Programme

PDF file, Congress 2017 programme at a glance (English)

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09:00 - 19:00
09:00 19:00

ESOMAR 2017 Hackathon: Hack the Future of Brand Strategy Verweykamer (floor 1)

Verweykamer (floor 1)

Offered by Microsoft

Calling all visionary insight professionals! We're giving 24 people (masked) data, computers, a room to hack, refreshment and a few mentors. All you need to do is hack at the data and create a winning brand strategy for one of three leading device brands!

Sunday and Monday you'll be hacking, Tuesday your team will need to present in The Dome in Exhibition Park A and then the winning team will receive their prize live on ESOMAR TV that afternoon. Join the Research Hackathon at the 70th ESOMAR Congress and let's create a truly visionary brand strategy #GLHF.

If you wish to join contact events@esomar.org.

Q: What kind of data analytical skills are needed?
A: An ability for team members to use Excel and R is ideal. Final presentation should be in Powerpoint.

Q: What experience level is this for?
A: The goal of the hackathon is to leverage multiple data types to generate brand strategy insights, which we believe is something that insights professionals at a variety of experience levels and career stages can accomplish.

Reed Cundiff, Microsoft, USA
Csaba Dancshazy, Microsoft, USA

Hackathon

12:00 - 21:00
12:00 21:00

Registration Registration

16:00 - 19:00
16:00 19:00

Let’s CLlCK! (Clients Learning & Inspiring Clients with Knowledge) Keurzaal (ground floor)

Keurzaal (ground floor)

A meet-up for research buyers (only) to network and share best practice in an informal private setting

19:00 - 21:00
19:00 21:00

Welcome reception | Sponsored by Lightspeed and C&C Marketing Pink Expo + Green Expo

08:4509:20
Opening & Welcome
08:45 - 09:20

Opening BLUE stage

BLUE stage

 

Finn Raben
ESOMAR Director General

Welcome BLUE stage

BLUE stage

Kjell Massen
ESOMAR Representative for Netherlands
Wiepke van der Wal
ESOMAR Representative for Netherlands

President's address BLUE stage

BLUE stage

Niels Schillewaert
ESOMAR President
09:20 - 09:35
09:20 09:35

YES (Young ESOMAR Society) Pitch Competition BLUE stage

BLUE stage

11 young researchers take centre stage at the Congress to wow us with their pitches – and they only have 60 seconds! Attendees will vote for the best pitcher, who will then be invited back on stage Tuesday to share their ideas in a longer presentation

  • Market Research & The Singularity
    Jacob Harbord, Ipsos, Singapore
  • Measure What Consumers Don't Know and Don't Tell
    Astrid Lubeck, Validators, Netherlands
  • Mavericks and the Mythical 12
    Ravi Shekar, Publicis Media, UAE
  • How Communication Research Got its Mojo Back
    Sandra van Vemden, MARE, Netherlands
  • Giving a Voice to Respondents
    Oriol Bosch, Netquest, Spain
  • Post PowerPoint Era
    Nanette Schwenk, Point-Blank International, Germany
  • Trial, Treat or Tempt?
    Shalini Mukerji, Kantar Worldpanel, UAE
  • Discovering a Whole New Consumer World
    Patricia van der Hart, InSites Consulting, Netherlands
  • The Association Game
    Jeroen Spetter, Ruigrok NetPanel, Netherlands
  • Combining Analog and Digital Worlds
    Lukas Trottenberg, Rheingold Institute, Germany
  • Visionary Instantly
    Stephanie Pineda, Kantar Millward Brown, UK

Fast track

09:35 - 09:45
09:35 09:45

Introduction to the programme and keynote BLUE stage

BLUE stage

Vanessa Oshima
Programme Committee Chair General Manager Women's Category, Nike, Japan
09:45 - 10:20
09:45 10:20

KEYNOTE | Philips Transformation. Shaping the future of Healthy Living BLUE stage

BLUE stage

 

Global Marketing Leader of Health and Wellness, Philips International, Netherlands

Keynote

10:20 - 10:30
10:20 10:30

Sponsor fast track BLUE stage

BLUE stage

How can I help your business?

Bilendi
Borderless Access
C&C Market Research
Confirmit
CoolTool
Dapresy
E-Tabs
haystack
Netquest
Strategir
Voxpopme

Fast track

10:30 - 11:10
10:30 11:10

Networking break

10:40 - 11:00
10:40 11:00

START-UP PANEL | How data, research and insights elevated the next generation of start-ups The Dome

The Dome

Key discoveries and insights from ESOMAR’s start-up Research Rally

Participants:

Jon Puleston, Lightspeed, UK
Philippe Guilbert, Toluna, France
Massimo Cealti, Tiscali, Italy
Nadia Morozova, bestinsightsphere.com, UK

Start-ups:

Olivier Janin, Affect-Tag, France
SheFarms, Netherlands

Finn Raben
Moderator ESOMAR Director General
The Future Is Now | All Change
11:10 - 11:15
11:10 11:15

Introduction BLUE stage

BLUE stage

Vanessa Oshima
Session chair General Manager Women's Category, Nike, Japan
11:15 - 11:35
11:15 11:35

Re-imagining the Client Side Insight Function BLUE stage

BLUE stage

Brace yourselves: The client insight and consumer planning function of tomorrow has no more use for the market researchers of today…

Andrew Geoghegan
Global Head of Consumer Planning, Diageo, United Kingdom (GB)
11:35 - 11:55
11:35 11:55

An Insights Engine Fuelling the Future of an Airline Group BLUE stage

BLUE stage

A new structure of a CMI department for optimal customer experience

Walk the talk! Transforming the CMI department from being tool, data and methodology focused towards being (internal) customer oriented - increasing customer power and sparking outside-in thinking within Air France KLM.

Director Customer Insight, Air France-KLM, Netherlands
Customer Insight Intern, Air France-KLM, Netherlands
11:55 - 12:15
11:55 12:15

The Mutation of Research BLUE stage

BLUE stage

A call to action to address research mutation.

Anneke Quinn-de Jong
Senior Market Intelligence Manager, Philips International, Netherlands
12:15 - 12:35
12:15 12:35

Face Off BLUE stage

BLUE stage

When research and marketing switch

Not unlike Hollywood, a young Marketing professional and a Market Researcher meet, fall in love and get married. However rather than a movie, this real life couple head instead to the ESOMAR stage to present their different perspectives (and prejudices) on marketing and research.

