Programme

Filter

13:00 - 19:00
13:00 19:00

Registration

14:30 - 15:30
14:30 15:30

Tech-Solutions Training Session 1 (sponsored by Research Now)
Keeping It Real: Finding True Voice of Customer in a Big Data WorldMayer Danzig [Research Now]

Opted-in and self-reported data that comes directly from the consumer and that is not held exclusively within the walled garden of a provider's closed platform is a source of rich, authentic 360 consumer views and insights.

As a leader in market research panel data gathered from consumers in both B2B and B2C spheres and deeply profiled across over 1,000 attributes, Research Now has developed multiple approaches to enriching data, surveys and advertisement effectiveness.

Learn how we are integrating first-party data with a spectrum of third-party data sets - such as political, automotive, voter, purchase, consumer segmentations - as well as corporate CRM data to optimize research to empower market research agencies, advertising agencies and corporate marketers to make more effective data-driven decisions.

Mayer Danzig
Presenter Senior Vice President, Product Management, Research Now, United States

Training

16:00 - 17:00
16:00 17:00

Tech-Solutions Training Session 2 (sponsored by Netquest)
How to Implement Behavioural Data for Industries Across the BoardCarlos Bort [Netquest]

What does an e-shop, an aspiring governor in Mexico city and an airline have in common? It sounds like the start to a bad joke but the truth is that in Market Research they can all benefit from Behavioural Data to achieve very different goals.

Sign up to this workshop to find out how behavioural data can help you and your clients become a leaders in your distinct field. To do this, we'll help you understand how a successful behavioural panel is built, with strict criteria, and explain how the technology behind a behavioural panel can help market researchers extract insights that can impact e-commerce, politics, travel and businesses all over the world.

Carlos Bort
Presenter Lead Data Scientist, Netquest, Spain

Training

17:45 - 19:00
17:45 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge)
A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 20:00
19:00 20:00

Digital Expo Lounge & Welcome reception

08:00 - 09:00
08:00 09:00

Registration

Opening & Welcome
09:00 - 09:10
09:00 09:10

Opening

09:10 - 09:20
09:10 09:20

Introduction to the programme and sessions
Amy Yu [Viacom]

Amy Yu
Programme Committee Chair Director of Product Strategy - Audience Science team, Viacom, United States
Big Data - Bigger Picture[firestarter]
09:20 - 09:40
09:20 09:40

The Agony and Ecstasy of Teaching an Old Dog New Tricks
From research agency to tech companyKyle Findlay [Kantar]

Market researchers can't (always) have nice things because they don't think like technology companies.

Kyle Findlay
Director - Global Innovation Data Science Team, Kantar, South Africa
Big Data - Bigger Reponsibility[social impact]
09:40 - 10:00
09:40 10:00

Big Data Big Impact!
Maurício Moura [IDEIA]

How data collection and updated technology can lead to great social impact.

CEO & Founder, IDEIA, Brazil
10:00 - 10:20
10:00 10:20

Q&A

10:20 - 10:50
10:20 10:50

Networking break

Sponsored demo by Research Now
Big Data Won’t Tell You ‘Why?’Darrin Keller [Research Now]

 "Context" and "priority" are two things that get lost in Big Data. Voice of the customer and voice of the market, when tied to known data, enable brands to connect the "why,” providing greater context and helping brands determine priorities.   Come find out how Research Now is helping leading brands connect Big Data to primary market research to generate deeper, more impactful insights.

Director Product Management, Research Now, United States

Demo

The Big Data Lab[innovative methodologies]
10:50 - 11:00
10:50 11:00

Introduction to the session
Dr. Ralph Wirth [SUPERCRUNCH by GfK]

Dr. Ralph Wirth
Session chair Global Head of Science & Technology, SUPERCRUNCH by GfK, Germany
11:00 - 11:20
11:00 11:20

“Who is Who” with Behavioural Data
Metering data edge over survey dataCarlos Bort [Netquest]; Carlos Ochoa Gómez [Netquest]

Exploring an algorithm to separate browsing streams without asking users to identify themselves, thus preserving the passive nature of the data.

Carlos Bort
Lead Data Scientist, Netquest, Spain
Carlos Ochoa Gómez
Chief Client Officer, Netquest, Spain
11:20 - 11:40
11:20 11:40

The Marketing Impact Score
How experience data transformed Delta's brand measurementCaroline Smiley [Delta Air Lines]; Fiona Blades [MESH]

This presentation answers a key client question: what is the right Marketing Metric?

Caroline Smiley
Manager - Customer Research & Insights, Delta Air Lines, United States
Fiona Blades
Chief Experience Officer, MESH, United Kingdom (GB)
11:40 - 12:00
11:40 12:00

Is VR the Auto Industry's Sleeping Giant?
Results of a research on research to compare VR vs. a full product car clinicNarith Panh [Ipsos]

Mockups are dead? VR is here. Implications for product and design research.

