the essence of Coca-Cola empathizing with the consumer’s context in Latin AmericaCarolina Andrea Porcari [Moiguer Compañía de Negocios]; Rosaline Hester [The Coca-Cola Company]; Sabrina Scolnic [The Coca-Cola Company] es
The Road to Happiness
Rebuilding brand reputation, how Oi bounced back!Celia Nishio [System1 Research]; Juliana Romano [Oi] pt
YES! It's Pitch Time!
Supported by THREE GroupAlexandre Laybauer [e21]; Camila Borja [Itaú Unibanco]; Moises Arizpe [Kantar]; Nicolas de Arriba [W3haus]
Hear BIG ideas, shared in only 60 seconds, from this year’s Young ESOMAR Society (YES!) Award finalists. There can only be one winner, so don't forget to vote!
Atomic Research
Camila Borja, Itaú Unibanco, Brazil
Agriculture and the flow of Science
Alexandre Laybauer, e21, Brazil and Nicolas de Arriba, W3haus, Brazil
Humanising Market Research Through AI
Moises Arizpe, Kantar, Mexico
Introduction
Patricia Beber [Netquest] pt
A Healthier Approach to Research: Prescribing Real-Time Solutions in Healthcare
Closing the dialogue gap between doctors and Pharma CompaniesAna Alvarez [Sanofi]; Marcello Garritano [MESH] pt
Presentation: Case study
Neuroscience Applied
Using neuroscience to optimize communications that generate social impactAline Souza [Nielsen Consumer Neuroscience] pt
Presentation: Methodological capsule
How Facial Coding helps to Optimize Communication
Emotions as strong predictors of communication effectiveness for FMCGCatalina Bonnet [Kantar Millward Brown]; Massimo Sarcina [Alicorp] es
Presentation: Case study
Looking Inside the Digi-Qual ToolBox
Tips and tricks to leverage the digital qualitative revolutionDalila Antonacachi [Fine Research]; Garnette Weber [itracks] en
Presentation: Methodological capsule
Lunch and Client Lunch
Client Lunch hosted by Toluna (for research buyers only)
Lunch
Bistrô Tivoli
Clients Lunch Jardins B
An informal lunch for research buyers (only) to network in a private setting.
Introduction
Gabriela Jacob [Kimberly-Clark] pt
The Research Game-Changer
Hearing the voice of millions of customersCamila Takahira [Itaú Unibanco] pt
Presentation: Case study
Building a Pet-Friendly Omnichannel Marketplace
Leapfrogging mass retail through design thinkingAdrian Kohan [Gentedemente]; Eduardo Sanpietro [Royal Canin (Mars)] es
Presentation: Case study
In-Store Shopper Analytics
Understanding hair care preferences through visual attentionBarbara Lecaros [L'Oréal]; Mariana Monge [Neurometrics] es
Presentation: Case study
Introduction
Diego Casaravilla [Fine Research] en+es
Breaking the Walls Between Traditional and Digital Marketing
Challenging how marketing as we know drive brand sales and ROICaio Daier [Facebook]; Rebecca Azevedo [Facebook] en
Building the Future of Friendship Ties
Business and investment relations between Brazil & Arab CountriesAlessandra Frisso [H2R Pesquisas Avançadas]; Cristiane Nascimento [H2R Pesquisas Avançadas]; Tamer Mansour [Arab-Brazilian Chamber of Commerce] pt
El Paso de la Habana
An immersion in a daily life of a Cuban musician that loves fashion and consumptionLaura Galecki Andrade [Olha Lá Pesquisa] pt
Presentation: Invited documentary
NETWORKING COCKTAIL hosted by Netquest
Netquest, ESOMAR Platinum LATAM Sponsor and Digital Media Partner 2019 Espaço Jardim Europa
ESOMAR Update
Alain Mizrahi [ESOMAR Council Member] es
Announcement
WINNER LATINOVATION AWARD 2018 | Advertisement Evaluation: the Case of Volkswagen
Fabricio Alarcón [Centro Nacional de Consultoria CNC]; Pablo Lemoine [Centro Nacional de Consultoria CNC]; Pablo Lemoine [Centro Nacional de Consultoria CNC] es
Presentation: Case study
Insights Future Visions - Round Table Hosted by ABA
Association of Brazilian Advertisers pt
Introduction
Martin Haag [Escala+City] pt
Twitter and its Conversational Context
Towards a rich and relevant brand contentAngel Heredia [Arconte]; Omar Schoijet [Twitter] es
Has Amazon Met its Match?