Madhumita Chakraborty
Vice President (Head) - Salty Category Insights, PepsiCo, India
Global Category Lead- Noodles, Nestlé, Switzerland
12:35 - 12:50
12:35 12:50

Discussion BLUE stage

The Future Is Now | Discovering And Engaging
11:20 - 11:25
11:20 11:25

Introduction PINK stage

PINK stage

Els Molenaar
Session chair Owner, Blooming-org, Netherlands
11:25 - 11:45
11:25 11:45

Youth In Flux: Unapologetic. Sensitive. Restless. PINK stage

PINK stage

Youth In Flux examines the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.  Learn how a highly collaborative process between client, agency and youth helped uncover fresh and powerful insights.

Sammy Kong, Viacom, UK
Christian Kurz, Viacom, USA

James Guerrier
Director, Research & Insights, Comedy & Entertainment, International, Viacom International Media Networks, United Kingdom (GB)
Pernille Kok-Jensen
Trends Director, MARE Research, Netherlands
11:45 - 12:05
11:45 12:05

Call Yourself a Developer? PINK stage

PINK stage

How Microsoft uncovered their real developer targets

Microsoft needed to accurately identify their prime target of developers. Their solution lies at the intersection of Consumer and B2B research. Learn why Microsoft needed to use one to figure out the other, while exploring secondary data sets.

Hetty Fore, Microsoft Corporation, USA

Keith Phillips
Senior Methodologist, SSI, United States
Renuka Iyer
Senior Market Research Manager, Microsoft, United States
12:05 - 12:20
12:05 12:20

Discussion PINK stage

12:20 - 12:50
12:20 12:50

SPONSORED | Tackling the EU General Data Protection Regulation - Practical Guidance for Research and Insights Organisations PINK stage

PINK stage

Sponsored presentation offered by Cint

The media storm clouds are gathering around the EU General Data Protection Regulation (GDPR) focusing on breaches, fines and the lack of preparation on the part of businesses.  You likely know what the GDPR is, but do you know how it will actually affect your organisation and your day-to-day work?  Come and learn the facts about what the GDPR is, what your obligations are, what you need to do to be prepared and how GDPR compliance can be a business enabler.

This presentation will include practical guidance presented in the form of a case study – showing how Cint, a global research and insights technology provider, is addressing GDPR compliance and leveraging it for business enablement on a global basis.

Peter Milla, Cint, USA
Jane Attale, Cint, UK

Sponsored presentation

The Future Is Now | Research Visions
11:20 - 11:25
11:20 11:25

Introduction GREEN stage

GREEN stage

Pieter Paul Verheggen
Session chair CEO, Motivaction International, Netherlands
11:25 - 11:55
11:25 11:55

2027, Make Your Dream Come True GREEN stage

GREEN stage

Visualising the market research industry and profession ten years from now

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Dirk Huisman
Chairman, SKIM, Netherlands
Joris Huisman
Managing Director, SKIM, Netherlands
Samantha Bond
Research Manager, SKIM, Netherlands
Sarah Cunliffe
Research Manager, SKIM, United Kingdom (GB)
11:55 - 12:20
11:55 12:20

SPONSORED | Social Media Matinee GREEN stage

GREEN stage

How video keeps consumers and stakeholders on the edge of their seats

Sponsored presentation offered by FocusVision

Video is a key channel for brands in creating engaging content, but who is sharing what, and why? FocusVision share the results of a new study that explores the impact of video content for brands, and how they can tailor their video for certain demographic targets. The presentation will also explore how researchers can use video to enhance their studies and engage stakeholders using video to communicate insights.

Zoe Dowling
Lead Research Strategist, FocusVision, United Kingdom (GB)

Sponsored presentation

12:20 - 12:50
12:20 12:50

Battle for the Brain GREEN stage

GREEN stage

People exploration in the year 2087

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Cynthia Miller
Managing Director, Braun Research, United States
12:50 - 14:05
12:50 14:05

Lunch

12:50 - 14:00 Keurzaal (ground floor)
CLlCK Lunch (Clients Learning & Inspiring Clients with Knowledge)

An informal lunch for research buyers (only) to network in a private setting.

13:00 - 13:10
13:00 13:10

TECH | Restart Network The Dome

The Dome

Hear how one innovative start-up is changing the lives of refugees. Introducing Restart Network - the first crowdsourced tech school.

Teodor Cătăniciu, Co-Founder, Restart Network, The Netherlands

Technology

13:15 - 13:25
13:15 13:25

INSIGHT | The Digital Excellence Challenge The Dome

The Dome

Start-up WUA reveal the secret sauce for digital sales success

Insight

13:45 - 14:05
13:45 14:05

TRAINING | Growth-hacking The Dome

The Dome

Growth Tribe will show you how to apply a growth process and mindset and explain its importance in the ever changing world of Digital Marketing - stay tuned for insights into the future of AI & Marketing also!

Ferdinand Goetzen
Lead Speaker & Growth Trainer, Growth Tribe, Netherlands

Training

GUEST SPEAKERS | The Future Is Now | Transforming Insights
14:05 - 14:10
14:05 14:10

Introduction BLUE stage

BLUE stage

Vanessa Oshima
Session chair General Manager Women's Category, Nike, Japan
14:10 - 14:45
14:10 14:45

Transforming Insights to Deliver a New Source of Competitive Advantage BLUE stage

BLUE stage

Senior Vice President - Chief Insights and Analytics Officer, PepsiCo, United States
VP Insights & Analytics - Europe, Sub Saharan Africa and Global Innovation Insights Practice, PepsiCo, United Kingdom (GB)

Guest speaker presentation

Investor Visions Of Business Growth
14:45 - 14:50
14:45 14:50

Introduction BLUE stage

BLUE stage

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
14:50 - 15:10
14:50 15:10

Adopting an Entrepreneur BLUE stage

BLUE stage

How investing in a start-up solved real problems

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Group Manager, K&I, The Coca-Cola Company, Japan
Group Manager, The Coca-Cola Company, Japan
Executive Vice President - Asia-Pacific, ZappiStore, United Kingdom (GB)
15:10 - 15:15
15:10 15:15

Q&A BLUE stage

15:15 - 16:00
15:15 16:00

The Investor View BLUE stage

BLUE stage

Han de Groot, CEO, ex MetrixLab, The Netherlands
Jan Harley, Unilever Ventures, UK

John Kearon
Moderator CEO, System1Group PLC, United Kingdom (GB)
Alexis Fortune
Participant Fund Manager, Ennismore Fund Management, United Kingdom (GB)
Brand Vision | Inspiration & Impact
14:50 - 14:55
14:50 14:55

Introduction PINK stage

PINK stage

Ria Dierikx
Session chair Director Marketing Intelligence | BG Health & Wellness, Philips International, Netherlands
14:55 - 15:15
14:55 15:15

Stop With Why PINK stage

PINK stage

A successful research approach on ‘How Brands Grow’

Byron Sharp’s “How Brands Grow” while controversial is a must read for marketers and market researchers. And having read it you just can't go on with your job like you did before. But how?

Manager Market Research, FrieslandCampina, Netherlands
Bram Jonkheer
Managing Partner, Blauw Research, Netherlands
15:15 - 15:35
15:15 15:35

The Future of Life Insurance PINK stage

PINK stage

How the “life in life” concept changed Brazil’s insurance industry

Based on an in-depth analysis of what 'life' means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Luiza Baffa, Box1824, Brazil
Maisa Gennari, Itaú Unibanco, Brazil

Claudia Furniel
Marketing Manager, Itaú Unibanco, Brazil
Gabriel Milanez
VP Strategy, Box1824, Brazil
15:35 - 15:50
15:35 15:50

Discussion PINK stage

The Future Is Now | Research Visions (part 2)
14:50 - 14:55
14:50 14:55

Introduction GREEN stage

GREEN stage

Pieter Paul Verheggen
Session chair CEO, Motivaction International, Netherlands
14:55 - 15:20
14:55 15:20

Inside Out GREEN stage

GREEN stage

How a revolution of consciousness is changing our future

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Kristin Hickey
Founder & CEO, kubi kalloo, United Kingdom (GB)
15:20 - 15:40
15:20 15:40

SPONSORED | Machine Learning, Digital Tracking and Going Beyond Survey Questions to Get Answers GREEN stage

GREEN stage

Sponsored presentation offered by Toluna

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry.  The survey research industry is ideally suited to benefit from machine learning for many reasons.  The most pressing of which is to lessen respondent burden.  We’ll share the success we’ve had by applying machine-based learning, and explore other ways we can gather data to improve insight generation including permission-based digital tracking, all with an eye on improving insight and removing the reliance on respondents.

Paul Twite
Managing Director, Toluna, United Kingdom (GB)

Sponsored presentation

15:40 - 16:00
15:40 16:00

SPONSORED | Faster. Smarter. Better? The Future of Data Viz and Fact-Based Decision Making GREEN stage

GREEN stage

Sponsored presentation offered by Dapresy

The Market Research industry has always been impacted by technology trends, which effects how data has been processed and how insights have been communicated. Recently, some new trends have emerged, and they are going have an enormous influence on how organizations work, interact, communicate, and collaborate with data in the future. Trends such as automated survey designs, self-service data discovery, mobile insights-to-go, real time and predictive analytics, infographic storytelling, virtual reality and artificial intelligence will influence organization’s strategies, operations, and investments for information. Which of these trends will have the greatest impact on the Market Research industry? What does our world look like in 5, 10, and 20 years from now? Learn how we can take advantage of these innovations today and add value to our research designs and processes.

Alexander Skorka
Managing Director, Dapresy, Germany

Sponsored presentation

16:00 - 16:35
16:00 16:35

Networking break

16:10 - 16:35
16:10 16:35

MOTIVATIONAL TALK | Leadership is Simple! The Dome

The Dome

in2motivation take you on a journey on how you can simplify leadership through flexibility in emotions.

Peter Koijen
Owner, In2motivation, Netherlands

Motivational talk

Corporate YES Award
16:35 - 16:45
16:35 16:45

Introduction BLUE stage

BLUE stage

Niels Schillewaert
Session chair ESOMAR President
16:45 - 16:55
16:45 16:55

Feel More, Click More BLUE stage

BLUE stage

Associate Vice President - Northeast US and Canada, System 1 Research, United States
16:55 - 17:05
16:55 17:05

From the Dusted Drawer to the Top of the Pile BLUE stage

BLUE stage

Research Analyst, SKIM, Netherlands
Consumer & Market Intelligence Manager, HEINEKEN International, Netherlands
Research Analyst, SKIM, Netherlands
Senior Research Analyst, SKIM, Netherlands
17:05 - 17:15
17:05 17:15

Virtual Reality Enhanced Interview BLUE stage

BLUE stage

Joint Head of the Global GfK Preference Modelling Hub, GfK, Germany
17:15 - 17:25
17:15 17:25

Turning a Corner On Negative Perceptions of Refugees in Europe BLUE stage

BLUE stage

Research Analyst, SKIM, Netherlands
Patricia Dominguez
Senior Research Analyst, SKIM, United Kingdom (GB)
Samantha Bond
Research Manager, SKIM, Netherlands
17:25 - 17:35
17:25 17:35

Insight on Incentive-Driven Behaviour BLUE stage

BLUE stage

CEO, Bamba Group, Kenya
Director of Research Operations, Bamba Group, United States
17:35 - 17:50
17:35 17:50

Discussion BLUE stage

17:50 - 18:00
17:50 18:00

Quick break

Business Vision | Transformation From Within
16:45 - 16:50
16:45 16:50

Introduction GREEN stage

GREEN stage

Els Molenaar
Session chair Owner, Blooming-org, Netherlands
16:50 - 17:10
16:50 17:10

Are You Insured Scarlett? ‘I Can’t Think About That Right Now... I’ll Think About That Tomorrow.’ GREEN stage

GREEN stage

How MetLife imagined a new future for the insurance industry… and is delivering it today

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Adam Riley
Director, Decision Architects, United Kingdom (GB)
Carlos Fonseca
Senior Vice President of Marketing Science, MetLife, United States
David Smith
Director, DVL Smith, United Kingdom (GB)
17:10 - 17:30
17:10 17:30

Lean in Fifteen, Actually Make That Ten!!! GREEN stage

GREEN stage

Maximising insight value at easyJet

Learn to live a leaner life. Forget lean in fifteen, here’s TEN easy steps to maximising the value of insight.