Narith Panh
VP Marketing, Ipsos, United States
12:00 - 12:20
12:00 12:20

GUEST SPEAKER | Predicting TV Viewership with Neural Networks
Lessons from the Media SpaceAlex Ruiz [Viacom]

Neural networks are methods widely used in tasks such as image recognition, computer vision, sequence prediction, text encoding and document classification. At Viacom's Data Science and Advanced Analytics (DSAA) we are building cutting-edge platforms that utilize a specific flavor of recurrent neural nets (Long Short-Term Memory network) that feed into broader ensemble models to predict ratings for our networks. This talk will be a blitz workshop intended for practitioners in data science with an informal account of what we’ve learned about the design and training of LSTMs for sequence prediction.

Alex Ruiz
Guest speaker Data Science and Advanced Analytics, Viacom, United States

Guest speaker

12:20 - 12:40
12:20 12:40

Big Data, Bigger Transformation
An interactive debate with the speakers of this block

12:40 - 14:00
12:40 14:00

Lunch

Big Data - Big Applications[business case studies]
14:00 - 14:10
14:00 14:10

Introduction to the session
Joaquim Bretcha [Netquest]

Joaquim Bretcha
Session chair ESOMAR Council Member / Europe & Asia Director, Netquest, Spain
14:10 - 14:30
14:10 14:30

Digital Forensics
The Dulux lifelab case studyAndy Davidson [Flamingo]; Fiona Hall [AkzoNobel]

Combining digital forensics with traditional research to develop deep insights into target audiences.

Andy Davidson
Chief Strategy Officer, Flamingo, United Kingdom (GB)
Fiona Hall
Head of Insights, AkzoNobel, United Kingdom (GB)
14:30 - 14:50
14:30 14:50

Accelerating B2B Sales with Big Data
Exploring AI advance predictions by Universal AvenueJonatan Hedin [Universal Avenue]; Stephen Kirk [Universal Avenue]

How Universal Avenue increased earnings for their B2B sales team by creating advanced predictions based on internal and external data streams.

Jonatan Hedin
VP Client Operations & Analytics, Universal Avenue, Sweden
Stephen Kirk
Data Scientist, Universal Avenue, Sweden
14:50 - 15:10
14:50 15:10

Uncovering Affinities and Brand Equity by Simply Listening
An interest based segmentation studyMarcello Sasso [Aimpoint Research]; Tim Burke [Affinio]

Exploring the creation of data-driven buyer personas combining psychographic and demographic data to know who speaks about them.

Marcello Sasso
VP Global Business Development, Aimpoint Research, United States
Tim Burke
CEO, Affinio, Canada
15:10 - 15:30
15:10 15:30

Seller Centric
Optimizing eBay seller experienceDeborah Sleep [Engage Research]; Rhea Fox [eBay]

Imagine a single project, combining big data & ad hoc research to reveal a customer landscape, inform retention, growth strategies and drive product development.

Deborah Sleep
CEO & Owner, Engage Research, United Kingdom (GB)
Head of Insights, eBay, United Kingdom (GB)
15:30 - 15:50
15:30 15:50

Big Data, Big Business Challenges, Bigger Opportunities
An interactive debate with the speakers of this block

15:50 - 16:20
15:50 16:20

Networking break

Big Data - Big Privacy
16:20 - 16:30
16:20 16:30

ESOMAR Update and introduction to the session
Finn Raben [ESOMAR Director General]

Finn Raben
ESOMAR Director General

Announcement

16:30 - 16:50
16:30 16:50

Data Confidential
How to link surveys with internal data while maintaining privacyDiane Berry [Bain & Company]; Josef Rieder [Bain & Company]

Borrowing techniques from record linkage and using the latest algorithms from machine learning to link survey data with internal data, whilst still maintaining the individual anonymity.

Diane Berry
Manager Advanced Analytics Group, Bain & Company, United Kingdom (GB)
Josef Rieder
Sr. Manager Advanced Analytics Group, Bain & Company, Germany
16:50 - 17:00
16:50 17:00

Insights Association Update
David Almy [Insights Association]

David Almy
CEO, Insights Association, United States
17.00 - 17:20
17.00 17:20

GUEST SPEAKER
Jude Olinger [The Olinger Group]

Guest speaker Founder & CEO, The Olinger Group, United States

Guest speaker

17:20 - 17:40
17:20 17:40

Cross Continental Perspectives on Data Protection
An interactive debate with the speakers of this block

17:40 - 19:00
17:40 19:00

Networking drinks

Registration

Mobile Fueling Big Data[innovative approaches]
09:00 - 09:10
09:00 09:10

Introduction to the session
Christophe Ovaere [Opun]

Christophe Ovaere
Session chair Chief Marketing Officer, Opun, United Kingdom (GB)
09:10 - 09:30
09:10 09:30

Local Shopping Discovery in the Age of Mobile
Evolution of local shopping through digital and mobileAlbrecht Kuefner [FactWorks]; Greta Baisch [Facebook]

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile.

Albrecht Kuefner
Director, FactWorks, Germany
Greta Baisch
Measurment Lead Tech & Telco Audience Insight, Facebook, United Kingdom (GB)
09:30 - 09:50
09:30 09:50

Meet the Appfluencers: How Connected Data Can be Used to Identify the Next Big Thing
Mark Jefford [YouGov]

They're affluent, they're influential, they're the earliest adopters of mobile apps and they're integral to understanding the next big thing; meet the Appfluencers.