FMCG has proven to be one of the few areas that they cannot make a profit inAmishi Takalkar [NAILBITER] en
Mobile Trend
Understanding decision-making based on a consumer centric approachEdmar Bulla [Croma Solutions]; Enric Cid [Netquest] pt+es
Introduction
Urpi Torrado [Datum International] es
Implementing Automation in LATAM
Learning from PepsiCoFabio Paiva [PepsiCo Americas Beverages]; Gabriel Velez [Zappi] pt+es
Content-Based Research
Digital laboratories as a breakthrough approach to find profound insights in social mediaErick Morales [De La Riva Group] es
Are You Listening?
Social listening might be a strong research solution if we can listen and spot opportunitiesDamian Suarez [MEGA Research]; Sebastian Silva [Givaudan] es
Introduction
Diego Casaravilla [Fine Research] en+es
YES! We Have a Winner!
YES (Young ESOMAR Society) Award winner announcement
Loohcal Media, Gloohbal Measurement
Pushing mobile carriers location data for Out Of Home audiencesDaniel Cuende [CUENDE Infometrics] es
GUEST + INTERVIEW | Leading Digital Transformation!
Data-driven strategy for media, entertainment and audience measurementPablo Giudici es
Guest speaker presentation
Programme summary
Diego Casaravilla [Fine Research] en+es
Closing & Awards
Joaquim Bretcha [ESOMAR President] es
Setting the Scene
Bistrô Tivoli
Data Privacy in Context
Joaquim Bretcha [ESOMAR President] Bistrô Tivoli
Bistrô Tivoli
A keynote address by Joaquim Bretcha, ESOMAR President exploring why it is important to focus on Privacy
Keynote
The Privacy Awareness Game
Test your know-how against our Quiz Master Bistrô Tivoli
PANEL DISCUSSION | Data Realities: From Global to Regional to Local Challenges
Bistrô Tivoli
Wrapping up
A set of pragmatic recommendations Bistrô Tivoli
ESOMAR Member Daniela Novick
Research Vice President, Fox Network Group, United States
Sessions:
ESOMAR Member Diego Casaravilla
CEO & Founder, Fine Research, Argentina
Diego has been in the international market research business for 20 years, Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses in consumer, healthcare and b2b fielding. Created in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region. He has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.).
Sessions:
Martin Haag
Director, Escala+City, Brazil
Experienced Strategic Director with a demonstrated history of working in the market research industry. Skilled in Advertising Planning, Digital Strategy, Copy Testing, Marketing Science, Innovation Development, German, Spanish, Portuguese. Master’s in marketing administration, at PPGA/UFRGS. Strong business development professional with a special strategist education profile combining Philosophy and Administration.
Interested in more work from Martin Haag? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Patricia Beber
Country Manager, Netquest, Brazil
More than 2 decades of market research expertise. Patricia has been in charge of business development at most of the main research companies in Brazil, Portugal and Spain, adapting implementation on local and regional levels. She has large experience in project management and leading focused and cohesive teams. Patricia is currently working as Country Manager for Netquest in Brazil managing all the company operations in the country.
Sessions:
ESOMAR Member Urpi Torrado
General Manager, Datum International, Peru
Datum International, General Manager, President of APEIM, representative of ESOMAR in Peru and Board Member of WIN. MBA from Universidad del Pacífico and more than 20 years of experience in market research. Member of the Consultative Committee of the Master in Marketing Management and Commercial Management and the School of Administration of the Universidad del Pacífico. Professor of the Market Research course at the Universidad del Pacífico, the UPC and the Pontificia Universidad Católica del Perú.
Interested in more work from Urpi Torrado? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Alain Mizrahi
CEO, Grupo RADAR, Uruguay
Sessions:
ESOMAR Member Alessandra Frisso
Director, H2R Pesquisas Avançadas, Brazil
Sessions:
ESOMAR Member Ana Alvarez
Head of Customer Insights China & Emerging Markets, Sanofi, Brazil
Interested in more work from Ana Alvarez? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Celia Nishio
Senior Vice President, System1 Research, Brazil
Sessions:
ESOMAR Member Daniel Cuende
R&D Manager, CUENDE Infometrics, Spain
Interested in more work from Daniel Cuende? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Enric Cid
Managing Director, Netquest, United States
Interested in more work from Enric Cid? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
ESOMAR Member Joaquim Bretcha
International Director, Netquest, Spain
Understanding the consumer to develop the business has been the main focus of Joaquim's career. He has worked in various functions along the value chain in the market research industry; end-client, agency, and service provider.
Joaquim currently works as a service provider of online data collection, leading the international business of Netquest in Europe and Asia. This has allowed him to set up a new international business division from scratch and get to know different market research realities across the continents.
Within Spain, Joaquim's roles as an "end client" have been: Marketing and Purchase Director at Auchan Supermarkets, Merchandising Director for Carrefour Supermarkets and Marketing Manager for AECOC, the FMCG Spanish institution for retailers, manufacturers and service providers. On the Market Research Agency side, I have worked for six years as a Retail Director for TNS (Kantar) Worldpanel and Synovate.
Interested in more work from Joaquim Bretcha? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Juliana Romano
Consumer Insights Manager, Oi, Brazil
Sessions:
ESOMAR Member Marcello Garritano
Regional Director - Latin America, MESH, Brazil
Interested in more work from Marcello Garritano? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Sessions:
Programme Committee
ESOMAR MemberProgramme Committee Chair
CEO & Founder
Diego has been in the international market research business for 20 years, Has founded and still fully manages Fine Research, the largest independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. The agency focuses in consumer, healthcare and b2b fielding. Created in 2008, Fine Panel, the first and largest medical panel in LatAm, with over 60,000 active panel members in the main 6 countries in the region. He has published books, and articles in leading industry magazines related to MR and also to broader Social Sciences topics (racism, migration, etc.).
Country Manager
More than 2 decades of market research expertise. Patricia has been in charge of business development at most of the main research companies in Brazil, Portugal and Spain, adapting implementation on local and regional levels. She has large experience in project management and leading focused and cohesive teams. Patricia is currently working as Country Manager for Netquest in Brazil managing all the company operations in the country.
Director
Experienced Strategic Director with a demonstrated history of working in the market research industry. Skilled in Advertising Planning, Digital Strategy, Copy Testing, Marketing Science, Innovation Development, German, Spanish, Portuguese. Master’s in marketing administration, at PPGA/UFRGS. Strong business development professional with a special strategist education profile combining Philosophy and Administration.
Interested in more work from Martin Haag? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Head of Market Research & Analytics
ESOMAR MemberGeneral Manager
Datum International, General Manager, President of APEIM, representative of ESOMAR in Peru and Board Member of WIN. MBA from Universidad del Pacífico and more than 20 years of experience in market research. Member of the Consultative Committee of the Master in Marketing Management and Commercial Management and the School of Administration of the Universidad del Pacífico. Professor of the Market Research course at the Universidad del Pacífico, the UPC and the Pontificia Universidad Católica del Perú.
Interested in more work from Urpi Torrado? Have a look at some past content in ESOMAR's Resources Library by ANA, the first artifical intelligence powered search engine for ESOMAR data, research and analytics knowledge content! Find out here
Marketing, Strategy & Insights Senior Manager
Leadership of Strategy & Knowledge agenda for leveraging insights into business to drive Danone’s brands and business acceleration. Brand Development & Deployment: Active influence on all Danone Brands mixes' development – Concept, Product, Pack, Positioning and Communication - and also deployment - market performance in all levels; and Business & Strategy Acceleration: Fully responsible for turning continuous data, Media and Shopper insights into actionable competitive advantage.