Senior Customer Insight Manager, easyJet, United Kingdom (GB)
Paul Child
Senior Research Director, Join the Dots, United Kingdom (GB)
17:30 - 17:50
17:30 17:50

Discussion GREEN stage

The Latin American Visionaries And Problem Solvers
16:45 - 16:50
16:45 16:50

Introduction PINK stage

PINK stage

Giulia Gasperi
Session chair Research Director, InSites Consulting, United States
16:50 - 17:10
16:50 17:10

The Four Moments Of Experience PINK stage

PINK stage

Streamlining the process of packaging development

Influence the return of investment through science driven packaging design.

Luis Eduardo Ariz, Neurosketch, Universidad de La Sabana, Colombia
Ana María Moreno, Neurosketch, Universidad de La Sabana, Colombia
Rodrigo Salgado, Neurosketch, Universidad de La Sabana, Colombia

Alejandro Salgado Montejo
CEO, Professor, Neurosketch, Colombia
Carlos Velasco
Assistant Professor, BI Norwegian Business School, Norway
17:10 - 17:30
17:10 17:30

Successful Snacks and Shopper Insights PINK stage

PINK stage

Reaching value creation strategies for value-destroying segments

BEST OF ESOMAR LATIN AMERICA 2017 PRESENTATION

Jorge Andres Mendez
CEO, Synapsis Research, Colombia
Juan Pablo Garcia
Consumer Strategy and Insights Analytics, PepsiCo, Colombia
17:30 - 17:50
17:30 17:50

Inside Looking Out PINK stage

PINK stage

A journey towards futuristic thinking

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in someone else’s, and even in the present or past of other brands and categories. That’s why we worked with both research inputs and outputs in order to move from guessing the future to designing it.

Ana Paola Rodríguez, De La Riva Group, Mexico

Ana Paola Bravo Cajal
Business and Marketing Planner, De La Riva Group, Mexico
Pamela Gutierrez Sanchez
Manager of Syndicated Studies, De La Riva Group, Mexico
17:50 - 18:00
17:50 18:00

Discussion PINK stage

18:00 - 18:45
18:00 18:45

ESOMAR Annual General Meeting (AGM) BLUE stage

BLUE stage

FOR (CORPORATE & INDIVIDUAL) MEMBERS ONLY

19:30 - 23:00
19:30 23:00

70th Birthday Drinks on the rooftop of the iconic Heineken Experience Heineken Experience (different location)

Heineken Experience (different location)

Join us and our Corporate Member Heineken to toast our 70th birthday on the rooftop of the iconic Heineken Experience as we discuss the day’s content, meet new contacts and enjoy an evening of celebration, bitterballen (famous Dutch snack) and complimentary Heineken on tap (wine and soft drinks also provided).

Heineken Experience
Stadhouderskade 78
1072 AE Amsterdam

Click here for more party information

Future Stars Of The Silver Screen
09:00 - 09:05
09:00 09:05

Introduction GREEN stage

GREEN stage

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
09:05 - 09:25
09:05 09:25

Build, Measure, Learn GREEN stage

GREEN stage

Deciphering emotions to make stories work in content marketing

It's said that 95% of all purchasing decisions are not made consciously. In other words, brands that evoke our emotions always win. When it comes to designing a content-marketing campaign, there's no such thing as a bad emotion! We'll show you why...

Patrick Fagan
Behavioural Scientist, CrowdEmotion, United Kingdom (GB)
Sally Wu
Research Director, Business & Audience Insights, APAC, BBC (Global News), Singapore
09:25 - 09:45
09:25 09:45

Exploring a Digital Parallel Universe GREEN stage

GREEN stage

A ground-breaking study into the lightening-fast Chinese digital landscape

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.

Gening Wang, Dominos, China
Marta Dealcaraz, Labbrand, China

Chris Wallbridge
Business Director Research, Labbrand, China
Kevin Gentle
Director and Lead Strategist, Labbrand, China
09:45 - 10:05
09:45 10:05

Do You Believe in What Only a Few People Say? GREEN stage

GREEN stage

Market research in an agile data-driven environment

Karolina Tutaj
Manager, Marketing Science Insights, Booking.com, Netherlands
10:05 - 10:20
10:05 10:20

Discussion GREEN stage

Shiny New Tools | Artificial Intelligence
09:00 - 09:05
09:00 09:05

Introduction PINK stage

PINK stage

Till Winkler
Session chair Senior Research Manager, SKOPOS, Germany
09:05 - 09:25
09:05 09:25

Alice in Customerland PINK stage

PINK stage

Why the future of customer experience research will be more human-centered

Year 2027: customers are now craving more human care in data driven customer journeys. Envision how "augmented" research will take up the challenge through an imaginary discussion between a CX researcher and his virtual AI assistant, Alice.

Alice Artificial Intelligence, UTOPIA, France
Richard Bordenave, BVA, France

Alice Artificial Intelligence
Research Assistant, UTOPIA, France
Richard Bordenave
Exec. Director Innovation & Marketing, BVA, France
09:25 - 09:45
09:25 09:45

From Hype to Reality PINK stage

PINK stage

Artificial intelligence in market research

Artificial Intelligence in MR: from hype to reality! Sharing two successful case studies with pioneering clients & academia.

Kristof Coussement, IESEG School of Management, France
Galvin Your Personal Assistant for Consumer Insight Activation, InSites Consulting, Belgium

Steven Debaere
PhD Researcher, Data Analytics, France
Tom De Ruyck
Managing Partner & Head of Insight Activation, InSites Consulting, Belgium
09:45 - 09:55
09:45 09:55

Discussion PINK stage

09:55 - 10:20
09:55 10:20

SPONSORED | Behind the Automation Curtain PINK stage

PINK stage

Improving research through smart planning and execution

Sponsored presentation offered by Research Now

Hear what we've gleaned from working with clients on automating various elements of the research process. We'll let you behind the curtain, candidly showing you what to do – and what not to do – all in the name of making your automation journey smoother and more successful.

Chris Dubreuil, Research Now, UK
Roddy Knowles, Research Now, USA

Sponsored presentation

Imagine | Understanding The Human Condition To Better The Human Condition
09:20 - 09:25
09:20 09:25

Introduction BLUE stage

BLUE stage

Giulia Gasperi
Session chair Research Director, InSites Consulting, United States
09:25 - 09:45
09:25 09:45

Using Global Research to Permanently Improve the Lives of the Poor BLUE stage

BLUE stage

Driving Rotary International's global Future Vision project with data

Designing lasting change; How Rotary International uses research to change people's lives around the world.

Uri Farkas,  GfK Custom Research, USA

Manager Research And Evaluation, Rotary International, United States
Karl Feld
Vice President, Consulting, GfK Custom Research, United States
Tom Thorfinnson
Chief Strategy Officer, Rotary International, United States
09:45 - 10:05
09:45 10:05

Transforming LGBT Opponents into Allies BLUE stage

BLUE stage

How research guided program strategy and the behaviour and attitudinal shift that resulted from it

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.

Dany Vinh
Senior Research Manager, TNS, Cambodia
Layhour Sao
Senior Research Executive, TNS, Cambodia
10:05 - 10:20
10:05 10:20

Discussion BLUE stage

10:20 - 10:35
10:20 10:35

Defence Preferences BLUE stage

BLUE stage

In case of a military threat to your country... which nation would you call for help?

Kancho Stoychev
President, Gallup International Association, Bulgaria
10:35 - 11:05
10:35 11:05

TECH | Create powerful beats together in VR The Dome

The Dome

Is it a musical instrument? Is it a game? Actually, it's both. Block Rocking Beats show you the future of VR - prepare to get seriously hooked...

Sander Neek, Creator, Block Rocking Beats, The Netherlands

Technology

10:35 - 11:05
10:35 11:05

Networking break

ESOMAR Foundation | Visions Of A Better World
11:05 - 11:10
11:05 11:10

Introduction BLUE stage

BLUE stage

Making the World a Better Place
How market research can help the world ‘leave no one behind’

It’s now 2030 and the market research community is justly proud of the very valuable contribution it has made to the achievement of those Global Goals…

Gunilla Broadbent
Session chair ESOMAR Foundation President
11:10 - 11:20
11:10 11:20

From Village to Virtual Reality BLUE stage

BLUE stage

How behavioural research has transformed the Red Alert approach to prevention of sex-trafficking in India

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India’s most pervasive and intractable issues: Domestic Violence and Sex Trafficking. Their anti sex-trafficking work through Operation Red Alert is leading the prevention movement in India, and has become an international pioneer in its technology-driven approach. The presentation will cover how My Choices is applying the findings from their research (that employed learnings from cognitive neuroscience and behavioural economics) to understand and influence the behaviour of families at high risk to sex-trafficking.

Hannah Surabhi
Marketing and Communications Director, My Choices Foundation, India
11:20 - 11:30
11:20 11:30

Using Qualitative Research to Develop and Understand the Impact of Media Content in Difficult Contexts BLUE stage

BLUE stage

Afghanistan, South Sudan and Somalia

BBC Media Action is the BBC’s international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.

Sonia Whitehead
Head of Research, BBC Media Action, United Kingdom (GB)
11:30 - 11:40
11:30 11:40

“I Am One in a Million” BLUE stage

BLUE stage

Respecting street children’s realities

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.

Flora Somogyi
Consultant, Big Sofa, United Kingdom (GB)
Georgina Day
Impact and Communications Manager, StreetInvest, United Kingdom (GB)
11:40 - 11:50
11:40 11:50

Paragon Partnership with Save the Children UK BLUE stage

BLUE stage

Early progresses and lessons

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.

Alexis Nestour
Senior Research Advisor, Save the Children, United Kingdom (GB)
11:50 - 12:25
11:50 12:25

Panel discussion: Call to Action BLUE stage

BLUE stage

- What can the MR Industry do to achieve this vision
- How can we better use the data we already have and the surveys we do
- How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers
- How can we mobilise our experts and energetic young researchers
- How can we really make a difference?

Phyllis Macfarlane
Moderator ESOMAR Foundation Treasure
Alexis Nestour
Participant Senior Research Advisor, Save the Children, United Kingdom (GB)
Flora Somogyi
Participant Consultant, Big Sofa, United Kingdom (GB)
Georgina Day
Participant Impact and Communications Manager, StreetInvest, United Kingdom (GB)
Hannah Surabhi
Participant Marketing and Communications Director, My Choices Foundation, India
Sonia Whitehead
Participant Head of Research, BBC Media Action, United Kingdom (GB)
Steve Kretschmer
Participant Managing Director, Surgo Foundation, Turkey
12:25 - 12:35
12:25 12:35

Closing BLUE stage

Catalytic Converters
11:15 - 11:20
11:15 11:20

Introduction GREEN stage

GREEN stage

Till Winkler
Session chair Senior Research Manager, SKOPOS, Germany
11:20 - 11:40
11:20 11:40

It Takes Many Notes to Make a Symphony GREEN stage

GREEN stage

The power of data cross pollination

We are in an age of data carpet bombing. Businesses are staggering with the flow of industry updates, investor reports, retail audits, sales dashboards, brand tracks, social listening ad nauseam. The data is intended to empower, yet it overwhelms. Enter Consumer Insight Managers.

Ritanbara Mundrey
Head Consumer and Customer Research, Nestlé, India
11:40 - 12:00
11:40 12:00

How the IoT Will Save the Planet GREEN stage

GREEN stage

Changing energy consumption behaviour: an assessment using IoT data and econometric modelling

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do big brand research departments learn to bottle valuable insights from the tidal wave of consumer data.

Antoine Moreau
Asociate, SLPV-Analytics, France
Laurent Florès
Associate, SLPV-Analytics, France
12:00 - 12:20
12:00 12:20

Everyone Searches! GREEN stage

GREEN stage

Using signal compression to unlock mainstream consumer connections on the net

There are 5.2bn searches on the internet every day! Discover a new big data insight approach, showing the strength of consumer connections across infinite topics.

Jean-Philippe Lebudel
VP Corporate Strategy and M&A, Firmenich, Switzerland
Mathieu Trepanier
CEO & Co-Founder, Tsquared Insights, Switzerland
12:20 - 12:35
12:20 12:35

Discussion GREEN stage

Shiny New Tools | I See The Future
11:15 - 11:20
11:15 11:20

Introduction PINK stage

PINK stage

Mark Riseley
Session chair Measurement Partner Lead, EMEA, Facebook, United Kingdom (GB)
11:20 - 11:40
11:20 11:40

Out With Words – Are Pictures The New Black? PINK stage

PINK stage

A mobile research experiment replacing words entirely with

Imagine a market research project where everything was pictorial - questions, the participant responses, the analysis, the reporting. Visionary? Or market research madness?

Anton Kozka
Project Director, Happy Thinking People, Germany
Sarah Jin
Qual Researcher, Happy Thinking People, Germany
11:40 - 12:00
11:40 12:00

Uncovering Consumers Hidden Truth PINK stage

PINK stage

Deeper exploration with advanced text analytics and immersive video

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Julia Eisenberg, 20|20 Research, USA

Strategic Director, iModerate, United States
Emily Hsiao
Senior Brand Manager, Bare Snacks, United States
12:00 - 12:20
12:00 12:20

Can Chairs Talk? PINK stage

PINK stage

Image mining & text analytics for strategic planning

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Chiara Davanzo Zamarian
Brand Manager, Arper SPA, Italy
Preriit Souda
Data Science Director, Kantar, United Kingdom (GB)
12:20 - 12:35
12:20 12:35

Discussion PINK stage

12:35 - 14:35
12:35 14:35

HACKATHON | The results are in! The Dome

The Dome

24 data, research & insights professionals, two days of work and one aim - to hack the future. Microsoft lead this discussion as the results are revealed.

Reed Cundiff, Microsoft, USA
+ the Hackathon participants

Hackathon

12:35 - 13:50
12:35 13:50

Lunch

12:45 - 13:45 Keurzaal (ground floor)
WIRe Anniversary Luncheon by Women in Research (WIRe)

Join WIRe on September 12th for an anniversary luncheon to learn about the impact of diversity initiatives on our industry over the past five years.

Please confirm that you will attend here.

Future Stars Of The Silver Screen - Channel 2
13:50 - 13:55
13:50 13:55

Introduction BLUE stage

BLUE stage

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
13:55 - 14:15
13:55 14:15

Cracking The Code Of Impactful Advertisement: How To Appeal To Both Gen Z And Grown-Ups? BLUE stage

BLUE stage

Next generation approach to create a future where one size fits all

How to craft a TV copy that Gen Z would enjoy with you? A work on the excited neurons.

Secil Hasegeli Yagli
Knowledge & Insights Manager, The Coca-Cola Company, Turkey
Yener Girisken
CEO, ThinkNeuro, Turkey
14:15 - 14:35
14:15 14:35

The “Artificial Creativity” Project BLUE stage

BLUE stage

Unlocking the hidden emotional vehicles in ad's that drive customer connection and sales

Science showed that 70% of communication is about its creative content not marketing power. Traditional research however measures just rational requirements. This presentation is a call-to-action - a call to combine all research and analysis sources in order to create actionable outcomes.

Frank Buckler
CEO, Success Drivers, Germany
Graeme Newell
President, 602 Communications, United States
14:35 - 14:55
14:35 14:55

Immerse & Engage on London Underground BLUE stage

BLUE stage

How to measure engagement with advertising 58 metres below ground

How do you measure attention to, liking of and engagement with ads when the audience are just trying to get to work? This talk brings to life what really happens deep underground.

Research Manager, Exterion, United Kingdom (GB)
Robert Ellis
Managing Director, COG Research, United Kingdom (GB)
14:55 - 15:15
14:55 15:15

Discussion BLUE stage

Shiny New Tools | Virtual Reality
13:50 - 13:55
13:50 13:55

Introduction PINK stage

PINK stage

Mark Riseley
Session chair Measurement Partner Lead, EMEA, Facebook, United Kingdom (GB)
13:55 - 14:15
13:55 14:15

Moving Power, Not Stopping Power PINK stage

PINK stage

Using virtual reality and system 1 thinking to predict and produce in-store sales

Virtual research at real scale. This presentation moves virtual reality beyond 'proof of concept' and into real shopper insight with a 500-person sample and a powerful testing case study. Learn how to bring the virtual to life!

Tom Ewing, System1 Group, UK

President, System1Group PLC, United States
Orlando Wood
Managing Director, System1Group PLC, United Kingdom (GB)
14:15 - 14:35
14:15 14:35

The Hunt for an “Authentic” Coffee Experience PINK stage

PINK stage

Using intuitive methods and a virtual experience technology to explore a total coffee experience

BEST PRESENTATION FROM ESOMAR ASIA PACIFIC 2017

Humphery Chen
Sales & Innovation Director, INTAGE, China
Junichi Ichiba
Senior Manager, The Coca-Cola Company, Japan
14:35 - 14:55
14:35 14:55

Beer: The Perfect Fit with your Meal instead Of Wine! Dream or Reality? PINK stage

PINK stage

The quest for a perfect beer and food combination by using big data, algorithms and contextual consumer product testing (virtual reality)

When beer beats wine in the restaurant! The quest for a perfect beer and food combination by using big data, algorithms and contextual consumer product testing (VR).

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Marion Emorine, HEINEKEN International, The Netherlands
Louise den Uijl, Haystack, The Netherlands
Maaike Hagen, Haystack, The Netherlands

Sjoerd Koornstra
Global CMI Planner, HEINEKEN International, Netherlands
Wim Hamaekers
Managing Partner, haystack International, Belgium
14:55 - 15:15
14:55 15:15

Discussion PINK stage

Storytelling And How Research Lived Happily Ever After
13:50 - 13:55
13:50 13:55

Introduction GREEN stage

GREEN stage

Ria Dierikx
Session chair Director Marketing Intelligence | BG Health & Wellness, Philips International, Netherlands
13:55 - 14:15
13:55 14:15

Math and Magic GREEN stage

GREEN stage

How AOL Works with VoxPopMe to Amplify Research through Video Storytelling

Finding & sharing voices in a data-driven world... Join us to see how AOL amplifies research through video storytelling to increase stakeholder engagement and leave with the blueprint for integrating traditional and emerging research methods.

Dave Carruthers
CEO & Founder, Voxpopme, United Kingdom (GB)
Denise Brien
Senior Director, Consumer Analytics & Research, AOL, United States
14:15 - 14:35
14:15 14:35

Orange Embraces The Digital Age For Superior Insights GREEN stage

GREEN stage

By embracing digital technology, Orange provides decentralised data access to democratise more cost-effective, in-depth and timely insights. This elevates the research impact on decision-making, maximising its relevance to their business.

Geoff Lowe
Executive Director, Infotools, New Zealand
Russell King
Research Director - Brand & CX, Orange, United Kingdom (GB)
14:35 - 14:45
14:35 14:45

Discussion GREEN stage

14:45 - 15:15
14:45 15:15

SPONSORED | John Wanamaker…we now know which 50% of advertising is wasted GREEN stage

GREEN stage

Sponsored presentation offered by SSI

Famous for the quote  "half my advertising is wasted, I just don't know which half”, John Wanamaker would be concerned that over 50% of online ads served are not seen by anyone. Many of the rest are not seen by their intended audience – and some major advertisers are reassessing their digital ad budgets. We explain how brands and marketers can use campaign optimization data and insights to determine who’s really seeing their digital ads, and how those people are reacting to them. And we answer the most commonly-asked questions about this approach.

Jackie Lorch
VP, SSI, United States

Sponsored presentation

15:15 - 15:55
15:15 15:55

Networking break

Let's Celebrate!
15:55 - 16:00
15:55 16:00

Introduction BLUE stage

BLUE stage

Finn Raben
Session chair ESOMAR Director General
16:00 - 16:10
16:00 16:10

Winner of the #YES (Young ESOMAR Society) Competition BLUE stage

16:10 - 16:15
16:10 16:15

The Talent Contest: ESOMAR Research Effectiveness Award Finalists - Introduction BLUE stage

BLUE stage

This award highlights best practice in effectiveness from around the world, placing particular emphasis on how research affects performance in a measurable way. The award is designed to illustrate the value that research brings to decision making in both business and society.

Finn Raben
Session chair ESOMAR Director General
16:15 - 16:30
16:15 16:30

Finalist | Greater Than the Sum of Its Parts BLUE stage

BLUE stage

Uniting Marketing Research and Advanced Analytics to Increase ROI and Marketing Effectiveness

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the company: Built a flexible, systematic analytic program integrating survey data with other data to create a goal forecast for performance tracking and diagnosis of marketing impact. Provided insights on critical aspects on marketing spend and execution such as reductions in spend. Demonstrated ROI of the program on several dimensions such as impact improvement (6-10%), speed (75-80%) and cost savings (30-40%) driving change at Microsoft.

Kishore Krishna
Senior Market Research / Advanced Analytics Expert, Microsoft, United States
Data and Applied Scientist, Customer & Market Research Team, Microsoft, United States
16:30 - 16:45
16:30 16:45

Finalist | Cracking New Zealand's Growing Student Loan Debt Problem BLUE stage

BLUE stage

How behavioural change research led a government agency to take brave action

In 2011, New Zealand's student loan scheme faced an uncertain future. Government Ministers placed mounting pressure on Inland Revenue (IR) to rectify a rapidly growing debt problem caused by borrowers who had moved overseas and were not making loan repayments. Amidst a politically charged and fiscally challenging situation, IR partnered with Colmar Brunton to bring about behavioural change using a range of communication, operational and policy levers, each inspired by powerful research insights. The impact of the research and resulting initiatives is striking, with more than $389 million in additional payments made, a ROI of over 2000%, and strong community support for the actions taken.

Jocelyn Rout
Social Research Agency - Executive Director, Colmar Brunton, New Zealand
Advisor, Inland Revenue, New Zealand
16:45 - 17:00
16:45 17:00

Finalist | ANA/AFE #SeeHer Movement Addresses Unconscious Bias in Media BLUE stage

BLUE stage

Research as a Driver in the ANA/AFE #SeeHer Movement

The Association of National Advertisers (ANA), and its subcommittee, the Alliance for Family Entertainment (AFE) launched #SEEHER, a movement to increase accurate portrayal of women and girls in media. Advertising and entertainment programming are a powerful solution to changing public perceptions about unconscious gender bias. With a goal of increasing accurate portrayal of women and girls in media 20% by 2020 the ANA/AFE created data to benchmark progress called GEM (Gender Equality Measure) ABX, an ANA/AFE research partner, developed metrics, utilizing ABX syndicated research, to implement GEM scores across media and entertainment, creating the accountability for change.

President, Advertising Benchmark Index, United States
Co-Executive Director, Association for National Advertising, United States
Chairman / CEO, Advertising Benchmark Index, United States
CEO, #SeeHer Movement, United States
17:00 - 17:10
17:00 17:10

SSI Quest Awards BLUE stage

BLUE stage

The SSI Quest Awards encourage industry creativity and innovation in surveys that lead to high respondent satisfaction. Andy Jolls, Chief Marketing Officer at SSI, will present the 8th edition of the QUEST Awards.

Andy Jolls, SSI, USA

17:10 - 17:20
17:10 17:20

Celebrating 80 years BLUE stage

BLUE stage

Highlighting the 80th anniversary of the Consolidated ICC Code on Responsible Marketing and Advertising Communications Practice. An overview will also be provided on the history of the ICC/ESOMAR Code and reflect on the recently revised edition, paving the way to a brief discussion on the current revision of the ICC Marketing Code.

Raelene Martin
Policy Executive, ICC, France
17:15 - 17:55
17:15 17:55

KEYNOTE | Dutch Culture Shock Therapy BLUE stage

BLUE stage

Greg Shapiro is an American, who offers 'hyuge' insights into the new management at the White House. And he is now a Dutchman, who offers his own market research about the strange ways of Dutch culture. In dealing with the Dutch, you may get a culture shock. But if you work through it, you may realize the Dutch way is better than what you're used to. Shapiro calls it 'Dutch Culture Shock Therapy'.

Gregory Shapiro
Comedian, Columnist, Actor and Author, Netherlands

Keynote

19:00
19:00

Buses depart for ESOMAR 70th Birthday Party and Awards Show - ask at the registration desk for details of departure point

Please be ready to go at 18:45!

19:30 - 00:30
19:30 00:30

ESOMAR Birthday Party and Awards Show De Kromhouthal (different location)

De Kromhouthal (different location)

This year we promised something different from our traditional sit down Awards Dinner evening... And we think we've done just that...
Start your night with some drinks as you watch the very best of our industry awarded with a number of ESOMAR's prestigious awards. Then, prepare for the unexpected as an evening of food, drinks and entertainment is revealed.

De Kromhouthal
Gedempt Hamerkanaal 231
1021 KP Amsterdam

Buses depart at 19:00. Ask at the registration desk for details of departure point.
Dress code: no formal attire required, anything goes!

Click here for more party information

The Future Is Now And It's Engaging And Fun!
09:15 - 09:20
09:15 09:20

Introduction BLUE stage

BLUE stage

Els Molenaar
Session chair Owner, Blooming-org, Netherlands
09:20 - 09:40
09:20 09:40

It’s Not Market Research. It’s HBO BLUE stage

BLUE stage

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Adriana Rocha
CEO, eCGlobal, United States
Laura Berga
Director, Strategy and Programming analysis, HBO Latin America, United States
Mariana Gomzalez
Project Manager & Marketing Specialist, eCGlobal, Venezuela
Susana Sosa
Senior Research Analyst, HBO Latin America, United States
09:40 - 10:00
09:40 10:00

The Apprentice: The Real Winner in the Boardroom BLUE stage

BLUE stage

How transforming research into a TV show can be a real game changer

This is "The Apprentice" where 12 candidates across 3 countries battle it out to become the ultimate Jaguar Land Rover Target Customer and, in doing so, prove that using a TV show format in research is engaging, entertaining and hugely insightful.

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Daniel Tralman
Associate Director, Northstar Research, United Kingdom (GB)
James Livingston
Customer Insights Analyst, Jaguar and Land Rover, United Kingdom (GB)
Rhiannon Price
UK Head of Qualitative Research, Northstar Research, United Kingdom (GB)
10:00 - 10:15
10:00 10:15

Discussion BLUE stage

ROI Made Easy | Interactive
09:30 - 09:35
09:30 09:35

Introduction GREEN stage

GREEN stage

Pieter Paul Verheggen
Session chair CEO, Motivaction International, Netherlands
09:35 - 09:55
09:35 09:55

Making Data Fit GREEN stage

GREEN stage

How to engage right across a global organisation and embed a big data story to deliver strong commercial results

Hear, see, touch & experience first-hand how the visionary insight & engagement 'chefs' at Chime Insight Engagement worked with Fitness First to take those raw ingredients and produced a truly actionable gourmet feast of actionability!

Ali Powell
Chief Commercial Officer, Fitness First, United Kingdom (GB)
Caroline Bates
Board Director, Chime Insight & Engagement, United Kingdom (GB)
The Future Is Now | Automation
09:30 - 09:35
09:30 09:35

Introduction PINK stage

PINK stage

Till Winkler
Session chair Senior Research Manager, SKOPOS, Germany
09:35 - 10:15
09:35 10:15

Your Honor, this is the Future of Automation PINK stage

PINK stage

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Managing Partner, InSites Consulting, Belgium
Katia Pallini
Content Impact Manager, InSites Consulting, Belgium
The Future Is Now | Research Visions (part 3)
10:15 - 10:40
10:15 10:40

Truth-Telling in Today's World BLUE stage

BLUE stage

Why visionary researchers must embrace their inner comedian

It's claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these visionaries…

NOMINATED FOR ESOMAR AWARD FOR BEST PAPER OVERALL

Stephen Carlin
Comedian, United Kingdom (GB)
Will Goodhand
Innovation Director, Kantar TNS, United Kingdom (GB)
10:40 - 11:10
10:40 11:10

Networking break

The Past, Present And Future Of Polling
11:10 - 11:15
11:10 11:15

Introduction BLUE stage

BLUE stage

John Kearon
Session chair CEO, System1Group PLC, United Kingdom (GB)
11:15 - 11:35
11:15 11:35

Are We Getting Worse at Political Polling? BLUE stage

BLUE stage

An analysis of 60 years of international polling data

The accuracy of polling has been under the serious spotlight over the last couple of years. This presentation will deliver some preliminary analysis from an international review of historical published polling data from 25 countries compiled by Kantar which will answer this question and also help market researcher understand better why polls don’t always predict election results.

Jon Puleston
Vice President Innovation, Lightspeed, United Kingdom (GB)
11:35 - 11:55
11:35 11:55

Thought Leadership From WIN: A French polling case study BLUE stage

BLUE stage

French elections, fake news, and voting behavior

How crossing data from Social networks, on-line community, and Polls with Public Opinion Platform 2017 initiative revealed striking insights.

Richard Bordenave
Exec. Director Innovation & Marketing, BVA, France
President, WIN/Gallup International Association, Italy
11:55 - 12:05
11:55 12:05

Discussion BLUE stage

12:05 - 12:45
12:05 12:45

KEYNOTE | My Vision BLUE stage

BLUE stage

To be the youngest to sail solo around the world

At the age of 14 Laura Dekker-Thielmann set off on a journey to sail solo around the world, with the blessing of her parents but not of the Dutch government. She completed the journey when she was 16 years old which made her the youngest person to ever sail around the world singlehanded.

Laura speaks about how she made her biggest dream a reality and how ''Life is a journey, not a destination''.

Laura Dekker-Thielmann
Sailor, New Zealand

Keynote

Research Visions From The Client Side
12:45 - 12:50
12:45 12:50

Introduction BLUE stage

BLUE stage

Niels Schillewaert
Session chair ESOMAR President
12:50 - 13:00
12:50 13:00

Market Research from a Client Perspective BLUE stage

BLUE stage

Understanding the changing needs of marketers

Future and University Programs, GfK Verein, Germany
13:00 - 13:25
13:00 13:25

Client panel BLUE stage

BLUE stage

BV Pradeep
Panelist Global Vice President – Consumer & Market Insight, Unilever, United Kingdom (GB)
Noriko Nakano
Panelist Head of Product Performance Evaluation, Nihon L'Oreal Research & Innovation Center, Japan
Reed Cundiff
Panelist General Manager, Microsoft, United States
Silke Muenster
Panelist VP Market Research & Innovation, Philip Morris International, Switzerland
13:25 - 14:05
13:25 14:05

KEYNOTE | Vision: From one-man challenge to successful social enterprise BLUE stage

BLUE stage

Marius Smit
Captain, Plastic Whale, Netherlands

Keynote

14:05 - 14:15
14:05 14:15

Closing BLUE stage

BLUE stage

Vanessa Oshima
Programme Committee Chair General Manager Women's Category, Nike, Japan
Finn Raben
ESOMAR Director General
Niels Schillewaert
ESOMAR President
14:15 - 14:45
14:15 14:45

Farewell drinks



© ESOMAR 2017