Mark Jefford
Director of Data Applications, YouGov, United Kingdom (GB)
09:50 - 10:00
09:50 10:00

Q&A

10:00 - 10:30
10:00 10:30

Networking break

Smart Data Integration[tools & techniques]
10:30 - 10:40
10:30 10:40

Introduction to the session
Christophe Ovaere [Opun]

Christophe Ovaere
Session chair Chief Marketing Officer, Opun, United Kingdom (GB)
10:40 - 11:00
10:40 11:00

Blink of an Eye
Combining multiple big data sources, challenges and solutions!Preriit Souda [Kantar Analytics]

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Preriit Souda
Data Science Director, Kantar Analytics, United Kingdom (GB)
11:00 - 11:20
11:00 11:20

The Alchemy of Customer Segmentation
Merging data sets but methodologies as well!Apala Sabde [SurveyMonkey]

Exploring how adapting multiple methodologies along with triangulation actually solve the puzzle of segmentation and impacts the big business drivers.

Apala Sabde
Consumer Insights, SurveyMonkey, United States
11:20 - 11:35
11:20 11:35

Q&A

Interactive Mini-Workshop[hands-on]
11:35 - 12:30
11:35 12:30

SUPERCRUNCH Data Design Thinking
From under-leveraged data towards data-based solutionsDavid Kaufmann [SUPERCRUNCH by GfK]; Norbert Wirth [SUPERCRUNCH by GfK]

Tackle the most common challenge when developing data-driven solutions: How to define a tangible use case? The Supercrunchers will walk you through based on a real-life case.

David Kaufmann
Senior Consultant, SUPERCRUNCH by GfK, Germany
Norbert Wirth
Managing Director, SUPERCRUNCH by GfK, Germany

Training

12:30 - 13:30
12:30 13:30

Lunch

Big Data Automation[skills set]
13:30 - 13:35
13:30 13:35

Introduction to the session
Joaquim Bretcha [Netquest]

Joaquim Bretcha
Session chair ESOMAR Council Member / Europe & Asia Director, Netquest, Spain
13:35 - 13:55
13:35 13:55

The Wave of Automation
Surfing lessons from a researcherDmitry Gaiduk [CoolTool]

Uncovering Automation surf or dive: 5 surfing lessons from a researcher.

Dmitry Gaiduk
CEO, CoolTool, United States
Programmatic Advertising & Audience Segmentation
13:55 - 14:00
13:55 14:00

Introduction to the session
Amy Yu [Viacom]

Amy Yu
Session chair Director of Product Strategy - Audience Science team, Viacom, United States
14:00 - 14:20
14:00 14:20

Addressable TV Advertising
The role of Big DataEdward Malthouse [Northwestern University]; Judy Franks [Northwestern University]

How can we move TV advertising forward with big data? Applying learnings from digital display to advance programmatic TV advertising.

Ewa Maslowska, University of Amsterdam, Netherlands

Edward Malthouse
Research Director, Northwestern University, United States
Judy Franks
Lecturer, Northwestern University, United States
14:20 - 14:40
14:20 14:40

Programmatic TV Meets New Technology-Driven TV Behaviour Data
Daniel Tjondronegoro [Beatgrid Media]

The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.

Daniel Tjondronegoro
Co-founder, Beatgrid Media, Netherlands
14:40 - 14:50
14:40 14:50

Q&A

14:50 - 15:10
14:50 15:10

Networking break

Big Data - Big Future[debate]
15:10 - 15:50
15:10 15:50

KEYNOTE | BigData for a Cognitive Thinking Business
Paul Zikopoulos [IBM]

Paul Zikopoulos
Keynote speaker Author and VP Big Data Cognitive Systems, IBM, Canada

Keynote

15:50 - 16:15
15:50 16:15

BIG DATA - BIG DEBATE | The Changing Society and the Future of Advertising
Predicting the future in a datadiction eraDirk Engel [Frankfurt Academy of Marketing Communications]

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Dirk Engel
Lecturer, Frankfurt Academy of Marketing Communications, Germany

Discussion/Q&A

Closing & Awards
16:15 - 16:20
16:15 16:20

Programme summary
Amy Yu [Viacom]

Amy Yu
Programme Committee Chair Director of Product Strategy - Audience Science team, Viacom, United States
16:20 - 16:30
16:20 16:30

Closing

16:30 - 17:00
16:30 17:00

Farewell drinks



ESOMAR Meet-up in the LinkedIn office
Wednesday, 29 November, 18.00-21.00

At the end of Wednesday all delegates are welcome to join ESOMAR Meet up for a free networking and learning event in NYC! We are thrilled to announce LindkedIn as our host for this ESOMAR MeetUp - USA, which will take place on Wednesday, November 29th at their office (with a view) in the Empire State Building, 350 Fifth Avenue, 26th Floor. Please make sure to register online!

Listen to what Paul Zikopoulos (World known Big Data Author and Keynote speaker) has to say: